Key Insights
Essential data points from our research
The global revenue of the apparel market was estimated to be 1.74 trillion U.S. dollars in 2023
The global apparel market is projected to grow to approximately 1.94 trillion U.S. dollars by 2027
The United States is the largest apparel market globally with a value exceeding 351 billion U.S. dollars in 2023
The fashion industry is responsible for roughly 10 percent of annual global carbon emissions
Approximately 20 percent of global wastewater comes from textile dyeing and treatment
Less than 1 percent of material used to produce clothing is recycled into new clothing
The global secondhand apparel market is expected to grow 3 times faster than the overall apparel market by 2027
52 percent of consumers prefer to buy from brands with sustainable practices
Millennials and Gen Z account for over 30 percent of total luxury spending
The garment industry employs over 60 million workers worldwide
Women make up nearly 80 percent of the worldwide garment workforce
China produced approximately 58 percent of the world's chemical fibers in 2021
Global fashion e-commerce revenue is expected to reach 1.2 trillion U.S. dollars by 2027
Online channels are expected to account for 40 percent of all fashion sales by 2025
70 percent of online fashion purchases are made via mobile devices
Consumer Behavior & Trends
- The global secondhand apparel market is expected to grow 3 times faster than the overall apparel market by 2027
- 52 percent of consumers prefer to buy from brands with sustainable practices
- Millennials and Gen Z account for over 30 percent of total luxury spending
- 62 percent of Gen Z consumers look for second-hand items before buying new
- The average American throws away approximately 81 pounds of clothing each year
- 42 percent of global consumers say they purchase clothing online at least once a month
- 50 percent of consumers are planning to buy less clothing due to inflation
- 72 percent of shoppers say they are influenced by Instagram when buying fashion items
- The average consumer buys 60 percent more items of clothing compared to 15 years ago
- Gender-neutral clothing searches have increased by 33 percent year-over-year
- 66 percent of customers are willing to pay more for sustainable goods
- 80 percent of Gen Z consumers have purchased a product via social media
- Activewear is worn for non-sports activities by 70 percent of consumers
- The clothing rental market is projected to reach 2.08 billion U.S. dollars by 2025
- 25 percent of fashion purchases are now returned by consumers
- Plus-size women’s clothing market is valued at 178 billion U.S. dollars in 2019
- 88 percent of consumers want brands to help them be more environmentally friendly
- Buy Now Pay Later usage in fashion retail grew by 30 percent in 2022
- 40 percent of consumers admit to impulse buying clothing
- Brand loyalty in fashion has decreased with 46 percent of consumers switching brands for better deals
Interpretation
Fashion's future looks like a crowded thrift store on a smartphone: secondhand is racing ahead of traditional apparel growth while eco conscious Millennials and Gen Z, now responsible for a huge share of luxury spending and quick to search resale before buying new, are forcing brands toward sustainability, gender neutral lines, rentals and social commerce; shoppers buy more clothes online, sway with Instagram and Buy Now Pay Later, wear activewear off the track, and say they will pay more for green products even as inflation and impulse purchases drive high return rates and brand switching, all against the stark reality that the average American throws away about 81 pounds of clothing a year and most consumers want brands to help them be more environmentally friendly.
