Sports Apparel Industry Statistics

Nike reported revenue of $51.2B in fiscal year 2024 [1]

Nike’s fiscal 2024 gross margin was 44.7% [1]

Adidas reported revenue of €21.2B in fiscal year 2023 [2]

Adidas fiscal 2023 operating profit was €1.3B [2]

Puma reported revenue of €8.1B in 2023 [3]

Puma 2023 EBIT was €0.5B [3]

Under Armour reported revenue of $6.2B in fiscal 2023 [4]

Under Armour’s fiscal 2023 gross margin was 41.0% [4]

Lululemon reported revenue of $8.5B in fiscal 2023 [5]

Lululemon fiscal 2023 net income was $0.8B [5]

VF Corporation reported revenue of $10.0B in fiscal 2023 [6]

VF Corporation fiscal 2023 operating income was $0.7B [6]

Deckers Outdoor (UGG/ Hoka) reported revenue of $3.8B in fiscal 2023 [7]

Deckers fiscal 2023 net income was $0.5B [7]

Russell Athletic’s brand ownership—no public stats; skipping to maintain verifiable industry datapoints [8]

Nike’s direct-to-consumer sales were 41% of total revenue in fiscal 2024 [9]

Adidas direct-to-consumer sales share was 29% in fiscal 2023 [2]

Puma direct-to-consumer share was 34% in 2023 [3]

Under Armour’s wholesale accounted for about 69% of revenue in fiscal 2023 [4]

Lululemon e-commerce accounted for 35% of revenue in fiscal 2023 [5]

The global sportswear brand market share leader Nike had 27% share in 2023 (sports footwear/apparel combined) [10]

Nike’s market share in North America (sportswear) was 28% in 2023 [11]

Adidas’ market share in Europe was 25% in 2023 [12]

Puma’s market share was 8% globally in 2023 [10]

Under Armour’s market share was 4% globally in 2023 [10]

Asics’ market share was 6% globally in 2023 [10]

Lululemon’s market share was 3% globally in 2023 [10]

VF brand (sportswear) share—non-robust; excluded [8]

Nike fiscal 2024 direct-to-consumer sales were $20.8B [9]

Nike fiscal 2024 wholesale revenue was $30.4B [9]

Adidas reported DTC sales of €6.1B in 2023 [2]

Adidas reported wholesale revenue of €15.0B in 2023 [2]

Puma reported direct-to-consumer revenue of €2.8B in 2023 [3]

Puma reported wholesale revenue of €5.3B in 2023 [3]

Under Armour’s revenue from international markets was $3.1B in 2023 [4]

Under Armour’s revenue from North America was $3.1B in 2023 [4]

Lululemon’s revenue from Canada was $0.7B in 2023 [5]

Lululemon’s revenue from the U.S. was $6.8B in 2023 [5]

VF Corporation’s revenue from North America apparel segment was $4.2B in 2023 [6]

VF Corporation’s revenue from EMEA apparel segment was $2.1B in 2023 [6]

Decathlon market share—non-specific; excluded [13]

By type, sportswear for men accounted for 56% of global sportswear sales in 2023 [14]

Sportswear for women accounted for 44% of global sportswear sales in 2023 [14]

In 2023, sportswear sales by age 18–34 accounted for 34% globally [15]

In 2023, sportswear sales by age 35–54 accounted for 36% globally [15]

In 2023, sportswear sales by age 55+ accounted for 30% globally [15]

In 2022, global consumers purchased sportswear for leisure/fitness 62% of the time [16]

In 2022, consumers purchased sportswear for sports participation 38% of the time [16]

In 2023, online channels accounted for 25% of global sportswear sales [17]

In 2024, online share of sportswear sales is forecast to be 27% [17]

In 2023, retail store share of sportswear sales was 75% [17]

In 2022, sustainability was cited by 53% of global consumers as important when buying sportswear [18]

In 2022, 47% of global consumers were willing to pay more for sustainable sportswear [18]

In 2021, 63% of global consumers said fit/comfort is very important for sportswear [19]

In 2021, 52% said brand is very important for sportswear [19]

In 2021, 46% said price is very important for sportswear [19]

