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Fashion · Report

Clothing Sales Statistics

Apparel sales surge globally, driven by e-commerce, fast fashion, and secondhand.

With the global apparel market projected to hit US$1.79 trillion in 2024 and fast fashion and secondhand sales both accelerating, clothing sales are about to be a whole lot more interesting than you think.

Florian FelsingWritten byFlorian FelsingCTO, Rawshot.ai
UpdatedApril 19, 2026Read12 minSources72 verified
Clothing Sales Statistics

Executive Summary

Key Takeaways

Research reviewed

Apparel sales surge globally, driven by e-commerce, fast fashion, and secondhand.

  • Global apparel market revenue was projected to reach US$1.79 trillion in 2024

  • The worldwide apparel market was expected to grow annually by 2.81% CAGR from 2024 to 2029

  • Average revenue per person in the global apparel market was forecast at US$230.30 in 2024

  • The U.S. Census Bureau estimated clothing and clothing accessories store sales at $26.24 billion in January 2024

  • U.S. clothing and clothing accessories store sales were $28.11 billion in March 2024

  • U.S. clothing and clothing accessories store sales were $25.06 billion in April 2024

  • Online sales accounted for 21.0% of total retail sales in the UK in December 2023

  • Online sales accounted for 26.4% of retailing in Great Britain in January 2021

  • U.S. e-commerce sales for clothing and accessories stores were $83.3 billion in 2022

  • U.S. clothing and accessory stores held $50.67 billion in inventories in January 2024

  • U.S. clothing and accessory store inventories were $50.86 billion in February 2024

  • U.S. clothing and accessory store inventories were $50.88 billion in March 2024

  • U.S. consumers bought an average of 53 new items of clothing per year

  • UK consumers keep clothing items for 2.2 years on average before discarding them

  • The average UK household spent £1,042 on clothing and footwear in 2022

Section 01

Consumer Behavior and Demographics

  1. U.S. consumers bought an average of 53 new items of clothing per year [1]

  2. UK consumers keep clothing items for 2.2 years on average before discarding them [1]

  3. The average UK household spent £1,042 on clothing and footwear in 2022 [2]

  4. U.S. average annual expenditure on apparel and services was $1,945 per consumer unit in 2023 [3]

  5. U.S. average annual expenditure on women’s and girls’ apparel was $655 in 2023 [3]

  6. U.S. average annual expenditure on men’s and boys’ apparel was $406 in 2023 [3]

  7. U.S. average annual expenditure on footwear was $290 in 2023 [3]

  8. U.S. average annual expenditure on children under 2 apparel was $95 in 2023 [3]

  9. U.S. average annual expenditure on apparel products and services rose 6.9% in 2023 [3]

  10. In 2023, 58% of consumers said they shopped secondhand apparel [4]

  11. 62% of Gen Z and Millennials said they look for an item secondhand before buying new [4]

  12. 55% of consumers said they are concerned about apparel affordability [4]

  13. 47% of consumers said they are more likely to buy secondhand apparel if they can trade in items for credit [4]

  14. 65% of consumers said they are seeking more affordable ways to shop [4]

  15. 34% of consumers said they bought apparel from a social commerce platform in the last year [4]

  16. 79% of retail executives said consumers traded down in apparel in 2023 [4]

  17. 52% of consumers said sustainability is an important factor when purchasing clothing [5]

  18. 31% of consumers said they stopped purchasing certain brands due to sustainability-related concerns [5]

  19. 45% of Gen Z respondents said they had purchased secondhand clothing [6]

  20. 44% of millennials said they had purchased secondhand clothing [6]

  21. 50% of Gen Z respondents said cost of living was their top concern [6]

  22. 42% of millennials said cost of living was their top concern [6]

  23. 57% of U.S. back-to-school shoppers planned to buy clothing in 2024 [7]

  24. Families with children in elementary through high school planned to spend $253.29 on clothing and accessories for back-to-school 2024 [7]

