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Clothing Industry Statistics

Global apparel booms with digital sales growth amid sustainability crises.

Key Statistics

Typical returns rates for e-commerce clothing hover between 20% and 30%

87% of Gen Z consumers prefer to buy eco-friendly products

Over 70% of fashion executives expect inflation to undercut consumer demand in 2024

50% of consumers cite fit as the primary reason for returning clothes bought online

Impulse buying accounts for nearly 40% of all e-commerce purchases in fashion

42% of millennials say they would pay a premium for sustainable fashion

+94 more statistics in this report

Jannik Lindner
December 20, 2025

Key Insights

Essential data points from our research

The global apparel market is projected to reach approximately $1.79 trillion in revenue by 2024

The United States apparel market size is valued at approximately $351 billion in 2023

Revenue in the Luxury Fashion market amounts to US$111.50bn in 2024

Typical returns rates for e-commerce clothing hover between 20% and 30%

87% of Gen Z consumers prefer to buy eco-friendly products

Over 70% of fashion executives expect inflation to undercut consumer demand in 2024

The fashion industry produces 10% of all humanity's carbon emissions

It takes about 2,700 liters of water to make one cotton shirt

The equivalent of one garbage truck of textiles is landfilled or burned every second

China creates more than 50% of the world's textile production

Bangladesh’s Ready-Made Garment (RMG) exports hit $47 billion in 2023

There are approximately 60 to 75 million people employed in the textile and clothing sector worldwide

Online sales accounted for 42% of global fashion sales in 2023

The global second-hand apparel market will reach $350 billion by 2027

The digital fashion market (skins/NFTs) could be worth $50 billion by 2030

Verified Data Points
Fashion is booming and facing a reckoning, with the global apparel market on track for about $1.79 trillion in 2024 as online sales and secondhand platforms surge, consumers especially Gen Z push for sustainable options, and the industry grapples with staggering environmental and operational costs such as its 10 percent share of global carbon emissions, massive textile waste and high e-commerce return rates, so this blog unpacks the stats reshaping how clothes are made, sold and worn.

Consumer Behavior & Trends

  • Typical returns rates for e-commerce clothing hover between 20% and 30%
  • 87% of Gen Z consumers prefer to buy eco-friendly products
  • Over 70% of fashion executives expect inflation to undercut consumer demand in 2024
  • 50% of consumers cite fit as the primary reason for returning clothes bought online
  • Impulse buying accounts for nearly 40% of all e-commerce purchases in fashion
  • 42% of millennials say they would pay a premium for sustainable fashion
  • Buy Now Pay Later (BNPL) services are used by 15% of online fashion shoppers
  • US consumers discard approximately 81.5 lbs of clothing annually per person
  • 60% of women have difficulty finding clothes that fit their body type
  • 67% of consumers consider the use of sustainable materials as an important purchasing factor
  • Wardrobing (buying, wearing, and returning) cost retailers $84 billion in 2023
  • 38% of consumers actively switch to brands that show higher supply chain transparency
  • The average American woman owns 103 items of clothing in her wardrobe
  • 54% of consumers believe the fashion industry is not doing enough for environmental sustainability
  • Social media influences the purchasing decisions of 72% of fashion consumers
  • 25% of all holiday online sales in the US are in the apparel and accessories category
  • Demand for gender-fluid fashion has increased by 56% in search volume since 2020
  • 41% of consumers check product reviews before purchasing clothing online
  • 1 in 3 women consider clothes to be "old" after wearing them fewer than three times
  • Athleisure orders have grown by 84% since the start of the pandemic

Interpretation

Fashion is fast but fragile, with 87% of Gen Z preferring eco-friendly products and 42% of millennials willing to pay a premium for sustainability, yet social media sways 72% of shoppers and impulse buys make up nearly 40% of purchases, contributing to 20 to 30% return rates, half due to poor fit, while wardrobing cost retailers $84 billion and the average American discards 81.5 pounds of clothing a year, leaving over half of consumers convinced the industry is not doing enough even as demand grows for athleisure and gender-fluid options.

