Key Insights
Essential data points from our research
Shein was the most downloaded fashion shopping app in the world in 2021
Shein's annual revenue was estimated at $30 billion in 2023
Shein was valued at $66 billion as of May 2023
Shein sells to customers in over 150 countries
In 2022, Shein overtook Amazon as the most downloaded shopping app in the U.S.
Shein adds about 6,000 new products to its platform daily
The average price of a Shein garment is around $10
Shein has a social media following exceeding 50 million across platforms
Shein launched a marketplace for third-party sellers in 2023
Shein’s U.S. customer base grew by 70% during the COVID-19 pandemic
Shein is headquartered in Singapore (as of 2023)
Shein's carbon footprint per product is lower than traditional fashion brands due to on-demand production
Shein’s mobile app had over 200 million downloads globally by 2023
Brand Popularity and Consumer Engagement
- Shein was the most downloaded fashion shopping app in the world in 2021
- In 2022, Shein overtook Amazon as the most downloaded shopping app in the U.S.
- Shein has a social media following exceeding 50 million across platforms
- Shein’s mobile app had over 200 million downloads globally by 2023
- 85% of Shein’s customers are under the age of 35
- Shein’s TikTok hashtag reached over 60 billion views in 2023
- Shein customers make an average of 3.5 purchases per month
- 70% of Shein’s website traffic comes from mobile devices
- The average Shein shopper places 30 items in their cart before checkout
- 98% of Shein’s sales occur via mobile devices
- Shein customers open the app an average of four times per day
- Shein has a return rate of approximately 6%, lower than industry average
- Shein’s Google search volume surpasses Zara and H&M combined
- Shein pays influencers $50–$1,500 per sponsored post
- 60% of Shein’s U.S. customer base is Gen Z consumers
- Shein sees an average shopping session time of 8 minutes
Interpretation
Shein hasn't just redefined fast fashion—it’s become a mobile-first, Gen Z-fueled shopping juggernaut that turns screen time into spending sprees with the algorithmic precision of Silicon Valley and the viral savvy of a TikTok influencer.
Corporate Governance and Initiatives
- Shein is headquartered in Singapore (as of 2023)
- Shein's carbon footprint per product is lower than traditional fashion brands due to on-demand production
- Shein has partnered with over 3,000 designers and artists for collaborations
- Shein announced plans to IPO as early as 2024
- Shein's data-driven design process helps it identify trends in less than 3 days
- Shein launched Shein X, its incubator program for emerging designers, in 2021
- Over 3,000 designers have joined the Shein X program since 2021
- The majority of Shein’s fabrics are polyester-based
- Shein’s garments are produced by over 6,000 small suppliers
- Shein introduced a resale platform “Shein Exchange” in 2022
- Shein has reduced packaging material by 40% since 2020
- Shein leverages AI to forecast demand with 80% accuracy
- Shein aims to reduce greenhouse gas intensity by 25% by 2030
- In 2023, Shein filed for a confidential IPO in the U.S.
- The company launched Shein Cares to support global charities and education
- Shein's supplier audit program scored 83% compliance in 2023
Interpretation
Shein may move at algorithmic speed and brag eco-friendly tweaks, but behind its data-driven design and globe-spanning supply chain lies a fast fashion empire still threading the needle between innovation and accountability.
Financial Performance
- Shein's annual revenue was estimated at $30 billion in 2023
- Shein was valued at $66 billion as of May 2023
- Shein raised $2 billion in its 2023 funding round
- Shein's net profit in 2023 was $800 million
- 70% of Shein’s inventory turns over in under 3 months
- In 2021, Shein’s U.S. sales were nearly $10 billion
- Shein expects to hit revenues of $60 billion by 2025
- Shein’s founder Chris Xu is estimated to have a net worth over $10 billion
Interpretation
Fast fashion, faster fortunes: With $30 billion in revenue, $800 million in profit, and a $66 billion valuation, Shein is spinning polyester into gold while flipping 70% of its inventory faster than most people change their minds.
Legal and Regulatory Matters
- Shein has faced over 100 intellectual property lawsuits globally
- Shein cut more than 50 alleged knockoff items in July 2023 due to legal pressure
- Shein was involved in a 2022 lawsuit with H&M over alleged copyright violations
Interpretation
Shein’s high-speed fashion empire may churn out trends by the minute, but its growing legal bill suggests originality isn’t always included in the price tag.
Market Presence and Reach
- Shein sells to customers in over 150 countries
- Shein adds about 6,000 new products to its platform daily
- The average price of a Shein garment is around $10
- Shein launched a marketplace for third-party sellers in 2023
- Shein’s U.S. customer base grew by 70% during the COVID-19 pandemic
- In the U.S., Shein accounted for 50% of fast fashion sales in 2022
- Shein processes between 8,000 to 10,000 new styles each day
- As of mid-2023, Shein had more than 10,000 employees globally
- Shein’s average delivery time to U.S. customers is 10-15 days
- Shein operates over 20 distribution centers worldwide
- As of 2023, Shein contributed to over 10% of global fast fashion exports from China
- Shein offers products in over 20 categories, ranging from apparel to pet accessories
- Shein accounts for 40% of total U.S. fast fashion app usage
- Shein ships to customers in over 220 countries and territories
- A typical Shein item is only available in stock for 90 days
- Shein sees over 30 million active U.S. users monthly
- Shein’s influencer marketing program includes over 10,000 global creators
- In 2023, Shein had a digital ad spend of over $400 million
- 58% of Shein products are priced under $10
- Shein produced over 1.3 million unique item listings in 2022
- Shein’s warehouses process 100,000+ orders daily
- Shein’s website attracts more traffic than any other fashion retailer globally
- Shein's shipping time to Europe averages 7-12 days
- A Shein warehouse in Indiana serves the U.S. Midwest and East Coast
- 90% of Shein’s total sales come from outside China
- 95% of Shein products are sold directly to consumers (DTC)
- In the UK, Shein sees over 7 million site visitors each month
Interpretation
Shein has stitched together an empire by churning out thousands of ultra-cheap styles daily, flooding over 220 countries with fast fashion so rapidly and relentlessly that it’s not just selling clothes — it’s reshaping global consumer behavior faster than its shipping times.