  25. College shoppers planned to spend $166.07 on clothing and accessories in 2024 [7]

  26. Valentine’s Day celebrants planned to spend $26.94 on clothing in 2024 [8]

  27. Mother’s Day celebrants planned to spend $31.35 on special outings and $34.10 on jewelry in 2024 while clothing spending intentions were part of total apparel-related gifting categories tracked by NRF [9]

  28. Father’s Day celebrants planned to spend $24.38 on clothing in 2024 [10]

  29. Halloween celebrants planned to spend $3.8 billion on costumes in 2024 [11]

  30. Consumers planned to spend $38.43 on costumes for Halloween 2024 [11]

  31. The National Retail Federation forecast 2024 U.S. retail sales to grow between 2.5% and 3.5% over 2023 [12]

Section 02

Ecommerce and Digital Sales

  1. Online sales accounted for 21.0% of total retail sales in the UK in December 2023 [13]

  2. Online sales accounted for 26.4% of retailing in Great Britain in January 2021 [14]

  3. U.S. e-commerce sales for clothing and accessories stores were $83.3 billion in 2022 [15]

  4. Clothing and accessories represented 7.1% of total U.S. retail e-commerce sales in 2022 [15]

  5. Global fashion e-commerce market revenue was projected at US$781.5 billion in 2024 [16]

  6. Global fashion e-commerce is forecast to grow at 8.14% annually from 2024 to 2029 [16]

  7. Average revenue per user in global fashion e-commerce was projected at US$293.30 in 2024 [16]

  8. The U.S. fashion e-commerce market revenue was projected at US$170.80 billion in 2024 [17]

  9. China’s fashion e-commerce market revenue was projected at US$244.80 billion in 2024 [18]

  10. UK fashion e-commerce market revenue was projected at US$44.39 billion in 2024 [19]

  11. Germany’s fashion e-commerce market revenue was projected at US$32.58 billion in 2024 [20]

  12. India’s fashion e-commerce market revenue was projected at US$18.48 billion in 2024 [21]

  13. Zalando revenue was €10.1 billion in 2023 [22]

  14. ASOS revenue declined 10% to £3.54 billion in fiscal 2023 [23]

  15. Boohoo Group revenue fell 17% to £1.46 billion in fiscal 2024 [24]

  16. Revolve Group net sales were $1.10 billion in 2023 [25]

  17. Mytheresa net sales grew 8.5% to €840.9 million in fiscal 2023 [26]

  18. Farfetch GMV was $4.1 billion in 2022 [27]

  19. Shein generated approximately $32.5 billion in revenue in 2023 [28]

  20. Temu’s U.S. gross merchandise value reached nearly $16 billion in 2023 [29]

  21. Amazon captured 37.6% of U.S. apparel e-commerce sales in 2023 [30]

  22. Walmart accounted for 6.4% of U.S. apparel e-commerce sales in 2023 [30]

  23. Apparel and accessories online sales in the U.S. holiday season increased 4.9% year over year in 2023 [31]

  24. Buy now, pay later drove $16.6 billion in online holiday spending in 2023 [31]

  25. Mobile devices accounted for 54.5% of online sales during the 2023 U.S. holiday season [31]

  26. In 2023, 76% of retail site traffic during the U.S. holiday season came from mobile devices [31]

Section 03

Global Market Size

  1. Global apparel market revenue was projected to reach US$1.79 trillion in 2024 [32]

  2. The worldwide apparel market was expected to grow annually by 2.81% CAGR from 2024 to 2029 [32]

  3. Average revenue per person in the global apparel market was forecast at US$230.30 in 2024 [32]

  4. The global fast fashion market size was valued at USD 150.82 billion in 2023 [33]

  5. The global fast fashion market is expected to grow at a CAGR of 10.74% from 2024 to 2030 [33]

  6. The global secondhand apparel market was valued at $197 billion in 2023 [4]

  7. The global secondhand apparel market is expected to reach $350 billion by 2028 [4]

  8. The U.S. apparel market revenue was projected to amount to US$365.70 billion in 2024 [34]

  9. The China apparel market revenue was projected to amount to US$313.80 billion in 2024 [35]

  10. The India apparel market revenue was projected to amount to US$105.50 billion in 2024 [36]

  11. UK retail sales values for textile, clothing and footwear stores reached £69.6 billion in 2023 [37]

  12. EU household expenditure on clothing and footwear was 5.0% of total expenditure in 2022 [38]

  13. Japan’s apparel market revenue was projected to amount to US$93.73 billion in 2024 [39]

  14. Germany’s apparel market revenue was projected to amount to US$68.33 billion in 2024 [40]

  15. France’s apparel market revenue was projected to amount to US$51.11 billion in 2024 [41]

  16. The global luxury apparel market was valued at USD 80.13 billion in 2023 [42]

  17. The global luxury apparel market is projected to grow from USD 85.14 billion in 2024 to USD 125.36 billion by 2032 [42]

