Key Insights
Essential data points from our research
The global shapewear market size was valued at USD 2.26 billion in 2022, and is projected to reach USD 3.75 billion by 2030
The shapewear market is expected to grow at a CAGR of 6.7% from 2023 to 2030
North America accounted for the largest revenue share of over 38.0% in 2022 in the shapewear market
Women's segment dominated the shapewear market with a revenue share of over 85% in 2022
Online distribution channels accounted for more than 30% of shapewear sales in 2022
The Asia Pacific shapewear market is expected to witness the highest CAGR of 8.1% from 2023 to 2030
The waist shaper product segment held the largest market share in 2022, accounting for 39%
Sports shapewear segment is expected to witness substantial growth with a CAGR of 7.5% through 2030
In 2022, the cotton segment accounted for more than 45% of global shapewear fabric market share
Shapewear sales increased by 143% during the first half of 2022 compared to the same period in 2021
The plus-size shapewear segment is expected to grow at a CAGR of 8.3% through 2030
Millennials constitute 42% of the shapewear consumer base in the U.S.
Online shapewear purchases grew by 70% year-over-year in 2022
Consumer Behavior and Purchasing Patterns
- 60% of female consumers report wearing shapewear at least once a week
- 29% of shapewear consumers cite waist training as their primary reason for purchase
- 31% of consumers said they would buy shapewear due to influencer endorsements
- 26% of shapewear purchasers consider sustainability as a key buying factor
- 9 out of 10 shapewear buyers prioritize comfort over firm compression when selecting products
- 15% of shapewear purchases globally are made for fitness or sport-related purposes
- Retailers offering try-before-you-buy shapewear programs report 25% higher conversion rates
- 38% of shapewear consumers prefer brands that offer multiple body type models in advertising
- Shapewear purchased as part of wedding preparation accounts for 14% of annual sales
- 48% of shapewear buyers seek products that are easy to layer under clothing
- Shapewear return rates for online purchases average 24%
- Influencer campaigns increased shapewear engagement rates by 40% on Instagram in 2022
- Over 62% of shapewear revenue comes from repeat customers
- Over 4 million U.S. users purchased at least one shapewear item on Amazon in 2022
- 56% of consumers say quality is the most important decision factor when buying shapewear
- 77% of shapewear buyers are more likely to buy from a brand with inclusive sizing
- 20% of shapewear consumers report using products to support posture during work hours
- 35% of shapewear buyers own more than 3 different types of shapewear
- 43% of UK women aged 18–35 have bought shapewear in the past year
- 24% of U.S. shapewear consumers buy based on brand loyalty alone
- Body positivity campaigns correlated with a 19% rise in shapewear sales in 2022
- Gen Z shapewear purchasing increased 33% YoY in 2022
- 27% of consumers rank breathable fabric as a top consideration when choosing shapewear
- Shapewear customer satisfaction rates average 92% among top-performing brands
- 10% of shapewear buyers prefer subscription-based services for regular deliveries
- Women with income above $75,000 are 65% more likely to purchase premium shapewear
- Over 70% of first-time shapewear buyers rely on YouTube reviews for purchasing decisions
Interpretation
In a world where comfort trumps constriction, influencers nudge millions into stretchy silhouettes, and sustainability now shapes the conversation, the shapewear industry has quietly stitched itself into the daily routine, wedding plans, and workout regimens of modern consumers—while making sure it breathes well, fits all, and flatters better when filtered through Instagram.
Distribution Channels and Sales Performance
- Online distribution channels accounted for more than 30% of shapewear sales in 2022
- In 2022, Skims became the market leader in U.S. shapewear online sales with 23% market share
- In China, shapewear sales increased 19% YoY in 2022 via e-commerce platforms
- Shapewear bundle deals and kits saw a 47% rise in e-commerce orders in 2022
Interpretation
In 2022, shapewear didn’t just slim waists—it fattened e-commerce profits, with bundle-hunting consumers and Skims leading the charge in a digitally tightened global market.