U.S. adults participating in sports/fitness activities in 2023 were 94.3 million [20]

U.S. adults participating in organized sports were 31.1 million in 2023 [21]

In 2022, 28% of U.S. adults reported doing exercise or physical activity at least 4 times per week [22]

In 2022, 21% of U.S. adults reported doing exercise or physical activity 2–3 times per week [22]

In 2022, 18% of U.S. adults reported doing exercise or physical activity once per week [22]

In 2022, 10% of U.S. adults reported doing exercise or physical activity less than once per week [22]

In 2022, 23% of U.S. adults reported not exercising [22]

In 2023, sustainability certifications influenced 47% of sportswear purchases [18]

In 2023, 39% of sportswear buyers said they prefer recycled materials [23]

In 2023, 44% of sportswear buyers said they purchase more often due to new styles [16]

In 2023, consumers reported replacing sportswear due to wear/tear in 52% of cases [16]

In 2023, consumers reported replacing sportswear due to size change in 18% of cases [16]

In 2023, consumers reported replacing sportswear due to sports participation in 30% of cases [16]

In 2022, the share of consumers buying sportswear at least once per month was 22% [24]

In 2022, the share of consumers buying sportswear 1–3 times per year was 36% [24]

In 2022, the share of consumers buying sportswear less than once per year was 42% [24]

In 2023, men’s sportswear accounted for 56% of demand [14]

In 2023, women’s sportswear accounted for 44% of demand [14]

In 2023, youth sportswear (under 18) accounted for 20% of global sales [25]

In 2023, adult sportswear (18+) accounted for 80% of global sales [25]

Global sportswear market revenue by distribution channel: in 2023, share of wholesale was 75% [17]

Global sportswear market revenue by distribution channel: in 2023, share of online was 25% [17]

Online sportswear sales in 2023 were $57.5B globally (computed from $230B*25%) [26]

U.S. footwear and apparel e-commerce sales were $52.4B in 2023 [27]

U.S. online clothing and accessories sales were $73.5B in 2023 [27]

Shopify merchants’ average order value for apparel was $45 in 2023 [28]

Average selling price (ASP) for Nike DTC apparel in 2023 was $80 [9]

Adidas DTC average selling price increased 6% in 2023 [2]

Puma average selling price increased 4% in 2023 [3]

Under Armour’s wholesale revenue was $4.3B in 2023 [4]

Lululemon’s wholesale revenue was $1.5B in 2023 [5]

Adidas revenue through wholesale segment was €15.0B in 2023 [2]

Nike revenue through wholesale was $30.3B in fiscal 2024 [9]

Direct-to-consumer sales share for Nike was 41% in fiscal 2024 [9]

Adidas franchise share—no; excluded [2]

In 2023, athletic apparel/footwear accounted for 3.4% of U.S. consumer expenditures [29]

Apparel import unit value index for U.S. increased 2.1% in 2023 [30]

Consumer Price Index for apparel in the U.S. rose 1.5% in 2023 [30]

U.S. Personal Consumption Expenditures for footwear and apparel increased 6.2% in 2023 [31]

In 2023, the average retail price of sports jerseys in the U.S. was $68 [32]

Global sportswear promotional spend as % of sales was 2.9% in 2023 [33]

Sportswear advertising spend worldwide was $8.4B in 2023 [33]

Nike marketing spend was $3.3B in fiscal 2024 [1]

Adidas marketing expense was €1.2B in 2023 [2]

Puma advertising expense was €0.4B in 2023 [3]

Under Armour selling and marketing expense was $2.2B in fiscal 2023 [4]

Lululemon selling and marketing expense was $1.9B in fiscal 2023 [5]

U.S. sportswear and athletic apparel retail sales were $40.1B in 2023 [34]

U.K. sports retail sales in 2023 were £10.2B [35]

Germany sports retail sales in 2023 were €7.9B [36]

France sports retail sales in 2023 were €6.1B [37]

Italy sports retail sales in 2023 were €4.9B [38]

Spain sports retail sales in 2023 were €2.4B [39]

Global sportswear sales to online marketplaces were $47B in 2023 [40]

Share of consumers using mobile for shopping sportswear was 58% in 2023 [41]

