Upcycling Fashion Statistics
Upcycling and longer wear cut fashion emissions, water use, waste dramatically.
From billions of tonnes of emissions and overflowing wardrobes to millions of tonnes of textiles going to landfill or burning, this is why upcycling fashion has to become our go to style move.
Written byAlexander EserCo-Founder, Rawshot.ai
Executive Summary
Key Takeaways
Upcycling and longer wear cut fashion emissions, water use, waste dramatically.
The global fashion industry is responsible for 2.1 billion tonnes of greenhouse gas emissions annually
Fashion accounts for 4% of global greenhouse gas emissions
The fashion industry consumes 93 billion cubic meters of water each year
The global sustainable fashion market was valued at $7.8 billion in 2023
The global sustainable fashion market is expected to reach $33.1 billion by 2030
The global sustainable fashion market is projected to grow at a CAGR of 22.9% from 2024 to 2030
65% of consumers have tried buying secondhand apparel
55% of consumers say they are concerned about the environmental impact of the fashion industry
67% of consumers consider the use of sustainable materials to be an important purchasing factor
The EU Strategy for Sustainable and Circular Textiles aims for all textile products placed on the EU market to be durable, repairable and recyclable by 2030
EU Member States must establish separate collection for textiles by 1 January 2025
France introduced mandatory environmental labelling for clothing in 2024 pilot form
The global fashion industry used 342 million barrels of oil annually to produce synthetic fibres
Polyester made up 54% of global fiber production in 2022
Global fiber production reached 116 million tonnes in 2022
Section 01
Consumer Behavior
65% of consumers have tried buying secondhand apparel [1]
55% of consumers say they are concerned about the environmental impact of the fashion industry [2]
67% of consumers consider the use of sustainable materials to be an important purchasing factor [3]
63% of consumers consider a brand’s promotion of sustainability to be an important purchasing factor [3]
60% of consumers are willing to pay more for products with sustainable packaging [3]
71% of Gen Z consumers plan to shop secondhand in 2024 [1]
56% of consumers say they would choose pre-owned if they were given trade-in credit [1]
59% of consumers say retailers should make shopping secondhand easier [1]
47% of consumers say they have avoided a fashion brand because of its unsustainable practices [4]
41% of consumers say they are actively seeking more durable clothing [2]
34% of consumers have repaired or altered clothing to extend its life in the past year [5]
28% of consumers have bought second-hand clothing in the past year [5]
20% of consumers have sold clothing second-hand in the past year [5]
61% of UK citizens said they own clothes they have never worn [5]
33% of UK citizens said they buy too many clothes [5]
72% of consumers want brands to be transparent about environmental impact [6]
58% of consumers are willing to change their shopping habits to reduce environmental impact [6]
35% of consumers are willing to pay a premium for sustainable fashion [6]
57% of consumers say resale value influences what apparel they buy [1]
42% of consumers say they look for clothing that can be resold later [1]
52% of younger consumers say they shop secondhand for unique style [1]
36% of consumers say price is the top reason they shop secondhand [1]
27% of consumers cite sustainability as the top reason they shop secondhand [1]
62% of global consumers say they seek brands with a strong sustainability reputation [7]
64% of consumers have stopped purchasing from brands due to sustainability concerns [7]
67% of consumers say they check product labels for sustainability information [7]
79% of fashion executives expect consumers to focus more on value in 2024 [2]
82% of consumers want fashion brands to help them recycle or donate old clothes [8]
46% of consumers have purchased or sold pre-owned fashion items [8]
24% of consumers have used a clothing rental service [8]
Section 02
Environmental Impact
The global fashion industry is responsible for 2.1 billion tonnes of greenhouse gas emissions annually [9]
Fashion accounts for 4% of global greenhouse gas emissions [9]
The fashion industry consumes 93 billion cubic meters of water each year [10]
The equivalent of one garbage truck of textiles is landfilled or burned every second [11]
Less than 1% of material used to produce clothing is recycled into new clothing [11]
The fashion industry is responsible for about 20% of global wastewater [12]
Washing clothes releases 500,000 tonnes of microfibres into the ocean every year [10]
Textile production emits 1.2 billion tonnes of CO2 equivalent per year [13]
Europeans consume nearly 26 kilograms of textiles and discard about 11 kilograms per person each year [13]
Only about 1% of used clothes are recycled into new clothes in a closed loop [13]
In 2018, clothing and footwear consumption in the EU generated 654 kilograms of CO2 emissions per person [14]
In 2018, clothing and footwear consumption in the EU used 9 cubic meters of water per person [14]
In 2018, clothing and footwear consumption in the EU used 391 kilograms of raw materials per person [14]
In 2018, clothing and footwear consumption in the EU generated 270 square meters of land use per person [14]
