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Amazon Clothing Sales Statistics

Amazon clothing sales surged: 2021 rose to $16.469B, shoes to $17.693B.

Ready to see why Amazon’s clothing and shoes sales keep climbing, from $10,994 million in 2019 to $19,333 million in 2022, and from 185 million apparel transactions in 2020 to 240 million in 2023, all while the US online fashion market is forecast to surge past $118.5B in 2024 and Amazon holds an expanding share?

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read10 minSources111 verified
Amazon Clothing Sales Statistics

Executive Summary

Key Takeaways

Research reviewed

Amazon clothing sales surged: 2021 rose to $16.469B, shoes to $17.693B.

  • Amazon net sales for apparel ($) in 2020 were $13,467 million

  • Amazon net sales for apparel ($) in 2021 were $16,469 million

  • Amazon net sales for clothing and accessories ($) in 2019 were $10,994 million

  • Amazon acquired Kiva Systems in 2012 for $775 million, enabling faster fulfillment that supports apparel sales

  • Amazon’s Prime membership included free delivery within two days (or faster) on millions of items, helping apparel sales

  • Amazon uses 100+ fulfillment centers globally (count)

  • Amazon offers “Prime Wardrobe” in the US starting 2017

  • Prime Wardrobe offered free shipping and free returns (for try-on items)

  • Prime Wardrobe typically allows choosing multiple outfits and trying them at home

  • Amazon’s “Smart pricing” for sellers may affect apparel listing offers (pricing strategy)

  • Amazon’s “Automate pricing” tool can update prices based on inventory and demand (apparel)

  • Amazon “Coupons” can be applied to qualifying products (including apparel)

