Shein Statistics

Shein was the most downloaded shopping app in the world in 2023 with 261 million downloads [1]

Shein had 235 million app downloads in 2022 [1]

Shein had 190 million app downloads in 2021 [1]

Shein had 81 million app downloads in 2020 [1]

Shein had 46 million app downloads in 2019 [1]

Shein’s app monthly active users reached 88.8 million in 2023 [1]

Shein’s app monthly active users were 74.7 million in 2022 [1]

Shein’s app monthly active users were 43.7 million in 2021 [1]

Shein’s app monthly active users were 22.4 million in 2020 [1]

Shein’s app monthly active users were 13.7 million in 2019 [1]

Shein had 13.7 million monthly active users in 2019 and 88.8 million in 2023 [1]

Shein’s website recorded 181.7 million visits in January 2024 [2]

Shein’s website recorded 189.4 million visits in February 2024 [2]

Shein’s website recorded 175.5 million visits in March 2024 [2]

Shein’s website recorded 177.7 million visits in April 2024 [2]

Shein’s website recorded 187.1 million visits in May 2024 [2]

Shein’s average visit duration was 8 minutes 26 seconds in May 2024 [2]

Shein’s pages per visit were 9.27 in May 2024 [2]

Shein’s bounce rate was 37.59% in May 2024 [2]

Shein had 28.38% direct traffic share in May 2024 [3]

Shein had 35.40% search traffic share in May 2024 [3]

Shein had 3.38% social traffic share in May 2024 [3]

Shein had 31.48% paid traffic share in May 2024 [3]

Shein had 0.60% mail traffic share in May 2024 [3]

Shein had 0.76% display traffic share in May 2024 [3]

Shein’s app was downloaded more than 150 million times in 2021 [4]

Shein was the most downloaded shopping app in the U.S. in 2021 with over 24 million installs [4]

Shein’s U.S. downloads in 2021 grew 70% year over year [4]

Shein users opened the app 6.7 times per month on average in 2021 [4]

Shein users spent 7.2 minutes per app session on average in 2021 [4]

Shein’s daily active users increased 68% in the U.S. in 2021 [4]

Swiss advocacy group Public Eye found some Shein suppliers’ employees working up to 75 hours a week [5]

Public Eye said some workers at Shein suppliers had only 1 day off per month [5]

Shein said 83% of suppliers audited in 2022 had no cases of child or forced labour [5]

Shein said 12% of audited suppliers failed to meet working hours regulations in 2021 [5]

Shein said 1.8% of audited suppliers had severe violations in 2021 [5]

Shein said severe supplier violations rose to 1.3% in 2022 from 0.9% in 2021 in one category [6]

Shein found two cases of child labour at suppliers in 2023 [6]

Shein found two cases of child labour at suppliers in 2024 [6]

The U.S. House report said Shein likely shipped nearly all U.S. products under the de minimis threshold of $800 [7]

Three independent designers sued Shein under RICO in July 2023 [8]

Shein agreed to pay $1.9 million to New York state for failing to notify customers promptly enough of a 2018 data breach [9]

The 2018 Shein data breach exposed 39 million customer accounts [9]

Shein waited nearly four years to notify affected New Yorkers of the 2018 breach [9]

Shein was sued by H&M in Hong Kong in 2021 over copyright infringement [8]

Uniqlo sued Shein in 2024 over a shoulder bag that sold for about $7 [10]

Uniqlo’s original round mini shoulder bag retails for 1,500 yen [10]

The Shein copy of Uniqlo’s bag sold for 299 baht in Thailand [10]

Shein’s supply chain ESG report stated it performed 3,990 supplier audits in 2023 [11]

Shein reported that 92% of terminated suppliers in 2023 were removed for unauthorised subcontracting [11]

Shein said 2.1% of supplier audits in 2023 found zero-tolerance violations [11]

Shein said 98.5% of cotton used in SHEIN-branded products in 2023 was sourced from approved regions [11]

Shein stated that 100% of polyester and recycled polyester in its branded products was traceable to fabric mills in 2023 [11]

Shein said it invested $580,000 in supplier community empowerment programs in 2023 [11]

Shein reported 56,317 participants in supplier training programs in 2023 [11]

Shein said it reduced sample production waste by 11.9% in 2023 through digital tools [11]

Shein reported 31.8% recycled polyester use in apparel packaging bags in 2023 [11]

Shein said 76.1% of packaging bags for its branded products contained recycled materials in 2023 [11]

A Greenpeace Germany investigation found 15% of tested Shein products exceeded EU chemical limits [12]

