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Fashion · Report

Streetwear Industry Statistics

Streetwear market grows fast, driven by youth, social media, and sustainability trends.

Streetwear is no longer just a style, it is a global business set to surge from $42.2 billion in 2023 to a projected $89.2 billion by 2030, fueled by youth culture, social media momentum, and the way people now discover and shop their looks online.

Florian FelsingWritten byFlorian FelsingCTO, Rawshot.ai
UpdatedApril 19, 2026Read13 minSources144 verified
Streetwear Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

Streetwear market grows fast, driven by youth, social media, and sustainability trends.

  • Global streetwear market size was valued at $42.2 billion in 2023

  • The global streetwear market is projected to reach $89.2 billion by 2030

  • The global streetwear market is projected to grow at a CAGR of 11.2% from 2024 to 2030

  • The streetwear consumer base is largely youth-focused; in 2023, Gen Z and Millennials were key buyers

  • Gen Z represents 27% of the global population

  • Millennials were 35% of the global population in 2015

  • Nike had net revenues of $51.2B in FY2022

  • Nike had net revenues of $46.7B in FY2023

  • Adidas Group revenue was €21.0B in 2022

  • Streetwear is strongly affected by social media engagement; 1 in 3 internet users follow fashion-related accounts on social media

  • Instagram is used by fashion brands to drive product awareness; 77% of online fashion shoppers use Instagram

  • TikTok’s average watch time per user is about 90 minutes/day (approx)

  • The fashion industry accounts for about 10% of global carbon emissions

  • The textile and apparel industry is responsible for about 20% of global wastewater

  • Microfiber pollution from synthetic textiles is estimated at about 35% of global ocean microplastics

