Streetwear Industry Statistics

Nike Brand Digital Direct-to-Consumer represented 49% of total wholesale+direct in FY2023 [1]

Adidas e-commerce sales grew 4% (constant currency) in 2023 (approx) [2]

Puma’s direct-to-consumer sales share was 42% in 2023 [3]

Lululemon’s direct-to-consumer revenue was 83% in fiscal 2023 [4]

Under Armour’s direct-to-consumer segment represented 46% of revenues in 2023 [5]

Foot Locker’s digital sales were 37% of total sales in 2023 [6]

JD Sports digital sales accounted for 32% of group sales in FY2023 [7]

US department store sales (apparel included) were $75.6B in March 2024 [8]

Zara revenue was €25.3B in FY2023 (Inditex) [9]

H&M e-commerce sales were SEK 44.2B in 2023 [10]

The Inditex group stores count increased by 92 in 2023 to 7,663 [11]

StockX completed 16M+ transactions by 2021 (approx.) [12]

Grailed had 5M+ users by 2020 (approx.) [13]

GOAT had 30M+ registered users by 2021 [14]

Farfetch annual gross merchandise value (GMV) was $2.9B in 2020 (approx. per report) [15]

Shopify gross merchandise volume (GMV) was $197.8B in FY2023 [16]

Etsy revenue was $2.7B in Q4 2023 (site) [17]

Depop had 30M+ users by 2021 (approx.) [18]

Nike increased its digital commerce revenue to $12.8B in FY2023 [19]

Inditex online sales represented 32% of total sales in 2023 [20]

Fast fashion contributes significant emissions; apparel sector accounts for ~2% of global emissions [21]

Textile production is a major water consumer; textile dyeing and finishing uses large volumes (global) [22]

The US e-commerce apparel and accessories category sales were $82.2B in Q4 2023 [23]

The global streetwear market is driven by branded apparel demand and collaborations, with growth in 2024 [24]

The US apparel market is projected to reach $310.5 billion by 2027 [25]

The global apparel market is forecast to reach $2,249.2 billion by 2030 [26]

The market size of the streetwear segment in the United States is $17.7B (2022) [27]

The global youth clothing market is forecast to reach $340.0 billion by 2030 [28]

The global menswear market is forecast to reach $417.8 billion by 2030 [29]

The global womenswear market is forecast to reach $696.0 billion by 2030 [30]

The global sportswear market is projected to grow to $376.5 billion by 2032 [31]

In 2024, the global online fashion market is projected to reach about $555.1 billion [32]

E-commerce share of total apparel sales in the US reached about 25.6% in 2023 [33]

The global sneaker market is expected to grow at a CAGR of 5.4% from 2024 to 2032 [34]

The global luxury goods market is forecast to reach $416.1B by 2030 [35]

The global luxury resale market is expected to grow to $150B by 2030 [36]

The global denim jeans market is projected to register a CAGR of 6.0% from 2024 to 2032 [37]

The UK streetwear market revenue reached £3.2B in 2022 [38]

Germany streetwear market revenue reached €2.1B in 2022 [39]

France streetwear market revenue reached €1.7B in 2022 [40]

Italy streetwear market revenue reached €1.5B in 2022 [41]

Spain streetwear market revenue reached €1.3B in 2022 [42]

Streetwear market in India is estimated at $2.8B (2022) [43]

Brazil streetwear market revenue was $1.9B (2022) [44]

Mexico streetwear market revenue was $1.2B (2022) [45]

China streetwear market revenue was $6.5B (2022) [46]

Japan streetwear market revenue was $2.4B (2022) [47]

South Korea streetwear market revenue was $1.1B (2022) [48]

The streetwear consumer base is largely youth-focused; in 2023, Gen Z and Millennials were key buyers [49]

Gen Z represents 27% of the global population [50]

Millennials were 35% of the global population in 2015 [51]

In the US, 73% of Gen Z consumers shop online at least once a month [52]

In 2023, 59% of global consumers reported that they are influenced by social media when buying [53]

61% of consumers said they were more likely to buy from brands they follow on social media [54]

79% of consumers say they trust online reviews as much as personal recommendations [55]

52% of consumers say they are more likely to buy if a brand provides free shipping [56]

38% of shoppers abandon a purchase when delivery time is too long [57]

48% of consumers are willing to pay more for sustainable brands [58]

In 2022, 34% of respondents said they purchased secondhand clothing in the past year [59]

30% of respondents said they purchased secondhand shoes in the past year [60]

22% of respondents said they bought secondhand clothing online in the past year [61]

In 2023, 36% of consumers said price is the main factor when buying clothing [62]

2023 survey: 54% of US consumers consider brand image when buying apparel [63]

In 2024, 33% of global consumers plan to buy clothing with more sustainable materials [64]

2023: 67% of Gen Z buy clothes to express their identity [65]

2023: 45% of Gen Z follow fashion influencers [66]

2023: 74% of US consumers say they have purchased an item based on influencer recommendations [67]

38% of US consumers said they have purchased a product after seeing it on social media [68]

32% of consumers say they follow streetwear brands on Instagram [69]

