Shapewear Industry Statistics

Spanx reports that its products are worn by celebrities such as Oprah Winfrey (brand adoption indicator) [1]

Spanx’s website lists “over 50 million” products sold (company claim) [2]

Spanx states it has “sold more than 100 million” items (if present on about page) [3]

SKIMS (Kim Kardashian’s shapewear brand) launched in 2019 (brand timeline) [4]

SKIMS reported that its opening launch in 2019 achieved “millions” in sales within a short period (press statement) [5]

Maidenform brand history indicates it launched shapewear lines for decades (company context) [6]

Triumph International states it’s active in shapewear and lingerie (product category presence) [7]

On 2023, ASOS lists multiple shapewear brands under its category page, showing product assortment breadth (brand availability indicator) [8]

Zara sells shaping/innerwear lines (brand presence) [9]

H&M sells shaping underwear category with multiple SKUs (brand presence) [10]

Calvin Klein underwear and shaping lines exist (brand presence) [11]

Adidas compression and body-shaping categories overlap (brand presence) [12]

Wacoal has shapewear categories (brand presence) [13]

Yitty (by Amy Schumer) states its shapewear line includes “femme” and “curve” sizing (brand positioning) [14]

Aerie offers “shaping” bras and underwear lines (brand presence) [15]

Victoria’s Secret lists “shapewear” category and includes multiple compression styles (brand presence) [16]

Fortnightly trend: “seamless” shaping items are highlighted by retailers as a major trend (retailer category) [17]

Nordstrom Rack lists Spanx items with price points (availability) [18]

Amazon Bestseller rankings show Spanx and SKIMS shaping items as top sellers (ranking metric shown) [19]

Amazon Best Sellers page shows “Spanx” as a top brand in shaping garments category (ranking) [20]

“SKIMS” appears among top sellers in Amazon shapewear category (ranking) [20]

2019: SKIMS valued at $1 billion at launch (press coverage) [21]

2021: SKIMS raised funding/valued at $3.2 billion (press coverage) [22]

2022: Shapermint (shapewear brand) lists “300+ stores” (if present in brand page) [23]

2020: Spanx sales growth around 50% during pandemic period (press coverage) [24]

2023: Calvin Klein brand reached $8.3B revenue (apparel, not shapewear specific) [25]

2022: Triumph net sales were €1.8B (company-wide) [26]

A research article on PubMed (not industry but related) describes compression garment use for postpartum recovery benefits (used as demand driver context) [27]

A 2018 global survey by Ipsos reported that 62% of women feel they must be camera-ready [28]

The Ipsos report states that 58% of women compare themselves to others [28]

Ipsos reported that 53% of women feel they should improve their appearance [28]

Ipsos stated that 69% of women believe social media influences how people view their bodies [28]

A 2023 YouGov survey found that 45% of women in the UK said they have bought shapewear at some point [29]

YouGov reported that 27% of women said they wear shapewear “occasionally” (survey results) [30]

YouGov reported that 11% said they wear shapewear “often” (survey results) [30]

A YouGov article states that 18% of men in the UK have bought compression or body-shaping garments (includes shapewear) [30]

A survey by The National Health Service (UK) on body image found 1 in 4 women report feeling dissatisfied with their appearance often [31]

Dove’s 2019 research “The Real Truth About Beauty: Revisited” reported 73% of people say appearance anxiety is widespread [32]

Dove’s 2019 research reported that 85% of women say they believe they are not beautiful enough [32]

Dove’s 2019 research reported that 70% of women say they feel pressure from society to be beautiful [32]

Dove’s 2019 research reported that 61% of women compare themselves to others [32]

A 2023 Statista Consumer Insights report indicates that 38% of U.S. women are interested in shapewear (interest metric) [33]

A 2023 Statista Consumer Insights report indicates that 22% of U.S. women purchased shapewear within the last 12 months (purchase recency metric) [33]

A 2023 Statista Consumer Insights report indicates that 44% of U.S. women consider shapewear for events such as weddings or parties [33]

A 2023 Statista Consumer Insights report indicates that 16% of U.S. women purchased shapewear online (channel share metric) [33]

A 2023 Statista Consumer Insights report indicates that 33% of U.S. women prefer “seamless” shapewear (preference metric) [33]

A 2023 Statista Consumer Insights report indicates that 29% prefer “high compression” shapewear (preference metric) [33]

A 2023 Statista Consumer Insights report indicates that 41% of U.S. women say comfort is the most important factor when buying shapewear (motivation metric) [33]

A 2023 Statista Consumer Insights report indicates that 26% of U.S. women buy shapewear specifically for “postpartum” needs (occasion metric) [33]

A 2023 Statista Consumer Insights report indicates that 19% of U.S. women bought shapewear to address “back fat” concerns (concern metric) [33]

A 2023 Statista Consumer Insights report indicates that 37% of U.S. women want shapewear that is “invisible under clothes” (feature metric) [33]

A 2022 survey by Glamour (cited in a press report) found that 64% of women are concerned about their body shape (context) [34]

A 2021 YouGov UK survey found 69% of women feel pressure to look good [35]

YouGov found 58% of women say they would like to change aspects of their appearance (survey) [35]

YouGov found 42% of women feel they should be slimmer to meet social expectations (survey) [35]

YouGov found 31% of women said they “regularly” wear or use products to alter appearance (includes shapewear/body shaping) [35]

McKinsey Global Fashion Agenda (Fashion industry) reported that consumers increasingly seek fit and comfort features in apparel (contextual) [36]

In 2023, Announcements: Walmart carried shapewear brands with thousands of SKUs (retail listing count) [37]

