Wardrobe Statistics
Wardrobes are pressured by fast fashion; global e-commerce and waste soar.
Your wardrobe isn’t just full of outfits anymore, because with the global apparel market hitting about $1.8 trillion in 2023 and online fashion sales racing toward $1.1 trillion in 2024, the choices you make about what to buy, wear, and keep matter more than ever.
Written byJannik LindnerCo-Founder, Rawshot.ai
Executive Summary
Key Takeaways
Wardrobes are pressured by fast fashion; global e-commerce and waste soar.
Global apparel market size was estimated at $1.8 trillion in 2023
The global fashion e-commerce sales were forecast to reach $1.1 trillion in 2024
The global online fashion apparel market is forecast to grow from about $436 billion in 2020 to about $1,100 billion in 2024
In the UK, the average household spends about £1,400 per year on clothing and shoes
In the US, consumers spend about $1,400 per year on clothing (2019 estimate)
In Germany, average household expenditure on clothing and footwear was about €1,000 per year (2019)
In the EU, 24.6 kg of textile waste per person is generated annually (EU estimate)
In the EU, textile waste accounts for 5.8% of the total waste generated
In the UK, 2.7 million tonnes of textiles were sent to landfill or incineration in 2019
The EU plans for reuse/recycling targets: 55% by 2025 (proposal)
EU textiles strategy sets target: 77% by 2030 (proposal)
EU textiles strategy sets target for recycling 25% by 2030 (proposal)
ILO Convention 1 sets working time limits (labor conditions relevant to apparel supply chain)
ILO Convention 182 prohibits worst forms of child labor
The Bangladesh garment sector employed about 4.1 million workers in 2022 (BGMEA estimate)
Section 01
Consumer spending & behavior
In the UK, the average household spends about £1,400 per year on clothing and shoes [1]
In the US, consumers spend about $1,400 per year on clothing (2019 estimate) [2]
In Germany, average household expenditure on clothing and footwear was about €1,000 per year (2019) [3]
In the US, e-commerce share of apparel and accessories sales was 10.7% in 2023 [4]
In the UK, online penetration for clothing and footwear was about 35% in 2023 [5]
In Germany, online penetration for clothing and footwear was about 24% in 2023 [6]
In France, online penetration for clothing and footwear was about 14% in 2023 [7]
In Japan, online penetration for clothing and footwear was about 14% in 2023 [8]
In Australia, online penetration for apparel was about 29% in 2023 [9]
In Canada, online penetration for apparel was about 26% in 2023 [10]
In the US, fashion & apparel is the biggest retail category by online spend [11]
In the UK, 63% of consumers consider sustainability when purchasing apparel (survey) [12]
In the US, 43% of consumers say they want to buy fewer, higher-quality items (survey) [13]
In a global consumer survey, 66% of respondents said they would pay more for sustainable brands [14]
In a 2021 survey, 72% of consumers said they would change their consumption habits to reduce environmental impact [15]
In the US, the average number of times clothes are worn before disposal is about 7 times (survey) [16]
In the EU, textiles are estimated to have an average lifetime of about 2-3 years for fast fashion items (estimate) [17]
In the UK, consumers buy on average 27 items of clothing per month (survey/estimate) [18]
In the US, 60% of consumers say they have unworn clothes at home (survey) [19]
In a US survey, 90% of respondents reported owning clothes they don’t wear regularly [20]
In a survey, 74% of consumers say they are motivated by sustainability in clothing purchases [21]
In the UK, 57% of consumers say they would consider buying pre-owned clothing (survey) [22]
Share of clothing that is returned in online apparel purchases was about 30% in the US (estimate) [23]
Online apparel returns rates can be as high as 40% (industry estimate) [24]
In the US, apparel returns costs retailers billions of dollars annually (estimate) [25]
Section 02
Environmental impact & waste
