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Fashion · Report

Clothing Sales Statistics

UK shoppers keep clothes longer and spend more online, while sustainability drives 31% to change brands.

Clothing sales don’t move in a straight line: they reflect how long garments are kept, what households pay, and how online retail share changes year by year. Across the UK and the U.S., spending levels, shifting inflation signals, and consumer sustainability concerns help explain today’s market figures. We also look at category growth—fast fashion expansion, secondhand momentum, and major retailer performance—to connect the numbers behind the trends.

Florian FelsingWritten byFlorian FelsingCTO, Rawshot.ai
UpdatedApril 19, 2026Read7 minSources74 verified
Clothing Sales Statistics

Executive Summary

Key Takeaways

Research reviewed

UK shoppers keep clothes longer and spend more online, while sustainability drives 31% to change brands.

  • UK consumers keep clothing items for 2.2 years on average before discarding them

  • The average UK household spent £1,042 on clothing and footwear in 2022

  • U.S. average annual expenditure on apparel products and services rose 6.9% in 2023

  • The global secondhand apparel market is expected to reach $350 billion by 2028

  • Average revenue per person in the global apparel market was forecast at US$230.30 in 2024

  • The global fast fashion market is expected to grow at a CAGR of 10.74% from 2024 to 2030

  • Online sales accounted for 21.0% of total retail sales in the UK in December 2023

  • Online sales accounted for 26.4% of retailing in Great Britain in January 2021

  • Clothing and accessories represented 7.1% of total U.S. retail e-commerce sales in 2022

  • U.S. clothing and clothing accessories store sales were $32.17 billion in December 2024

  • Inditex sales grew 10.5% to €35.95 billion in 2023

  • H&M net sales increased 6% in local currencies in fiscal 2023

  • U.S. CPI for apparel increased 0.4% over the 12 months ended January 2024

  • U.S. CPI for apparel decreased 0.3% over the 12 months ended February 2024

  • U.S. CPI for apparel increased 0.4% over the 12 months ended March 2024

Section 01

Consumer Behavior And Demographics

  1. UK consumers keep clothing items for 2.2 years on average before discarding them [1]

  2. The average UK household spent £1,042 on clothing and footwear in 2022 [2]

  3. U.S. average annual expenditure on apparel products and services rose 6.9% in 2023 [3]

  4. 31% of consumers said they stopped purchasing certain brands due to sustainability-related concerns [4]

  5. 42% of millennials said cost of living was their top concern [5]

  6. College shoppers planned to spend $166.07 on clothing and accessories in 2024 [6]

  7. Valentine’s Day celebrants planned to spend $26.94 on clothing in 2024 [7]

  8. Mother’s Day celebrants planned to spend $31.35 on special outings and $34.10 on jewelry in 2024 while clothing spending intentions were part of total apparel-related gifting categories tracked by NRF [8]

  9. Father’s Day celebrants planned to spend $24.38 on clothing in 2024 [9]

  10. Consumers planned to spend $38.43 on costumes for Halloween 2024 [10]

  11. The National Retail Federation forecast 2024 U.S. retail sales to grow between 2.5% and 3.5% over 2023 [11]

Section 02

Global Market Size

  1. The global secondhand apparel market is expected to reach $350 billion by 2028 [12]

  2. Average revenue per person in the global apparel market was forecast at US$230.30 in 2024 [13]

  3. The global fast fashion market is expected to grow at a CAGR of 10.74% from 2024 to 2030 [14]

  4. The U.S. apparel market revenue was projected to amount to US$365.70 billion in 2024 [15]

  5. The China apparel market revenue was projected to amount to US$313.80 billion in 2024 [16]

  6. The India apparel market revenue was projected to amount to US$105.50 billion in 2024 [17]

  7. UK retail sales values for textile, clothing and footwear stores reached £69.6 billion in 2023 [18]

  8. EU household expenditure on clothing and footwear was 5.0% of total expenditure in 2022 [19]

  9. Japan’s apparel market revenue was projected to amount to US$93.73 billion in 2024 [20]

  10. Germany’s apparel market revenue was projected to amount to US$68.33 billion in 2024 [21]

  11. France’s apparel market revenue was projected to amount to US$51.11 billion in 2024 [22]

  12. The global luxury apparel market is projected to grow from USD 85.14 billion in 2024 to USD 125.36 billion by 2032 [23]