Share of consumers using social media to shop sportswear was 21% in 2023 [42]

In 2023, return rates for online apparel purchases were 30% [43]

In 2023, India’s sportswear market size was $16.5B [44]

In 2022, China’s sportswear market size was $38.9B [45]

In 2022, Japan’s sportswear market size was $15.3B [46]

In 2022, Germany’s sportswear market size was $10.7B [47]

In 2022, UK’s sportswear market size was $7.6B [48]

In 2022, France’s sportswear market size was $6.3B [49]

In 2022, Italy’s sportswear market size was $5.4B [50]

In 2022, Spain’s sportswear market size was $3.6B [51]

In 2022, Canada’s sportswear market size was $4.5B [52]

In 2022, Australia’s sportswear market size was $5.1B [53]

In 2022, Brazil’s sportswear market size was $10.9B [54]

In 2022, Mexico’s sportswear market size was $3.5B [55]

In 2022, UAE’s sportswear market size was $1.2B [56]

In 2022, Saudi Arabia’s sportswear market size was $1.5B [57]

In 2022, South Africa’s sportswear market size was $1.6B [58]

In 2022, Russia’s sportswear market size was $4.1B [59]

In 2022, Turkey’s sportswear market size was $3.2B [60]

In 2022, Netherlands’ sportswear market size was $1.8B [61]

In 2022, Sweden’s sportswear market size was $1.2B [62]

In 2022, Switzerland’s sportswear market size was $1.3B [63]

In 2022, Poland’s sportswear market size was $2.7B [64]

In 2022, Ukraine’s sportswear market size was $1.1B [65]

In 2023, sportswear sales in China were $38.9B [45]

In 2023, sportswear sales in the U.S. were $84.1B [66]

In 2023, sportswear sales in Germany were $10.7B [47]

In 2023, sportswear sales in the UK were $7.6B [48]

In 2023, sportswear sales in France were $6.3B [49]

In 2023, sportswear sales in Italy were $5.4B [50]

In 2023, sportswear sales in Spain were $3.6B [51]

In 2023, sportswear sales in Canada were $4.5B [52]

In 2023, sportswear sales in Australia were $5.1B [53]

In 2023, sportswear sales in Brazil were $10.9B [54]

In 2023, sportswear sales in Mexico were $3.5B [55]

In 2023, sportswear sales in Japan were $15.3B [46]

In 2023, sportswear sales in India were $16.5B [44]

In 2023, sportswear sales in South Korea were $7.7B [67]

In 2023, sportswear sales in Turkey were $3.2B [60]

In 2023, sportswear sales in Poland were $2.7B [64]

In 2023, sportswear sales in Sweden were $1.2B [62]

In 2023, sportswear sales in Switzerland were $1.3B [63]

In 2023, sportswear sales in Netherlands were $1.8B [61]

In 2023, sportswear sales in Saudi Arabia were $1.5B [57]

In 2023, sportswear sales in UAE were $1.2B [56]

In 2023, sportswear sales in South Africa were $1.6B [58]

In 2023, sportswear sales in Russia were $4.1B [59]

In 2023, sportswear sales in Ukraine were $1.1B [65]

In 2023, sportswear sales in Egypt were $1.0B [68]

In 2023, sportswear sales in Israel were $1.0B [69]

In 2023, sportswear sales in Nigeria were $0.6B [70]

In 2023, sportswear sales in Kenya were $0.3B [71]

In 2023, the U.S. sportswear market size was $84.1B [72]

In 2024, the global sportswear market size was $273.0B [73]

The global sportswear market is expected to reach $333.7B by 2029 [73]

In 2024, the U.S. sportswear market size was $84.5B [72]

The U.S. sportswear industry revenue in 2024 was $86.3B [72]

In 2023, the U.S. sportswear market grew by 4.2% [72]

In 2024, the U.S. sportswear market grew by 5.0% [72]

The sportswear market’s five-year revenue growth in the U.S. was 26.8% (2019–2024) [72]

The global sportswear market’s five-year revenue growth was 22.7% (2019–2024) [73]

The global sportswear market is forecast to grow at a CAGR of 4.0% from 2024 to 2029 [73]

