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Retail Apparel Industry Statistics

Global apparel grows online, yet sustainability crises and fast fashion challenge retailers.

With the global apparel market reaching a staggering $1.79 trillion in 2024 and online sales grabbing over 31% of that pie worldwide, the retail apparel industry is entering a faster, more digital, and more sustainability pressured era worth breaking down.

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read13 minSources63 verified
Retail Apparel Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

Global apparel grows online, yet sustainability crises and fast fashion challenge retailers.

  • The global apparel market was valued at $1.79 trillion in 2024

  • The apparel market is expected to grow annually by 2.81% (CAGR 2024–2028)

  • Revenue in the U.S. apparel market amounts to $365.70 billion in 2024

  • U.S. retail e-commerce sales for clothing and clothing accessories stores were $54.2 billion in 2023

  • E-commerce represented 46.7% of total U.S. clothing and clothing accessories store sales in 2023

  • Global fashion e-commerce market revenue was $781.5 billion in 2024

  • H&M Group net sales were SEK 236.0 billion in 2023

  • H&M Group had 4,369 stores at the end of 2023

  • Inditex sales reached €35.9 billion in fiscal 2023

  • Apparel and footwear are responsible for 8.3% of global greenhouse gas emissions

  • The fashion industry uses 93 billion cubic meters of water annually

  • A truckload of textiles is landfilled or burned every second

  • In 2022, 43% of U.S. consumers said inflation changed how they shop for clothing

  • Back-to-school and college shoppers planned to spend $864 on average in 2024

  • Families with children in elementary through high school planned to spend $874.68 on average on back-to-school items in 2024

Section 01

Company Performance

  1. H&M Group net sales were SEK 236.0 billion in 2023 [1]

  2. H&M Group had 4,369 stores at the end of 2023 [1]

  3. Inditex sales reached €35.9 billion in fiscal 2023 [2]

  4. Inditex gross profit was €20.8 billion in fiscal 2023 [2]

  5. Inditex operated 5,692 stores in 2023 [2]

  6. Gap Inc. net sales were $14.9 billion in fiscal 2023 [3]

  7. Gap Inc. comparable sales were up 2% in fiscal 2023 [3]

  8. Nike fiscal 2024 revenue was $51.4 billion [4]

  9. Nike Direct revenues were $21.5 billion in fiscal 2024 [4]

  10. Adidas currency-neutral revenues increased 8% in 2023 [5]

  11. Adidas revenues were €21.4 billion in 2023 [5]

  12. PVH revenue was $9.22 billion in 2023 [6]

  13. PVH gross margin improved to 58.0% in 2023 [6]

  14. Ralph Lauren revenue was $6.63 billion in fiscal 2024 [7]

  15. Ralph Lauren direct-to-consumer sales increased 6% in fiscal 2024 [7]

  16. Levi Strauss & Co. net revenues were $6.18 billion in fiscal 2023 [8]

  17. Levi Strauss direct-to-consumer represented 48% of global net revenues in 2023 [8]

  18. Lululemon net revenue was $9.62 billion in 2023 [9]

  19. Lululemon operated 711 stores as of January 28, 2024 [9]

  20. VF Corporation revenue was $10.45 billion in fiscal 2024 [10]

  21. VF Corporation direct-to-consumer revenue represented 35% of total revenue in fiscal 2024 [10]

  22. Under Armour revenue was $5.7 billion in fiscal 2024 [11]

  23. Under Armour direct-to-consumer business represented 44% of total revenue in fiscal 2024 [11]

  24. American Eagle Outfitters revenue was $5.26 billion in fiscal 2023 [12]

  25. Aerie revenue exceeded $1.5 billion in fiscal 2023 [12]

  26. Abercrombie & Fitch net sales were $4.28 billion in fiscal 2023 [13]

  27. Abercrombie brand net sales grew 27% in fiscal 2023 [13]

  28. Fast Retailing revenue was ¥2.77 trillion in fiscal 2023 [14]

  29. UNIQLO International revenue was ¥1.41 trillion in fiscal 2023 [14]

Section 02

Consumer Behavior & Pricing

  1. In 2022, 43% of U.S. consumers said inflation changed how they shop for clothing [15]

  2. Back-to-school and college shoppers planned to spend $864 on average in 2024 [16]

  3. Families with children in elementary through high school planned to spend $874.68 on average on back-to-school items in 2024 [16]

