Key Insights
Essential data points from our research
The fashion industry is responsible for 8-10% of global carbon emissions, more than all international flights and maritime shipping combined
The global fashion industry generated 2.1 billion metric tons of GHG emissions in 2018
Textile production generates 1.2 billion tonnes of CO2 equivalent per year
One garbage truck of textiles is landfilled or burned every second
Only about 12% of the material used for clothing globally is recycled
Less than 1% of old clothing is recycled into new clothing
Washing, solvents, and dyes used in manufacturing are responsible for one-fifth of industrial water pollution
It takes about 2,700 liters of water to make just one cotton shirt
Producing a single pair of jeans requires approximately 7,500 liters of water
Clothing production has doubled between 2000 and 2014
The average consumer buys 60% more items of clothing compared to 15 years ago
Across almost every apparel category, consumers keep clothing items for about half as long as they did 15 years ago
Synthetic fibers, such as polyester, make up about 69% of all fiber production globally
Around 0.5 million tonnes of plastic microfibers constitute 35% of the primary microplastics released into the environment
A typical wash load of polyester clothes can release 700,000 tiny microscopic fibers into the environment
Carbon Footprint & Emissions
- The fashion industry is responsible for 8-10% of global carbon emissions, more than all international flights and maritime shipping combined
- The global fashion industry generated 2.1 billion metric tons of GHG emissions in 2018
- Textile production generates 1.2 billion tonnes of CO2 equivalent per year
- The carbon footprint of a single polyester shirt is approximately 5.5 kg CO2e, compared to 2.1 kg CO2e for a cotton shirt
- Buying a second-hand garment instead of a new one displaces 17.4kg of CO2 emissions on average
- If the fashion sector continues on its current trajectory, its share of the carbon budget will jump to 26% by 2050
- Fashion production makes up 10% of humanity’s carbon emissions, dries up water sources, and pollutes rivers and streams
- Air freight in fashion logistics results in 40 to 50 times more CO2 emissions than sea freight
- Nearly 70 million barrels of oil are used each year to make the world’s polyester fiber
- The electricity consumption of the fashion industry was estimated at 79 billion kWh in 2015
- Ironing and drying clothes accounts for 60% of the energy used during the consumer phase
- Switching to green energy in the supply chain could reduce fashion emissions by 37%
- The carbon impact of clothing in the UK is 26.2 million tonnes CO2e per year
- 80% of a garment’s environmental impact is defined by the design stage
- Reusing clothing saves 29kg of CO2 per kg of clothing compared to buying new
- Producing 1kg of fabric generates 23kg of greenhouse gases on average
- Emissions from textile manufacturing alone are projected to increase by 60% by 2030
- Transporting raw materials and finished goods accounts for about 2% of the fashion industry's total GHG emissions
Interpretation
Stitched into oblivion: the fashion industry already creates 8–10% of global carbon emissions—more than all international flights and shipping combined—and could hog 26% of the remaining carbon budget by 2050, yet easy wins exist because buying secondhand displaces about 17.4 kg CO2 per garment, reusing clothing saves roughly 29 kg CO2 per kilogram, design choices define 80% of a garment’s impact, switching supply chains to green energy could cut emissions by about 37%, and steering away from polyester—whose shirts cost about 5.5 kg CO2e each and whose fiber production uses nearly 70 million barrels of oil a year—would sharply lower the sector’s footprint.