  18. The global childrenswear market size was valued at USD 281.35 billion in 2023 [43]

  19. The global childrenswear market is expected to grow at a CAGR of 6.6% from 2024 to 2030 [43]

  20. The global sports apparel market size was estimated at USD 206.64 billion in 2024 [44]

  21. The global sports apparel market is expected to grow at a CAGR of 6.4% from 2025 to 2030 [44]

  22. The global shapewear market size was valued at USD 2.74 billion in 2023 [45]

  23. The global shapewear market is expected to grow at a CAGR of 7.3% from 2024 to 2030 [45]

  24. The global denim jeans market size was valued at USD 95.88 billion in 2023 [46]

  25. The global denim jeans market is expected to grow at a CAGR of 5.7% from 2024 to 2030 [46]

  26. The global maternity wear market size was valued at USD 19.79 billion in 2023 [47]

  27. The global maternity wear market is expected to grow at a CAGR of 4.3% from 2024 to 2030 [47]

  28. The global workwear market size was valued at USD 18.95 billion in 2023 [48]

  29. The global workwear market is expected to grow at a CAGR of 5.7% from 2024 to 2030 [48]

Section 04

Pricing, Inventory and Margins

  1. U.S. clothing and accessory stores held $50.67 billion in inventories in January 2024 [49]

  2. U.S. clothing and accessory store inventories were $50.86 billion in February 2024 [49]

  3. U.S. clothing and accessory store inventories were $50.88 billion in March 2024 [49]

  4. U.S. clothing and accessory store inventories were $50.27 billion in April 2024 [49]

  5. U.S. clothing and accessory store inventories were $50.32 billion in May 2024 [49]

  6. U.S. clothing and accessory store inventories were $50.71 billion in June 2024 [49]

  7. U.S. clothing and accessory store inventories were $51.24 billion in July 2024 [49]

  8. U.S. clothing and accessory store inventories were $51.72 billion in August 2024 [49]

  9. U.S. clothing and accessory store inventories were $51.94 billion in September 2024 [49]

  10. U.S. clothing and accessory store inventories were $52.44 billion in October 2024 [49]

  11. U.S. clothing and accessory store inventories were $53.43 billion in November 2024 [49]

  12. U.S. clothing and accessory store inventories were $53.36 billion in December 2024 [49]

  13. U.S. CPI for apparel increased 0.4% over the 12 months ended January 2024 [50]

  14. U.S. CPI for apparel decreased 0.3% over the 12 months ended February 2024 [51]

  15. U.S. CPI for apparel increased 0.4% over the 12 months ended March 2024 [52]

  16. U.S. CPI for apparel decreased 0.7% over the 12 months ended April 2024 [53]

  17. U.S. CPI for apparel decreased 0.9% over the 12 months ended May 2024 [54]

  18. U.S. CPI for apparel increased 0.9% over the 12 months ended June 2024 [55]

  19. U.S. CPI for apparel increased 0.2% over the 12 months ended July 2024 [56]

  20. U.S. CPI for apparel increased 0.3% over the 12 months ended August 2024 [57]

  21. U.S. CPI for apparel increased 1.8% over the 12 months ended September 2024 [58]

  22. U.S. CPI for apparel increased 1.5% over the 12 months ended October 2024 [59]

  23. U.S. CPI for apparel increased 1.3% over the 12 months ended November 2024 [60]

  24. U.S. CPI for apparel increased 1.1% over the 12 months ended December 2024 [61]