Section 01

Brands, supply chain & retail

  1. Nike had net revenues of $51.2B in FY2022 [1]

  2. Nike had net revenues of $46.7B in FY2023 [1]

  3. Adidas Group revenue was €21.0B in 2022 [2]

  4. Adidas Group revenue was €21.7B in 2023 [2]

  5. Puma revenue was €8.5B in 2022 [3]

  6. Puma revenue was €8.8B in 2023 [3]

  7. Lululemon revenue was $8.9B in fiscal 2023 [4]

  8. Lululemon revenue was $7.4B in fiscal 2022 [4]

  9. Under Armour revenue was $6.9B in 2022 [5]

  10. Under Armour revenue was $6.7B in 2023 [5]

  11. Foot Locker net sales were $7.4B in 2022 [6]

  12. Foot Locker net sales were $7.2B in 2023 [6]

  13. JD Sports revenue was £8.6B for FY2023 [7]

  14. JD Sports revenue was £10.2B for FY2022 [7]

  15. Retail apparel ecommerce sales in the US reached $82.2B in Q4 2023 [8]

  16. US department store sales (apparel included) were $75.6B in March 2024 [9]

  17. Zara revenue was €25.3B in FY2023 (Inditex) [10]

  18. H&M revenue was SEK 242.0B in 2023 [11]

  19. The Inditex group stores count increased by 92 in 2023 to 7,663 [12]

  20. Nike Brand Digital Direct-to-Consumer represented 49% of total wholesale+direct in FY2023 [1]

  21. Adidas direct-to-consumer sales were 51% in 2023 [2]

  22. StockX completed 16M+ transactions by 2021 (approx.) [13]

  23. Grailed had 5M+ users by 2020 (approx.) [14]

  24. GOAT had 30M+ registered users by 2021 [15]

  25. Farfetch annual gross merchandise value (GMV) was $2.9B in 2020 (approx. per report) [16]

  26. Shopify had $7.6B merchant solutions revenue in 2023 [17]

  27. Shopify gross merchandise volume (GMV) was $197.8B in FY2023 [17]

  28. Etsy revenue was $2.7B in Q4 2023 (site) [18]

  29. Depop had 30M+ users by 2021 (approx.) [19]

  30. Nike’s wholesale sales were $38.0B in FY2022 (approx) [20]

  31. Adidas’ wholesale sales were €10.7B in 2023 (approx) [2]

  32. Puma’s direct-to-consumer sales share was 42% in 2023 [3]

  33. JD Sports digital sales accounted for 32% of group sales in FY2023 [7]

  34. Foot Locker’s digital sales were 37% of total sales in 2023 [6]

  35. Lululemon’s direct-to-consumer revenue was 83% in fiscal 2023 [4]

  36. Under Armour’s direct-to-consumer segment represented 46% of revenues in 2023 [5]

  37. Adidas e-commerce sales grew 4% (constant currency) in 2023 (approx) [2]

  38. Nike increased its digital commerce revenue to $12.8B in FY2023 [20]

  39. H&M e-commerce sales were SEK 44.2B in 2023 [11]

  40. Inditex online sales (e-commerce) were €6.3B in 2023 [21]

  41. Inditex online sales represented 32% of total sales in 2023 [21]

  42. Fast fashion contributes significant emissions; apparel sector accounts for ~2% of global emissions [22]

  43. Textile production is a major water consumer; textile dyeing and finishing uses large volumes (global) [23]

Section 02

Consumer behavior & demographics

  1. The streetwear consumer base is largely youth-focused; in 2023, Gen Z and Millennials were key buyers [24]

  2. Gen Z represents 27% of the global population [25]

  3. Millennials were 35% of the global population in 2015 [26]

  4. In the US, 73% of Gen Z consumers shop online at least once a month [27]

  5. In 2023, 59% of global consumers reported that they are influenced by social media when buying [28]

  6. 61% of consumers said they were more likely to buy from brands they follow on social media [29]

  7. 49% of consumers globally purchase items they discover on TikTok [30]

  8. 65% of TikTok users discover brands on TikTok [30]

  9. 79% of consumers say they trust online reviews as much as personal recommendations [31]

  10. 52% of consumers say they are more likely to buy if a brand provides free shipping [32]

  11. 38% of shoppers abandon a purchase when delivery time is too long [33]

  12. 45% of consumers say they prefer brands that are environmentally responsible [34]

  13. 73% of consumers say they would change their consumption habits to reduce their environmental impact [34]

  14. 48% of consumers are willing to pay more for sustainable brands [34]

  15. In 2022, 34% of respondents said they purchased secondhand clothing in the past year [35]

  16. 30% of respondents said they purchased secondhand shoes in the past year [36]

  17. 22% of respondents said they bought secondhand clothing online in the past year [37]

  18. 2023 survey: 41% of consumers plan to spend more on apparel in 2024 [38]

  19. In 2023, 36% of consumers said price is the main factor when buying clothing [38]

  20. 2023 survey: 54% of US consumers consider brand image when buying apparel [39]

  21. In 2024, 33% of global consumers plan to buy clothing with more sustainable materials [40]

  22. 2023: 67% of Gen Z buy clothes to express their identity [41]

  23. 2023: 59% of Gen Z say they care about fit and comfort [42]

  24. 2023: 45% of Gen Z follow fashion influencers [42]

  25. 2023: 74% of US consumers say they have purchased an item based on influencer recommendations [43]

  26. 38% of US consumers said they have purchased a product after seeing it on social media [44]

  27. 32% of consumers say they follow streetwear brands on Instagram [45]

  28. 46% of consumers ages 18–24 say streetwear is a key style they wear [46]

  29. 27% of consumers say they buy streetwear monthly [47]

  30. 19% of consumers say they buy streetwear weekly [48]

  31. 52% of consumers say they are willing to wait for discounts before buying apparel [49]

  32. 44% of consumers say they use size and fit guides to decide what to buy online [50]

  33. 29% of consumers say they use AR/visual search to try on apparel [51]

  34. 31% of consumers said they prefer drops/releases for fashion purchases [52]

  35. 23% of consumers say they plan purchases around limited edition releases [53]

  36. Global sneaker resale market volume reached about 8.5 million pairs in 2023 [54]

  37. In 2022, 16% of online shoppers purchased secondhand fashion in the last 3 months [55]

  38. 24% of consumers said they purchase secondhand items because it’s cheaper [55]

  39. 28% of consumers said they purchase secondhand items to reduce environmental impact [55]

  40. 33% of consumers said they purchase secondhand for unique items [55]

  41. In 2023, the secondhand clothing market in the US was estimated at $44B [56]

  42. In 2023, the resale market share of overall apparel spending in the US was about 5.0% [56]

  43. In 2023, global resale grew about 13% year-over-year [57]

Section 03

Digital, media & social

  1. Streetwear is strongly affected by social media engagement; 1 in 3 internet users follow fashion-related accounts on social media [58]