Consumer Usage & Market Trends
- Clothing production has doubled between 2000 and 2014
- The average consumer buys 60% more items of clothing compared to 15 years ago
- Across almost every apparel category, consumers keep clothing items for about half as long as they did 15 years ago
- In the UK, the estimated value of unused clothing in wardrobes is around £30 billion
- Extending the life of clothing by just nine extra months of active use would reduce carbon, waste, and water footprints by around 20-30% each
- 40% of clothes bought in some developed countries are never worn
- One in three young women in the UK consider clothes 'old' after wearing them once or twice
- 9,000 items of clothing are thrown away every five minutes by UK consumers
- Online return rates for clothing can be as high as 30-40%, leading to increased emissions from reverse logistics
- Washing clothes at 30°C instead of 40°C saves 40% of the energy used largely for heating water
- A garment is worn on average 7 to 10 times before being thrown away
- 74% of consumers say they would pay more for sustainable packaging
- 66% of global consumers say they are willing to pay more for sustainable goods
- The secondhand clothing market is projected to reach $64 billion by 2024
- 57% of consumers have never fixed a garment themselves
- Brands embracing resale grew 21 times faster than the broader retail apparel market over the last three years
- 50% of consumers would switch brands if a company’s environmental practices were found to be poor
- Renting clothes can lower the water and carbon footprint of fashion consumption by 20% to 30%
- 52% of millennials say they research background information on products before buying to ensure sustainability
- 35% of consumers have switched to eco-friendly brands in the last year
Interpretation
We produce and buy far more clothes than ever while wearing each piece for roughly half as long, leaving £30 billion of unworn items in UK wardrobes and tossing thousands every few minutes, yet many shoppers say they want sustainability and will pay more for it, so by simply wearing garments nine months longer, washing at 30°C, repairing instead of replacing, and embracing rental and resale we could cut fashion’s carbon, water and waste footprints by about 20 to 30 percent and turn our wardrobes from environmental liabilities into lasting style.
Materials, Synthetics & Microfibers
- Synthetic fibers, such as polyester, make up about 69% of all fiber production globally
- Around 0.5 million tonnes of plastic microfibers constitute 35% of the primary microplastics released into the environment
- A typical wash load of polyester clothes can release 700,000 tiny microscopic fibers into the environment
- Polyester production for textiles released about 706 million tonnes of greenhouse gases in 2015
- It is estimated that there are 1.4 million trillion microfibers in the oceans
- Viscose production is linked to the logging of 150 million trees annually
- Less than 2% of the people who make the clothes we wear earn a living wage
- Nylon production releases nitrous oxide, a greenhouse gas 300 times more potent than carbon dioxide
- Recycled polyester (rPET) reduces energy consumption by 30-50% compared to virgin polyester
- Over 100 million trees are logged every year to make fabrics like rayon and viscose
- The fashion industry requires 98 million tonnes of non-renewable resources per year
- Microplastics from textiles have been found in the stomachs of fish in the Mariana Trench
- About 60 percent of synthetic fibers are not biodegradable and end up in landfills
- Using recycled cotton saves 765,000 liters of water per ton of cotton
- Organic cotton production uses 91% less water than conventional cotton
- 80% of workers in the garment industry are women aged 18-35
- Spandex (elastane) is used in 80% of clothing but makes recycling nearly impossible
- It takes 10 to 20 thousand liters of water to produce 1kg of cotton fabric
- The production of viscose fiber is projected to grow to 13.6 million tons by 2030, huge pressure on forests
- More than 150 million people have a job related to the fashion industry, mostly in developing countries
- Man-made cellulosic fibers (MMCF) account for about 6.4% of global fiber production
- Acrylic fibers can release up to 730,000 microfibers per wash
Interpretation
Fashion is dressing the planet in polyester and paying for it with forests, oceans and human livelihoods: roughly 69% of fibers are synthetic, an estimated 1.4 million trillion microfibers float in the oceans alongside about 0.5 million tonnes of primary plastic microfibers, polyester alone emitted around 706 million tonnes of greenhouse gases in 2015, viscose and rayon drive the logging of over 150 million trees a year, fewer than 2% of garment workers earn a living wage, and while recycled materials and organic cotton can cut energy and water use they are nowhere near scaling fast enough to stop the industry from burying future generations in plastics and poverty.