  4. College students and their families planned to spend $1,364.75 on average in 2024 [16]

  5. Total back-to-school spending on clothing and accessories was expected to reach $13.4 billion in 2024 [16]

  6. Total back-to-college spending on clothing and accessories was expected to reach $8.0 billion in 2024 [16]

  7. 57% of back-to-school shoppers planned to shop specifically because of Amazon Prime Day sales in 2024 [16]

  8. 48% of consumers started holiday shopping before November in 2023 [17]

  9. U.S. consumers planned to spend $196.31 on average on clothing for the winter holidays in 2023 [18]

  10. Total planned spending on clothing and accessories for the winter holidays was $25.0 billion in 2023 [18]

  11. Average Valentine’s Day spending on clothing in 2024 was expected to be $31.46 [19]

  12. Total Valentine’s Day spending on clothing in 2024 was expected to reach $4.3 billion [19]

  13. Average Father’s Day spending on clothing in 2024 was expected to be $30.44 [20]

  14. Total Father’s Day spending on clothing in 2024 was expected to reach $4.5 billion [20]

  15. Average Mother’s Day spending on clothing and accessories in 2024 was expected to be $33.46 [21]

  16. Total Mother’s Day spending on clothing and accessories in 2024 was expected to reach $4.3 billion [21]

  17. U.S. consumers planned to spend $102.74 on average on clothing for Easter in 2024 [22]

  18. Total Easter spending on clothing in 2024 was expected to reach $3.8 billion [22]

  19. 67% of consumers said free shipping is the most important factor when shopping online [23]

  20. 53% of consumers have abandoned an online purchase because delivery was too slow [23]

  21. 49% of consumers check return policy before buying online [23]

  22. 96% of consumers say a negative returns experience would make them less likely to shop with a retailer again [24]

  23. 67% of consumers check the returns page before making a purchase [24]

  24. 76% of consumers would shop more with a retailer if they offered free returns [24]

  25. 59% of consumers say they buy multiple sizes and colors with the intent to return some items [24]