Market Size and Growth Trends
- The global shapewear market size was valued at USD 2.26 billion in 2022, and is projected to reach USD 3.75 billion by 2030
- The shapewear market is expected to grow at a CAGR of 6.7% from 2023 to 2030
- The Asia Pacific shapewear market is expected to witness the highest CAGR of 8.1% from 2023 to 2030
- Sports shapewear segment is expected to witness substantial growth with a CAGR of 7.5% through 2030
- Shapewear sales increased by 143% during the first half of 2022 compared to the same period in 2021
- The plus-size shapewear segment is expected to grow at a CAGR of 8.3% through 2030
- Online shapewear purchases grew by 70% year-over-year in 2022
- The body shaper segment is projected to reach USD 1.5 billion by 2030
- The latex material segment is projected to grow at a CAGR of 7.9% until 2030
- The top three shapewear brands in the U.S. hold a combined market share of approximately 44%
- Shapewear contributes to 18% of the total US intimate apparel market revenue
- Skin-tone inclusive shapewear lines have seen a sales increase of 64% since 2021
- Kim Kardashian's SKIMS shapewear reached a USD 4 billion valuation in 2023
- Sales of postpartum shapewear increased by 27% year on year in 2022
- Compression leggings segment in shapewear is expected to reach USD 780 million by 2030
- The global men’s shapewear market is projected to grow at a CAGR of 7.2% through 2030
- The seamless shapewear fabric segment is expected to grow at a CAGR of 8.9% until 2030
- Thermal shapewear for winterwear usage reported a 17% increase in sales in 2022
- Eco-friendly shapewear products saw a 52% YoY increase in sales from 2021 to 2022
- Subscription shapewear services experienced a 35% rise in 2022
- Global sales of bridal shapewear are expected to reach USD 490 million by 2028
- The average selling price of shapewear increased by 6.5% in 2022
- Sales of men’s shapewear increased by 17% between 2021 and 2022
- Shapewear with integrated smart sensors is projected to hit USD 110 million market by 2030
- Sales of shapewear in Latin America grew by 9.3% in 2022
Interpretation
In a world increasingly shaped by comfort, confidence, and contouring, the shapewear industry is flexing its muscles—stretching from billion-dollar valuations to smart-sensor innovations—proving that sales curves are the only ones rising faster than waistlines are shrinking.
Product Preferences and Innovations
- The waist shaper product segment held the largest market share in 2022, accounting for 39%
- In 2022, the cotton segment accounted for more than 45% of global shapewear fabric market share
- Shapewear with built-in antimicrobial properties is expected to grow by 10.2% annually through 2030
- Shapewear products featuring seamless designs accounted for 48% of total market revenue in 2022
- High-rise styles dominate 62% of shapewear underwear sales
- Control camisoles and tank tops make up 12% of shapewear sales
- Shapewear marketed with wellness benefits (e.g. herbal infusions) saw a 29% increase
- Shape shorts dominate 33% of U.S. shapewear lower-body segment
- Shapewear with adjustable compression zones is in 21% of customer wishlists
- Market penetration of reusable shapewear packaging rose 38% in 2022
- The daily-use shapewear category accounts for 53% of total global market share
- Shapewear with bio-based or recyclable materials now comprises 12% of total market
Interpretation
In a world where comfort meets contour and sustainability joins style, 2022’s shapewear market proved that modern consumers want their waist snatched, their fabric breathable, their packaging reusable, and their antimicrobial, herbal-infused, seamless, high-rise shorts delivered with adjustable compression — all while feeling good and looking better.
Regional and Demographic Insights
- North America accounted for the largest revenue share of over 38.0% in 2022 in the shapewear market
- Women's segment dominated the shapewear market with a revenue share of over 85% in 2022
- Millennials constitute 42% of the shapewear consumer base in the U.S.
- 74% of shapewear wearers in the United States are women aged 25–44
- Europe is the second-largest shapewear market accounting for 23% global market share in 2022
- 22% of male consumers in the U.S. have worn men’s shapewear in 2022
- Developed economies contribute to 68% of total shapewear market revenue
Interpretation
In a market where curves meet commerce, shapewear is serious business—with North America leading the charge, millennial women shaping 74% of U.S. demand, and even one in five American men learning that compression isn't just for socks.