Streetwear Industry Statistics

Nike had net revenues of $51.2B in FY2022 [1]

Nike had net revenues of $46.7B in FY2023 [1]

Adidas Group revenue was €21.0B in 2022 [2]

Adidas Group revenue was €21.7B in 2023 [2]

Puma revenue was €8.5B in 2022 [3]

Puma revenue was €8.8B in 2023 [3]

Lululemon revenue was $8.9B in fiscal 2023 [4]

Lululemon revenue was $7.4B in fiscal 2022 [4]

Under Armour revenue was $6.9B in 2022 [5]

Under Armour revenue was $6.7B in 2023 [5]

Foot Locker net sales were $7.4B in 2022 [6]

Foot Locker net sales were $7.2B in 2023 [6]

JD Sports revenue was £8.6B for FY2023 [7]

JD Sports revenue was £10.2B for FY2022 [7]

Retail apparel ecommerce sales in the US reached $82.2B in Q4 2023 [8]

US department store sales (apparel included) were $75.6B in March 2024 [9]

Zara revenue was €25.3B in FY2023 (Inditex) [10]

H&M revenue was SEK 242.0B in 2023 [11]

The Inditex group stores count increased by 92 in 2023 to 7,663 [12]

Nike Brand Digital Direct-to-Consumer represented 49% of total wholesale+direct in FY2023 [1]

Adidas direct-to-consumer sales were 51% in 2023 [2]

StockX completed 16M+ transactions by 2021 (approx.) [13]

Grailed had 5M+ users by 2020 (approx.) [14]

GOAT had 30M+ registered users by 2021 [15]

Farfetch annual gross merchandise value (GMV) was $2.9B in 2020 (approx. per report) [16]

Shopify had $7.6B merchant solutions revenue in 2023 [17]

Shopify gross merchandise volume (GMV) was $197.8B in FY2023 [17]

Etsy revenue was $2.7B in Q4 2023 (site) [18]

Depop had 30M+ users by 2021 (approx.) [19]

Nike’s wholesale sales were $38.0B in FY2022 (approx) [20]

The streetwear consumer base is largely youth-focused; in 2023, Gen Z and Millennials were key buyers [21]

Gen Z represents 27% of the global population [22]

Millennials were 35% of the global population in 2015 [23]

In the US, 73% of Gen Z consumers shop online at least once a month [24]

In 2023, 59% of global consumers reported that they are influenced by social media when buying [25]

61% of consumers said they were more likely to buy from brands they follow on social media [26]

49% of consumers globally purchase items they discover on TikTok [27]

65% of TikTok users discover brands on TikTok [27]

79% of consumers say they trust online reviews as much as personal recommendations [28]

52% of consumers say they are more likely to buy if a brand provides free shipping [29]

38% of shoppers abandon a purchase when delivery time is too long [30]

45% of consumers say they prefer brands that are environmentally responsible [31]

73% of consumers say they would change their consumption habits to reduce their environmental impact [31]

48% of consumers are willing to pay more for sustainable brands [31]

In 2022, 34% of respondents said they purchased secondhand clothing in the past year [32]

30% of respondents said they purchased secondhand shoes in the past year [33]

22% of respondents said they bought secondhand clothing online in the past year [34]

2023 survey: 41% of consumers plan to spend more on apparel in 2024 [35]

In 2023, 36% of consumers said price is the main factor when buying clothing [35]

2023 survey: 54% of US consumers consider brand image when buying apparel [36]

In 2024, 33% of global consumers plan to buy clothing with more sustainable materials [37]

2023: 67% of Gen Z buy clothes to express their identity [38]

2023: 59% of Gen Z say they care about fit and comfort [39]

2023: 45% of Gen Z follow fashion influencers [39]

2023: 74% of US consumers say they have purchased an item based on influencer recommendations [40]

38% of US consumers said they have purchased a product after seeing it on social media [41]

32% of consumers say they follow streetwear brands on Instagram [42]

46% of consumers ages 18–24 say streetwear is a key style they wear [43]

27% of consumers say they buy streetwear monthly [44]

19% of consumers say they buy streetwear weekly [45]

Streetwear is strongly affected by social media engagement; 1 in 3 internet users follow fashion-related accounts on social media [46]

Instagram is used by fashion brands to drive product awareness; 77% of online fashion shoppers use Instagram [47]

TikTok’s average watch time per user is about 90 minutes/day (approx) [27]

TikTok had 1.5B monthly active users globally in 2023 [48]

Instagram had 2.0B monthly active users in 2023 [49]

YouTube had 2.5B logged-in users [50]

Pinterest had 463M monthly active users in 2023 [51]

Snapchat had 406M monthly active users in 2023 [52]

2024: 37% of global shoppers discover new products on TikTok Shop [53]

2024: 52% of TikTok users say they become interested in a product after seeing TikTok videos [54]

45% of users follow creators for fashion inspiration [55]

67% of consumers use social media to research products before buying [56]

61% of US consumers use social media to shop [57]

54% of consumers use social media reviews to evaluate products [58]

Influencer marketing is projected to reach $24.4B in 2024 in the US [59]

Influencer marketing spending is expected to reach $21.7B in 2023 globally [59]

70% of teens say social media affects what they buy [60]

76% of people say they use social media to discover brands [61]

41% of social media users said they have bought from a brand after seeing it on social media [62]