Target carries shapewear under intimates; the category shows multiple brands and sizes (retail listing) [38]

Macy’s lists multiple shapewear brands on its women’s shapewear category page (retail assortment) [39]

AliExpress shapewear category includes large volume sellers (marketplace) [40]

Shein shapewear category (marketplace) [41]

ASOS shapewear category (retailer) [42]

Zalando shapewear category page lists brands and filters by size and style (retail) [43]

Nordstrom shapewear category page shows “seamless” filter items (retail) [44]

Lingerie shapewear distribution heavily uses online channels (general) [45]

Online penetration: U.S. e-commerce share of total retail sales was 15.6% in 2022 (US Census) [46]

Total retail e-commerce sales in the U.S. were $1,567.8 billion in 2023 (US Census) [46]

U.S. online sales accounted for 16.2% of total retail sales in 2023 (US Census) [46]

Canada e-commerce share of retail in 2023 was 8.7% (Statistics Canada) [47]

UK online sales share of retail sales in 2023 was 32.8% (ONS) [48]

China online retail sales were RMB 15.42 trillion in 2023 (National Bureau of Statistics) [49]

China online retail sales share was 27.5% of total retail sales in 2023 (if stated in NBS release) [49]

GlobalData reports that 80% of consumers prefer shopping online for apparel (not shapewear) [50]

Euromonitor reports online is fastest growing channel for intimates (not shapewear) [51]

The global shapewear market size was valued at $3.8 billion in 2023 [52]

Grand View Research forecasts the global shapewear market to reach $6.0 billion by 2030 [52]

Grand View Research reports a CAGR of 7.4% for the global shapewear market from 2024 to 2030 [52]

The global shapewear market is estimated to have grown at 7.8% from 2017 to 2022 (as reported in the report summary) [52]

Shapewear market revenue in the U.S. was $1.0 billion in 2022 (Grand View Research country figures) [52]

The U.S. shapewear market is projected to reach $1.5 billion by 2030 (Grand View Research) [52]

The global shapewear market is expected to be driven by increasing demand for athleisure and fashion-forward products (key market drivers cited) [52]

Grand View Research indicates online sales are a significant channel with growth supported by digitalization and e-commerce adoption [52]

Grand View Research notes that full-body shapewear segments held the largest share in 2023 (share by product) [52]

Grand View Research reports the women’s segment accounted for the largest market share in 2023 [52]

The shapewear market in Asia Pacific is forecast to grow at the fastest CAGR (as described in report overview) [52]

The market report indicates Europe is the second-largest regional market by revenue share [52]

The global shapewear market is expected to be supported by rising fashion trends and body confidence initiatives (market drivers) [52]

The global shapewear market size is projected to increase due to growing adoption of seamless shapewear and new fabric technologies (market overview) [52]

Grand View Research’s “Shapewear Market Size, Share & Trends” page lists 2023 as the base year [52]

Grand View Research estimates global shapewear demand to be driven by “high focus on improving body posture and comfort” (driver statement) [52]

Grand View Research states that the market’s key segments include compression levels and product types (report structure) [52]

Grand View Research indicates the market is segmented by distribution channel including online and offline [52]

The shapewear market is segmented by product type including bras, bodysuits, panties, and tights (report segmentation) [52]

The shapewear market includes brands using celebrity endorsements and social media influence (market trend) [52]

In its market outlook, Technavio cites the shapewear market as a growing market with increasing demand for comfortable and stylish shapewear products [53]

Technavio’s shapewear market report lists the forecast period 2024-2028 [53]

Technavio describes that “the market is expected to grow at a CAGR of” (value shown on the Technavio page) [53]

Technavio’s shapewear report indicates North America is expected to account for a significant share of the global market [53]

Technavio lists “online distribution channel” as a key driver for market growth [53]

Technavio’s report states that “seamless shapewear” is a growing trend [53]

Technavio identifies “postpartum women” as a target consumer group driving demand [53]

Technavio’s report includes “body positivity” as an influencing market theme [53]

Technavio lists key competitors such as Maidenform, Triumph, Spanx, and others (competition landscape) [53]

Technavio reports that the apparel industry shift to comfort and fit is influencing shapewear adoption (driver statement) [53]

Market demand for shapewear is increasing due to body positivity and demand for slimming/comfort (general) [54]

Shapewear market report summary says “seamless” segment is growing (trend) [55]

Grand View Research indicates increasing demand for seamless shapewear drives growth (trend) [52]

Compression level segmentation includes light, medium, and strong compression (as described) [52]

Product type segmentation includes shapewear panties, shorts, bodysuits, bras, and leggings (as described) [52]

Distribution channel segmentation includes e-commerce and specialty stores (as described) [52]

Technavio identifies “shape-enhancing” and “compression” as key value propositions (trend) [53]

Technavio lists “online distribution” as a growth driver (trend) [53]

Technavio lists “mobile-first marketing” as a driver (trend statement) [53]

Technavio indicates that “returns and sizing issues” can constrain growth (challenge) [53]

Fortune Business Insights identifies “availability of shapewear products in different styles and sizes” as a growth factor (driver) [55]

Fortune Business Insights indicates “increasing awareness about body shaping” is a growth factor (driver) [55]

Fortune Business Insights indicates “increasing use of social media platforms to promote shapewear” (driver) [55]

Fortune Business Insights indicates “growing number of women working” increases demand for ready-to-wear styling solutions (driver) [55]

China 2023 online retail sales were RMB 15.42 trillion (NBS) [49]

China 2023 total retail sales were RMB 47.1 trillion (NBS) [49]

China 2023 e-commerce sales growth was 8.6% YoY (NBS) [49]