E-commerce & Technology

  • Online sales accounted for 42% of global fashion sales in 2023
  • The global second-hand apparel market will reach $350 billion by 2027
  • The digital fashion market (skins/NFTs) could be worth $50 billion by 2030
  • Mobile devices account for 65.7% of all e-commerce fashion traffic
  • Amazon became the number one apparel retailer in the US, surpassing Walmart in 2021
  • Cart abandonment rate for fashion e-commerce is approximately 88%
  • Subscription clothing rental market size is valued at $1.26 billion in 2022
  • Shein was the most downloaded shopping app worldwide in 2022 with 200 million downloads
  • 73% of fashion brands plan to use Generative AI for creative processes in 2024
  • The virtual fitting room market is expected to reach $15.43 billion by 2028
  • Social commerce sales in fashion are expected to triple by 2025
  • 43% of fashion shoppers discover new products through TikTok
  • Smart Clothing Market size is set to surpass $11 billion by 2028
  • Livestream shopping accounts for over 10% of e-commerce in China, largely driven by fashion
  • Depop has over 30 million registered users, 90% of whom are under 26
  • 3D knitting technology can reduce production waste by 30% compared to cut-and-sew
  • 57% of fashion retailers are investing in blockchain for supply chain traceability
  • Online footwear sales increased by 15% globally in 2022
  • Personalized product recommendations account for 26% of revenue in fashion e-commerce
  • Vinted, a secondhand fashion app, reached a valuation of €3.5 billion in 2021

Interpretation

The clothing industry now looks like a hyperactive smartphone come to life: nearly half of sales happen online with mobile dominating traffic, resale and rental are exploding into multibillion dollar markets while digital skins and smart garments promise new revenue streams, Amazon and fast apps like Shein are rewriting retail rules as social, livestream and TikTok discovery drive engagement, brands rush to adopt generative AI and blockchain for creativity and traceability, virtual try ons and 3D knitting aim to cut waste even as cart abandonment stays alarmingly high, and personalized recommendations quietly generate a large slice of revenue.

Market Size & Growth

  • The global apparel market is projected to reach approximately $1.79 trillion in revenue by 2024
  • The United States apparel market size is valued at approximately $351 billion in 2023
  • Revenue in the Luxury Fashion market amounts to US$111.50bn in 2024
  • The global fast fashion market size was valued at $106.42 billion in 2022
  • The global children's wear market is expected to reach $326 billion by 2027
  • The global sportswear market is expected to grow at a CAGR of 6.2% from 2023 to 2030
  • Womenswear accounts for roughly 53% of the total apparel market globally
  • The global footwear market size was valued at $387.74 billion in 2022
  • China accounts for approximately 25% of the total global apparel market revenue
  • The global plus-size clothing market is estimated to reach $697 billion by 2027
  • Fashion constitutes approximately 2% of the global Gross Domestic Product (GDP)
  • The bridal wear market is projected to reach $69.9 billion by 2026
  • The global menswear market is expected to reach $547.9 billion by 2026
  • LVMH became the first European company to surpass a $500 billion market value in 2023
  • Nike’s global revenue amounted to approximately $51 billion in the 2023 fiscal year
  • The lingerie market is projected to value $78.66 billion by 2027
  • The global textile market size is anticipated to reach $1.42 trillion by 2030
  • The Indian textile and apparel market is expected to reach $190 billion by 2025-26
  • The global sleepwear market is expected to reach $18.7 billion by 2027
  • The winter wear market is estimated to register a CAGR of 5% between 2023 and 2030

Interpretation

The global apparel market is essentially a trillion-dollar wardrobe for the world—set to top about $1.79 trillion—where womenswear and footwear dominate, China supplies roughly a quarter of revenue, luxury and fast fashion each command nine-figure incomes while plus-size, sportswear and regional markets like India surge, and giants such as LVMH (over $500 billion) and Nike (about $51 billion) prove that fashion, though only around 2 percent of global GDP, punches far above its weight.

