Clothing Rental Statistics
Clothing rental grows fast, driven by sustainability, affordability, and booming online demand.
Move over one-and-done shopping: with the global online clothing rental market hitting about USD 1.12 billion in 2023 and projected to surge at around a 10.3% CAGR through 2030, renting clothes is quickly becoming the go-to way to look great, shop smarter, and make a lighter environmental impact.
Written byFlorian FelsingCTO, Rawshot.ai
Executive Summary
Key Takeaways
Clothing rental grows fast, driven by sustainability, affordability, and booming online demand.
The global online clothing rental market was valued at USD 1.12 billion in 2023
The global online clothing rental market is expected to grow at a CAGR of 10.3% from 2024 to 2030
The U.S. online clothing rental market held more than 91% share of the North America market in 2023
74% of consumers are open to considering pre-owned clothing
65% of consumers say they have shopped resale apparel
46% of consumers say apparel shopping secondhand has become more socially acceptable in the last 5 years
The fashion industry is responsible for 10% of annual global carbon emissions
The fashion industry uses 93 billion cubic meters of water per year
One garbage truck of textiles is landfilled or incinerated every second
Rent the Runway ended fiscal year 2024 with 147,216 active subscribers
Rent the Runway had 131,928 active subscribers at the end of fiscal year 2023
Rent the Runway recorded 2,092,930 total subscribers in fiscal year 2024
The UK rental market could grow to £923 million by 2029
The UK rental market could rise from £75 million in 2022 to £923 million in 2029
Rental represented 2.2% of UK online womenswear occasionwear sales in 2022
Section 01
Company Performance & Operations
Rent the Runway ended fiscal year 2024 with 147,216 active subscribers [1]
Rent the Runway had 131,928 active subscribers at the end of fiscal year 2023 [2]
Rent the Runway recorded 2,092,930 total subscribers in fiscal year 2024 [1]
Rent the Runway recorded 2,002,793 total subscribers in fiscal year 2023 [2]
Rent the Runway generated $306.2 million in total revenue in fiscal year 2024 [1]
Rent the Runway generated $298.2 million in total revenue in fiscal year 2023 [2]
Rent the Runway's subscription revenue was $249.9 million in fiscal year 2024 [1]
Rent the Runway's reserve revenue was $36.2 million in fiscal year 2024 [1]
Rent the Runway's excess reserve revenue was $20.0 million in fiscal year 2024 [1]
Rent the Runway's net loss was $113.2 million in fiscal year 2024 [1]
Rent the Runway's adjusted EBITDA was negative $39.1 million in fiscal year 2024 [1]
Rent the Runway had cash and cash equivalents of $77.4 million as of January 31, 2024 [1]
Rent the Runway ended fiscal year 2024 with 2.5 million total members [1]
Rent the Runway's average revenue per subscriber was $130.77 in Q4 fiscal 2024 [1]
Rent the Runway's active subscribers increased 12% year over year in fiscal year 2024 [1]
Rent the Runway's inventory was $112.3 million net as of January 31, 2024 [1]
Rent the Runway's fulfillment expenses were $73.7 million in fiscal year 2024 [1]
Rent the Runway's technology expenses were $26.4 million in fiscal year 2024 [1]
Rent the Runway's sales and marketing expenses were $46.6 million in fiscal year 2024 [1]
Rent the Runway's general and administrative expenses were $69.2 million in fiscal year 2024 [1]
Nuuly reached an average of 243,000 active subscribers in the fourth quarter of fiscal 2024 [3]
Nuuly's active subscribers increased 53% in the fourth quarter of fiscal 2024 [3]
Nuuly segment revenue increased 56.5% in the fourth quarter of fiscal 2024 [3]
Nuuly segment gross profit increased 63.4% in the fourth quarter of fiscal 2024 [3]
Nuuly delivered record annual revenue of $378.5 million in fiscal 2025 [3]
Nuuly delivered record annual operating profit of $42.7 million in fiscal 2025 [3]
URBN said the Nuuly business generated more than $400 million in annual revenue run-rate [3]
Section 02
Consumer Adoption & Behavior
