Key Insights
Essential data points from our research
The global menswear market was valued at approximately $533 billion in 2023
The menswear market is projected to grow at a CAGR of 5.7% between 2023 and 2028
The United States men's apparel market generated revenue of $110 billion in 2022
Men's casual wear represents approximately 40% of the menswear market
Online sales account for over 30% of total men’s apparel sales in the U.S.
In 2023, men’s footwear generated $92 billion in global revenue
The average annual spending by men on apparel in the U.S. is around $600
The men’s suit segment declined by 62% in sales during the COVID-19 pandemic
In 2022, around 28% of U.S. male consumers purchased clothing online monthly
Sustainability is a priority for 65% of male Gen Z consumers when purchasing fashion
Streetwear comprises about 10% of the global menswear market
The men’s activewear segment grew by 10.3% year-over-year in 2023
Men’s jeans accounted for $9.4 billion in U.S. sales in 2023
Consumer Behavior
- The average annual spending by men on apparel in the U.S. is around $600
- In 2022, around 28% of U.S. male consumers purchased clothing online monthly
- Sustainability is a priority for 65% of male Gen Z consumers when purchasing fashion
- 17% of U.S. men prefer shopping for clothing in physical stores only
- In 2022, the average unit price for men's apparel in the U.S. was $28.50
- 51% of U.S. male consumers consider brand reputation when buying clothing
- In 2022, 41% of U.S. men cited comfort as their top priority in apparel selection
- 30% of monthly apparel subscription box users in the U.S. are male
- 48% of men aged 25-34 in the U.S. purchased fashion items via mobile in 2022
- The average online return rate for men’s clothing is around 20%
- Men are more likely than women to be loyal to one or two apparel brands
- 62% of men in the U.S. consider fit the most important factor when choosing clothes
- Over 80% of male consumers use social media to influence fashion purchases
- The typical replenishment cycle for male wardrobe basics is 6 to 12 months
- 53% of U.S. men shop for apparel only when needed, rather than recreationally
- Denim is the most commonly purchased item in men’s clothing worldwide
- Companies offering personalization see 30% higher customer engagement from male shoppers
- More than 60% of men are influenced by peer recommendations in clothing purchases
- Men under 30 are twice as likely to rent high-end fashion than older demographics
- The average customer lifetime value in men’s fashion is 1.9x higher for e-commerce businesses offering free shipping
- Mobile commerce accounts for 41% of all men’s online fashion spending in the U.S.
- Online-exclusive fashion brands are preferred by 37% of U.S. male Gen Z consumers
- Recurring online menswear shoppers have an average basket size 34% higher than in-store shoppers
- Men’s grooming and fashion combo campaigns see 40% better engagement online
- 35% of male consumers value durability over price in apparel purchases
- Fashion loyalty programs increase repeat purchases by 28% for men
- 68% of men's fashion inspiration is generated from Instagram
- Over 25% of men’s outerwear purchases are made during November and December
- 40% of men prefer buying neutral colors like black, grey, and navy
- Over 80% of major menswear brands have made public sustainability pledges
- Influencer marketing drives 21% of menswear purchase decisions among Millennials
- 60% of U.S. men aged 18 to 24 shop at fast fashion retailers regularly
- 38% of urban male consumers in China buy luxury fashion items every quarter
- Men over 50 spend 12% more per clothing item compared to men aged 25-34
- Made-in-America products are preferred by 47% of U.S. men when buying clothes
- Around 52% of Gen Z men discover new fashion brands through TikTok
- The average shopping time for men buying apparel is 26 minutes per visit
- 80% of sneaker resale buyers in the U.S. are men
- 54% of men never try on clothes before purchase when shopping online
Interpretation
In a world where men spend $600 a year for clothes they buy in 26-minute sprints—often without trying them on—brand loyalty, mobile swipes, and Instagram inspiration stitch together a fashion market where comfort is king, sustainability is rising, and a well-cut pair of jeans still reigns supreme.
Geographic Trends
- Asia-Pacific accounts for 42% of the global menswear market
- North America accounts for 20% of global menswear revenues
Interpretation
While North America buys into style with its wallet, Asia-Pacific is stitching the future of menswear one tailor-made trend at a time—owning nearly half the global market.
Market Size & Growth
- The global menswear market was valued at approximately $533 billion in 2023
- The menswear market is projected to grow at a CAGR of 5.7% between 2023 and 2028
- The United States men's apparel market generated revenue of $110 billion in 2022
- In 2023, men’s footwear generated $92 billion in global revenue
- The men’s suit segment declined by 62% in sales during the COVID-19 pandemic
- Streetwear comprises about 10% of the global menswear market
- The men’s activewear segment grew by 10.3% year-over-year in 2023
- Men’s jeans accounted for $9.4 billion in U.S. sales in 2023
- Luxury menswear sales increased by 11% globally in 2023
- Men's underwear segment is valued at approximately $12 billion globally
- The market for luxury men’s watches contributes $34.6 billion to the menswear accessory segment
- The global market share of formal menswear has declined to under 9% post-2020
- The men’s plus-size sector is expected to surpass $1.1 billion by 2026 in North America
- Subscription-based menswear services like Stitch Fix reported $1.7 billion in revenue in 2022
- Smart casual is the fastest-growing menswear dress code category
- The resale menswear market is expected to grow by 15% annually until 2027
- Customized tailoring has grown by 12% globally in the menswear segment since 2019
Interpretation
Once buttoned into tradition, the menswear industry has unzipped into a $533 billion blend of sneakers, streetwear, subscription boxes, and smart-casual swagger—dropping suits but cashing in on comfort, customization, and cultural cachet.
Product Segmentation
- Men's casual wear represents approximately 40% of the menswear market
- The sportswear segment comprises nearly 25% of the men's fashion industry in the U.S.
- Fast fashion comprises about 15% of the global menswear market
- Branded sneakers account for 27% of men’s footwear sales in the U.S.
- 1 in 5 fashion brands has launched specific menswear lines in the past five years
- Leather jackets remain the single highest-margin category in male outerwear
- About 1 in 7 eCommerce fashion startups focus exclusively on menswear
- Graphic tees continue to drive 22% of ecommerce sales in men's tops category
Interpretation
As men increasingly swap suits for sneakers and stock up on graphic tees and leather jackets, the menswear industry is proving that style, comfort, and click-to-cart convenience are not just trending—they're transforming the fashion marketplace one casual outfit at a time.
Sales Channels & Technology
- Online sales account for over 30% of total men’s apparel sales in the U.S.
- 74% of global menswear purchases are made in physical retail stores
- Innovation in fit technology has reduced return rates in menswear by 14% in 2022
- 70% of men's apparel executives expect AI to reinvent design by 2030
- About 31% of global menswear purchases are made using digital wallets
Interpretation
While most men still prefer trying on trousers in-store, the sharp rise in online sales, AI-driven design, and digital wallets suggests the future of menswear is being stitched together as much by algorithms as by tailors.