Globally, consumers miss out on $460 billion of value each year by throwing clothes away that they could continue to wear [11]
Extending the life of clothes by just 9 months could reduce carbon, water and waste footprints by around 20-30% each [15]
In the UK, 350,000 tonnes of used clothing goes to landfill every year [15]
The average UK household owns around £4,000 worth of clothes [15]
Around 30% of clothes in the average UK wardrobe have not been worn for at least a year [15]
Producing a cotton shirt requires about 2,700 liters of water [16]
Producing one pair of jeans requires about 7,500 liters of water [17]
Globally, 87% of the total fiber input used for clothing is ultimately incinerated or landfilled [11]
The textiles sector was the third highest pressure category for water and land use from an EU consumption perspective in 2020 [18]
The textiles sector was the fifth highest category for primary raw materials use and greenhouse gas emissions in the EU in 2020 [18]
In 2020, EU households bought about 6 million tonnes of new clothing [18]
In 2020, the average EU citizen purchased 14.8 kilograms of textiles [18]
In 2020, the average EU citizen discarded 16 kilograms of textile waste [18]
In Europe, about 4.3 million tonnes of textile waste is generated annually [19]
In the EU, only 22% of post-consumer textile waste is collected separately for reuse or recycling [18]
Less than half of used textiles collected for reuse and recycling in Europe are reused, and only 1% are recycled into new clothing in Europe [18]
Section 03
Market & Growth
The global sustainable fashion market was valued at $7.8 billion in 2023 [20]
The global sustainable fashion market is expected to reach $33.1 billion by 2030 [20]
The global sustainable fashion market is projected to grow at a CAGR of 22.9% from 2024 to 2030 [20]
The global secondhand apparel market is expected to reach $350 billion by 2028 [1]
The secondhand apparel market is projected to grow 3 times faster than the global apparel market overall by 2028 [1]
The U.S. secondhand market is expected to reach $73 billion by 2028 [1]
Online resale is expected to nearly double by 2028 [1]
The global apparel resale market was worth $193 billion in 2023 [21]
The global apparel resale market is forecast to reach $276 billion in 2028 [21]
The global ethical fashion market was valued at $8.25 billion in 2023 [22]
The global ethical fashion market is projected to reach $18.67 billion by 2032 [22]
The ethical fashion market is expected to grow at a CAGR of 9.8% from 2024 to 2032 [22]
The global recycled textiles market size was valued at $5.76 billion in 2023 [23]
The global recycled textiles market is projected to reach $9.41 billion by 2033 [23]
The recycled textiles market is expected to grow at a CAGR of 5.03% from 2024 to 2033 [23]
The global textile recycling market size was estimated at $5.3 billion in 2023 [24]
The global textile recycling market is expected to reach $7.9 billion by 2030 [24]
The textile recycling market is projected to grow at a CAGR of 5.9% from 2024 to 2030 [24]
The global textile upcycling market was valued at $2.1 billion in 2022 [25]
The global textile upcycling market is projected to reach $4.8 billion by 2032 [25]
The textile upcycling market is expected to expand at a CAGR of 8.5% from 2022 to 2032 [25]
The global circular fashion market size was valued at $5.9 billion in 2023 [26]
The circular fashion market is projected to reach $15.3 billion by 2030 [26]
The circular fashion market is expected to grow at a CAGR of 14.5% from 2023 to 2030 [26]
The global refurbished and second-hand clothing market was valued at $177 billion in 2022 [27]
The refurbished and second-hand clothing market is expected to reach $351.6 billion by 2032 [27]
The refurbished and second-hand clothing market is projected to grow at a CAGR of 7.2% from 2024 to 2032 [27]
The global remade and upcycled fashion segment represented 14% of circular fashion startups tracked in 2023 [28]
Section 04
Materials & Production
The global fashion industry used 342 million barrels of oil annually to produce synthetic fibres [29]
Polyester made up 54% of global fiber production in 2022 [30]
Global fiber production reached 116 million tonnes in 2022 [30]
Recycled fibers represented only 7.9% of global fiber production in 2022 [30]
Less than 1% of the global fiber market came from pre- and post-consumer recycled textiles in 2022 [30]
Virgin fossil-based synthetics accounted for 67% of all fiber production in 2022 [30]
Cotton accounted for 20% of global fiber production in 2022 [30]
MMCFs accounted for 6% of global fiber production in 2022 [30]
Animal fibers accounted for 0.9% of global fiber production in 2022 [30]
Other plant-based fibers accounted for 1% of global fiber production in 2022 [30]
Textile Exchange projects global fiber production could rise to 147 million tonnes in 2030 if business as usual continues [30]
Producing recycled polyester can reduce emissions by around 32% compared with virgin polyester [31]
Producing recycled cotton can reduce CO2 emissions by about 80% compared with conventional cotton [32]
Only 0.3% of global cotton production was recycled cotton in 2022 [30]
Recycled polyester represented 14.8% of total polyester production in 2022 [30]
99% of recycled polyester feedstock came from PET bottles rather than textiles in 2022 [30]
Less than 1% of recycled polyester came from textile waste in 2022 [30]
Global man-made cellulosic fiber production was 7.4 million tonnes in 2022 [30]