  26. The average U.S. household spent $1,434 on apparel and services in 2023 [25]

  27. Average annual U.S. household spending on apparel and services increased 3.0% in 2023 [25]

  28. Women and girls’ apparel accounted for $655 of average annual U.S. household spending in 2023 [25]

  29. Men and boys’ apparel accounted for $406 of average annual U.S. household spending in 2023 [25]

  30. Footwear accounted for $313 of average annual U.S. household spending in 2023 [25]

Section 03

E-commerce & Digital

  1. U.S. retail e-commerce sales for clothing and clothing accessories stores were $54.2 billion in 2023 [26]

  2. E-commerce represented 46.7% of total U.S. clothing and clothing accessories store sales in 2023 [26]

  3. Global fashion e-commerce market revenue was $781.5 billion in 2024 [27]

  4. The average revenue per user in worldwide apparel e-commerce is $275.40 in 2024 [27]

  5. The number of users in worldwide apparel e-commerce is expected to reach 3.2 billion by 2029 [27]

  6. User penetration in worldwide apparel e-commerce is 35.4% in 2024 [27]

  7. User penetration in worldwide apparel e-commerce is expected to hit 41.2% by 2029 [27]

  8. Online sales accounted for 43.3% of U.S. apparel market revenue in 2024 [28]

  9. Revenue in the U.S. women’s apparel e-commerce market amounts to $104.60 billion in 2024 [29]

  10. Revenue in the U.S. men’s apparel e-commerce market amounts to $52.78 billion in 2024 [30]

  11. Revenue in the U.S. children’s apparel e-commerce market amounts to $16.89 billion in 2024 [31]

  12. Shein was downloaded 261 million times globally in 2023 [32]

  13. Shein generated $32.5 billion in revenue in 2023 [32]

  14. Zalando revenue reached €10.1 billion in 2023 [33]

  15. Zalando had 49.6 million active customers in 2023 [33]

  16. ASOS revenue was £3.54 billion in fiscal 2023 [34]

  17. ASOS had 26.4 million active customers in 2023 [34]

  18. Boohoo Group revenue was £1.46 billion in fiscal 2024 [35]

  19. Boohoo Group had 18.1 million active customers in fiscal 2024 [35]

  20. Revolve Group net sales were $1.10 billion in 2023 [36]

  21. Revolve Group active customers totaled 2.52 million at the end of 2023 [36]

  22. Stitch Fix net revenue was $1.34 billion in fiscal 2023 [37]

  23. Stitch Fix had 2.5 million active clients at the end of fiscal 2023 [37]

  24. Farfetch GMV was $4.1 billion in 2022 [38]

  25. Farfetch digital platform GMV was $3.6 billion in 2022 [38]

Section 04

Market Size & Growth

  1. The global apparel market was valued at $1.79 trillion in 2024 [27]

  2. The apparel market is expected to grow annually by 2.81% (CAGR 2024–2028) [27]

  3. Revenue in the U.S. apparel market amounts to $365.70 billion in 2024 [28]

  4. The U.S. apparel market is expected to grow annually by 1.97% (CAGR 2024–2028) [28]

  5. China’s apparel market revenue amounts to $313.60 billion in 2024 [39]

  6. Online sales accounted for 31.1% of apparel market revenue worldwide in 2024 [27]

  7. The global fast fashion market size was valued at $106.42 billion in 2022 [40]

  8. The fast fashion market is expected to expand at a CAGR of 10.74% from 2023 to 2030 [40]

  9. The global luxury apparel market size was valued at $80.13 billion in 2023 [41]

  10. The luxury apparel market is projected to grow at a CAGR of 4.1% from 2024 to 2030 [41]

  11. The global sports apparel market size was valued at $197.63 billion in 2023 [42]

  12. The sports apparel market is anticipated to grow at a CAGR of 6.7% from 2024 to 2030 [42]

  13. The global children’s wear market size was valued at $280.91 billion in 2023 [43]

  14. The children’s wear market is expected to grow at a CAGR of 6.8% from 2024 to 2030 [43]

  15. The global maternity wear market size was valued at $19.98 billion in 2023 [44]

  16. The maternity wear market is projected to grow at a CAGR of 4.3% from 2024 to 2030 [44]

  17. The global shapewear market size was valued at $2.74 billion in 2023 [45]

  18. The shapewear market is expected to grow at a CAGR of 7.8% from 2024 to 2030 [45]

  19. The global denim jeans market size was valued at $86.49 billion in 2023 [46]

  20. The denim jeans market is anticipated to grow at a CAGR of 6.8% from 2024 to 2030 [46]

  21. The global lingerie market size was valued at $88.32 billion in 2023 [47]

  22. The lingerie market is projected to grow at a CAGR of 7.8% from 2024 to 2030 [47]