Digital & E-commerce
- Global fashion e-commerce revenue is expected to reach 1.2 trillion U.S. dollars by 2027
- Online channels are expected to account for 40 percent of all fashion sales by 2025
- 70 percent of online fashion purchases are made via mobile devices
- Cross-border e-commerce accounts for 20 percent of global apparel e-commerce
- Shein was the most downloaded fashion app globally in 2022 with 200 million downloads
- The virtual fitting room market size is projected to reach 15.43 billion U.S. dollars by 2028
- Social commerce sales in the apparel sector are expected to triple by 2025
- Amazon surpassed Walmart to become the No. 1 apparel retailer in the US in 2021
- Returns rates for online apparel are approximately 24.4 percent
- The global smart clothing market is expected to reach 5.3 billion U.S. dollars by 2024
- Personalization in fashion e-commerce can increase revenue by 10 to 15 percent
- Live stream shopping for fashion grew by 76 percent during the pandemic
- 57 percent of fashion retailers are investing in AI to improve customer experience
- Fashion Metaverse market size is projected to reach 6.6 billion U.S. dollars by 2026
- 48 percent of online shoppers abandon their cart if shipping costs are too high
- Subscription box services for apparel grew by 18 percent in 2021
- Average time spent on fashion e-commerce apps is 11 minutes per session
- 38 percent of fashion e-commerce traffic comes from search engines
- Digital fashion items (NFTs) generated over 137 million U.S. dollars in sales in 2022 for a single brand like Nike
- Automation in e-commerce warehousing has reduced order processing time by 40 percent in the apparel sector
Interpretation
The global apparel industry's runway has become a server farm, with online channels set to capture 40 percent of sales and roughly $1.2 trillion by 2027, 70 percent of purchases happening on mobile and 20 percent crossing borders, app giants like Shein and Amazon dominating attention, and a tech arms race in virtual fitting rooms, AI, automation, personalization, live streaming, social commerce, NFTs and the metaverse trying to capture personalization’s 10 to 15 percent revenue lift and speed fulfillment while stubborn 24.4 percent return rates and shipping-driven cart abandonment keep margins honest.
Manufacturing & Supply Chain
- The garment industry employs over 60 million workers worldwide
- Women make up nearly 80 percent of the worldwide garment workforce
- China produced approximately 58 percent of the world's chemical fibers in 2021
- Asia accounts for almost 60 percent of global clothing and footwear exports
- Global cotton production amounts to approximately 25 million metric tons annually
- Polyester fiber production global volume reached 60.5 million metric tons in 2021
- Bangladesh export earnings from the ready-made garment sector stood at 42.6 billion U.S. dollars in 2022
- Vietnam's textile and garment export turnover reached 44 billion U.S. dollars in 2022
- The cost of raw materials accounts for 50 to 60 percent of the total manufacturing cost of a garment
- Only 2 percent of garment workers worldwide earn a living wage
- Turkey is the 3rd largest exporter of textiles to the EU
- Global production of apparel fibers has doubled in the last 20 years
- 50 percent of the fashion supply chain has faced disruption due to material shortages in 2022
- Nearshoring is a priority for 71 percent of fashion executives to mitigate supply chain risks
- Synthetic fibers represent 64 percent of global fiber production
- India is the world’s second largest producer of textiles and garments
- 80 percent of trade in the fashion industry is moved by sea
- The turnaround time for Ultra Fast Fashion brands can be as low as 3 to 7 days
- 3D sampling in manufacturing can reduce sample production by 50 percent
- Labor costs in China's manufacturing sector have tripled over the last decade driving production to SE Asia
Interpretation
The global garment industry is a gigantic, mostly female workforce of over 60 million people, concentrated in Asia where China and India dominate fiber output: China produced about 58 percent of chemical fibers and polyester output reached 60.5 million metric tons in 2021 while cotton totals roughly 25 million tons; synthetics now make up about 64 percent of all fibers and global apparel fiber production has doubled in the last 20 years; raw materials consume 50 to 60 percent of manufacturing costs and 80 percent of fashion trade moves by sea; yet only 2 percent of garment workers earn a living wage, so the sector increasingly resembles a high-speed treadmill built on low pay and cheap materials even as Chinese labor costs have tripled over the past decade and pushed production to Southeast Asia; supply chains faced 50 percent disruption from material shortages in 2022 and 71 percent of executives now prioritize nearshoring; ultra-fast fashion can turn a garment in three to seven days while 3D sampling can halve sample production; and export powerhouses like Bangladesh, Vietnam and Turkey together pull in tens of billions with Bangladesh at 42.6 billion and Vietnam at 44 billion dollars.