29% of social media users say they buy things directly on social media [63]

28% of Instagram users use shoppable posts [64]

14% of TikTok users use TikTok Shop [65]

57% of consumers use Google to search for fashion product inspiration [66]

63% of consumers say they are more likely to buy when they see content from friends [67]

35% of consumers follow influencers for fashion content weekly [68]

22% of consumers say they use Instagram Stories to decide what to buy [69]

18% of consumers say they use TikTok videos to decide what to buy [70]

2023: Average time spent on TikTok per day was 52 minutes [71]

2023: Average time spent on Instagram per day was 30 minutes [72]

2023: Average time spent on YouTube per day was 40 minutes [73]

Global streetwear market size was valued at $42.2 billion in 2023 [74]

The global streetwear market is projected to reach $89.2 billion by 2030 [74]

The global streetwear market is projected to grow at a CAGR of 11.2% from 2024 to 2030 [74]

Global streetwear market revenue for 2023 was $42.2 billion [74]

North America accounted for the largest share of the streetwear market in 2023 at about 40% [74]

Asia Pacific is expected to register the highest CAGR in the streetwear market [74]

The US apparel market is projected to reach $310.5 billion by 2027 [75]

The global apparel market is forecast to reach $2,249.2 billion by 2030 [76]

The market size of the streetwear segment in the United States is $17.7B (2022) [77]

The global youth clothing market is forecast to reach $340.0 billion by 2030 [78]

The global menswear market is forecast to reach $417.8 billion by 2030 [79]

The global womenswear market is forecast to reach $696.0 billion by 2030 [80]

The global sportswear market size was valued at $231.5 billion in 2023 [81]

The global sportswear market is projected to grow to $376.5 billion by 2032 [81]

The global streetwear market forecast period is 2024–2030 [74]

The streetwear market growth is driven by youth lifestyle and social media influence, with a projected CAGR of 11.2% [74]

In 2023, the global online fashion market revenue was approximately $504.8 billion [82]

In 2024, the global online fashion market is projected to reach about $555.1 billion [82]

E-commerce share of total apparel sales in the US reached about 25.6% in 2023 [83]

The US retail e-commerce sales for apparel and accessories were $81.3B in 2023 [8]

The US e-commerce apparel and accessories category sales were $82.2B in Q4 2023 [8]

The global sneaker market is estimated at $107.2B in 2023 [84]

The global sneaker market is projected to reach $177.2B by 2032 [84]

The global sneaker market is expected to grow at a CAGR of 5.4% from 2024 to 2032 [84]

The global luxury goods market is forecast to reach $416.1B by 2030 [85]

The global luxury resale market size was estimated at $80B in 2023 [86]

The global luxury resale market is expected to grow to $150B by 2030 [86]

The global denim jeans market size is estimated to be $76.9B in 2023 [87]

The global denim jeans market is projected to reach $130.2B by 2032 [87]

The global denim jeans market is projected to register a CAGR of 6.0% from 2024 to 2032 [87]

The fashion industry accounts for about 10% of global carbon emissions [88]

The textile and apparel industry is responsible for about 20% of global wastewater [89]

Microfiber pollution from synthetic textiles is estimated at about 35% of global ocean microplastics [90]

An estimated 92 million tons of textiles are produced globally each year [91]

Only about 1% of used clothing is recycled into new clothing globally [92]

The Ellen MacArthur Foundation says $500B is lost every year due to textile waste [93]

The fast fashion industry causes increased waste; clothing lifespans have decreased by 36% since 2000 (estimate) [94]

The International Labour Organization reports 170 million child labourers worldwide in 2020 [95]

ILO estimates 24.9 million people in forced labour [96]

160 million people are trapped in child labour (2020 ILO) [95]

The textile industry uses significant hazardous chemicals; EU restricts many chemicals under REACH [97]

In the US, the apparel industry is one of the major sources of retail waste; clothing waste is around 10.5M tons landfilled per year (est.) [98]

EPA says textiles are a major waste stream; about 17 million tons of textiles were generated in the US in 2018 (estimate) [99]

EPA says only 15% of textiles were recycled in the US in 2018 (estimate) [99]

EPA estimates the US textiles recycling rate was around 16% in 2018 [99]

EU textile waste generation was 5.8M tonnes in 2016 (estimate) [100]

EU municipal textile waste is projected to increase [100]

The EU aims that by 2030, 70% of textile waste will be reused/recycled (target) [101]

The EU target for textile waste by 2030 is 70% reuse/recycling [101]

The EU target: 90% of textiles will be collected separately by 2030 [101]

Global demand for sustainable apparel is growing; 74% consumers want sustainable options (survey) [102]

57% of consumers consider sustainability important when buying apparel [103]

51% of consumers are willing to pay more for sustainable apparel [104]

67% of fashion executives say sustainability is a priority [105]

2023: Fast fashion accounts for about 93% of clothing material consumption (estimate) [106]

The World Bank estimates the world’s income group spends 10% of their consumption on clothing and footwear (estimate) [107]

Fashion and textiles value chain contributes to water pollution; wastewater share about 20% [108]

Global clothing production grew from 7.9 billion items in 2014 to 13.1 billion items in 2019 (estimate) [109]

Textile sector water footprint estimate is ~93B cubic meters per year (estimate) [110]

Water footprint of producing 1 kg of cotton is about 10,000 liters (estimate) [111]