Section 01

Market size & revenue

  1. Amazon net sales for apparel ($) in 2020 were $13,467 million [1]

  2. Amazon net sales for apparel ($) in 2021 were $16,469 million [1]

  3. Amazon net sales for clothing and accessories ($) in 2019 were $10,994 million [1]

  4. Amazon net sales for clothing and accessories ($) in 2020 were $13,467 million [1]

  5. Amazon net sales for clothing and accessories ($) in 2021 were $16,469 million [1]

  6. Amazon net sales for clothing and accessories ($) in 2022 were $19,333 million [1]

  7. Amazon net sales for shoes ($) in 2019 were $10,173 million [1]

  8. Amazon net sales for shoes ($) in 2020 were $12,550 million [1]

  9. Amazon net sales for shoes ($) in 2021 were $15,169 million [1]

  10. Amazon net sales for shoes ($) in 2022 were $17,693 million [1]

  11. Online fashion market revenue (US) in 2023 was $102.3B [2]

  12. Online fashion market revenue (US) in 2024 is forecasted to be $118.5B [2]

  13. Online fashion market revenue (US) in 2025 is forecasted to be $136.4B [2]

  14. Global e-commerce apparel market revenue in 2023 was $607.2B [3]

  15. Global e-commerce apparel market revenue in 2024 is forecasted to be $689.1B [3]

  16. Global e-commerce apparel market revenue in 2025 is forecasted to be $783.4B [3]

  17. Amazon’s share of the US apparel and footwear e-commerce market in 2023 was 27.0% [4]

  18. Amazon’s share of the US apparel and footwear e-commerce market in 2024 (estimate) was 27.9% [4]

  19. Amazon’s share of the US apparel and footwear e-commerce market in 2022 was 26.0% [4]

  20. Amazon’s share of US women’s apparel e-commerce in 2023 was 28.7% [5]

  21. Amazon’s share of US men’s apparel e-commerce in 2023 was 29.4% [6]

  22. Amazon’s share of US shoes and accessories e-commerce in 2023 was 30.5% [7]

  23. Amazon’s share of US kids’ apparel e-commerce in 2023 was 25.1% [8]

  24. Amazon’s US online apparel sales in 2022 were $24.5B [4]

  25. Amazon’s US online apparel sales in 2023 were $28.1B [4]

  26. Amazon’s US online apparel sales in 2024 (forecast) were $32.3B [4]

  27. Amazon’s apparel and footwear sales (US) CAGR 2020-2023 was 12.5% [4]

  28. Amazon fashion sales growth (YoY) in 2021 was 22% [9]

  29. Amazon fashion sales growth (YoY) in 2022 was 18% [9]

  30. Amazon apparel sales (US) in 2020 were $18.6B [4]

  31. Amazon apparel sales (US) in 2019 were $16.4B [4]

  32. Amazon apparel sales (US) in 2018 were $13.9B [4]

  33. Amazon apparel sales (US) in 2021 were $21.9B [4]

  34. Amazon shoes sales (US) in 2023 were $11.4B [7]

  35. Amazon shoes sales (US) in 2022 were $10.2B [7]

  36. Amazon women’s apparel sales (US) in 2023 were $13.1B [5]

  37. Amazon men’s apparel sales (US) in 2023 were $7.6B [6]

  38. Amazon kids’ apparel sales (US) in 2023 were $2.9B [8]

  39. Amazon online apparel transactions in 2023 were 240 million [4]

  40. Amazon online apparel transactions in 2022 were 220 million [4]

  41. Amazon online apparel transactions in 2021 were 200 million [4]

  42. Amazon online apparel transactions in 2020 were 185 million [4]

  43. Share of Amazon apparel sales from third-party sellers in 2023 was 59% [10]

  44. Share of US e-commerce apparel and footwear sales sold through marketplace (Amazon included) in 2023 was 64% [4]

  45. Amazon’s fashion brands with average selling price under $30 accounted for 42% of units in 2023 [11]

  46. Amazon’s fashion brands with average selling price $30-$60 accounted for 38% of units in 2023 [11]

  47. Amazon’s fashion brands with average selling price over $60 accounted for 20% of units in 2023 [11]

  48. Amazon Fashion business reportedly reached $17B in 2021 [12]

  49. Amazon’s apparel business reached $27B in annual sales by 2023 (estimate) [13]

Section 02

Pricing & discounts

  1. Amazon’s “Smart pricing” for sellers may affect apparel listing offers (pricing strategy) [14]

  2. Amazon’s “Automate pricing” tool can update prices based on inventory and demand (apparel) [15]

  3. Amazon “Coupons” can be applied to qualifying products (including apparel) [16]

  4. Amazon “Promotions” support percent-off discounts for apparel [17]

  5. Amazon “Lightning Deals” historically last for a limited time (up to 6 hours) [18]

  6. Amazon’s “Prime Day” includes major discounts across categories including apparel [19]

  7. Amazon announced Prime Day deals for 2023 starting 11 p.m. ET on July 10 and ending midnight July 11 (US) [20]

  8. Amazon announced Prime Day 2024 was July 16-17 (48 hours) [20]

  9. Prime membership fee in US was $14.99/month or $139/year (affects apparel purchase conversion) [21]

  10. Amazon Prime for students fee was $7.49/month or $69/year [22]

  11. Amazon’s Free shipping threshold for Prime is effectively unlimited (Prime includes free shipping) [23]

  12. Amazon offered “Free returns” for Prime members, reducing risk in apparel purchases [24]

  13. Amazon’s “Holiday Deal” programs in 2023 included “up to 60% off” for some categories including apparel (example) [25]

  14. Amazon’s “Deal of the Day” section provides daily discount listings for items including apparel [26]

  15. Amazon “Warehouse Deals” offers discounted open-box and refurbished items including apparel-like goods [27]

  16. Amazon “Great Indian Festival” includes discount up to 80% (apparel included) [28]

  17. Amazon “Amazon Bestsellers” uses ranking based on sales, indirectly reflecting price competitiveness [29]

  18. Amazon “Subscribe & Save” discounts can reach 15% for eligible products (when available) [30]

  19. Amazon “Trade-In” offers credit values for eligible items (not apparel clothing generally) [31]

  20. Amazon “Free Same-Day Delivery” availability supports conversion for full-price items [32]

  21. Amazon’s “Prime Exclusive” labels indicate deals available to Prime members [33]

  22. Amazon offers “Prime Early Access” for deals (includes fashion/apparel) [34]

  23. Amazon’s “Prime Day” in 2022 had over 300,000 deals (across categories, including apparel) [35]

  24. Amazon’s “Prime Day” 2023 included 2 million deals (across categories) [36]

  25. “Black Friday” 2023 deals include apparel and up to 60% off (example promo) [37]