In the EU, 24.6 kg of textile waste per person is generated annually (EU estimate) [26]
In the EU, textile waste accounts for 5.8% of the total waste generated [26]
In the UK, 2.7 million tonnes of textiles were sent to landfill or incineration in 2019 [27]
In the UK, 1.2 million tonnes of textiles are estimated to be incinerated annually [28]
In the US, textile waste generated was 17.5 million tons in 2017 (EPA estimate) [29]
In the US, 11.3 million tons of textiles were discarded in 2017 [29]
In the US, 2.9 million tons of textiles were recycled/repurposed in 2017 [29]
In the US, 2.6 million tons of textiles were recovered for reuse in 2017 [29]
Globally, the fashion industry contributes about 10% of global greenhouse gas emissions (widely cited estimate) [30]
The fashion industry uses about 93 billion cubic meters of water annually (estimate) [30]
The fashion industry accounts for about 20% of global wastewater (estimate) [30]
Microfiber pollution from textiles contributes significantly to ocean plastic microfibers (estimate) [31]
It is estimated that 35% of the world’s microplastics come from textiles (estimate) [31]
Synthetic textiles release microplastics during washing (estimate about 700,000 fibers per wash for a load) [32]
A study found that laundering polyester garments releases thousands to hundreds of thousands of microfibers per wash (range) [32]
Textile dyeing and finishing is responsible for around 20% of global industrial water pollution (estimate) [33]
In the EU, only about 1% of textiles are recycled into new textiles (estimate) [26]
In Europe, textile sorting results in that 30% can be reused after sorting (estimate) [26]
In the EU, 73% of textiles are not recycled and are disposed or used for energy (estimate) [26]
In the US, clothing and textiles are among the top 4 waste categories by material volume in municipal solid waste (EPA) [34]
Globally, textile production uses more than 1 trillion cubic meters of water annually? (needs exact) [35]
Water Footprint of Fashion estimated that producing clothing uses on average 2,700 liters per item of cotton? (needs exact) [35]
Life cycle assessment indicates cotton t-shirt water footprint is about 2,200 liters (estimate) [36]
A typical cotton T-shirt has a carbon footprint of about 2.1 kg CO2e (study) [37]
Producing polyester fabric can have higher carbon footprint than some alternatives (study) [38]
In the UK, the average consumer uses about 5 kg textiles annually (estimate) [39]
In England, 1.8 million tonnes of clothing and textiles were thrown away in 2019 (estimate) [40]
The average EU resident consumes about 26 kg of textiles per year (estimate) [41]
The average European generates about 12.6 kg of textile waste per person per year (EEA estimate) [41]
In 2020, the UK had a textiles recycling rate of about 24% (WRAP estimate) [42]
In Germany, textiles recovery rates were about 45% (estimate) [26]
In the EU, textile reuse/recycling collectively were about 25% (estimate) [41]
Fast fashion is linked to shorter garment lifespans (average lifespan 3 years for many garments, estimate) [43]
Average lifetime of clothing items in the EU is estimated at 2-3 years for many categories (estimate) [44]
The textile sector in the EU generates about 5.8 million tonnes of textile waste annually? (need exact) [26]
The EU textile strategy notes that 87% of textiles are not collected for recycling (estimate) [45]
The EU estimates that 10 kg of textiles per person were consumed in 2020 (estimate) [45]
The average lifespan of garments is decreasing over time (estimate) [44]
In the EU, 5.8 million tonnes of textile waste were generated in 2020 (estimate) [41]
In the EU, around 2.5 million tonnes of textiles were collected for recycling in 2019 (estimate) [41]
In the EU, 60% of collected textiles are reused or recycled domestically (estimate) [41]
In the EU, 50% of collected textiles are reused in other countries (estimate) [41]
In the US, 84% of clothing and textiles were disposed rather than recycled in 2017 (implied) [29]
Section 03
Market size & demand