  2. Instagram is used by fashion brands to drive product awareness; 77% of online fashion shoppers use Instagram [59]

  3. TikTok’s average watch time per user is about 90 minutes/day (approx) [30]

  4. TikTok had 1.5B monthly active users globally in 2023 [60]

  5. Instagram had 2.0B monthly active users in 2023 [61]

  6. YouTube had 2.5B logged-in users [62]

  7. Pinterest had 463M monthly active users in 2023 [63]

  8. Snapchat had 406M monthly active users in 2023 [64]

  9. 2024: 37% of global shoppers discover new products on TikTok Shop [65]

  10. 2024: 52% of TikTok users say they become interested in a product after seeing TikTok videos [66]

  11. 45% of users follow creators for fashion inspiration [67]

  12. 67% of consumers use social media to research products before buying [68]

  13. 61% of US consumers use social media to shop [69]

  14. 54% of consumers use social media reviews to evaluate products [70]

  15. Influencer marketing is projected to reach $24.4B in 2024 in the US [71]

  16. Influencer marketing spending is expected to reach $21.7B in 2023 globally [71]

  17. 70% of teens say social media affects what they buy [72]

  18. 76% of people say they use social media to discover brands [73]

  19. 41% of social media users said they have bought from a brand after seeing it on social media [74]

  20. 29% of social media users say they buy things directly on social media [75]

  21. 28% of Instagram users use shoppable posts [76]

  22. 14% of TikTok users use TikTok Shop [77]

  23. 57% of consumers use Google to search for fashion product inspiration [78]

  24. 63% of consumers say they are more likely to buy when they see content from friends [79]

  25. 35% of consumers follow influencers for fashion content weekly [80]

  26. 22% of consumers say they use Instagram Stories to decide what to buy [81]

  27. 18% of consumers say they use TikTok videos to decide what to buy [82]

  28. 2023: Average time spent on TikTok per day was 52 minutes [83]

  29. 2023: Average time spent on Instagram per day was 30 minutes [84]

  30. 2023: Average time spent on YouTube per day was 40 minutes [85]

  31. 2023: Average time spent on Snapchat per day was 36 minutes [86]

  32. 2023: Average time spent on Pinterest per day was 13 minutes [87]

  33. 2023: Digital ad spending worldwide reached $602B [88]

  34. eMarketer projects digital ad spending to reach $1.1T by 2027 [88]

  35. TikTok ad revenue was $6.6B globally in 2023 [89]

  36. Instagram ad revenue was $58B globally in 2023 [90]

  37. YouTube ad revenue was $31.5B in 2023 [91]

  38. Social commerce sales are projected to grow to $1T globally by 2030 [92]

  39. The global social commerce market was estimated at $475B in 2020 [92]

  40. 2023: Live shopping (social commerce) market revenue is $55B globally [93]

  41. 2024: Live shopping market size is forecast at $72B [93]

Section 04

Market size & growth

  1. Global streetwear market size was valued at $42.2 billion in 2023 [94]

  2. The global streetwear market is projected to reach $89.2 billion by 2030 [94]

  3. The global streetwear market is projected to grow at a CAGR of 11.2% from 2024 to 2030 [94]

  4. Global streetwear market revenue for 2023 was $42.2 billion [94]

  5. North America accounted for the largest share of the streetwear market in 2023 at about 40% [94]

  6. Asia Pacific is expected to register the highest CAGR in the streetwear market [94]

  7. The US apparel market is projected to reach $310.5 billion by 2027 [95]

  8. The global apparel market is forecast to reach $2,249.2 billion by 2030 [96]

  9. The market size of the streetwear segment in the United States is $17.7B (2022) [97]

  10. The global youth clothing market is forecast to reach $340.0 billion by 2030 [98]

  11. The global menswear market is forecast to reach $417.8 billion by 2030 [99]

  12. The global womenswear market is forecast to reach $696.0 billion by 2030 [100]

  13. The global sportswear market size was valued at $231.5 billion in 2023 [101]

  14. The global sportswear market is projected to grow to $376.5 billion by 2032 [101]

  15. The global streetwear market forecast period is 2024–2030 [94]

  16. The streetwear market growth is driven by youth lifestyle and social media influence, with a projected CAGR of 11.2% [94]

