Clothing Rental Statistics
With online rental markets growing fast, shoppers increasingly turn to secondhand as apparel waste soars.
Clothing rental is changing how people build wardrobes—less “buy every outfit,” more reuse and renewed wear. With huge volumes of apparel expected to be bought secondhand and major concerns about textile waste and underuse, rental offers a practical path to lower environmental footprints. This page breaks down demand signals, including U.S. interest and online market dynamics, plus the key channels and regional growth outlook.
Written byFlorian FelsingCTO, Rawshot.ai
Executive Summary
Key Takeaways
With online rental markets growing fast, shoppers increasingly turn to secondhand as apparel waste soars.
Rent the Runway's general and administrative expenses were $69.2 million in fiscal year 2024
Rent the Runway generated $298.2 million in total revenue in fiscal year 2023
URBN said the Nuuly business generated more than $400 million in annual revenue run-rate
2.5 billion items of apparel are expected to be bought secondhand in 2024
One garbage truck of textiles is landfilled or incinerated every second
More than USD 500 billion of value is lost every year due to clothing underutilization and lack of recycling
30% of U.S. consumers say they are somewhat interested in renting clothes
The business-to-consumer segment accounted for over 57% of online clothing rental market revenue in 2023
The online clothing rental market is expected to grow at a CAGR of 7.6% from 2024 to 2032
The clothing rental platform market is expected to grow at a CAGR of 7.6% during 2024 to 2031
Asia Pacific is projected to grow at the fastest CAGR of 7.91% in apparel rental through 2034
The peer-to-peer segment dominated the online clothing rental market in 2023
In the apparel rental market, Europe is expected to grow at a CAGR of 8.37% from 2024 to 2032
3,500,000 active members in 2020—measured as active members for The RealReal (a resale/consignment model closely adjacent to clothing rental) from The RealReal’s 10-K for the year ended 2020
7,400,000 active customers in 2021—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K
Section 01
Company Performance & Operations
Section 02
Sustainability & Environmental Impact
2.5 billion items of apparel are expected to be bought secondhand in 2024 [4]
One garbage truck of textiles is landfilled or incinerated every second [5]
More than USD 500 billion of value is lost every year due to clothing underutilization and lack of recycling [6]
Extending the active life of clothes by an extra 9 months can reduce carbon, water and waste footprints by around 20-30% each [7]
Producing a pair of jeans requires about 7,500 liters of water [8]
Washing clothes releases 500,000 tons of microfibers into the ocean every year [9]
Textiles account for approximately 9% of annual microplastic losses to the oceans [10]
Textile consumption in the EU generated about 270 kg of CO2 emissions per person in 2020 [11]
Only about 4.4 kg of post-consumer textiles per person were collected separately in the EU in 2022 [12]
In 2018, textiles accounted for 7.7% of total landfilled municipal solid waste in the U.S. [13]
Renting one dress instead of buying new can save 16 kg of CO2 [14]
Section 03
Consumer Adoption & Behavior
30% of U.S. consumers say they are somewhat interested in renting clothes [15]
Section 04
Market Size & Growth
The business-to-consumer segment accounted for over 57% of online clothing rental market revenue in 2023 [16]
The online clothing rental market is expected to grow at a CAGR of 7.6% from 2024 to 2032 [17]
The clothing rental platform market is expected to grow at a CAGR of 7.6% during 2024 to 2031 [18]
The global apparel rental market was valued at USD 5.64 billion in 2022 [19]
Section 05
Regional & Segment Insights
Asia Pacific is projected to grow at the fastest CAGR of 7.91% in apparel rental through 2034 [20]
The peer-to-peer segment dominated the online clothing rental market in 2023 [21]
In the apparel rental market, Europe is expected to grow at a CAGR of 8.37% from 2024 to 2032 [22]
The Asia Pacific clothing rental market is projected to grow at a CAGR of 6.9% from 2024 to 2031 [23]
In 2029, 2% of the UK rental market is expected to be everyday wear [24]
Section 06
Trends
3,500,000 active members in 2020—measured as active members for The RealReal (a resale/consignment model closely adjacent to clothing rental) from The RealReal’s 10-K for the year ended 2020 [25]
7,400,000 active customers in 2021—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K [26]
12,100,000 active customers in 2022—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K [27]
14,400,000 active customers in 2023—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K [28]
16,400,000 active customers in 2024—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K [29]
References
Footnotes
- 1investors.renttherunway.com×2
- 3urbn.com
- 4thredup.com
- 5earth.org
- 6ellenmacarthurfoundation.org
- 7wrap.ngo×2
- 8worldwildlife.org
- 9unep.org
- 10eea.europa.eu×3
- 13epa.gov
- 14hurrcollective.com
- 15statista.com
- 16grandviewresearch.com
- 17businessresearchinsights.com
- 18databridgemarketresearch.com
- 19researchandmarkets.com
- 20precedenceresearch.com
- 21marketresearchfuture.com
- 22fortunebusinessinsights.com
- 23verifiedmarketresearch.com
- 25sec.gov×5
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Florian Felsing. (April 19, 2026). Clothing Rental Statistics. Rawshot.ai. https://rawshot.ai/statistic/clothing-rental
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Florian Felsing. "Clothing Rental Statistics." Rawshot.ai, 19 Apr 2026, https://rawshot.ai/statistic/clothing-rental.
Chicago
Florian Felsing. 2026. "Clothing Rental Statistics." Rawshot.ai. https://rawshot.ai/statistic/clothing-rental.
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