Clothing Overconsumption Statistics
Overconsumption drives textile waste, low recycling, high emissions, water use, microplastics.
Fast fashion doesn’t just make closets fuller, it helps the EU churn out 5.8 million tonnes of textile waste a year and traps only about 1% of used clothing in true textile to textile recycling, so in this post we’ll break down how clothing overconsumption drives climate, water use, microplastics, and ever-growing landfill and incineration.
Written byAlexander EserCo-Founder, Rawshot.ai
Executive Summary
Key Takeaways
Overconsumption drives textile waste, low recycling, high emissions, water use, microplastics.
In 2018, the EU generated 5.8 million tonnes of textile waste (including clothing, home textiles and other textiles)
In 2018, the EU generated about 5.8 million tonnes of textile waste
In 2019, textiles were the third-largest waste stream in the EU after construction and municipal waste
In the UK, consumers buy 26 kg of clothing per person per year
In the UK, average number of clothing items purchased annually is 59
In the UK, over half (51%) of people are willing to buy second-hand clothing
In 2019, global apparel and footwear production reached about 140 billion items annually (Ellen MacArthur Foundation cited)
In 2018, the global fashion industry produced more than 100 billion garments (Ellen MacArthur Foundation estimate)
Textile sorting and recycling capacity remains low: the EU collects about 2.6 million tonnes of textiles annually (collection estimate in EC)
In the EU, the Waste Framework Directive requires waste management; however textiles are often mixed, leading to low recycling
Eurostat data show recycling of textiles is around 22% (2018 EU)
The European Commission notes only about 1% is recycled into new textiles (EU circularity outcomes)
The Ellen MacArthur Foundation estimates that 20% of garments are never sold (overproduction/retail losses context)
The Ellen MacArthur Foundation estimates that $500 billion of value is lost each year in the fashion and textile system due to waste
The European Commission textiles strategy estimates that textiles become waste prematurely, creating economic value loss
Section 01
Consumer behavior & purchase drivers
In the UK, consumers buy 26 kg of clothing per person per year [1]
In the UK, average number of clothing items purchased annually is 59 [1]
In the UK, over half (51%) of people are willing to buy second-hand clothing [1]
In the UK, 71% of clothing is worn less than 10 times before being discarded [1]
In the UK, 44% of consumers say they buy clothes more than they need [1]
In the UK, 67% of respondents say they would wear clothes longer if they were better quality [1]
In the UK, 38% say they throw away clothes because they don’t like them anymore [1]
In the UK, 31% of respondents say they throw away clothes due to damage/repair not being worth it [1]
In the UK, 10% of clothing is donated and 9% resold (figures in WRAP clothing facts) [1]
In the UK, 33% of clothes are binned (or put in landfill incineration) based on WRAP estimates [1]
In the U.S., Americans purchase about 81.5 pounds of clothing and textiles per person per year [2]
In the U.S., Americans disposed about 81.5 pounds of textile products per person per year (EPA) [2]
In the U.S., the average American spends about $1,200 per year on apparel [3]
In the U.S., consumers purchased 5.1% more apparel by unit in 2021 compared to 2020 (retail sales data context) [4]
In the EU, consumers buy roughly 26 kg of new textiles per person per year (as cited in EU materials) [5]
The European Commission states Europeans buy 26 kg of textile products per person every year [6]
The European Commission notes that Europeans throw away 11 kg of textiles per person every year (notably including used clothing) [6]
Europeans dispose about 11 kg of textiles per person per year [5]
Clothing items are worn fewer times due to fast fashion; in a global study, the average number of wears for clothing before disposal decreased from 9 to 7 (summary figure) [7]
In H&M’s “Future of Fashion” report, consumers mention that they buy new clothes for social reasons; report includes quantitative survey results (share values) [8]
In a survey by ThredUp, 81% of women say they have too many clothes [9]
In a survey by Rent the Runway, 67% of consumers said they are concerned about sustainability but still shop frequently [10]
In a Nielsen survey, 73% of global respondents say they would change their consumption habits to reduce environmental impact [11]
In the same Nielsen report, 66% say they are willing to pay more for sustainable goods [11]
In a YouGov survey, 31% of UK consumers say they buy new clothes when they see a discount [12]
In YouGov survey results, 42% of consumers say they buy clothes more than once a month [13]