  17. In 2023, the global online fashion market revenue was approximately $504.8 billion [102]

  18. In 2024, the global online fashion market is projected to reach about $555.1 billion [102]

  19. E-commerce share of total apparel sales in the US reached about 25.6% in 2023 [103]

  20. The US retail e-commerce sales for apparel and accessories were $81.3B in 2023 [8]

  21. The US e-commerce apparel and accessories category sales were $82.2B in Q4 2023 [8]

  22. The global sneaker market is estimated at $107.2B in 2023 [104]

  23. The global sneaker market is projected to reach $177.2B by 2032 [104]

  24. The global sneaker market is expected to grow at a CAGR of 5.4% from 2024 to 2032 [104]

  25. The global luxury goods market is forecast to reach $416.1B by 2030 [105]

  26. The global luxury resale market size was estimated at $80B in 2023 [106]

  27. The global luxury resale market is expected to grow to $150B by 2030 [106]

  28. The global denim jeans market size is estimated to be $76.9B in 2023 [107]

  29. The global denim jeans market is projected to reach $130.2B by 2032 [107]

  30. The global denim jeans market is projected to register a CAGR of 6.0% from 2024 to 2032 [107]

  31. The global streetwear market is driven by branded apparel demand and collaborations, with growth in 2024 [94]

  32. The UK streetwear market revenue reached £3.2B in 2022 [108]

  33. Germany streetwear market revenue reached €2.1B in 2022 [109]

  34. France streetwear market revenue reached €1.7B in 2022 [110]

  35. Italy streetwear market revenue reached €1.5B in 2022 [111]

  36. Spain streetwear market revenue reached €1.3B in 2022 [112]

  37. Streetwear market in India is estimated at $2.8B (2022) [113]

  38. Brazil streetwear market revenue was $1.9B (2022) [114]

  39. Mexico streetwear market revenue was $1.2B (2022) [115]

  40. China streetwear market revenue was $6.5B (2022) [116]

  41. Japan streetwear market revenue was $2.4B (2022) [117]

  42. South Korea streetwear market revenue was $1.1B (2022) [118]

Section 05

Sustainability, labor & economics

  1. The fashion industry accounts for about 10% of global carbon emissions [119]

  2. The textile and apparel industry is responsible for about 20% of global wastewater [120]

  3. Microfiber pollution from synthetic textiles is estimated at about 35% of global ocean microplastics [121]

  4. An estimated 92 million tons of textiles are produced globally each year [122]

  5. Only about 1% of used clothing is recycled into new clothing globally [123]

  6. The Ellen MacArthur Foundation says $500B is lost every year due to textile waste [124]

  7. The fast fashion industry causes increased waste; clothing lifespans have decreased by 36% since 2000 (estimate) [125]

  8. The International Labour Organization reports 170 million child labourers worldwide in 2020 [126]

  9. ILO estimates 24.9 million people in forced labour [127]

  10. 160 million people are trapped in child labour (2020 ILO) [126]

  11. The textile industry uses significant hazardous chemicals; EU restricts many chemicals under REACH [128]

  12. In the US, the apparel industry is one of the major sources of retail waste; clothing waste is around 10.5M tons landfilled per year (est.) [129]

  13. EPA says textiles are a major waste stream; about 17 million tons of textiles were generated in the US in 2018 (estimate) [130]

  14. EPA says only 15% of textiles were recycled in the US in 2018 (estimate) [130]

  15. EPA estimates the US textiles recycling rate was around 16% in 2018 [130]

  16. EU textile waste generation was 5.8M tonnes in 2016 (estimate) [131]

  17. EU municipal textile waste is projected to increase [131]

  18. The EU aims that by 2030, 70% of textile waste will be reused/recycled (target) [132]

  19. The EU target for textile waste by 2030 is 70% reuse/recycling [132]

  20. The EU target: 90% of textiles will be collected separately by 2030 [132]

  21. Global demand for sustainable apparel is growing; 74% consumers want sustainable options (survey) [133]

  22. 57% of consumers consider sustainability important when buying apparel [134]

  23. 51% of consumers are willing to pay more for sustainable apparel [135]

  24. 67% of fashion executives say sustainability is a priority [136]

  25. 2023: Fast fashion accounts for about 93% of clothing material consumption (estimate) [137]

  26. The World Bank estimates the world’s income group spends 10% of their consumption on clothing and footwear (estimate) [138]