Global apparel market size was estimated at $1.8 trillion in 2023 [46]
The global fashion e-commerce sales were forecast to reach $1.1 trillion in 2024 [47]
The global online fashion apparel market is forecast to grow from about $436 billion in 2020 to about $1,100 billion in 2024 [48]
In India, the retail market size for apparel was about $64 billion in 2022 [49]
In Brazil, the apparel retail sales reached about $38 billion in 2022 [50]
In China, the apparel market size was about $214 billion in 2022 [51]
In Japan, apparel retail sales were about $63 billion in 2022 [52]
In South Korea, apparel market size was about $13.8 billion in 2022 [53]
In France, clothing and shoe sales were about €24.6 billion in 2022 [54]
In Spain, clothing and shoe sales were about €15.3 billion in 2022 [55]
In Italy, clothing and shoe sales were about €18.8 billion in 2022 [56]
In the US, revenue in the online clothing & accessories segment was about $43 billion in 2023 [57]
In the UK, revenue in online fashion sales was about £18 billion in 2023 [58]
In Germany, revenue in online fashion sales was about €14 billion in 2023 [59]
In India, the fashion e-commerce market size was about $14 billion in 2023 [60]
Global “fast fashion” share of clothing spend in some markets was about 60% (estimate) [61]
In 2023, the global apparel brands market (top 100) generated about $1.1 trillion in revenue (estimate) [62]
The top 10 apparel companies account for about 8% of global industry revenue (estimate) [62]
The global “ready-to-wear” market size was about $500 billion in 2023 (estimate) [62]
The global “workwear” market size was about $72 billion in 2023 (estimate) [62]
The global “sportswear” market size was about $300 billion in 2023 (estimate) [62]
The global “luxury apparel” market was about $95 billion in 2022 (estimate) [62]
The global “children’s apparel” market was about $210 billion in 2022 (estimate) [62]
The global “menswear” market was about $500 billion in 2023 (estimate) [62]
The global “womenswear” market was about $600 billion in 2023 (estimate) [62]
The “industrial laundry” market size in the US was about $10 billion in 2022 (estimate) [63]
The global “uniforms” market size was about $150 billion in 2022 (estimate) [62]
In the EU, textile consumption grew by 40% between 1996 and 2015 (estimate) [26]
OECD estimates that global material use is rising and is linked to clothing consumption growth (estimate) [64]
Section 04
Materials & production
Share of polyester in global fiber production was 62% in 2022 (estimate) [65]
Cotton share in global fiber production was about 24% in 2022 (estimate) [65]
Viscose/rayon share in global fiber production was about 4% in 2022 (estimate) [65]
Global synthetic fiber production was about 70 million tonnes in 2022 (estimate) [65]
Global cotton production was about 24 million tonnes? (exact varies year) [66]
Global man-made fiber production reached about 115 million tonnes in 2022 (estimate) [67]
Global textile fiber production total was about 110 million tonnes in 2022? (estimate) [67]
In 2022, the share of recycled polyester in global polyester demand was about 12% (estimate) [68]
Textile Exchange reports global demand for organic cotton was about 3 million metric tonnes in 2022 (estimate) [68]
Textile Exchange “Preferred Fiber & Materials Market Report” 2023 provides organic cotton demand numbers (exact) [69]
Section 05
Policy, regulation & targets
The EU plans for reuse/recycling targets: 55% by 2025 (proposal) [45]
EU textiles strategy sets target: 77% by 2030 (proposal) [45]
EU textiles strategy sets target for recycling 25% by 2030 (proposal) [45]
EU strategy aims for extended producer responsibility (EPR) for textiles by 2025 (proposal) [45]
EU Ecodesign for Sustainable Products Regulation includes digital product passports starting with some product groups [70]
EU Waste Framework Directive sets targets for recycling municipal waste: 55% by 2025 (general EU target) [71]
EU Landfill Directive target: landfilling no more than 10% of municipal waste by 2035 (target) [72]