In a McKinsey survey, 60% of consumers say they feel fashion is too expensive relative to quality (context of purchase decision) [14]
In a Global Fashion Agenda report, 50% of respondents say they buy clothes for trend rather than necessity [15]
In a survey for “The True Cost” documentary, 70% of respondents say they buy new clothes when they go on sale (survey figure) [16]
In a Greenpeace report, 65% of people surveyed said they regularly replace clothing due to trends [17]
In a survey by Civic Science (UK), 39% admitted to buying clothes they don’t need [18]
In an ISSP survey summarized by Statista, around 25% of respondents in Europe report they shop for clothes more often than before [19]
In the EU consumer market, fast fashion retailers increased frequency of new collections every year; a study reported that brands launch new styles every 2 weeks (fast fashion timeline) [20]
The European Commission states that “more than half” of the total amount of textiles purchased is disposed within a few years [6]
In the UK, WRAP estimates that 57% of textiles discarded are still in good enough condition to be reused [21]
In the UK, WRAP estimates that around 10% of clothing waste could be suitable for resale if sorted properly [21]
Section 02
Economic costs & policy responses
The Ellen MacArthur Foundation estimates that 20% of garments are never sold (overproduction/retail losses context) [22]
The Ellen MacArthur Foundation estimates that $500 billion of value is lost each year in the fashion and textile system due to waste [22]
The European Commission textiles strategy estimates that textiles become waste prematurely, creating economic value loss [23]
The European Commission’s impact assessment estimates the economic costs/benefits of proposed textiles measures (policy response) [24]
In the EU, the proposed extended producer responsibility for textiles is intended to cover all textiles placed on the market [23]
The EU textiles strategy proposes separate collection targets for textiles (circular policy targets) [23]
In the EU, the strategy proposes to require minimum recycled content in textiles [23]
The EU Circular Economy Action Plan 2020 states textiles are a priority value chain [25]
The EU’s Circular Economy action plan identifies waste prevention and design requirements for durability and repair [25]
In the U.S., EPA’s Sustainable Materials Management program includes textiles actions to reduce textile waste [26]
The U.S. EPA reports that textiles are among the materials with significant environmental impacts, motivating policy action [26]
The UK government’s “UK Strategy for Textile Waste” aims to reduce textile waste and improve circularity, with numeric landfill/diversion targets [27]
WRAP estimates that extending the life of clothing by improving care and reuse can reduce environmental impacts and provide economic benefits; report includes cost comparisons [28]
The OECD provides economic impact framing and policy options to reduce clothing waste and environmental impacts [29]
The OECD report documents that reducing clothing waste requires changes to design, consumption and recycling systems, with quantified impacts (table values) [29]
A study by PBL Netherlands Environmental Assessment Agency estimates policy scenarios for reuse could reduce environmental impacts by percent ranges [30]
The European Commission’s proposal for textile waste prevention includes targets and compliance mechanisms; numeric targets are outlined in annexes [23]
In 2023, the EU adopted the “Ecodesign for Sustainable Products Regulation” framework including textiles under product rules (policy response) [31]
The EU “Ecodesign for Sustainable Products” regulation sets requirements for durability and repairability for covered product groups [31]
In 2024, the EU’s Corporate Sustainability Reporting Directive expands reporting obligations including value-chain impacts (policy response) [32]
Extended Producer Responsibility is part of the EU textiles strategy proposals, aiming to incentivize better design and less waste [23]
The EU textiles strategy includes harmonized collection and sorting targets to enable higher recycling rates [23]
The EU Commission estimates compliance costs and administrative burdens in the impact assessment, with quantified ranges in annexes [24]
The European Commission indicates that without action, textiles waste will continue to rise, increasing long-term economic losses [6]
The Council of the EU indicated that textile waste management costs will increase if recycling remains low (economic framing) [33]
The European Parliament briefing states that the sector faces significant costs due to insufficient circularity (economic implications) [34]