  13. The global childrenswear market is expected to grow at a CAGR of 6.6% from 2024 to 2030 [24]

  14. The global sports apparel market is expected to grow at a CAGR of 6.4% from 2025 to 2030 [25]

  15. The global shapewear market is expected to grow at a CAGR of 7.3% from 2024 to 2030 [26]

  16. The global denim jeans market is expected to grow at a CAGR of 5.7% from 2024 to 2030 [27]

  17. The global maternity wear market is expected to grow at a CAGR of 4.3% from 2024 to 2030 [28]

  18. The global workwear market is expected to grow at a CAGR of 5.7% from 2024 to 2030 [29]

Section 03

Ecommerce And Digital Sales

  1. Online sales accounted for 21.0% of total retail sales in the UK in December 2023 [30]

  2. Online sales accounted for 26.4% of retailing in Great Britain in January 2021 [31]

  3. Clothing and accessories represented 7.1% of total U.S. retail e-commerce sales in 2022 [32]

  4. Average revenue per user in global fashion e-commerce was projected at US$293.30 in 2024 [33]

  5. The U.S. fashion e-commerce market revenue was projected at US$170.80 billion in 2024 [34]

  6. China’s fashion e-commerce market revenue was projected at US$244.80 billion in 2024 [35]

  7. UK fashion e-commerce market revenue was projected at US$44.39 billion in 2024 [36]

  8. Germany’s fashion e-commerce market revenue was projected at US$32.58 billion in 2024 [37]

  9. India’s fashion e-commerce market revenue was projected at US$18.48 billion in 2024 [38]

  10. Zalando revenue was €10.1 billion in 2023 [39]

  11. ASOS revenue declined 10% to £3.54 billion in fiscal 2023 [40]

  12. Boohoo Group revenue fell 17% to £1.46 billion in fiscal 2024 [41]

  13. Revolve Group net sales were $1.10 billion in 2023 [42]

  14. Mytheresa net sales grew 8.5% to €840.9 million in fiscal 2023 [43]

  15. Farfetch GMV was $4.1 billion in 2022 [44]

  16. Shein generated approximately $32.5 billion in revenue in 2023 [45]

  17. Temu’s U.S. gross merchandise value reached nearly $16 billion in 2023 [46]

  18. Walmart accounted for 6.4% of U.S. apparel e-commerce sales in 2023 [47]

  19. In 2023, 76% of retail site traffic during the U.S. holiday season came from mobile devices [48]

Section 04

Retail Sales Performance

  1. U.S. clothing and clothing accessories store sales were $32.17 billion in December 2024 [49]

  2. Inditex sales grew 10.5% to €35.95 billion in 2023 [50]

  3. H&M net sales increased 6% in local currencies in fiscal 2023 [51]

  4. Gap Inc. net sales were $15.6 billion in fiscal 2023 [52]

  5. Levi Strauss & Co. net revenues were $6.18 billion in fiscal 2023 [53]

  6. PVH revenue was $9.22 billion in 2023 [54]

  7. Abercrombie & Fitch net sales increased 16% to $4.28 billion in fiscal 2023 [55]

  8. Clothing store sales in Great Britain were £3.74 billion in January 2023 [56]

  9. Primark revenue increased 7% to £4.47 billion in fiscal 2024 [57]

  10. Fast Retailing revenue rose 20.2% to ¥2.77 trillion in fiscal 2023 [58]

  11. Ralph Lauren revenue increased 3% to $6.63 billion in fiscal 2024 [59]

  12. American Eagle Outfitters revenue rose 1% to $5.26 billion in fiscal 2023 [60]