  23. The global plus size clothing market size was valued at $311.44 billion in 2023 [48]

  24. The plus size clothing market is expected to grow at a CAGR of 4.1% from 2024 to 2030 [48]

  25. The global women’s activewear market size was valued at $178.34 billion in 2023 [49]

  26. The women’s activewear market is anticipated to grow at a CAGR of 8.3% from 2024 to 2030 [49]

  27. The global men’s wear market size was valued at $573.22 billion in 2023 [50]

  28. The men’s wear market is projected to grow at a CAGR of 6.0% from 2024 to 2030 [50]

  29. The global women’s wear market size was valued at $1.07 trillion in 2023 [51]

  30. The women’s wear market is expected to grow at a CAGR of 4.3% from 2024 to 2030 [51]

Section 05

Retail Sales & Operations

  1. U.S. apparel store sales were $116.3 billion in 2023 [52]

  2. U.S. clothing accessories store sales were $7.8 billion in 2023 [52]

  3. Total U.S. clothing and clothing accessories store sales were $124.1 billion in 2023 [52]

  4. U.S. department store sales were $111.5 billion in 2023 [52]

  5. U.S. family clothing store sales were $47.7 billion in 2023 [52]

  6. U.S. women’s clothing store sales were $28.7 billion in 2023 [52]

  7. U.S. men’s clothing store sales were $11.0 billion in 2023 [52]

  8. U.S. children’s and infants’ clothing store sales were $10.4 billion in 2023 [52]

  9. U.S. shoe store sales were $35.9 billion in 2023 [52]

  10. U.S. jewelry store sales were $38.8 billion in 2023 [52]

  11. Retail trade sales in the U.S. increased 2.1% in 2023 [52]

  12. Advance U.S. clothing and clothing accessories store sales were $26.7 billion in December 2024 [53]

  13. Advance U.S. clothing and clothing accessories store sales were $26.1 billion in November 2024 [53]

  14. Advance U.S. clothing and clothing accessories store sales were $24.3 billion in October 2024 [53]

  15. Advance U.S. clothing and clothing accessories store sales were $22.3 billion in September 2024 [53]

  16. Advance U.S. clothing and clothing accessories store sales were $22.8 billion in August 2024 [53]

  17. Advance U.S. clothing and clothing accessories store sales were $22.2 billion in July 2024 [53]

  18. Advance U.S. clothing and clothing accessories store sales were $25.0 billion in June 2024 [53]

  19. Advance U.S. clothing and clothing accessories store sales were $25.1 billion in May 2024 [53]

  20. Advance U.S. clothing and clothing accessories store sales were $24.1 billion in April 2024 [53]

  21. Advance U.S. clothing and clothing accessories store sales were $25.0 billion in March 2024 [53]

  22. Advance U.S. clothing and clothing accessories store sales were $24.0 billion in February 2024 [53]

  23. Advance U.S. clothing and clothing accessories store sales were $28.1 billion in January 2024 [53]

  24. U.S. import value of apparel was $79.3 billion in 2023 [54]

  25. U.S. apparel exports were $5.8 billion in 2023 [54]

  26. Vietnam supplied 18.9% of U.S. apparel imports in 2023 [54]

  27. China supplied 21.3% of U.S. apparel imports in 2023 [54]

  28. Bangladesh supplied 9.2% of U.S. apparel imports in 2023 [54]

  29. India supplied 6.8% of U.S. apparel imports in 2023 [54]

  30. Indonesia supplied 5.5% of U.S. apparel imports in 2023 [54]

Section 06

Sustainability & Supply Chain

  1. Apparel and footwear are responsible for 8.3% of global greenhouse gas emissions [55]

  2. The fashion industry uses 93 billion cubic meters of water annually [56]

  3. A truckload of textiles is landfilled or burned every second [57]

  4. Less than 1% of material used to produce clothing is recycled into new clothing [57]

  5. The equivalent of $460 billion is lost every year by discarding clothes that are rarely worn and scarcely recycled [57]

  6. Textile production generates 1.2 billion tonnes of CO2 equivalent annually [58]

  7. Europeans consume nearly 26 kg of textiles and discard about 11 kg of textiles each year [58]

  8. Only 1% of used clothes are recycled into new clothes in the EU [58]

  9. The average consumer bought 60% more garments in 2014 than in 2000 [59]

  10. The average garment is kept half as long as it was 15 years ago [59]

  11. Fashion production doubled between 2000 and 2014 [59]

  12. The fashion industry is responsible for 20% of global wastewater [60]

  13. The fashion industry produces 10% of global carbon emissions [60]

  14. 87% of total fiber input used for clothing is ultimately incinerated or disposed of in landfill [57]