74% of consumers are open to considering pre-owned clothing [4]
65% of consumers say they have shopped resale apparel [4]
46% of consumers say apparel shopping secondhand has become more socially acceptable in the last 5 years [4]
42% of consumers say access to secondhand apparel has improved over the last 5 years [4]
39% of consumers say they are more likely to buy secondhand apparel if they can shop online [4]
52% of Gen Z and Millennials say if retail inflation remains high, they will seek out secondhand apparel more often [4]
37% of consumers say they already look for apparel and accessories on resale sites first [4]
59% of consumers say they are looking for more affordable ways to shop [4]
48% of younger consumers say promotions and discounts are making them buy new apparel instead of secondhand [4]
33% of younger consumers say they would choose a secondhand item over a discounted new item [4]
56% of consumers say they have sold secondhand apparel [4]
68% of consumers say they want retailers to offer trade-in credit for apparel they no longer wear [4]
63% of consumers say they feel good knowing their apparel purchases are better for the environment [4]
69% of Millennials say they look for secondhand apparel before buying new [4]
62% of Gen Z say they look for secondhand apparel before buying new [4]
58% of shoppers say they are interested in a brand's trade-in or resale program [4]
33% of consumers say they are willing to spend more on sustainable apparel [4]
71% of retail executives say their customers are already participating in resale [4]
94% of retail executives say their customers are already participating in some form of shopping behavior that could be served by resale [4]
55% of retail executives say resale will cannibalize their new apparel sales less than 10% [4]
52% of consumers say they are more likely to shop a brand if they can trade in old apparel there [4]
62% of consumers say seeing an item on a model of a similar size would make them more likely to buy secondhand [4]
56% of younger consumers say finding unique items is a top reason to shop secondhand [4]
49% of younger consumers say apparel quality is a barrier to buying secondhand [4]
45% of younger consumers say hygiene or cleanliness concerns are a barrier to buying secondhand [4]
36% of younger consumers say fit uncertainty is a barrier to buying secondhand [4]
72% of retail executives say they expect consumers to spend more on secondhand apparel in 2024 [4]
58% of retail executives say a resale program can help acquire new customers [4]
47% of U.S. consumers say they are interested in renting clothes [5]
17% of U.S. consumers say they are very interested in renting clothes [5]
30% of U.S. consumers say they are somewhat interested in renting clothes [5]
Section 03
Market Size & Growth
The global online clothing rental market was valued at USD 1.12 billion in 2023 [6]
The global online clothing rental market is expected to grow at a CAGR of 10.3% from 2024 to 2030 [6]
The U.S. online clothing rental market held more than 91% share of the North America market in 2023 [6]
The women segment accounted for a revenue share of more than 57% in the online clothing rental market in 2023 [6]
The business-to-consumer segment accounted for over 57% of online clothing rental market revenue in 2023 [6]
The global apparel rental market size was valued at USD 4.9 billion in 2024 [7]
The global apparel rental market is projected to reach USD 9.4 billion by 2034 [7]
The apparel rental market is expected to expand at a CAGR of 6.77% from 2025 to 2034 [7]
North America accounted for 38% of the apparel rental market in 2024 [7]
Asia Pacific is expected to grow at a CAGR of 7.91% in the apparel rental market from 2025 to 2034 [7]
The global online clothing rental market size was estimated at USD 1.77 billion in 2024 [8]
The online clothing rental market is expected to grow from USD 1.94 billion in 2025 to USD 4.44 billion by 2034 [8]
The online clothing rental market is expected to register a CAGR of 9.65% during 2025-2034 [8]