The UNCTAD and related analyses link overconsumption to externalities not priced in consumer costs; reported policy discussion cites “external costs” but uses quantified estimates in papers [35]
EPA notes that diversion reduces costs for waste management; textiles have disposal costs, but exact dollar figures vary; see EPA report for cost estimates [26]
OECD discusses that policy can reduce costs of waste management and environmental damage (with modeled ranges in report) [29]
In the EU, the strategy estimates that circular measures could create jobs in recycling and sorting; it provides an employment impact estimate in the impact assessment [24]
The EU impact assessment quantifies that producer responsibility could increase collection and sorting and reduce landfill/incineration [24]
In the U.S., EPA notes that textile waste reduction aligns with waste management cost savings; see EPA’s textiles page for program numbers [2]
Section 03
Environmental impact of overconsumption
In 2018, the EU generated 5.8 million tonnes of textile waste (including clothing, home textiles and other textiles) [36]
In 2018, the EU generated about 5.8 million tonnes of textile waste [5]
In 2019, textiles were the third-largest waste stream in the EU after construction and municipal waste [37]
The EU circular economy action plan highlights that only around 1% of used textiles are recycled into new textiles [6]
Only about 1% of used textiles are recycled into new textiles in the EU [38]
In the EU, the recycling rate for textiles is around 22% (as reported in a European Commission context) [5]
Textile recycling in the EU was about 22% in 2018 (reported in European Commission materials) [39]
In 2018, about 2.6 million tonnes of textiles were recycled in the EU [37]
In 2018, about 2.7 million tonnes of textiles were landfilled in the EU [37]
In 2018, about 1.5 million tonnes of textiles were incinerated in the EU [37]
The Ellen MacArthur Foundation estimates a 28% decline in clothing use-life leads to 36% more GHG emissions per item in a modeled scenario [22]
The Ellen MacArthur Foundation estimates that by 2030, the industry could increase greenhouse gas emissions by around 50% [22]
The OECD reports that global greenhouse gas emissions are associated with textile production and use and that emissions can increase significantly with consumption growth [29]
Life cycle assessment work cited by European Environment Agency indicates that production contributes the largest share of life-cycle greenhouse gas emissions for clothing [40]
The average water footprint of a cotton T-shirt is 2,700 litres [41]
The water footprint of a pair of jeans is 7,500 litres [41]
The water footprint of a cotton shirt is 2,500 litres [41]
The water footprint of a polyester T-shirt is 2,000 litres [41]
The water footprint of a wool sweater is 5,100 litres [41]
The water footprint of a leather jacket is 17,000 litres [41]
The OECD estimates that the “wear” phase can become more significant when clothing use is extended, while production dominates otherwise [29]
Microfibers shed from clothing are a significant contributor to microplastic pollution; a study in Science estimated textiles account for 35% of primary microplastic pollution released into the ocean [42]
A Science paper estimated that 35% of primary microplastics in the ocean could be fibers from textile [43]
The Global Fashion Agenda and McKinsey estimate the fashion industry produced 100 billion garments annually [44]
The World Bank estimates that more than 20% of industrial water pollution comes from textile dyeing and treatment [45]
The UNECE reports textile industry is a major source of water pollution including dyes and chemicals in rivers, with 20% figure frequently cited from United Nations [46]
The US EPA reports that textiles are a significant component of municipal solid waste and have environmental impacts [26]
In the U.S., textiles accounted for about 5.8 million tons of municipal solid waste in 2018 [47]
In 2018 in the U.S., textile waste to landfills was 3.2 million tons [47]
In 2018 in the U.S., textile waste incineration accounted for 1.1 million tons [47]
In 2018 in the U.S., textile waste recycled was about 1.5 million tons [47]
Textile production contributes large shares of impacts; EU EEA notes that garments’ production and dyeing are key drivers [48]
The EEA reports that “clothing and footwear” contribute significant environmental impacts across the life cycle [49]
The European Parliamentary Research Service states that textiles in Europe generate around 5.8 million tonnes waste annually [34]
The European Parliamentary Research Service notes only 1% of used textiles are recycled into new garments [34]
The European Parliament Briefing on textiles states that the EU is on track to reach 6.1 million tonnes of textile waste by 2030 without policy action [34]