Market Size & Economic Value
- The global revenue of the apparel market was estimated to be 1.74 trillion U.S. dollars in 2023
- The global apparel market is projected to grow to approximately 1.94 trillion U.S. dollars by 2027
- The United States is the largest apparel market globally with a value exceeding 351 billion U.S. dollars in 2023
- China represents the second largest apparel market with revenue of approximately 312 billion U.S. dollars in 2023
- The luxury fashion sector is expected to grow between 5 and 10 percent in 2024
- The womenswear segment accounted for nearly 52 percent of the global apparel market share in 2022
- The global menswear market is expected to reach 746 billion U.S. dollars by 2027
- The children's wear market is projected to reach over 318 billion U.S. dollars by 2029
- The global sportswear market was valued at approximately 319 billion U.S. dollars in 2022
- The fast fashion market value is forecast to reach 185 billion U.S. dollars by 2027
- Apparel consumption is expected to rise to 102 million tons by 2030
- The CAGR of the global apparel market is estimated at 2.85 percent annually between 2023 and 2028
- European Union apparel imports were valued at nearly 197 billion euros in 2022
- The global denim jeans market size was valued at 77.6 billion U.S. dollars in 2022
- The intimate apparel market size is expected to reach 325 billion U.S. dollars by 2025
- The global school uniform market is anticipated to reach 26 billion U.S. dollars by 2030
- In 2023 the average volume per person in the Apparel market is projected to be 23.4 pieces
- The global sneaker market revenue stood at roughly 72 billion U.S. dollars in 2022
- LVMH was the leading clothing company worldwide by market cap reaching 479 billion U.S. dollars in April 2023
- India’s apparel market is predicted to grow to 105 billion U.S. dollars by 2025
Interpretation
The global apparel market is less a flash in the pan and more a $1.74 trillion engine quietly revving toward about $1.94 trillion by 2027 at a modest 2.85 percent CAGR, led by the United States and China, slightly tilted to womenswear and buoyed by luxury, sportswear and sneakers as menswear, kidswear and markets like India also expand, yet rising consumption, fast fashion and sprawling supply chains mean steady gains carry serious environmental and sourcing consequences.
Sustainability & Environment
- The fashion industry is responsible for roughly 10 percent of annual global carbon emissions
- Approximately 20 percent of global wastewater comes from textile dyeing and treatment
- Less than 1 percent of material used to produce clothing is recycled into new clothing
- The fashion industry produces 92 million tonnes of textile waste annually
- It takes about 2700 liters of water to make one cotton shirt
- Washing clothes releases 500000 tons of microfibers into the ocean each year
- Extending the life of a garment by just nine months can reduce its carbon footprint by 20 to 30 percent
- 87 percent of the total fiber input used for clothing is eventually incinerated or landfilled
- Textile production generates 1.2 billion tonnes of CO2 equivalent per year
- 60 percent of all clothing materials are plastic specifically polyester acrylic and nylon
- Consumers miss out on 460 billion U.S. dollars of value each year by discarding clothes that they could still wear
- Organic cotton accounts for less than 1 percent of total global cotton production
- 35 percent of all microplastics involved in ocean pollution come from synthetic textiles
- The number of times a garment is worn has declined by 36 percent over 15 years
- Only 15 percent of consumers recycle their used clothing
- Sustainable fashion market is expected to reach 9.8 billion U.S. dollars by 2025
- 60 percent of consumers say they are interested in shopping more sustainably
- Leather production typically requires about 17000 liters of water per kilogram
- Viscose production is responsible for 30 percent of rayon and viscose global supply chain deforestation risk
- 73 percent of apparel companies have set CO2 reduction targets as of 2022
Interpretation
Fashion today is a global pollutant disguised as style: it generates roughly 10 percent of greenhouse gases, pours dye wastewater into rivers, sheds half a million tons of microfibers into the ocean, produces 92 million tonnes of textile waste while recycling under 1 percent of materials and wasting $460 billion of consumer value each year, yet simply wearing garments nine months longer and genuine corporate action could cut footprints by up to 30 percent and begin to turn the tide.
References
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