Production & Supply Chain

  • China creates more than 50% of the world's textile production
  • Bangladesh’s Ready-Made Garment (RMG) exports hit $47 billion in 2023
  • There are approximately 60 to 75 million people employed in the textile and clothing sector worldwide
  • 80% of the world's garment workers are women
  • India is the world’s largest producer of cotton (approx 6 million metric tons)
  • Inventory turnover in the fashion industry averages 4 to 5 times per year
  • The lead time for ultra-fast fashion brands like Shein is as short as 3-7 days
  • 15% of fabric is wasted on the factory floor during the cutting process
  • Vietnam exports over $40 billion in textiles and garments annually
  • Synthetic fibers account for 64% of global fiber production
  • The cost of labor typically accounts for only 1-3% of a garment's retail price
  • Nearshoring is a priority for 71% of fashion chief purchasing officers
  • Turkey is the 3rd largest supplier of clothing to the EU
  • Approximately 20% of global cotton production is now Better Cotton Initiative (BCI) certified
  • Only 2% of different garment workers globally earn a living wage
  • Supply chain digitalization is expected to reduce administrative costs by 30%
  • Global yarn production decreased by 20% during the peak of the 2020 pandemic
  • 40% of fashion companies are planning to increase manufacturing in their home region (reshoring)
  • The price of raw cotton reached a 10-year high in 2022 affecting margins
  • Automation in sewing could replace 30% of manufacturing jobs by 2030

Interpretation

The global clothing industry is a high-speed assembly line where China supplies over half the world's textiles and exporters from Bangladesh to Vietnam pull in tens of billions while 60–75 million workers—80% women—earn only 1–3% of a garment's retail price and just 2% a living wage, even as ultra-fast brands churn products in 3–7 days, 15% of fabric is wasted, 64% of fibers are synthetic, automation threatens 30% of jobs, and companies rush to nearshore or digitalize supply chains to protect razor-thin margins.

Sustainability & Waste

  • The fashion industry produces 10% of all humanity's carbon emissions
  • It takes about 2,700 liters of water to make one cotton shirt
  • The equivalent of one garbage truck of textiles is landfilled or burned every second
  • Washing clothes releases half a million tonnes of microfibers into the ocean every year
  • Less than 1% of materials used to produce clothing are recycled into new clothing
  • Textile dyeing may account for 20% of global industrial water pollution
  • Approximately 92 million tonnes of textile waste is generated annually
  • Purchasing a used item instead of new reduces its carbon footprint by 82%
  • Polyester fiber production releases 700 million tonnes of CO2 annually
  • Extending the life of a garment by 9 months reduces carbon, waste, and water footprints by 20-30%
  • 30% of unwanted clothes in the UK go to landfill
  • Viscose production is linked to the logging of 150 million trees annually
  • 60% of all clothing materials are plastic (polyester, acrylic, nylon)
  • Fashion industry water consumption is projected to reach 118 billion cubic meters by 2030
  • Organic cotton uses 91% less water than conventional cotton
  • 85% of textiles in the US end up in landfills or are incinerated
  • Leather production typically uses over 250 chemicals including heavy metals like chromium
  • Circular fashion models could unlock $560 billion in economic opportunity
  • 35% of all microplastics in the ocean come from the laundering of synthetic textiles
  • Greenhouse gas emissions from the textile industry are more than all international flights and maritime shipping combined

Interpretation

Fashion may look fabulous on the runway, but behind the glamour it is strangling the planet, producing about 10 percent of humanity's carbon emissions, using staggering amounts of water such as 2,700 liters for a single cotton shirt while textile dyeing may account for 20 percent of industrial water pollution, landfilling or burning the equivalent of a garbage truck of textiles every second and generating roughly 92 million tonnes of waste each year with 85 percent of US textiles incinerated or dumped, shedding half a million tonnes of microfibers into the ocean annually and contributing 35 percent of ocean microplastics through laundering, relying on plastics for about 60 percent of materials and releasing 700 million tonnes of CO2 from polyester alone while viscose production is linked to the loss of 150 million trees and leather tanning uses hundreds of toxic chemicals, recycling less than one percent of inputs even though buying used cuts a garment's carbon footprint by 82 percent, extending its life by nine months can reduce carbon, waste and water footprints by 20 to 30 percent, organic cotton uses 91 percent less water, and circular fashion could unlock roughly 560 billion dollars in economic opportunity, so unless the industry changes we will keep paying for style with the planet's health.

References

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