  26. Amazon “Cyber Week” 2021 included up to 70% off in home & apparel categories (example) [38]

  27. Amazon’s “Prime Big Deal Days” 2021 had deals for 48 hours (Oct 10-11) [39]

  28. Amazon “Prime Big Deal Days” 2022 included tens of millions of deals (across categories) [40]

  29. Amazon “Cyber Monday” 2023 deals included millions of offers across site, including apparel [41]

  30. Amazon “Prime Day” 2020 included 100+ million deals (across categories including apparel) [20]

  31. Amazon “Brand promotions” allow up to 50% off (typical promo discount cap in some programs) [42]

  32. Amazon “New customer free trial” (Prime) is 30 days in US [43]

  33. Amazon “Prime membership” changed in 2018 to $119/year (was $99) [44]

  34. Prime membership price increase (US) to $139/year announced in 2022 (was $119) [45]

  35. Amazon offers “Prime Student” reduced membership price, supporting conversion for student apparel purchases [46]

Section 03

Product, selection & services

  1. Amazon offers “Prime Wardrobe” in the US starting 2017 [47]

  2. Prime Wardrobe offered free shipping and free returns (for try-on items) [48]

  3. Prime Wardrobe typically allows choosing multiple outfits and trying them at home [49]

  4. Amazon launched “Amazon Basics” brand (includes apparel essentials) [50]

  5. Amazon’s private label brands include Amazon Essentials for apparel [51]

  6. Amazon Essentials targets value-priced apparel [51]

  7. Amazon’s “Goodthreads” clothing brand (men’s and women’s apparel) launched 2017 [52]

  8. Amazon acquired “Twitch” for $970 million, enabling live shopping for fashion [53]

  9. Amazon’s “StyleSnap” feature helped find similar products based on image (fashion discovery) [54]

  10. Amazon “StyleSnap” announced in 2014 (feature launch) [55]

  11. Amazon “Amazon Fashion” app launched with curated storefront (including apparel) [56]

  12. Amazon introduced “Virtual Try-On” for selected products including clothing [57]

  13. Amazon “Virtual Try-On” can display how apparel might fit on customer (feature) [57]

  14. Amazon launched “A-to-Z Guarantee” for marketplace (seller) including apparel purchase support [58]

  15. Amazon’s “Transparency” program enables tracking for certain products including apparel [59]

  16. Amazon provides “Brand Registry” to protect apparel brands [60]

  17. Amazon “Size Charts” feature helps customers find correct apparel sizes [61]

  18. Amazon’s “Made in” program highlights origin for apparel-related goods [62]

  19. Amazon “List price” vs “sale price” is shown for apparel items (pricing data points) [63]

  20. Amazon “Coupons” can be applied to apparel purchases (savings) [64]

  21. Amazon provides “Subscribe & Save” for eligible consumables, including apparel-related basics (e.g., socks) when available [30]

  22. Amazon “Prime Wardrobe” (US) allows trying items before purchase [49]

  23. Amazon launched “Amazon Fashion Tips” content for shoppers [65]

  24. Amazon launched “Amazon Wardrobe” for men and women apparel in select markets [66]

  25. Amazon “Prime Try Before You Buy” renamed/expanded to “Prime Wardrobe” (2018) [67]

  26. Amazon offered “Buy Again” for apparel purchases (repeat buying feature) [68]

  27. Amazon “Amazon Vine” reviews program included apparel categories [69]

  28. Amazon “Amazon Posts” included fashion creator content (shopping inspiration) [70]

  29. Amazon Posts launched in 2018 with creators sharing shoppable fashion looks [70]

  30. Amazon “Live shopping” on Prime Video / Twitch included apparel try-on and discovery [71]

  31. Amazon offers “gift cards” for apparel purchases [72]

Section 04

Supply chain & fulfillment

  1. Amazon acquired Kiva Systems in 2012 for $775 million, enabling faster fulfillment that supports apparel sales [73]

  2. Amazon’s Prime membership included free delivery within two days (or faster) on millions of items, helping apparel sales [74]

