Amazon Clothing Sales Statistics

Amazon net sales for shoes ($) in 2022 were $17,693 million [1]

Online fashion market revenue (US) in 2025 is forecasted to be $136.4B [2]

Global e-commerce apparel market revenue in 2025 is forecasted to be $783.4B [3]

Share of US e-commerce apparel and footwear sales sold through marketplace (Amazon included) in 2023 was 64% [4]

Amazon women’s apparel sales (US) in 2023 were $13.1B [5]

Amazon men’s apparel sales (US) in 2023 were $7.6B [6]

Amazon shoes sales (US) in 2022 were $10.2B [7]

Amazon kids’ apparel sales (US) in 2023 were $2.9B [8]

Amazon fashion sales growth (YoY) in 2022 was 18% [9]

Share of Amazon apparel sales from third-party sellers in 2023 was 59% [10]

Amazon’s fashion brands with average selling price over $60 accounted for 20% of units in 2023 [11]

Amazon Fashion business reportedly reached $17B in 2021 [12]

Amazon’s apparel business reached $27B in annual sales by 2023 (estimate) [13]

Amazon’s “Smart pricing” for sellers may affect apparel listing offers (pricing strategy) [14]

Amazon’s “Automate pricing” tool can update prices based on inventory and demand (apparel) [15]

Amazon “Coupons” can be applied to qualifying products (including apparel) [16]

Amazon “Promotions” support percent-off discounts for apparel [17]

Amazon “Lightning Deals” historically last for a limited time (up to 6 hours) [18]

Amazon’s “Prime Day” includes major discounts across categories including apparel [19]

Amazon “Prime Day” 2020 included 100+ million deals (across categories including apparel) [20]

Prime membership fee in US was $14.99/month or $139/year (affects apparel purchase conversion) [21]

Amazon Prime for students fee was $7.49/month or $69/year [22]

Amazon’s Free shipping threshold for Prime is effectively unlimited (Prime includes free shipping) [23]

Amazon’s “Holiday Deal” programs in 2023 included “up to 60% off” for some categories including apparel (example) [24]

Amazon’s “Deal of the Day” section provides daily discount listings for items including apparel [25]

Amazon “Warehouse Deals” offers discounted open-box and refurbished items including apparel-like goods [26]

Amazon “Great Indian Festival” includes discount up to 80% (apparel included) [27]

Amazon “Amazon Bestsellers” uses ranking based on sales, indirectly reflecting price competitiveness [28]

Amazon “Trade-In” offers credit values for eligible items (not apparel clothing generally) [29]

Amazon “Free Same-Day Delivery” availability supports conversion for full-price items [30]

Amazon’s “Prime Exclusive” labels indicate deals available to Prime members [31]

Amazon offers “Prime Early Access” for deals (includes fashion/apparel) [32]

Amazon’s “Prime Day” in 2022 had over 300,000 deals (across categories, including apparel) [33]

Amazon’s “Prime Day” 2023 included 2 million deals (across categories) [34]

“Black Friday” 2023 deals include apparel and up to 60% off (example promo) [35]

Amazon “Cyber Week” 2021 included up to 70% off in home & apparel categories (example) [36]

Amazon’s “Prime Big Deal Days” 2021 had deals for 48 hours (Oct 10-11) [37]

Amazon “Prime Big Deal Days” 2022 included tens of millions of deals (across categories) [38]

Amazon “Cyber Monday” 2023 deals included millions of offers across site, including apparel [39]

Amazon “Brand promotions” allow up to 50% off (typical promo discount cap in some programs) [40]

Amazon “New customer free trial” (Prime) is 30 days in US [41]

Amazon “Prime membership” changed in 2018 to $119/year (was $99) [42]

Prime membership price increase (US) to $139/year announced in 2022 (was $119) [43]

Amazon return policy for most items: 30 days [44]

Amazon’s “Prime Try Before You Buy” (now Wardrobe) supported returns (try on) to reduce apparel friction [45]

Amazon acquired Kiva Systems in 2012 for $775 million, enabling faster fulfillment that supports apparel sales [46]

Amazon’s Prime membership included free delivery within two days (or faster) on millions of items, helping apparel sales [47]

Amazon uses 100+ fulfillment centers globally (count) [48]