Organic cotton represented 1.4% of total cotton production in 2021/22 [30]
Preferred cotton programs covered 27% of global cotton production in 2021/22 [30]
EU consumption of textiles requires on average 400 square meters of land per person [18]
EU consumption of textiles requires 9 cubic meters of water per person [18]
EU consumption of textiles uses 391 kilograms of raw materials per person [18]
Around 60% of clothing material is plastic [10]
Textile dyeing is the second largest polluter of water globally [33]
Clothing production doubled between 2000 and 2015 [10]
Consumers bought 60% more clothes in 2014 than in 2000 [10]
Garments are often worn only 7 to 10 times before being thrown away [10]
Between 2% and 8% of global greenhouse gas emissions are caused by the fashion industry [34]
More than $500 billion of value is lost every year due to clothing underutilization and lack of recycling [34]
Textile processing uses an estimated 43 million tonnes of chemicals every year [35]
Globally, synthetic textiles may account for 16% to 35% of microplastics released to the oceans [35]
About 124 million tonnes of fibers were produced globally in 2023 [36]
Section 05
Policy & Regulation
The EU Strategy for Sustainable and Circular Textiles aims for all textile products placed on the EU market to be durable, repairable and recyclable by 2030 [37]
EU Member States must establish separate collection for textiles by 1 January 2025 [37]
France introduced mandatory environmental labelling for clothing in 2024 pilot form [38]
The EU Waste Framework Directive requires separate collection of textiles by 2025 [39]
Under the EU Ecodesign for Sustainable Products Regulation proposal, digital product passports are planned for textiles [40]
California’s Responsible Textile Recovery Act requires a producer responsibility organization plan by 2026 [41]
California’s textile EPR law sets textile stewardship program implementation for 1 July 2030 [41]
New York’s Fashion Sustainability and Social Accountability Act would apply to companies with global revenues of at least $100 million [42]
The proposed New York Fashion Act would require mapping of at least 50% of supply chains [42]
The proposed New York Fashion Act allows civil penalties up to 2% of annual revenues over $450 million [42]
France’s Anti-Waste Law banned destruction of unsold non-food products from 2022 [43]
The Netherlands aims for a fully circular textile sector by 2050 [44]
The Netherlands set an interim target of 50% reduction in use of primary raw materials by 2030 [44]
Sweden reduced VAT on repairs of bicycles, shoes, clothes and leather goods from 25% to 12% [45]
The U.S. federal government purchased more than $1.7 billion in textiles and apparel in FY2022 [46]
The UK Textiles 2030 initiative targets a 50% reduction in the carbon footprint of new textile products by 2030 [47]
Textiles 2030 targets a 30% reduction in the water footprint of new textile products by 2030 [47]
France’s AGEC law requires informing consumers about environmental qualities and characteristics of textile products from 2023 [48]
The EU exported 1.4 million tonnes of used textiles in 2022 [49]
EU used-textile exports increased by 336% since 2000 [49]
Africa received 46% of EU used-textile exports in 2022 [49]
Asia received 41% of EU used-textile exports in 2022 [49]
In 2022, 85% of EU textile waste from households was not separately collected [50]
In 2022, households in the EU generated 5.2 million tonnes of textile waste [50]
Denmark’s waste prevention plan targets a 20% reduction in textile consumption climate impact by 2030 [51]
The EU’s revised Waste Shipment Regulation strengthens controls on exports of textile waste, with enforcement rules adopted in 2024 [52]
Extended producer responsibility for textiles will become mandatory across the EU under revised waste rules agreed in 2024 [53]
The revised EU waste deal introduces food waste reduction targets of 10% in processing and manufacturing by 2030 [53]
The same EU deal sets a 30% per capita retail and consumption food waste reduction target by 2030 [53]
References
Footnotes
- 1thredup.com
- 2mckinsey.com×3
- 4businessoffashion.com
- 5wrap.ngo
- 6simon-kucher.com
- 7businesswire.com
- 8pwc.co.uk
- 10unep.org×2
- 11ellenmacarthurfoundation.org
- 12weforum.org
- 13europarl.europa.eu
- 14eea.europa.eu×3
- 15wrap.org.uk×2
- 16worldwildlife.org
- 17un.org
- 19eionet.europa.eu
- 20grandviewresearch.com×2
- 21statista.com
- 22fortunebusinessinsights.com
- 23precedenceresearch.com
- 25factmr.com
- 26marketsandmarkets.com
- 27imarcgroup.com
- 28fashionforgood.com
- 29commonobjective.co
- 30textileexchange.org×4
- 33theecoexperts.co.uk
- 37environment.ec.europa.eu×4
- 38ecologie.gouv.fr×2
- 41leginfo.legislature.ca.gov
- 42nysenate.gov
- 44government.nl
- 45government.se
- 46gao.gov
- 48legifrance.gouv.fr
- 49ec.europa.eu×2
- 51mst.dk
- 53consilium.europa.eu
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Alexander Eser. (April 19, 2026). Upcycling Fashion Statistics. Rawshot.ai. https://rawshot.ai/statistic/upcycling-fashion
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Alexander Eser. "Upcycling Fashion Statistics." Rawshot.ai, 19 Apr 2026, https://rawshot.ai/statistic/upcycling-fashion.
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Alexander Eser. 2026. "Upcycling Fashion Statistics." Rawshot.ai. https://rawshot.ai/statistic/upcycling-fashion.
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