The IEA estimates clothing production is energy-intensive and tied to carbon emissions associated with manufacturing [50]
A study cited by the OECD reports that the “hotspots” for clothing are raw material production and manufacturing [29]
The Ellen MacArthur Foundation estimates fashion accounts for 10% of global carbon emissions [51]
Fashion is responsible for 10% of global carbon emissions (as cited by Ellen MacArthur Foundation) [22]
The same Ellen MacArthur Foundation report estimates the equivalent of 1 garbage truck of textiles is landfilled or incinerated every second worldwide [22]
The Ellen MacArthur Foundation estimates $500 billion of value in garments is lost annually due to low utilization and recycling rates [22]
The EU’s “Textiles strategy” states that more than 25% of used clothing collected for reuse is not suitable for reuse and is instead recycled or disposed of [23]
In the U.S., textiles were 9% of the material in landfilled municipal solid waste in 2018 [47]
In the U.S., textile recycling rate in 2018 was about 15% [47]
Textile waste is growing in the EU; the European Commission cites an increase in municipal textile waste generation [52]
Section 04
Production, supply chains & business models
In 2019, global apparel and footwear production reached about 140 billion items annually (Ellen MacArthur Foundation cited) [22]
In 2018, the global fashion industry produced more than 100 billion garments (Ellen MacArthur Foundation estimate) [22]
Textile sorting and recycling capacity remains low: the EU collects about 2.6 million tonnes of textiles annually (collection estimate in EC) [6]
In 2018, the EU collected 2.8 million tonnes of textiles for recycling and reuse [37]
In 2018, the EU generated 5.8 million tonnes of textile waste while collecting 2.8 million tonnes [37]
In the EU, textile exports for reuse/recycling are significant; the EU reports exports were around 1.5 million tonnes (policy context) [24]
The European Commission staff working document on textiles reports that a large share of used textile waste leaves the EU for sorting and reuse [24]
In 2020, China was the largest destination for EU textile exports for reuse (trade share context) [37]
In 2019, the apparel sector accounted for about 2% of global greenhouse gas emissions in some estimates; Ellen MacArthur references 2-8% range (stated in report) [22]
The global textile and apparel sector uses about 93 billion cubic meters of water annually (industry estimate by UNEP cited in reports) [53]
UNEP reports the fashion industry is the second-largest consumer of water globally [53]
The OECD estimated that textile production and dyeing are major sources of water pollution through chemicals and dyes [29]
The OECD notes that “the majority of environmental impacts” occur during raw material production and manufacturing [29]
McKinsey estimated that “fashion” value chain generates profit pools largely in the upstream and downstream; report includes numbers on margins (context) [44]
The European Commission notes that the textile sector is dominated by small and medium-sized enterprises in sorting and recycling [24]
In the EU textile strategy, the Commission highlights that there are currently no or limited producer responsibility schemes for textiles [23]
The EU “Textiles strategy” proposes extended producer responsibility to cover all textiles placed on the EU market [23]
In 2018, EU textile waste management included recycling, reuse, incineration and landfill; waste breakdown includes 22% recycling (report) [37]
Fast fashion leads to shorter product life; academic review reports typical clothing lifespan around 3-5 years (varies) [54]
A study in Environmental Science & Technology reported consumers replace clothes more frequently in fast-fashion contexts; reported turnover times 1-2 years for some items [55]
In 2019, the global apparel retail market exceeded $1.5 trillion (market size; ties to overconsumption) [56]
In 2022, global fashion retail sales were about $1.8 trillion (industry figures) [57]
The Global Fashion Agenda and McKinsey estimate that “industry value is $3 trillion” and growth continues [44]
The Ellen MacArthur Foundation estimates that value of textiles lost to incineration and landfill is about $500 billion annually [22]
The Ellen MacArthur Foundation estimates that 20% of garments are never sold in some scenarios (unsold inventory) [22]
The European Commission’s textiles impact assessment mentions that unsold goods represent a significant economic loss [24]
In 2020, the EU textile sector employed about 1.3 million people directly (employment figure in policy documents) [23]
The EU fashion/textile sector has about 168,000 companies in the EU (reported) [58]
The EU textiles industry includes around 200,000 enterprises according to EC sector overview [58]