Amazon has 200+ million active Prime members worldwide [49]

Amazon’s order handling goal is 2.5 days for Prime (US) [50]

Amazon announced 1-hour delivery availability in select areas (US) for Prime [51]

Amazon Fresh delivery launched in 2016 and expanded to thousands of items (including apparel supplies) [52]

Amazon Wardrobe includes 7-day return window (typical) [53]

Amazon has more than 500,000 employees in operations worldwide, supporting fulfillment including apparel [54]

Amazon’s estimated last-mile delivery program delivered 1 billion packages in 2019 [55]

Amazon plans delivered 2 billion packages during 2020 holiday period (estimate) [56]

Amazon planned 3 billion packages for 2021 holiday delivery [57]

Amazon planned to deliver 5.1 billion items during 2022 holiday season (packages/items) [58]

Amazon planned to deliver 6.4 billion items for 2023 holiday season (packages/items) [59]

Amazon launched Seller Fulfilled Prime (SFP) in 2018 (program introduced for faster delivery) [60]

Seller Fulfilled Prime allows eligible sellers to deliver with 2-day shipping [61]

Amazon launched Fashion delivery option “Amazon Day” in 2021 for selected customers (in some regions) [62]

Amazon introduced “Buy with Prime” for merchants enabling shipping in as little as 2 days [63]

Amazon pickup points through lockers reduced delivery time variability by enabling planned pickup [64]

Amazon Flex couriers number 100,000 (US) [65]

Amazon uses 1 million+ robots in fulfillment centers (as reported by Amazon) [66]

Amazon Robotics deployments include “more than 520k” robots (reported) [67]

Amazon invested $100 million in robotics and automation in 2019 [68]

Amazon’s fulfillment network handles billions of packages, supporting high order volumes for apparel [69]

Amazon’s “shipping and delivery” promise is “fast and free” for Prime [70]

Amazon stated that returns are “fast and easy” for customers [71]

Amazon offers 2-day shipping on eligible items for Prime [72]

Amazon has more than 175 million paid subscriptions (Prime) globally (reported figure) [73]

Amazon provides “Subscribe & Save” for eligible consumables, including apparel-related basics (e.g., socks) when available [74]

Amazon offers “Prime Wardrobe” in the US starting 2017 [75]

Prime Wardrobe offered free shipping and free returns (for try-on items) [76]

Amazon launched “Amazon Basics” brand (includes apparel essentials) [77]

Amazon Essentials targets value-priced apparel [78]

Amazon’s “Goodthreads” clothing brand (men’s and women’s apparel) launched 2017 [79]

Amazon acquired “Twitch” for $970 million, enabling live shopping for fashion [80]

Amazon’s “StyleSnap” feature helped find similar products based on image (fashion discovery) [81]

Amazon “StyleSnap” announced in 2014 (feature launch) [82]

Amazon “Amazon Fashion” app launched with curated storefront (including apparel) [83]

Amazon “Virtual Try-On” can display how apparel might fit on customer (feature) [84]

Amazon launched “A-to-Z Guarantee” for marketplace (seller) including apparel purchase support [85]

Amazon’s “Transparency” program enables tracking for certain products including apparel [86]

Amazon provides “Brand Registry” to protect apparel brands [87]

Amazon “Size Charts” feature helps customers find correct apparel sizes [88]

Amazon’s “Made in” program highlights origin for apparel-related goods [89]

Amazon “List price” vs “sale price” is shown for apparel items (pricing data points) [90]

Amazon “Coupons” can be applied to apparel purchases (savings) [91]

Amazon launched “Amazon Fashion Tips” content for shoppers [92]

Amazon launched “Amazon Wardrobe” for men and women apparel in select markets [93]

Amazon “Prime Try Before You Buy” renamed/expanded to “Prime Wardrobe” (2018) [94]

Amazon offered “Buy Again” for apparel purchases (repeat buying feature) [95]

Amazon “Amazon Vine” reviews program included apparel categories [96]

Amazon Posts launched in 2018 with creators sharing shoppable fashion looks [97]

Amazon “Live shopping” on Prime Video / Twitch included apparel try-on and discovery [98]

Amazon offers “gift cards” for apparel purchases [99]

22.9% of Amazon’s total retail revenue was from third-party seller services (net) in 2023 [100]