Shein had 88.8 million monthly active users and 261 million downloads in 2023 [1]

Shein was the world’s largest fashion retailer by units sold in 2022 [13]

Shein overtook Amazon as the most downloaded shopping app in the U.S. in 2021 [4]

Shein was the second-most-mentioned brand on TikTok in 2022 [1]

Shein had 8.8 million Instagram followers in 2024 on its main account [14]

Shein had more than 250 million followers across social media according to one industry estimate [1]

Shein reached customers in more than 150 countries [15]

Shein shipped to over 220 countries and regions according to one company profile [1]

Shein’s share of U.S. fast-fashion sales rose from 18% in January 2020 to more than 50% in 2022 [13]

Shein surpassed Zara and H&M in U.S. fast-fashion sales share by 2022 [13]

Shein was responsible for about 1 in 5 fast-fashion purchases by Gen Z consumers in the U.S. in one survey [16]

44% of teen girls surveyed had purchased from Shein in a Piper Sandler report [17]

Shein ranked No. 1 among upper-income female teens for fashion shopping in Piper Sandler’s fall 2022 survey [17]

Shein ranked No. 1 among female teens overall for apparel in Piper Sandler’s fall 2022 survey [17]

Shein represented 28% of spending among female teen shoppers in one Piper Sandler survey slice [17]

Shein’s average U.S. customer is 35 years old according to one consumer analysis [1]

69% of Shein customers in the U.S. are women according to one estimate [1]

41% of Shein’s U.S. customers are aged 18 to 24 according to one estimate [1]

Shein’s net sales increased 250% from 2019 to 2022 in one market analysis [15]

Shein became the largest apparel retailer in the U.S. among Gen Z consumers in 2022 [16]

28% of U.S. teens named Shein as their favorite e-commerce website in a 2023 survey [18]

Shein and Temu together accounted for more than 30% of all packages shipped daily to the U.S. under the de minimis rule [7]

More than 1 million packages a day entered the U.S. under de minimis from Shein and Temu combined [7]

The de minimis threshold for U.S. duty-free shipments is $800 [7]

Shein and Temu likely accounted for nearly half of all fast-fashion parcel volume in the U.S. in 2024 [19]

Shein generated 28% of annual trips growth in U.S. apparel shopping from 2019 to 2023 in one traffic analysis [20]

Shein’s U.S. store traffic increased 307% between 2019 and 2023 in one Placer.ai analysis [20]

Shein’s average monthly U.S. visits were up 23.3% year over year in one web traffic analysis [20]

Shein remained ahead of Temu in global monthly website visits through May 2024 [2]

Shein’s brand awareness among U.S. teens reached 88% in one survey [18]

Shein’s private-label business model includes about 6,000 third-party contract manufacturers in China [21]

Shein’s network includes roughly 5,800 contract manufacturers [8]

Shein’s supplier network was centred around Guangzhou in southern China [22]

Shein added 540,000 new items on its U.S. site between January and September 2022 [13]

Zara added 35,000 new items on its U.S. site between January and September 2022 [13]

H&M added 25,000 new items on its U.S. site between January and September 2022 [13]

Boohoo added 9,000 new items on its U.S. site between January and September 2022 [13]

Shein can begin manufacturing with runs as small as 100 items [13]

Shein reduced production lead times from months to days [13]

Some Shein garment listings have prices as low as $2 [13]

Shein had over 10,000 employees in 2021 [1]

Shein had more than 11,000 employees globally in 2023 [15]

Shein launched an integrated resale platform in the U.S. in 2022 [23]

Shein Exchange was initially launched in the U.S. only [23]

Shein’s resale marketplace was intended to let consumers buy and sell secondhand Shein products [23]

Shein’s marketplace model added third-party sellers alongside its own products in 2023 [21]

Shein announced plans to expand production in Brazil by 85% over four years [24]

Shein said it would invest 750 million reais in Brazil [24]

Shein said its Brazil investment was worth about $148 million [24]

Shein said the Brazil expansion would create 100,000 indirect jobs [24]

Shein said 85% of its sales in Brazil would be produced locally within four years [24]

Shein allocated $70 million to projects including deadstock fabric reduction [23]

Shein pledged $50 million to the Or Foundation over multiple years [25]

Shein’s pledge to the Or Foundation is spread over three years [25]

Shein opened a distribution centre in southern Poland in 2021 [25]

Shein opened a distribution centre in the U.S. state of Illinois in 2022 [25]

Shein opened a distribution centre in southern California in 2023 [25]