Section 05

Pricing, Inventory And Margins

  1. U.S. CPI for apparel increased 0.4% over the 12 months ended January 2024 [61]

  2. U.S. CPI for apparel decreased 0.3% over the 12 months ended February 2024 [62]

  3. U.S. CPI for apparel increased 0.4% over the 12 months ended March 2024 [63]

  4. U.S. CPI for apparel decreased 0.7% over the 12 months ended April 2024 [64]

  5. U.S. CPI for apparel decreased 0.9% over the 12 months ended May 2024 [65]

  6. U.S. CPI for apparel increased 0.9% over the 12 months ended June 2024 [66]

  7. U.S. CPI for apparel increased 0.2% over the 12 months ended July 2024 [67]

  8. U.S. CPI for apparel increased 0.3% over the 12 months ended August 2024 [68]

  9. U.S. CPI for apparel increased 1.8% over the 12 months ended September 2024 [69]

  10. U.S. CPI for apparel increased 1.5% over the 12 months ended October 2024 [70]

  11. U.S. CPI for apparel increased 1.3% over the 12 months ended November 2024 [71]

  12. U.S. CPI for apparel increased 1.1% over the 12 months ended December 2024 [72]

  13. 4.2% U.S. CPI for apparel (12-month percent change) in 2020 [73]

  14. 4.8% U.S. CPI for apparel (12-month percent change) in 2021 [73]

  15. 4.9% U.S. CPI for apparel (12-month percent change) in 2022 [73]

  16. 0.8% U.S. CPI for apparel (12-month percent change) in 2023 [73]

  17. 1.8% U.S. CPI for apparel (12-month percent change) in 2024 [73]

  18. 6.3% U.S. CPI for apparel (12-month percent change) in 2019 [73]

Section 06

Trends

  1. 375.4 billion euros (at current prices) clothing and footwear retail sales in 2019 [74]

References

Footnotes

  1. 1
    wrap.ngo
    wrap.ngo
  2. 2
    ons.gov.uk
    ons.gov.uk×5
  3. 3
    bls.gov
    bls.gov×14
  4. 4
    www2.deloitte.com
    www2.deloitte.com×2
  5. 6
    nrf.com
    nrf.com×6
  6. 12
    thredup.com
    thredup.com
  7. 13
    statista.com
    statista.com×13
  8. 14
    grandviewresearch.com
    grandviewresearch.com×7
  9. 19
    ec.europa.eu
    ec.europa.eu×2
  10. 23
    fortunebusinessinsights.com
    fortunebusinessinsights.com
  11. 32
    census.gov
    census.gov×2
  12. 39
    corporate.zalando.com
    corporate.zalando.com
  13. 40
    asosplc.com
    asosplc.com
  14. 41
    boohooplc.com
    boohooplc.com
  15. 42
    investors.revolve.com
    investors.revolve.com
  16. 43
    investors.mytheresa.com
    investors.mytheresa.com
  17. 44
    farfetchinvestors.com
    farfetchinvestors.com
  18. 45
    reuters.com
    reuters.com×2
  19. 47
    emarketer.com
    emarketer.com
  20. 48
    adobe.com
    adobe.com
  21. 50
    inditex.com
    inditex.com
  22. 51
    hmgroup.com
    hmgroup.com
  23. 52
    investors.gapinc.com
    investors.gapinc.com
  24. 53
    investors.levistrauss.com
    investors.levistrauss.com
  25. 54
    pvh.com
    pvh.com
  26. 55
    corporate.abercrombie.com
    corporate.abercrombie.com
  27. 57
    abf.co.uk
    abf.co.uk
  28. 58
    fastretailing.com
    fastretailing.com
  29. 59
    investor.ralphlauren.com
    investor.ralphlauren.com
  30. 60
    investors.ae.com
    investors.ae.com

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