Key Insights
Essential data points from our research
Amazon held a 34% market share in U.S. online apparel sales in 2023
Shein was the most visited fashion and apparel e-commerce site globally in 2023, with over 247 million monthly visits
Zalando generated €10.4 billion in revenue in 2023
ASOS reported 25.3 million active customers in 2023
Boohoo Group reached £1.8 billion in revenue in fiscal year 2023
Farfetch recorded $2.3 billion in revenue in 2023
Nike’s digital business represented 27% of total revenue in 2023
Net-a-Porter had over 6 million visits monthly in 2023
H&M Group reported that 37% of its sales came from online in 2023
Nordstrom’s digital sales accounted for 38% of total revenue in 2023
Macy’s generated $8.7 billion in digital sales in 2023
Uniqlo’s parent company Fast Retailing reported ¥1.67 trillion from online sales in 2023
Revolve had net sales of $1.2 billion in 2023
Customer Base and Growth Metrics
- ASOS reported 25.3 million active customers in 2023
- Stitch Fix had 3.3 million active clients as of 2023
- The RealReal had over 30 million users as of 2023
- Lyst had 160 million annual shoppers in 2023
- Poshmark reported 80 million registered users in 2023
- Flipkart saw 25% of fashion category purchases made on mobile in 2023
- Koovs relaunched its operations in India in 2023 focusing on Gen Z
- PrettyLittleThing had 11 million active customers by 2023
- Moda Operandi reported consistent double-digit online customer growth in 2023
- 40% of Zalando customers shop exclusively via the app
- Shein ships to over 220 countries worldwide
- Revolve’s Instagram followers crossed 5.7 million in 2023
- 70% of Boohoo’s customers are aged 16–30
- ASOS offers shipping to over 200 markets from its 4 fulfillment centers
- Zalando's app was downloaded over 25 million times by 2023
- In 2023, around 65% of Macy’s online customers selected in-store pickup
- Revolve generates over 70% of its revenue from repeat customers
- The RealReal has authenticated over 30 million luxury items
- Poshmark sells over 200 million listed items as of 2023
- Amazon Fashion reported YoY category growth of 24% in 2023
- Farfetch has millions of products sourced from over 50 countries
- Zalando claims 50 million active users in 2023
- About You serves over 26 European countries
- MatchesFashion ships to over 176 countries
- H&M’s app has over 50 million downloads globally
- 64% of Stitch Fix items are kept by customers after the first try
- 62% of ASOS packages are delivered within 3 days
- Poshmark reports 2 items sold every second
- PrettyLittleThing's app was downloaded over 1 million times in 2023
- Zara has over 90 online markets for ecommerce
- Macy’s mobile app users grew 26% YoY in 2023
- Shopify powers over 1 million fashion merchants globally as of 2023
Interpretation
In the fierce and fast-moving world of online fashion, where 2 items sell every second on Poshmark, Zalando courts 50 million loyal app lovers, and Lyst lures 160 million annual shoppers, it's clear that style today is less about the runway and more about the algorithm.
Market Share and Industry Positioning
- Amazon held a 34% market share in U.S. online apparel sales in 2023
- Zalora maintained a presence in 8 Southeast Asian markets in 2023
- Shopee was the top Southeast Asia fashion app in terms of downloads in 2023
- Missguided was acquired by Frasers Group in 2022 and relaunched online in 2023
- Amazon Fashion offers over 350,000 clothing items in the U.S.
- Net-a-Porter offers over 800 designer brands online
- ASOS listed over 85,000 products online in 2023
- Zalando hosts over 7,000 brands on its platform
- Boohoo launched 1,000+ new styles weekly in 2023
- Farfetch’s marketplace partners include over 1,400 luxury boutiques
- Zalora’s platforms host over 3,000 brands
Interpretation
In the cutthroat catwalk of online fashion, Amazon struts ahead with market dominance, while global contenders like Zalora, Shopee, ASOS, and Farfetch race to stay in vogue by flooding digital racks with infinite styles, redefining retail one click at a time.
Revenue and Financial Performance
- Zalando generated €10.4 billion in revenue in 2023
- Boohoo Group reached £1.8 billion in revenue in fiscal year 2023
- Farfetch recorded $2.3 billion in revenue in 2023
- Nike’s digital business represented 27% of total revenue in 2023
- H&M Group reported that 37% of its sales came from online in 2023
- Nordstrom’s digital sales accounted for 38% of total revenue in 2023
- Macy’s generated $8.7 billion in digital sales in 2023
- Uniqlo’s parent company Fast Retailing reported ¥1.67 trillion from online sales in 2023
- Revolve had net sales of $1.2 billion in 2023
- About You’s revenue grew to €1.9 billion in FY 2023
- MatchesFashion had sales growth of 7% YoY in 2023
- SSENSE’s average order value is $450+
- Zara’s ecommerce contributes over 25% of Inditex Group revenue
- 75% of editorials on Moda Operandi drive direct product sales
- Net-a-Porter’s average basket value is over $500
Interpretation
In the high-stakes runway of online fashion retail, the real trendsetters aren’t just designing clothes—they're designing clicks, with billions in digital sales proving that style now walks straight through the checkout button.
Technology and Platform Innovation
- Over 60% of ASOS orders were placed using mobile phones in 2023
- Stitch Fix uses over 5,000 stylists for personalized recommendations
- Shein added over 6,000 new SKUs daily in 2023
- Net-a-Porter provides same-day delivery service in London and New York
- Lyst tracks 17,000 fashion brands in real-time
- Amazon Fashion launched a try-before-you-buy program in the U.S. called Prime Try Before You Buy
Interpretation
In the frantically fashionable race of online retail, where ASOS shoppers swipe to buy, Shein mass-produces trends daily, Stitch Fix employs an army of stylists, Net-a-Porter delivers in a New York minute, Amazon lets you test drive your wardrobe, and Lyst plays fashion’s omniscient oracle, staying stylish means being fast, personalized, and everywhere at once.
Website Traffic and User Engagement
- Shein was the most visited fashion and apparel e-commerce site globally in 2023, with over 247 million monthly visits
- Net-a-Porter had over 6 million visits monthly in 2023
- SSENSE reached over 10 million monthly site visits in 2023
- Nykaa had over 24 million monthly visits as of 2023
- 77% of Net-a-Porter’s traffic came from mobile devices in 2023
- 93% of Shein’s total traffic comes from mobile devices
- Shein received over 2 billion visits to its website in 2023
- Nordstrom had over 2 million daily digital shoppers in 2023
- Nordstrom has over 200 million online sessions per year
- Uniqlo’s website had over 25 million visitors in December 2023 alone
Interpretation
In the fiercely competitive catwalk of online fashion, Shein sprints ahead with a mobile-first runway, dwarfing luxury players like Net-a-Porter and SSENSE with over 2 billion swagger-filled clicks in 2023—proving that when it comes to style, speed, and screen size, fast fashion wears the crown.