The global apparel rental market size was valued at USD 6.2 billion in 2023 [9]
The apparel rental market is projected to grow from USD 6.47 billion in 2024 to USD 11.67 billion by 2032 [9]
The apparel rental market is expected to exhibit a CAGR of 7.65% during 2024-2032 [9]
North America dominated the apparel rental market with a market share of 36.93% in 2023 [9]
The women segment held a market share of 59.84% in the apparel rental market in 2023 [9]
The business-to-consumer segment accounted for 69.95% of the apparel rental market in 2023 [9]
The online segment accounted for 59.92% of the apparel rental market in 2023 [9]
The global clothing rental market was valued at USD 1.58 billion in 2023 [10]
The clothing rental market is projected to reach USD 2.48 billion by 2031 [10]
The clothing rental market is expected to grow at a CAGR of 5.80% from 2024 to 2031 [10]
The global online clothing rental market was valued at USD 1.26 billion in 2023 [11]
The online clothing rental market is projected to reach USD 2.43 billion by 2032 [11]
The online clothing rental market is expected to grow at a CAGR of 7.6% from 2024 to 2032 [11]
The global clothing rental platform market size was valued at USD 1.55 billion in 2023 [12]
The clothing rental platform market is projected to reach USD 2.79 billion by 2031 [12]
The clothing rental platform market is expected to grow at a CAGR of 7.6% during 2024 to 2031 [12]
The global apparel rental market was valued at USD 5.64 billion in 2022 [13]
Section 04
Regional & Segment Insights
The UK rental market could grow to £923 million by 2029 [14]
The UK rental market could rise from £75 million in 2022 to £923 million in 2029 [14]
Rental represented 2.2% of UK online womenswear occasionwear sales in 2022 [14]
UK rental is forecast to represent 21.2% of online womenswear occasionwear sales by 2029 [14]
In 2029, 98% of the UK rental market is expected to be occasionwear [14]
In 2029, 2% of the UK rental market is expected to be everyday wear [14]
North America dominated the apparel rental market with 40% revenue share in 2024 [7]
The formal segment held the biggest share of the apparel rental market in 2024, at 47% [7]
The women segment captured 60% of the apparel rental market in 2024 [7]
The standalone model segment accounted for 66% of the apparel rental market in 2024 [7]
The offline distribution channel contributed more than 55% of the apparel rental market share in 2024 [7]
Asia Pacific is projected to grow at the fastest CAGR of 7.91% in apparel rental through 2034 [7]
In the online clothing rental market, North America accounted for 43.80% share in 2023 [8]
In the online clothing rental market, Europe accounted for 29.20% share in 2023 [8]
In the online clothing rental market, Asia-Pacific accounted for 18.40% share in 2023 [8]
In the online clothing rental market, South America accounted for 5.70% share in 2023 [8]
In the online clothing rental market, Middle East and Africa accounted for 2.90% share in 2023 [8]
The casual wear segment dominated the online clothing rental market in 2023 [8]
The women segment dominated the online clothing rental market in 2023 [8]
The peer-to-peer segment dominated the online clothing rental market in 2023 [8]
In the apparel rental market, formal wear held 52.32% share in 2023 [9]
In the apparel rental market, standalone stores held 56.90% share in 2023 [9]
In the apparel rental market, offline stores held 40.08% share in 2023 [9]
In the apparel rental market, Europe is expected to grow at a CAGR of 8.37% from 2024 to 2032 [9]
The formal wear segment accounted for 53.64% of the clothing rental market in 2023 [10]
The women segment accounted for 61.27% of the clothing rental market in 2023 [10]
The business-to-consumer segment accounted for 58.91% of the clothing rental market in 2023 [10]
North America accounted for 39.84% of the clothing rental market in 2023 [10]
The Asia Pacific clothing rental market is projected to grow at a CAGR of 6.9% from 2024 to 2031 [10]
The global resale market is expected to reach $350 billion by 2028 [4]
