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Fashion · Report

Clothing Rental Statistics

Clothing rental is accelerating fast, driven by rising demand and savings from longer garment use.

Clothing rental is changing how people refresh their wardrobes—especially as interest grows and the online market keeps expanding. In the U.S. and beyond, business-to-consumer models account for a large share of online rental revenue, and peer-to-peer approaches also play a major role. This page maps market scale and growth by segment and geography, then connects adoption to environmental impact, including what happens when garments stay in use longer.

Florian FelsingWritten byFlorian FelsingCTO, Rawshot.ai
UpdatedApril 19, 2026Read6 minSources34 verified
Clothing Rental Statistics

Executive Summary

Key Takeaways

Research reviewed

Clothing rental is accelerating fast, driven by rising demand and savings from longer garment use.

  • Rent the Runway's general and administrative expenses were $69.2 million in fiscal year 2024

  • Rent the Runway generated $298.2 million in total revenue in fiscal year 2023

  • URBN said the Nuuly business generated more than $400 million in annual revenue run-rate

  • 2.5 billion items of apparel are expected to be bought secondhand in 2024

  • One garbage truck of textiles is landfilled or incinerated every second

  • More than USD 500 billion of value is lost every year due to clothing underutilization and lack of recycling

  • 30% of U.S. consumers say they are somewhat interested in renting clothes

  • The business-to-consumer segment accounted for over 57% of online clothing rental market revenue in 2023

  • The online clothing rental market is expected to grow at a CAGR of 7.6% from 2024 to 2032

  • The clothing rental platform market is expected to grow at a CAGR of 7.6% during 2024 to 2031

  • Asia Pacific is projected to grow at the fastest CAGR of 7.91% in apparel rental through 2034

  • The peer-to-peer segment dominated the online clothing rental market in 2023

  • In the apparel rental market, Europe is expected to grow at a CAGR of 8.37% from 2024 to 2032

  • 3,500,000 active members in 2020—measured as active members for The RealReal (a resale/consignment model closely adjacent to clothing rental) from The RealReal’s 10-K for the year ended 2020

  • 7,400,000 active customers in 2021—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K

Section 01

Company Performance & Operations

  1. Rent the Runway's general and administrative expenses were $69.2 million in fiscal year 2024 [1]

  2. Rent the Runway generated $298.2 million in total revenue in fiscal year 2023 [2]

  3. URBN said the Nuuly business generated more than $400 million in annual revenue run-rate [3]

Section 02

Sustainability & Environmental Impact

  1. 2.5 billion items of apparel are expected to be bought secondhand in 2024 [4]

  2. One garbage truck of textiles is landfilled or incinerated every second [5]

  3. More than USD 500 billion of value is lost every year due to clothing underutilization and lack of recycling [6]

  4. Extending the active life of clothes by an extra 9 months can reduce carbon, water and waste footprints by around 20-30% each [7]

  5. Producing a pair of jeans requires about 7,500 liters of water [8]

  6. Washing clothes releases 500,000 tons of microfibers into the ocean every year [9]

  7. Textiles account for approximately 9% of annual microplastic losses to the oceans [10]

  8. Textile consumption in the EU generated about 270 kg of CO2 emissions per person in 2020 [11]

  9. Only about 4.4 kg of post-consumer textiles per person were collected separately in the EU in 2022 [12]

  10. In 2018, textiles accounted for 7.7% of total landfilled municipal solid waste in the U.S. [13]

  11. Renting one dress instead of buying new can save 16 kg of CO2 [14]

Section 03

Consumer Adoption & Behavior

  1. 30% of U.S. consumers say they are somewhat interested in renting clothes [15]

Section 04

Market Size & Growth

  1. The business-to-consumer segment accounted for over 57% of online clothing rental market revenue in 2023 [16]

  2. The online clothing rental market is expected to grow at a CAGR of 7.6% from 2024 to 2032 [17]

  3. The clothing rental platform market is expected to grow at a CAGR of 7.6% during 2024 to 2031 [18]

  4. The global apparel rental market was valued at USD 5.64 billion in 2022 [19]

Section 05

Regional & Segment Insights

  1. Asia Pacific is projected to grow at the fastest CAGR of 7.91% in apparel rental through 2034 [20]

  2. The peer-to-peer segment dominated the online clothing rental market in 2023 [21]

  3. In the apparel rental market, Europe is expected to grow at a CAGR of 8.37% from 2024 to 2032 [22]

  4. The Asia Pacific clothing rental market is projected to grow at a CAGR of 6.9% from 2024 to 2031 [23]

  5. In 2029, 2% of the UK rental market is expected to be everyday wear [24]

Section 06

Trends

  1. 3,500,000 active members in 2020—measured as active members for The RealReal (a resale/consignment model closely adjacent to clothing rental) from The RealReal’s 10-K for the year ended 2020 [25]

  2. 7,400,000 active customers in 2021—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K [26]

  3. 12,100,000 active customers in 2022—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K [27]

  4. 14,400,000 active customers in 2023—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K [28]

  5. 16,400,000 active customers in 2024—measured as active customers for The RealReal (resale/consignment model adjacent to clothing rental) from The RealReal’s 10-K [29]

  6. 3.5 million active customers in 2020 for The RealReal (resale/consignment model adjacent to clothing rental) in the United States [30]

  7. 6.2 million active customers in 2021 for The RealReal (resale/consignment model adjacent to clothing rental) in the United States [31]

  8. 9.4 million active customers in 2022 for The RealReal (resale/consignment model adjacent to clothing rental) in the United States [32]

  9. 14.8 million active customers in 2023 for The RealReal (resale/consignment model adjacent to clothing rental) in the United States [33]

  10. 16.4 million active customers in 2024 for The RealReal (resale/consignment model adjacent to clothing rental) in the United States [34]

References

Footnotes

  1. 1
    investors.renttherunway.com
    investors.renttherunway.com×2
  2. 3
    urbn.com
    urbn.com
  3. 4
    thredup.com
    thredup.com
  4. 5
    earth.org
    earth.org
  5. 6
    ellenmacarthurfoundation.org
    ellenmacarthurfoundation.org
  6. 7
    wrap.ngo
    wrap.ngo×2
  7. 8
    worldwildlife.org
    worldwildlife.org
  8. 9
    unep.org
    unep.org
  9. 10
    eea.europa.eu
    eea.europa.eu×3
  10. 13
    epa.gov
    epa.gov
  11. 14
    hurrcollective.com
    hurrcollective.com
  12. 15
    statista.com
    statista.com
  13. 16
    grandviewresearch.com
    grandviewresearch.com
  14. 17
    businessresearchinsights.com
    businessresearchinsights.com
  15. 18
    databridgemarketresearch.com
    databridgemarketresearch.com
  16. 19
    researchandmarkets.com
    researchandmarkets.com
  17. 20
    precedenceresearch.com
    precedenceresearch.com
  18. 21
    marketresearchfuture.com
    marketresearchfuture.com
  19. 22
    fortunebusinessinsights.com
    fortunebusinessinsights.com
  20. 23
    verifiedmarketresearch.com
    verifiedmarketresearch.com
  21. 25
    sec.gov
    sec.gov×5
  22. 30
    therealreal.com
    therealreal.com×5

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Florian Felsing. "Clothing Rental Statistics." Rawshot.ai, 19 Apr 2026, https://rawshot.ai/statistic/clothing-rental.

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