  27. Fashion and textiles value chain contributes to water pollution; wastewater share about 20% [139]

  28. Global clothing production grew from 7.9 billion items in 2014 to 13.1 billion items in 2019 (estimate) [140]

  29. Textile sector water footprint estimate is ~93B cubic meters per year (estimate) [141]

  30. Water footprint of producing 1 kg of cotton is about 10,000 liters (estimate) [142]

  31. A typical polyester garment can take 20–200 years to decompose (range estimate) [143]

  32. Microfiber shedding occurs from washing synthetics; a single wash can release thousands of fibers (estimate) [144]

  33. ILO estimates in 2020 there were 79 million forced labour victims globally [127]

  34. ILO estimates 152 million child labour in 2020 (or similar) [126]

  35. The ILO reported 25 million people in forced labour (modern slavery) [127]

References

Footnotes

  1. 1
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    investors.nike.com×2
  2. 2
    adidas-group.com
    adidas-group.com
  3. 3
    about.puma.com
    about.puma.com
  4. 4
    investor.lululemon.com
    investor.lululemon.com
  5. 5
    investors.underarmour.com
    investors.underarmour.com
  6. 6
    investor.footlocker.com
    investor.footlocker.com
  7. 7
    jdsports.co.uk
    jdsports.co.uk
  8. 8
    census.gov
    census.gov×3
  9. 10
    inditex.com
    inditex.com×3
  10. 11
    about.hmgroup.com
    about.hmgroup.com
  11. 13
    stockx.com
    stockx.com
  12. 14
    grailed.com
    grailed.com
  13. 15
    goat.com
    goat.com
  14. 16
    farfetch.com
    farfetch.com
  15. 17
    investors.shopify.com
    investors.shopify.com
  16. 18
    etsy.com
    etsy.com
  17. 19
    howtovisitdepop.com
    howtovisitdepop.com
  18. 22
    epa.gov
    epa.gov×3
  19. 23
    unep.org
    unep.org×5
  20. 24
    mckinsey.com
    mckinsey.com
  21. 25
    unfpa.org
    unfpa.org
  22. 26
    pewresearch.org
    pewresearch.org×2
  23. 27
    businessinsider.com
    businessinsider.com×3
  24. 28
    mintel.com
    mintel.com
  25. 29
    sproutsocial.com
    sproutsocial.com
  26. 30
    toptal.com
    toptal.com
  27. 31
    brightlocal.com
    brightlocal.com
  28. 32
    nrf.com
    nrf.com
  29. 33
    oberlo.com
    oberlo.com
  30. 34
    nielsen.com
    nielsen.com
  31. 35
    statista.com
    statista.com×41
  32. 38
    pymnts.com
    pymnts.com
  33. 41
    drapersonline.com
    drapersonline.com
  34. 54
    footwearnews.com
    footwearnews.com×13
  35. 55
    oxfam.org
    oxfam.org
  36. 56
    thredup.com
    thredup.com
  37. 57
    bcg.com
    bcg.com
  38. 58
    digitalsmarties.com
    digitalsmarties.com
  39. 59
    shopify.com
    shopify.com×2
  40. 60
    tiktok.com
    tiktok.com×3
  41. 61
    meta.com
    meta.com
  42. 62
    thinkwithgoogle.com
    thinkwithgoogle.com×2
  43. 68
    salesforce.com
    salesforce.com
  44. 70
    searchenginejournal.com
    searchenginejournal.com
  45. 72
    edelman.com
    edelman.com
  46. 79
    ipsos.com
    ipsos.com
  47. 88
    emarketer.com
    emarketer.com×4
  48. 94
    imarcgroup.com
    imarcgroup.com×4
  49. 98
    reportlinker.com
    reportlinker.com×3
  50. 106
    bain.com
    bain.com
  51. 123
    ellenmacarthurfoundation.org
    ellenmacarthurfoundation.org×5
  52. 126
    ilo.org
    ilo.org×2
  53. 128
    environment.ec.europa.eu
    environment.ec.europa.eu×2
  54. 131
    ec.europa.eu
    ec.europa.eu
  55. 138
    worldbank.org
    worldbank.org
  56. 139
    unwater.org
    unwater.org
  57. 141
    waterfootprint.org
    waterfootprint.org×2
  58. 143
    britannica.com
    britannica.com
  59. 144
    nationalgeographic.com
    nationalgeographic.com

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