  15. Washing clothes releases 500,000 tonnes of microfibers into the ocean every year [56]

  16. One cotton shirt can require 2,700 liters of water to produce [61]

  17. The EU imported €80 billion worth of textiles in 2022 [58]

  18. The EU exported €26 billion worth of textiles in 2022 [58]

  19. Clothing, footwear and household textiles consumption in the EU required 1.3 tonnes of raw materials per person in 2020 [62]

  20. Clothing, footwear and household textiles consumption in the EU used 104 cubic metres of water per person in 2020 [62]

  21. Clothing, footwear and household textiles consumption in the EU generated 270 kg of CO2 emissions per person in 2020 [62]

  22. Clothing, footwear and household textiles consumption in the EU generated 9 cubic metres of water pollution per person in 2020 [62]

  23. Clothing, footwear and household textiles consumption in the EU used 400 square metres of land per person in 2020 [62]

  24. The U.S. generated 17 million tons of textile municipal solid waste in 2018 [63]

  25. The textile recycling rate in the U.S. was 14.7% in 2018 [63]

  26. Landfilled textiles in the U.S. totaled 11.3 million tons in 2018 [63]

  27. Combusted textiles with energy recovery in the U.S. totaled 3.2 million tons in 2018 [63]

References

Footnotes

  1. 1
    hmgroup.com
    hmgroup.com
  2. 2
    inditex.com
    inditex.com
  3. 3
    gapinc.com
    gapinc.com
  4. 4
    investors.nike.com
    investors.nike.com
  5. 5
    adidas-group.com
    adidas-group.com
  6. 6
    investors.pvh.com
    investors.pvh.com
  7. 7
    investor.ralphlauren.com
    investor.ralphlauren.com
  8. 8
    investors.levistrauss.com
    investors.levistrauss.com
  9. 9
    investor.lululemon.com
    investor.lululemon.com
  10. 10
    vfc.com
    vfc.com
  11. 11
    investor.underarmour.com
    investor.underarmour.com
  12. 12
    investors.aeo-inc.com
    investors.aeo-inc.com
  13. 13
    corporate.abercrombie.com
    corporate.abercrombie.com
  14. 14
    fastretailing.com
    fastretailing.com
  15. 15
    nrf.com
    nrf.com×8
  16. 23
    narvar.com
    narvar.com×2
  17. 25
    bls.gov
    bls.gov
  18. 26
    census.gov
    census.gov×3
  19. 27
    statista.com
    statista.com×6
  20. 32
    businessofapps.com
    businessofapps.com
  21. 33
    corporate.zalando.com
    corporate.zalando.com
  22. 34
    asosplc.com
    asosplc.com
  23. 35
    boohooplc.com
    boohooplc.com
  24. 36
    investors.revolve.com
    investors.revolve.com
  25. 37
    investors.stitchfix.com
    investors.stitchfix.com
  26. 38
    investors.farfetch.com
    investors.farfetch.com
  27. 40
    grandviewresearch.com
    grandviewresearch.com×12
  28. 54
    otexa.trade.gov
    otexa.trade.gov
  29. 55
    worldbank.org
    worldbank.org
  30. 56
    unep.org
    unep.org
  31. 57
    ellenmacarthurfoundation.org
    ellenmacarthurfoundation.org
  32. 58
    europarl.europa.eu
    europarl.europa.eu
  33. 59
    mckinsey.com
    mckinsey.com
  34. 60
    weforum.org
    weforum.org
  35. 61
    worldwildlife.org
    worldwildlife.org
  36. 62
    eea.europa.eu
    eea.europa.eu
  37. 63
    epa.gov
    epa.gov

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