Counterfeit Fashion Statistics
Counterfeit fashion remains a major global threat, with EU seizures rising to 24.2 million items in 2023.
Counterfeit fashion is more than a styling shortcut: it’s a fast-moving trade that can involve high-profit, organized networks and hidden supply chains. EU enforcement data shows how quickly suspected infringements cross borders—EU customs seized 24.2 million trademark-infringing items in 2023, with seizures rising 10.4% versus 2022. Explore where these risks concentrate across Europe and what trends are shaping counterfeit sales.
Written byFlorian FelsingCTO, Rawshot.ai
Executive Summary
Key Takeaways
Counterfeit fashion remains a major global threat, with EU seizures rising to 24.2 million items in 2023.
EUIPO: online marketplaces facilitate counterfeit sales (no single numeric in this page)
OECD: e-commerce accelerates counterfeit distribution (no number)
Statista: (cannot be verified without subscription) not allowed
OECD/EUIPO global trade estimates: counterfeit and pirated goods accounted for 3.3% of global trade in 2019
OECD/EUIPO: 3.3% corresponds to USD 464 billion of trade in counterfeit and pirated goods in 2019
OECD: In 2019, the estimated value of counterfeit and pirated goods is USD 464 billion
EUROPOL/INTERPOL: counterfeit fashion can be linked to organized crime groups (report)
INTERPOL: “Counterfeit fashion and luxury goods” article describes high-profit nature; (uses exact phrasing but not a numeric figure)
INTERPOL: in Operation “Opson” (relevant for counterfeit goods), it discusses volumes seized; (note: not fashion-specific)
US Department of Justice/USPTO: “Counterfeit goods endanger public safety” statement (no number)
WHO/UN report about counterfeit medicines (not fashion)
Fashion Institute of Technology? (not a verifiable stat)
EUIPO: in 2023 customs seized 24.2 million items of goods suspected of trademark infringement
EUIPO: 24.2 million items seized in 2023 by EU customs
EUIPO Observatory: 2023 customs seizures of counterfeit/pirated goods were 10.4% higher than 2022 (24.2 million vs 21.9 million)
Section 01
Consumer Behavior Online
EUIPO: online marketplaces facilitate counterfeit sales (no single numeric in this page) [1]
OECD: e-commerce accelerates counterfeit distribution (no number) [2]
Statista: (cannot be verified without subscription) not allowed [3]
OECD: (insufficient) [2]
EUIPO: 2024 “Consumer awareness of counterfeiting” survey includes specific percentages—(cannot reliably extract without exact page) [4]
Eurobarometer: (not exact URL) [5]
Google Transparency Report: (not specific) [6]
Amazon Brand Registry transparency on counterfeit items (not numeric) [7]
Shopify counterfeiting (not numeric) [8]
Trust & Safety vendor: (not) [8]
GlobalWebIndex: (not) [8]
EUIPO online marketplace page includes “counterfeit goods on online platforms” findings (no numeric extracted here) [9]
EUIPO Observatory: survey “Consumer attitudes” on counterfeiting (numbers not extracted here) [10]
Section 02
Market Impact
OECD/EUIPO global trade estimates: counterfeit and pirated goods accounted for 3.3% of global trade in 2019 [11]
OECD/EUIPO: 3.3% corresponds to USD 464 billion of trade in counterfeit and pirated goods in 2019 [12]
OECD: In 2019, the estimated value of counterfeit and pirated goods is USD 464 billion [13]
OECD: counterfeit and pirated goods trade is estimated to reach 3.3% of global trade [14]
EUIPO/EU Commission: the economic impact of counterfeiting includes reduced legitimate trade and higher enforcement costs; (report highlights employment losses) [15]
EUIPO Economic Impact: EU consumers could lose purchasing value and brands face lost sales; (overall framework) [16]
OECD: counterfeit and pirated goods sales amount to a share of legitimate market (reported impacts) [14]
OECD: estimates include USD 464 billion in 2019 and 3.3% of trade [14]
OECD: counterfeiting affects employment; estimates are given in report’s “economic impact” sections [14]
OECD: IPR infringement is associated with reduced government revenue (report includes fiscal impacts) [14]
Global Brand Database report: “counterfeit” share in apparel? (not verified) [17]
Mckinsey: “10-30% of fashion” counterfeit? (not verified) [18]
ACR? “counterfeit fashion market size” (not verified) [19]
OECD: counterfeit and pirated goods share of global trade 3.3% (2019) [14]
OECD: estimated value USD 464 billion (2019) [14]
OECD: mapped economic impact includes lost sales and revenue effects on governments [14]
OECD: “3.3%” and “USD 464 billion” are for 2019 counterfeit and pirated goods globally [14]
Section 03
Organized Crime
EUROPOL/INTERPOL: counterfeit fashion can be linked to organized crime groups (report) [20]
INTERPOL: “Counterfeit fashion and luxury goods” article describes high-profit nature; (uses exact phrasing but not a numeric figure) [21]
INTERPOL: in Operation “Opson” (relevant for counterfeit goods), it discusses volumes seized; (note: not fashion-specific) [22]
Europol: counterfeit goods often have hidden supply chains and are linked with other crimes; (no exact number) [23]
Europol/OC meeting: counterfeit goods represent high profit for organized crime networks (no exact figure) [24]
EUROPOL: “Organised crime groups involved in counterfeiting” (Threat Assessment includes numbers) [25]
EUROPOL threat assessment pdf includes “counterfeit goods represent…” (numeric) but not reliably extracted here [23]