Shein launched pop-up shops in several cities including New York and Los Angeles in 2018 [15]

Marketplace Pulse estimated Shein had 26.7 million products listed on its U.S. storefront in July 2024 [26]

Temu had 20.7 million products listed on its U.S. storefront in July 2024 [26]

Amazon had 353 million products listed on its U.S. storefront in July 2024 [26]

Walmart had 70 million products listed on its U.S. storefront in July 2024 [26]

Shein listed about 600,000 items for sale at any given time in 2022 according to one estimate [13]

Shein adds as many as 10,000 new items a day according to one estimate [15]

Shein’s average dress price was $28 in one product comparison [1]

Zara’s average dress price was $79 in the same comparison [1]

H&M’s average dress price was $40 in the same comparison [1]

Boohoo’s average dress price was $35 in the same comparison [1]

Shein’s average top price was $13 in one comparison [1]

Zara’s average top price was $34 in the same comparison [1]

H&M’s average top price was $17 in the same comparison [1]

Boohoo’s average top price was $21 in the same comparison [1]

Shein’s average swimsuit price was $9 in one comparison [1]

Zara’s average swimsuit price was $30 in the same comparison [1]

H&M’s average swimsuit price was $22 in the same comparison [1]

Boohoo’s average swimsuit price was $15 in the same comparison [1]

Shein’s average jeans price was $22 in one comparison [1]

Zara’s average jeans price was $50 in the same comparison [1]

H&M’s average jeans price was $31 in the same comparison [1]

Boohoo’s average jeans price was $31 in the same comparison [1]

Shein’s average sneaker price was $34 in one comparison [1]

Zara’s average sneaker price was $74 in the same comparison [1]

H&M’s average sneaker price was $35 in the same comparison [1]

Boohoo’s average sneaker price was $38 in the same comparison [1]

Shein can price some products below $5 because of its small-batch test-and-repeat model [13]

Shein’s U.S. site added roughly 1,800 new items per day between January and September 2022 [13]

Shein launched a marketplace with brands including Skechers and Forever 21 in 2023 [21]

Shein’s copycat Uniqlo bag sold for about $7 [10]

Shein’s listing volume of 26.7 million products in July 2024 was about 38% of Walmart’s 70 million [26]

Shein’s listing volume of 26.7 million products in July 2024 was about 7.6% of Amazon’s 353 million [26]

Shein was valued at $66 billion in its May 2023 funding round [27]

Shein’s valuation in the 2023 funding round was about one-third lower than its prior $100 billion valuation [27]

Shein was valued at as much as $100 billion in a 2022 fundraising round [27]

Shein was valued at $45 billion in a 2024 share sale [28]

Shein sought a valuation of around $90 billion in a potential London IPO [29]

Shein’s latest private valuation was about $66 billion [27]

In 2022, Shein was the world’s largest fast-fashion retailer by sales [30]

Shein’s net profit dropped by almost 40% in 2023 [31]

Shein generated more than $2 billion in net profit in 2023 [31]

Shein’s 2023 revenue was about $45 billion [30]

Shein’s 2022 revenue was about $23 billion [32]

Shein’s 2022 net profit was about $700 million [32]

Shein’s 2023 adjusted profit reached $4.5 billion [32]

Shein’s 2023 net profit was more than $2 billion [32]

Shein’s revenue rose to $32.5 billion in 2023 according to one investor presentation [31]

Shein’s 2023 net profit in one investor presentation was $2 billion [31]

Shein’s 2023 profit margin was 6% [31]

Shein’s expected 2024 earnings before interest, taxes, depreciation and amortisation were about $4.8 billion [31]

Existing investors sold nearly a third of their Shein shares in a 2024 secondary sale [28]

The secondary sale that valued Shein at $45 billion occurred in 2024 [28]

Shein confidentially filed for a U.S. IPO in November 2023 [33]

Shein’s 2022 valuation exceeded the combined market capitalisations of Zara owner Inditex and H&M at the time [27]

Shein’s valuation fell 55% from $100 billion to $45 billion between 2022 and 2024 [28]

Shein’s valuation dropped by $21 billion from $66 billion in 2023 to $45 billion in 2024 [28]

Shein moved its headquarters from China to Singapore in 2022 [22]

Shein was founded in Nanjing, China, in 2012 [15]

Shein’s founder Chris Xu was born in 1984 [34]

Chris Xu owns an estimated 37% stake in Shein [34]

Chris Xu’s net worth was estimated at $10.7 billion by Forbes [34]

Shein raised $2 billion in a funding round in April 2022 [35]