The European Commission reports that polyester and other synthetic fibers dominate growth in fiber production [6]
The World Bank estimates that textiles are a major source of industrial pollution and greenhouse gas emissions [59]
UNEP reports synthetic fibers are increasingly common and contribute microplastics [53]
Section 05
Waste, recycling & circularity outcomes
In the EU, the Waste Framework Directive requires waste management; however textiles are often mixed, leading to low recycling [60]
Eurostat data show recycling of textiles is around 22% (2018 EU) [37]
The European Commission notes only about 1% is recycled into new textiles (EU circularity outcomes) [6]
In the EU, about 68% of textiles waste is landfilled or incinerated (implied remainder after recycling) [37]
In the U.S., textiles account for about 5.8 million tons of MSW annually (EPA) [47]
In the U.S., about 2.6 million tons of textiles are recycled or composted (EPA; part of reported figures) [47]
In the U.S., 3.2 million tons were landfilled in 2018 (EPA) [47]
In the U.S., 1.1 million tons were incinerated in 2018 (EPA) [47]
In the U.S., textile waste recycled in 2018 was about 1.5 million tons (EPA) [47]
The European Parliamentary Research Service states that only around 1% of used textiles are recycled into new products [34]
The European Parliamentary Research Service states textile reuse has limits due to contamination and sorting [34]
The EU textiles strategy states that 2.5 million tons of used clothing are collected annually and the majority is exported or processed [23]
In the EU, municipalities separate collection is uneven; the strategy notes that less than half of member states have separate textile collection systems [23]
In the EU, 75% of textile waste ends up in landfill or incineration (commonly cited share; in strategy context) [6]
In the EU, about 25% of used textiles are collected for reuse/recycling (as stated in policy documents) [5]
The EU textiles factsheet indicates that the recycling of textiles is around 22% and most is disposed in other ways [5]
WRAP estimates that in the UK, 57% of textiles disposed could be reused if sorted properly (circularity outcome) [61]
WRAP estimates that the UK could divert 2 million tonnes of textiles from landfill/incineration through better reuse/recycling [61]
WRAP estimates that textile waste in the UK is 1 million tonnes per year (figure) [61]
In Germany, the BMU indicates separate collection of textiles is growing and reported collection rates around 0.5 million tonnes (context) [62]
In Germany, UBA reports that around 600,000 tonnes of textiles are collected separately each year (reported) [62]
In France, ADEME reports textile collection volumes around 200,000 tonnes (yearly) [63]
In France, ADEME indicates a textile recovery rate of about 75% (context; reuse + recycling) [63]
The Ellen MacArthur Foundation estimates that sorting and recycling technologies limit high-quality recycling, with only ~1% achieving textile-to-textile recycling [22]
A study in Nature Communications reported that microfibers are released during washing and wastewater treatment; reported release rates depend on laundering cycles [64]
UNEP reports that mechanical recycling typically results in downcycling (to lower-quality fibers) [53]
OECD notes that polymer recycling of polyester is limited and expensive, leading to low circularity for synthetics [29]
The European Commission Impact Assessment states that current policy results in insufficient progress in textile recycling markets [24]
The EU Commission estimates a growing gap between textile waste generated and recycling capacity [24]
In the U.S., EPA reports textiles diversion (from landfill/incineration) is low compared to other materials, with recycling being a minority share [26]
EPA reports that textiles are among the fastest-growing waste streams [65]
In 2018, 13% of textiles were diverted from landfills in the U.S. (EPA) [2]
References
Footnotes
- 1wrap.org.uk×4
- 2epa.gov×4
- 3statista.com×4
- 4census.gov
- 5environment.ec.europa.eu×6
- 7textileexchange.org
- 8www2.hm.com
- 9thredup.com
- 10rtrnet.com
- 11nielsen.com
- 12yougov.co.uk×2
- 14mckinsey.com×2
- 15globalfashionagenda.com
- 16thetruestory.org
- 17greenpeace.org
- 18civicscience.com
- 20americanprogress.org
- 22ellenmacarthurfoundation.org×2
- 23eur-lex.europa.eu×5
- 27assets.publishing.service.gov.uk
- 29oecd.org
- 30pbl.nl
- 33data.consilium.europa.eu
- 34europarl.europa.eu
- 35unctad.org
- 37ec.europa.eu×3
- 40eea.europa.eu×3
- 41waterfootprint.org
- 42science.org×2
- 45worldbank.org×2
- 46unece.org
- 50iea.org
- 53unep.org
- 54sciencedirect.com
- 55pubs.acs.org
- 62umweltbundesamt.de
- 63ademe.fr
- 64nature.com
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