46% of consumers ages 18–24 say streetwear is a key style they wear [70]

27% of consumers say they buy streetwear monthly [71]

19% of consumers say they buy streetwear weekly [72]

52% of consumers say they are willing to wait for discounts before buying apparel [73]

44% of consumers say they use size and fit guides to decide what to buy online [74]

29% of consumers say they use AR/visual search to try on apparel [75]

31% of consumers said they prefer drops/releases for fashion purchases [76]

23% of consumers say they plan purchases around limited edition releases [77]

Global sneaker resale market volume reached about 8.5 million pairs in 2023 [78]

TikTok’s average watch time per user is about 90 minutes/day (approx) [79]

Streetwear is strongly affected by social media engagement; 1 in 3 internet users follow fashion-related accounts on social media [80]

Instagram is used by fashion brands to drive product awareness; 77% of online fashion shoppers use Instagram [81]

TikTok had 1.5B monthly active users globally in 2023 [82]

Instagram had 2.0B monthly active users in 2023 [83]

YouTube had 2.5B logged-in users [84]

Pinterest had 463M monthly active users in 2023 [85]

Snapchat had 406M monthly active users in 2023 [86]

2024: 37% of global shoppers discover new products on TikTok Shop [87]

2024: 52% of TikTok users say they become interested in a product after seeing TikTok videos [88]

45% of users follow creators for fashion inspiration [89]

67% of consumers use social media to research products before buying [90]

61% of US consumers use social media to shop [91]

54% of consumers use social media reviews to evaluate products [92]

Influencer marketing spending is expected to reach $21.7B in 2023 globally [93]

70% of teens say social media affects what they buy [94]

76% of people say they use social media to discover brands [95]

41% of social media users said they have bought from a brand after seeing it on social media [96]

29% of social media users say they buy things directly on social media [97]

28% of Instagram users use shoppable posts [98]

14% of TikTok users use TikTok Shop [99]

57% of consumers use Google to search for fashion product inspiration [100]

63% of consumers say they are more likely to buy when they see content from friends [101]

35% of consumers follow influencers for fashion content weekly [102]

22% of consumers say they use Instagram Stories to decide what to buy [103]

18% of consumers say they use TikTok videos to decide what to buy [104]

2023: Average time spent on TikTok per day was 52 minutes [105]

2023: Average time spent on Instagram per day was 30 minutes [106]

2023: Average time spent on YouTube per day was 40 minutes [107]

2023: Average time spent on Snapchat per day was 36 minutes [108]

The fashion industry accounts for about 10% of global carbon emissions [109]

The textile and apparel industry is responsible for about 20% of global wastewater [110]

Microfiber pollution from synthetic textiles is estimated at about 35% of global ocean microplastics [111]

An estimated 92 million tons of textiles are produced globally each year [112]

Only about 1% of used clothing is recycled into new clothing globally [113]

The Ellen MacArthur Foundation says $500B is lost every year due to textile waste [114]

The fast fashion industry causes increased waste; clothing lifespans have decreased by 36% since 2000 (estimate) [115]

ILO estimates 152 million child labour in 2020 (or similar) [116]

The ILO reported 25 million people in forced labour (modern slavery) [117]

The textile industry uses significant hazardous chemicals; EU restricts many chemicals under REACH [118]

In the US, the apparel industry is one of the major sources of retail waste; clothing waste is around 10.5M tons landfilled per year (est.) [119]

EPA estimates the US textiles recycling rate was around 16% in 2018 [120]

EU municipal textile waste is projected to increase [121]

The EU target: 90% of textiles will be collected separately by 2030 [122]

Global demand for sustainable apparel is growing; 74% consumers want sustainable options (survey) [123]

57% of consumers consider sustainability important when buying apparel [124]

51% of consumers are willing to pay more for sustainable apparel [125]

67% of fashion executives say sustainability is a priority [126]

2023: Fast fashion accounts for about 93% of clothing material consumption (estimate) [127]

The World Bank estimates the world’s income group spends 10% of their consumption on clothing and footwear (estimate) [128]

Fashion and textiles value chain contributes to water pollution; wastewater share about 20% [129]

Global clothing production grew from 7.9 billion items in 2014 to 13.1 billion items in 2019 (estimate) [130]

Textile sector water footprint estimate is ~93B cubic meters per year (estimate) [131]

Water footprint of producing 1 kg of cotton is about 10,000 liters (estimate) [132]

A typical polyester garment can take 20–200 years to decompose (range estimate) [133]

Microfiber shedding occurs from washing synthetics; a single wash can release thousands of fibers (estimate) [134]

28% online share for fashion streetwear in the US in 2024 (online fashion streetwear spend as a share of total fashion streetwear spend) [135]

45% of consumers reported buying streetwear at least monthly in the US (share of respondents; 2024) [136]

32% of streetwear consumers say they purchase due to brand drops/releases (share of respondents; 2024) [137]

38% of streetwear purchasers report buying from multi-brand retailers (share of respondents; 2024) [138]

26% of streetwear consumers say sustainability is a key factor in their purchases (share of respondents; 2024) [139]

41% of streetwear consumers report purchasing via mobile (share of respondents; 2024) [140]