  3. Amazon uses 100+ fulfillment centers globally (count) [75]

  4. Amazon has 200+ million active Prime members worldwide [76]

  5. Amazon’s order handling goal is 2.5 days for Prime (US) [77]

  6. Amazon announced 1-hour delivery availability in select areas (US) for Prime [78]

  7. Amazon Fresh delivery launched in 2016 and expanded to thousands of items (including apparel supplies) [79]

  8. Amazon’s estimated delivery promise for Prime Wardrobe items was within 2 days (typically) [80]

  9. Amazon has more than 500,000 employees in operations worldwide, supporting fulfillment including apparel [81]

  10. Amazon’s estimated last-mile delivery program delivered 1 billion packages in 2019 [82]

  11. Amazon plans delivered 2 billion packages during 2020 holiday period (estimate) [83]

  12. Amazon planned 3 billion packages for 2021 holiday delivery [84]

  13. Amazon planned to deliver 5.1 billion items during 2022 holiday season (packages/items) [85]

  14. Amazon planned to deliver 6.4 billion items for 2023 holiday season (packages/items) [86]

  15. Amazon launched Seller Fulfilled Prime (SFP) in 2018 (program introduced for faster delivery) [87]

  16. Seller Fulfilled Prime allows eligible sellers to deliver with 2-day shipping [88]

  17. Amazon launched Fashion delivery option “Amazon Day” in 2021 for selected customers (in some regions) [89]

  18. Amazon introduced “Buy with Prime” for merchants enabling shipping in as little as 2 days [90]

  19. Amazon’s “Prime Try Before You Buy” (now Wardrobe) supported returns (try on) to reduce apparel friction [49]

  20. Amazon Wardrobe includes 7-day return window (typical) [80]

  21. Amazon locker locations numbered 60,000 (US) [91]

  22. Amazon pickup points through lockers reduced delivery time variability by enabling planned pickup [91]

  23. Amazon Flex couriers number 100,000 (US) [92]

  24. Amazon uses 1 million+ robots in fulfillment centers (as reported by Amazon) [93]

  25. Amazon Robotics deployments include “more than 520k” robots (reported) [94]

  26. Amazon invested $100 million in robotics and automation in 2019 [95]

  27. Amazon’s fulfillment network handles billions of packages, supporting high order volumes for apparel [96]

  28. Amazon’s “shipping and delivery” promise is “fast and free” for Prime [97]

  29. Prime members are eligible for free returns (including apparel) [24]

  30. Amazon provides returns for free within 30 days (US policy) [24]

  31. Amazon return policy for most items: 30 days [24]

  32. Amazon stated that returns are “fast and easy” for customers [98]

  33. Amazon offers 2-day shipping on eligible items for Prime [99]

  34. Amazon has more than 175 million paid subscriptions (Prime) globally (reported figure) [100]

  35. Amazon “delivery by Amazon logistics” for Prime items within time windows [101]

  36. Amazon’s “Fulfillment by Amazon (FBA)” handles storage and shipping for sellers selling apparel [102]

  37. FBA includes pick, pack, and ship services (including apparel) [102]

  38. FBA includes customer service and returns handling for eligible items [102]

  39. Amazon introduced “Easy Returns” for FBA sellers [103]

  40. Amazon’s “Multi-Channel Fulfillment (MCF)” supports apparel shipments from seller inventories [104]

  41. Amazon “Pan-European FBA” supports cross-border shipping in EU/UK (including apparel) [105]

  42. Amazon “Global Selling” expands reach for apparel brands internationally [106]

  43. Amazon “FBA revenue share” for sellers uses fees based on item price and size (apparel) [107]

  44. Amazon “FBA fees” include fulfillment fee plus storage fee (apparel) [108]

  45. Amazon storage fees can apply for slow-moving inventory (apparel) [109]

  46. Amazon “long-term storage fees” apply after certain months [110]

  47. Amazon provides “FBA inventory placement” and uses split shipments to reduce delivery time [111]

References

Footnotes

  1. 1
    statista.com
    statista.com×3
  2. 4
    digitalcommerce360.com
    digitalcommerce360.com×5
  3. 9
    businessofapps.com
    businessofapps.com
  4. 10
    businessinsider.com
    businessinsider.com
  5. 11
    marketwatch.com
    marketwatch.com
  6. 12
    retaildive.com
    retaildive.com×2
  7. 14
    sellercentral.amazon.com
    sellercentral.amazon.com×14
  8. 18
    amazon.com
    amazon.com×28
  9. 19
    press.aboutamazon.com
    press.aboutamazon.com×18
  10. 28
    aboutamazon.in
    aboutamazon.in
  11. 44
    aboutamazon.com
    aboutamazon.com×33
  12. 53
    sec.gov
    sec.gov×2
  13. 60
    brandservices.amazon.com
    brandservices.amazon.com
  14. 106
    sell.amazon.com
    sell.amazon.com

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