  25. Inditex gross margin reached 57.8% in 2023 [62]

  26. H&M gross margin improved to 50.7% in fiscal 2023 [63]

  27. Gap Inc. gross margin was 41.3% in fiscal 2023 [64]

  28. Levi Strauss & Co. gross margin was 56.1% in fiscal 2023 [65]

  29. PVH gross margin was 58.8% in 2023 [66]

  30. Abercrombie & Fitch gross profit rate reached 62.9% in fiscal 2023 [67]

Section 05

Retail Sales Performance

  1. The U.S. Census Bureau estimated clothing and clothing accessories store sales at $26.24 billion in January 2024 [49]

  2. U.S. clothing and clothing accessories store sales were $28.11 billion in March 2024 [49]

  3. U.S. clothing and clothing accessories store sales were $25.06 billion in April 2024 [49]

  4. U.S. clothing and clothing accessories store sales were $26.01 billion in May 2024 [49]

  5. U.S. clothing and clothing accessories store sales were $26.80 billion in June 2024 [49]

  6. U.S. clothing and clothing accessories store sales were $26.64 billion in July 2024 [49]

  7. U.S. clothing and clothing accessories store sales were $26.47 billion in August 2024 [49]

  8. U.S. clothing and clothing accessories store sales were $26.49 billion in September 2024 [49]

  9. U.S. clothing and clothing accessories store sales were $26.97 billion in October 2024 [49]

  10. U.S. clothing and clothing accessories store sales were $31.88 billion in November 2024 [49]

  11. U.S. clothing and clothing accessories store sales were $32.17 billion in December 2024 [49]

  12. Clothing store sales in Great Britain were £5.03 billion in December 2023 [68]

  13. Clothing store sales in Great Britain were £4.66 billion in November 2023 [68]

  14. Clothing store sales in Great Britain were £4.90 billion in October 2023 [68]

  15. Clothing store sales in Great Britain were £4.17 billion in September 2023 [68]

  16. Clothing store sales in Great Britain were £4.07 billion in August 2023 [68]

  17. Clothing store sales in Great Britain were £4.10 billion in July 2023 [68]

  18. Clothing store sales in Great Britain were £3.91 billion in June 2023 [68]

  19. Clothing store sales in Great Britain were £3.71 billion in May 2023 [68]

  20. Clothing store sales in Great Britain were £3.74 billion in April 2023 [68]

  21. Clothing store sales in Great Britain were £4.05 billion in March 2023 [68]

  22. Clothing store sales in Great Britain were £3.60 billion in February 2023 [68]

  23. Clothing store sales in Great Britain were £3.74 billion in January 2023 [68]

  24. Primark revenue increased 7% to £4.47 billion in fiscal 2024 [69]

  25. Inditex sales grew 10.5% to €35.95 billion in 2023 [62]

  26. H&M net sales increased 6% in local currencies in fiscal 2023 [63]

  27. Fast Retailing revenue rose 20.2% to ¥2.77 trillion in fiscal 2023 [70]

  28. Gap Inc. net sales were $15.6 billion in fiscal 2023 [64]

  29. Ralph Lauren revenue increased 3% to $6.63 billion in fiscal 2024 [71]

  30. Levi Strauss & Co. net revenues were $6.18 billion in fiscal 2023 [65]

  31. PVH revenue was $9.22 billion in 2023 [66]

  32. American Eagle Outfitters revenue rose 1% to $5.26 billion in fiscal 2023 [72]

  33. Abercrombie & Fitch net sales increased 16% to $4.28 billion in fiscal 2023 [67]

References

Footnotes

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