Waste & End-of-Life
- One garbage truck of textiles is landfilled or burned every second
- Only about 12% of the material used for clothing globally is recycled
- Less than 1% of old clothing is recycled into new clothing
- The average American throws away approximately 81.5 lbs (37 kg) of clothes every year
- Global textile waste is estimated to reach 148 million tons annually by 2030
- Around 85% of all textiles thrown away in the US are either dumped into landfills or burned
- Synthetic fibers like polyester can take up to 200 years to decompose in landfills
- 73% of the world's clothing eventually ends up in landfills
- In the last 20 years, the volume of clothes thrown away in the US has doubled from 7 to 14 million tons
- Deadstock (unsold inventory) accounts for $120 billion annually in lost revenue
- Textile waste occupies nearly 5% of all landfill space
- Every year the UK sends 350,000 tonnes of used clothing to landfill
- Up to 95% of the textiles that are landfilled each year could be recycled
- In 2017, the EU produced 7.4 kg of textile waste per person
- Only 25% of global textile waste is collected for reuse or recycling
- Circular business models like rental and resale could be worth $700 billion by 2030
- Approximately 60% of all clothing produced often ends up in incinerators or landfills within a year of being made
- 3 out of 5 fast fashion items end up in a landfill
- More than $500 billion of value is lost every year due to clothing underutilization and the lack of recycling
Interpretation
The fashion industry is threading its own landfill: one garbage truck of textiles is landfilled or burned every second, only about 12% of clothing material is recycled and less than 1% of old garments become new ones, the average American tosses roughly 81.5 pounds a year as global textile waste heads toward 148 million tons by 2030 with about 73% eventually buried while synthetic fibers can take up to 200 years to decompose, and yet more than $500 billion in value is lost annually and $120 billion of deadstock sits unsold despite estimates that up to 95% of landfilled textiles could be recycled and circular models could unlock a $700 billion market by 2030, so this is as much an ecological catastrophe as it is a huge economic opportunity if the industry stops treating clothes as disposable.
Water Use & Chemical Pollution
- Washing, solvents, and dyes used in manufacturing are responsible for one-fifth of industrial water pollution
- It takes about 2,700 liters of water to make just one cotton shirt
- Producing a single pair of jeans requires approximately 7,500 liters of water
- The fashion industry consumes around 93 billion cubic meters of water annually
- Without change, the industry’s water use is projected to increase by 50% by 2030
- 20% of global wastewater comes from textile dyeing and finishing
- Textile mills generate one-fifth of the world's industrial water pollution
- 85% of the daily needs of water for the entire population of India would be covered by the water used to grow cotton in the country
- Around 8,000 synthetic chemicals are used to turn raw materials into textiles
- Conventional cotton farming is responsible for 24% of insecticides and 11% of pesticides globally despite using only 3% of the world's arable land
- 43 million tons of chemicals are used in textile production every year
- The Aral Sea has shrunk to just 10% of its former volume largely due to cotton irrigation
- China’s textile industry discharges about 2.5 billion tonnes of wastewater annually
- 17-20% of industrial water pollution comes from textile dyeing and treatment
- Leather tanning utilizes heavy metals like chromium 6, which is toxic and carcinogenic to waterways
- The water footprint of one cotton suit is approximately 14,000 liters
- Citarum River in Indonesia is considered one of the most polluted rivers due to 200 textile factories lining its banks
- Approximately 20% of industrial freshwater pollution comes from textile treatment and dyeing
- The use of non-biodegradable detergents in fast fashion contributes to eutrophication of water bodies
- Finishing processes (dyeing/drying) require up to 200 tons of water per ton of fabric produced
- Cotton production covers 2.5% of the world's cultivated land but uses 16% of the world's insecticides
- Roughly 60% of water used in denim laundering is wasted
Interpretation
Fashion's hidden bill is paid in water and toxins: the industry guzzles roughly 93 billion cubic meters a year, a single cotton shirt can take about 2,700 liters while a pair of jeans uses around 7,500, dyeing and finishing account for about one-fifth of industrial water pollution, textile mills and tanneries pump chemical-laden wastewater that has shrunk seas and choked rivers, and water demand could rise by 50 percent by 2030 unless the sector reinvents itself.
References
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