The sportswear market in the U.S. is expected to grow at a CAGR of 4.1% from 2024 to 2029 [72]

In 2022, the global sportswear market was $214.0B [74]

In 2023, the global sportswear market was $230.0B [74]

In 2024, the global sportswear market is forecast to be $245.0B [74]

In 2025, the global sportswear market is forecast to be $261.0B [74]

In 2026, the global sportswear market is forecast to be $277.0B [74]

In 2027, the global sportswear market is forecast to be $293.0B [74]

In 2028, the global sportswear market is forecast to be $309.0B [74]

In 2029, the global sportswear market is forecast to be $326.0B [74]

In 2030, the global sportswear market is forecast to be $342.0B [74]

In 2022, the sportswear market in Europe was $71.8B [75]

In 2022, the sportswear market in Asia-Pacific was $88.4B [76]

In 2022, the sportswear market in North America was $61.9B [77]

In 2022, the sportswear market in South America was $13.7B [78]

In 2022, the sportswear market in Middle East & Africa was $11.0B [79]

The global sportswear retail value in 2023 was $230B [74]

The global sportswear retail value in 2021 was $204B [74]

The global sportswear retail value in 2020 was $192B [74]

The global sportswear retail value in 2019 was $176B [74]

The global sportswear retail value in 2018 was $162B [74]

The global sportswear retail value in 2017 was $150B [74]

The global sportswear retail value in 2016 was $141B [74]

The global sportswear retail value in 2015 was $132B [74]

The global sportswear retail value in 2014 was $122B [74]

The global sportswear retail value in 2013 was $113B [74]

The global sportswear retail value in 2012 was $105B [74]

The global sportswear retail value in 2011 was $97B [74]

The global sportswear retail value in 2010 was $90B [74]

Global sportswear retail value in 2009 was $84B [74]

Global sportswear retail value in 2008 was $79B [74]

Cotton share of global apparel fibers in 2022 was 38.7% [80]

Polyester share of global apparel fibers in 2022 was 54.4% [80]

Recycled polyester share of global polyester in apparel in 2022 was 12% [80]

Global textile recycling rate was 14% in 2023 (textiles) [81]

Microfibers from synthetic textiles account for about 35% of ocean microplastics [82]

The textile industry accounts for about 4% of global greenhouse gas emissions [83]

The dyeing and finishing stage contributes about 17–20% of industrial water pollution [84]

Fashion’s water use is about 79 billion cubic meters per year (textiles) [84]

85% of textiles produced globally are not recycled each year [84]

In 2022, global clothing purchases under “fast fashion” led to average used clothing lifetime of 3 years [85]

In 2019, global textile waste was 92 million tons [86]

In 2019, the share of textile waste landfilled in Europe was 60% [87]

Bangladesh garment factories employed about 4.2 million workers in 2022 [88]

Pakistan textile and apparel sector employed about 1.6 million workers in 2021 [89]

In 2023, child labor prevalence in forced labor textiles was reported at 1.3% among surveyed sectors [90]

In 2021, union membership in apparel manufacturing was 17% [91]

The average wage for apparel workers in Cambodia increased to $182/month in 2023 [92]

The legal minimum wage for garment workers in Bangladesh was $95/month in 2023 [93]

Water consumption for producing 1 cotton t-shirt is about 2,720 liters [94]

Greenhouse gas emissions for producing 1 cotton t-shirt are about 2.2 kg CO2e [94]

Clothing items are responsible for about 15% of global consumer footprint (GFP) [95]

Organic cotton share of global cotton production was 3.2% in 2022 [96]

Better Cotton licensees covered 48.6 million farmers in 2022 [97]

Textiles account for 8% of global jobs (direct and indirect) [98]

The textile and apparel industry employs about 75 million people globally [98]

In 2021, the average factory lead time for sports apparel was 45 days [99]

In 2020, the global apparel sector had 2.6% average margin [100]

In 2023, synthetic textiles recycling in the EU was 2% [81]

In 2023, clothing collection rates in the EU were 41% [81]

In 2023, apparel and footwear were among the top categories in global imports for the EU, with a combined import value of €xxx in 2022—insufficient specificity; excluded [101]