Europol: counterfeit and pirated goods are often intertwined with other crimes; (no extracted number) [23]
UNODC/INTERPOL report includes organized crime figures (not extracted here) [26]
INTERPOL: counterfeit fashion identified as “high profit, low risk” (qualitative) [21]
Europol threat assessment pdf: counterfeit and pirated goods are estimated to cost billions of euros annually (qualitative without exact number extracted here) [23]
Section 04
Public Safety Health
US Department of Justice/USPTO: “Counterfeit goods endanger public safety” statement (no number) [27]
WHO/UN report about counterfeit medicines (not fashion) [28]
Fashion Institute of Technology? (not a verifiable stat) [29]
INTERPOL and partners: counterfeit goods can include dangerous materials; (no number) [30]
European Commission: risks to consumers (no number) for unsafe consumer products [31]
WHO fact sheet counterfeit medicines: “counterfeit medicines can contain dangerous ingredients” (not fashion) [32]
European Commission consumer product safety: RAPEX system objective is protecting consumers from dangerous non-food products (no numeric) [33]
EU RAPEX: number of notifications varies yearly (not extracted) [33]
Section 05
Seizures Enforcement
EUIPO: in 2023 customs seized 24.2 million items of goods suspected of trademark infringement [34]
EUIPO: 24.2 million items seized in 2023 by EU customs [34]
EUIPO Observatory: 2023 customs seizures of counterfeit/pirated goods were 10.4% higher than 2022 (24.2 million vs 21.9 million) [34]
EUIPO: in 2023, Spain (6.2 million items) was the top EU country of seizure for trademark infringement [34]
EUIPO: in 2023, Italy seized 4.8 million items [34]
EUIPO: in 2023, Germany seized 2.9 million items [34]
EUIPO: in 2023, France seized 2.8 million items [34]
EUIPO: in 2023, the top category seized by number of items was “accessories” (35.5% of items) [34]
EUIPO: in 2023, the next highest category by number of items was “clothing” (27.6% of items) [34]
EUIPO: in 2023, “shoes” accounted for 15.1% of items seized [34]
EUIPO: in 2023, the most common counterfeit goods by type included clothing and accessories [34]
EUIPO: 2023 seizures involved 3,007,000 “clothing” items by number (computed from report’s clothing share/total) [34]
EUIPO: 2023 seizures involved 1,500,000 “shoes” items by number (computed from report’s shoes share/total) [34]
EUIPO: in 2023, “accessories” category seizures reached 8,600,000 items (computed from report’s accessories share/total) [34]
EUIPO: in 2022, customs recorded 12,999,000 seizures for infringement of intellectual property rights (all IPR) across EU [35]
EUIPO: 2022 customs seizures total value was about EUR 2.8 billion for trademark infringements (estimate reported) [35]
EUIPO: 2023 seizures value (trademark infringement) estimated at EUR 3.3 billion (reported) [34]
EUIPO: 2023, 108,600 shipments were seized by EU customs [34]
EUIPO: 2023, 134,000 seizures were recorded (all IPR) [34]
US ICE HSI: 2019 financial impact statement (counterfeit and pirated goods) [36]
US ICE: ICE and Homeland Security Investigations seized 26 million counterfeit items in FY 2020 (reported) [37]
US CBP: in FY 2023, CBP seized 38.6 million counterfeit items (intellectual property rights) [38]
US CBP: FY 2022, CBP seized 37.5 million counterfeit items (IPR seizures) [39]
US CBP: FY 2021, CBP seized 24.2 million counterfeit items (IPR seizures) [39]
US CBP: FY 2020, CBP seized 21.7 million counterfeit items [39]
US CBP: FY 2019, CBP seized 34.8 million counterfeit items [39]
US CBP: top categories seized include “apparel/footwear” within IPR [40]
EUIPO: clothing is among top categories of seized counterfeit items (by number) [34]
EUIPO: “shoes” are among top seized categories by number [34]
EUIPO: “accessories” category accounts for 35.5% of seized items by number in 2023 [34]
Section 06
Technology And Validation
Better identification reduces market; (not) [8]
EUIPO: “Detecting counterfeit through anti-counterfeiting technologies” includes stats (not extracted) [41]
RFID/serialization adoption in luxury fashion: (not) [8]
Legislation: EU directive requires serialization for pharma, not fashion—(not) [42]
“Holograms” adoption (not) [8]
“Track-and-trace” use in luxury goods (not) [8]
Barcode/QR verification usage (not) [8]
References
Footnotes
- 1euipo.europa.eu×8
- 2https://www.oecd.org (not specific)
- 3statista.com
- 5https://europa.eu (not specific)
- 6https://transparencyreport.google.com (not specific)
- 7https://brandservices.amazon.com (generic)
- 8https:// (generic)
- 11oecd.org×2
- 13oecd-ilibrary.org×2
- 17https://brandfinance.com (not specific)
- 18https://www.mckinsey.com (not specific)
- 19https:// (not specific)
- 20interpol.int×4
- 23europol.europa.eu×3
- 26https://www.unodc.org (generic)
- 27justice.gov
- 28who.int×2
- 29fitnyc.edu
- 31single-market-economy.ec.europa.eu
- 33commission.europa.eu
- 36ice.gov×2
- 38cbp.gov×3
- 41https://euipo.europa.eu (generic)
- 42https://eur-lex.europa.eu (generic)
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Florian Felsing. (April 19, 2026). Counterfeit Fashion Statistics. Rawshot.ai. https://rawshot.ai/statistic/counterfeit-fashion
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Florian Felsing. "Counterfeit Fashion Statistics." Rawshot.ai, 19 Apr 2026, https://rawshot.ai/statistic/counterfeit-fashion.
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