Fast Fashion Sales Statistics

Zara parent Inditex net sales were €37.7B in FY 2022 [1]

H&M Group net sales were SEK 241.2B in 2023 [2]

Shein estimated revenue was $20B in 2022 [3]

Shein estimated revenue was $100B by 2023 [4]

Inditex net sales increased 16.3% to €37.7B in 2022 [5]

Fast Retailing (Uniqlo) FY2023 revenue was ¥2,524.5B [6]

Asos revenue decreased to £3.8B in FY2023 [7]

Boohoo group revenue was £1.0B in FY2023 [8]

Temu revenue estimates exceeded $20B in 2023 [9]

SHEIN was valued at $100B in 2022 [10]

SHEIN planned for 2022 gross merchandise value (GMV) over $20B [11]

Inditex total sales were €36.5B in 2021 [12]

H&M Group net sales decreased 1% to SEK 221.0B in 2022 [13]

H&M Group net sales increased 7% to SEK 241.2B in 2023 [2]

Inditex sales increased to €27.1B in 2020 [14]

ASOS revenue for FY2023 was £3.7B (year ended 28 Aug 2023) [15]

ZARA had 6,700 stores worldwide in 2023 [16]

H&M had 4,923 stores worldwide in 2023 (H&M brand) [2]

Uniqlo had 2,361 stores worldwide as of 2023 [6]

Primark (Associated British Foods) retail sales were £3,664M in 2023 [17]

Retail sales at Primark were up 9% in 2023 to £8,052M (FY) [18]

Bestseller (fast fashion brand) revenue was DKK 63.8B in 2023 [19]

Boohoo GMV increased 14% to £1.02B in FY2023 [8]

The global “fast fashion” supply chain is characterized by collections as often as 12 times per year (Zara model) [20]

Zara’s typical turnaround time from design to store shelves is as little as 2 weeks [21]

Zara’s “time from design to delivery” is typically 2 weeks [21]

H&M “New Arrivals” refresh frequency can be “up to 100 new styles per day” (as reported by H&M marketing) [22]

Consumers replace clothes more quickly in fast fashion markets; average number of times worn for garments dropped by 36% between 2000 and 2018 [23]

In a 2017 survey, 75% of respondents reported they bought fast fashion brands [24]

A 2019 survey found 64% of shoppers purchase items from fast fashion retailers [25]

In the U.S., 60% of consumers purchase clothing online at least once per month (retail apparel e-commerce behavior) [26]

37% of Gen Z and millennials bought clothes online weekly (survey) [27]

UK consumers report buying clothing more frequently; 37% said they buy new clothes at least once a month [28]

In a 2021 consumer survey, 69% of respondents said they buy fast-fashion items because they are affordable [29]

In the UK, 57% of adults said they have purchased fast fashion in the last 12 months [30]

In a survey, 40% of respondents said they buy clothing more often than they used to [31]

In the EU, 23% of consumers buy clothes mainly based on fashion trends [32]

30% of consumers in a global survey said they buy new clothes to follow trends [33]

In a 2019 survey, 43% said they buy fast fashion because it is cheaper [34]

Frequency of clothing purchase: median number of times clothing bought per year in one survey was 8 [35]

“Dressing frequency” decreased; average time between purchases reduced by 19% for millennials vs older cohorts [36]

The average consumer buys 60% more items now than 15 years ago (reported by Ellen MacArthur Foundation) [37]

Consumers are buying clothing at least twice as often as they did 15 years ago (Ellen MacArthur Foundation) [38]

22% of surveyed consumers said they purchased clothing mainly because it was trendy/‘new arrivals’ (survey data) [39]

Global fast fashion market size was $43.7B in 2021 and is projected to reach $94.0B by 2030 [40]

Fast fashion market size (value) in 2023 was estimated at $83.3B [41]

Fast fashion market size is expected to reach $196.9B by 2030 (from $52.2B in 2022) [42]

Fast fashion market is projected to grow at a CAGR of 5.5% from 2023 to 2032 [43]

Fast fashion market expected to reach $144.1B by 2028 [44]

Online fast fashion sales in the U.S. were forecast to be $53.4B in 2024 [45]

U.S. online apparel sales were forecast to be $104.0B in 2024 [46]

Global online fashion sales were expected to reach $783B in 2024 [47]

Global e-commerce share of retail sales was 19.6% in 2021 [48]

Global apparel market size was $1.81T in 2022 [49]

The global textile and apparel market was valued at $1.67T in 2022 [50]

In 2023, clothing (including fast fashion) accounted for 4.6% of total retail sales in the U.S. [51]

In 2023, the U.K. clothing market size was £71.9B [52]

In 2023, the German apparel market size was €85.0B [53]

In 2023, the French apparel market size was €36.0B [54]

In 2023, the Italian apparel market size was €66.0B [55]

In 2023, the Spanish apparel market size was €25.1B [56]

In 2023, the Swedish apparel market size was €9.1B [57]

In 2023, the Canadian apparel market size was CA$35.3B [58]

The global fast fashion market is expected to grow from $52B in 2023 to $179B by 2030 [59]

Fast fashion was valued at $45.2B in 2021 and expected to reach $70.8B by 2027 [60]

“Shein” total sales were estimated at $16B in 2021 [61]

In 2020, the average clothing consumer in the UK disposed of 34 kg per person per year [62]

In the EU, 5.8M tonnes of textiles were generated in 2018 [63]

EU textiles generated were 12.6 kg per person in 2018 [63]

Only 22.2% of textiles are collected for reuse and recycling in the EU [63]

Global textile waste generation was 92M tonnes in 2021 [64]

Only about 1% of used clothing is recycled into new clothing in the EU [63]

The fashion industry produces about 10% of global carbon emissions [65]

The fashion industry accounts for 20% of wastewater globally [65]

Fast fashion results in microplastic pollution; 500,000 tons of microfibers enter oceans yearly (estimate) [66]

Synthetic textiles shedding adds about 0.5 million tons of microfibers annually to the oceans [67]

Over 60% of global apparel consists of synthetics [65]

Dyeing and finishing can be major sources of water pollution, with textile industry responsible for 20% of global industrial wastewater [65]

In the U.S., textile waste in landfills in 2018 was 17.3M tons [68]

Textile waste in landfills in 2018 was 10.5% of municipal solid waste (U.S.) [68]

Only 15% of textiles are recycled in the U.S. [68]

UK household clothing waste disposal was 1.2M tonnes in 2018 [69]

In 2019, EU textile sorting and recycling rate was 24% [63]

Worldwide textile production grew from 62M tonnes in 2000 to 92M tonnes in 2021 [64]

Global clothing consumption increased 400% between 1992 and 2018 (estimate) [70]

Average garment use per person fell from 14 wears in 2000 to 7 wears in 2018 (estimate) [23]

The Ellen MacArthur Foundation reports clothing use decreased 36% from 2000 to 2018 [23]

A 2017 study estimated 92 million tonnes of textiles waste generated in 2015 and rising [71]

Fashion’s share of global greenhouse gas emissions is 4% (commonly cited) [72]

In 2019, consumers in the UK disposed of about 1.6M tonnes of textiles [73]

In 2020, textile recycling in the UK reached 36% of collected textiles [74]

In the U.S., 67% of clothing is reused, recycled, or donated (derived from EPA material flow summaries) [68]

In 2018, about 12.8M tons of textiles were landfilled in the U.S. [68]

The EU has set a target for textile waste: collection for reuse and recycling by 2025 [75]

The European Commission set “90% of textile waste to be prepared for reuse and recycling by 2030” (strategy statement) [75]