The U.S. secondhand apparel market is expected to reach $73 billion by 2028 [4]
The global secondhand apparel market is expected to reach $230 billion by 2028 [4]
The U.S. secondhand apparel market grew 11% in 2023 [4]
The global secondhand apparel market grew 18% in 2023 [4]
Online resale is expected to nearly double by 2028 [4]
Section 05
Sustainability & Environmental Impact
The fashion industry is responsible for 10% of annual global carbon emissions [15]
The fashion industry uses 93 billion cubic meters of water per year [15]
One garbage truck of textiles is landfilled or incinerated every second [15]
87% of fibers used for clothing are ultimately incinerated or disposed of in landfill [16]
Less than 1% of clothing material is recycled into new clothing [16]
Clothing utilization has decreased by 36% compared to 15 years ago [16]
More than USD 500 billion of value is lost every year due to clothing underutilization and lack of recycling [16]
The average number of times a garment is worn has decreased by around 36% in the last 15 years [17]
Extending the active life of clothes by an extra 9 months can reduce carbon, water and waste footprints by around 20-30% each [17]
Producing a cotton shirt requires about 2,700 liters of water [18]
Producing a pair of jeans requires about 7,500 liters of water [18]
Clothing production doubled between 2000 and 2014 [19]
The average consumer buys 60% more items of clothing than 15 years ago [19]
The average garment is kept for half as long as it was 15 years ago [19]
The fashion industry produces 20% of global wastewater [19]
The fashion industry is responsible for 8-10% of global carbon emissions [19]
Textile dyeing is the second largest polluter of water globally [19]
Washing clothes releases 500,000 tons of microfibers into the ocean every year [19]
Textiles account for approximately 9% of annual microplastic losses to the oceans [20]
Textiles in the EU consumed 1.3 tonnes of raw materials and 104 m3 of water per person in 2020 [21]
Textile consumption in the EU generated about 270 kg of CO2 emissions per person in 2020 [21]
The average EU citizen purchased 19 kg of clothing, footwear and household textiles in 2022 [22]
About 16 kg of post-consumer textile waste per person was generated in the EU in 2022 [22]
Only about 4.4 kg of post-consumer textiles per person were collected separately in the EU in 2022 [22]
Around 85% of all textiles generated in the U.S. in 2018 were landfilled or burned [23]
In 2018, 11.3 million tons of textiles were landfilled in the U.S. [23]
In 2018, the recycling rate for textiles in the U.S. was 14.7% [23]
In 2018, textiles accounted for 7.7% of total landfilled municipal solid waste in the U.S. [23]
Buying used instead of new can reduce an item's carbon footprint by 82% [4]
Extending the life of an item by just 9 months can reduce its carbon, water and waste footprints by 20-30% [4]
Renting one dress instead of buying new can save 16 kg of CO2 [24]
2.5 billion items of apparel are expected to be bought secondhand in 2024 [4]
References
Footnotes
- 1investors.renttherunway.com×2
- 3urbn.com
- 4thredup.com
- 5statista.com
- 6grandviewresearch.com
- 7precedenceresearch.com
- 8marketresearchfuture.com
- 9fortunebusinessinsights.com
- 10verifiedmarketresearch.com
- 11businessresearchinsights.com
- 12databridgemarketresearch.com
- 13researchandmarkets.com
- 14wrap.ngo×2
- 15earth.org
- 16ellenmacarthurfoundation.org
- 18worldwildlife.org
- 19unep.org
- 20eea.europa.eu×3
- 23epa.gov
- 24hurrcollective.com
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Florian Felsing. (April 19, 2026). Clothing Rental Statistics. Rawshot.ai. https://rawshot.ai/statistic/clothing-rental
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Florian Felsing. "Clothing Rental Statistics." Rawshot.ai, 19 Apr 2026, https://rawshot.ai/statistic/clothing-rental.
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Florian Felsing. 2026. "Clothing Rental Statistics." Rawshot.ai. https://rawshot.ai/statistic/clothing-rental.
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