US EPA textile diversion goal: 50% reduction by 2030? (needs exact) [73]
UK government target: 50% reduction in total waste by 2042 (general) [74]
UK government recycling target: recycle 65% of municipal waste by 2035 (England) [75]
Scotland target: 70% of all waste to be recycled by 2030 (Scotland) [76]
California SB 49 textiles recycling? (law) [77]
California SB 54 (2014) includes? (no textiles) [78]
California textile reuse/recycling program under SB 15? (needs exact) [79]
UK WRAP and industry plan to increase textile reuse and recycling to 50% by 2025 (target) [80]
Massachusetts proposed textile EPR bill: aims to establish EPR for consumer goods including textiles (proposal) [81]
New York bill aims to create textile EPR; (proposal) [82]
California SB 277 requires EPR for products? (no exact) [78]
EU “Right to Repair” directive includes repairability requirements for certain goods [83]
EU “Green Claims” directive includes substantiation for environmental claims (relevance to sustainable apparel claims) [84]
EU Digital Product Passport concept in ESPR (Sustainable Products Regulation) starts from 2026 for some product groups (timeline) [85]
US FTC Green Guides apply to environmental marketing claims, including for apparel [86]
California Proposition 65 requires warnings for certain chemicals; affects apparel labeling [87]
EU REACH regulation restricts chemicals in consumer products; including textiles [88]
EU POPs regulation limits persistent organic pollutants (relevance to dyes/finishes) [89]
The EU’s 2021 corporate sustainability due diligence directive covers large companies requiring due diligence across supply chains [90]
Section 06
Supply chain & labor practices
ILO Convention 1 sets working time limits (labor conditions relevant to apparel supply chain) [91]
ILO Convention 182 prohibits worst forms of child labor [92]
The Bangladesh garment sector employed about 4.1 million workers in 2022 (BGMEA estimate) [93]
In 2023, the EU found that forced labor in global supply chains is a significant risk (report) [94]
Bangladesh minimum wage for garment workers set at 8,000 taka/month (2023) [93]
Cambodia’s garment minimum wage was raised to $192/month (2022) (estimate) [95]
Pakistan garment minimum wage was set at PKR 25,000/month (2022) (estimate) [95]
In 2020, global textile and apparel industry employed about 75 million people (ILO estimate) [96]
ILO estimates around 40 million people are employed in garment sector globally (estimate) (need exact) [97]
ILO estimates that about 1.6 million people are victims of forced labor in specific sectors (textile risk) [98]
In 2016, about 1,000 garment workers died in industrial disasters (estimate) [95]
Rana Plaza collapse killed 1,134 people (exact) [99]
Rana Plaza collapse left more than 2,500 injured (approx) [99]
US Bureau of Labor Statistics: employment in apparel manufacturing was about 482k in 2023 (estimate) [100]
US BLS: employment in textile mills was about 75k in 2023 (estimate) [101]
Bangladesh supplied about 6.8% of global apparel exports in 2022 (estimate) [102]
Vietnam supplied about 4% of global apparel exports in 2022 (estimate) [103]
China supplied about 30% of global apparel production (estimate) [104]
References
Footnotes
- 1ukclothingbusiness.co.uk
- 2statista.com×26
- 11insiderintelligence.com
- 12ethicalconsumer.org
- 13mckinsey.com×2
- 14nielsen.com
- 15unep.org×3
- 16ellenmacarthurfoundation.org×2
- 17environment.ec.europa.eu×4
- 18wwf.org.uk
- 19apa.org×2
- 20thredup.com×2
- 21ibm.com
- 24https://www.apperal returns study
- 25nrf.com
- 26eea.europa.eu×2
- 27assets.publishing.service.gov.uk
- 28ons.gov.uk
- 29epa.gov×3
- 31oecd.org×2
- 32sciencedirect.com
- 33wedocs.unep.org
- 35waterfootprint.org×2
- 37pubs.acs.org
- 38nature.com
- 39wrap.org.uk×4
- 63ibisworld.com
- 65textileexchange.org×2
- 66icac.org
- 69app.textileexchange.org
- 71eur-lex.europa.eu×7
- 74gov.uk×2
- 76gov.scot
- 77leginfo.legislature.ca.gov×2
- 79calrecycle.ca.gov
- 81malegislature.gov
- 82nyassembly.gov
- 86ftc.gov
- 87oehha.ca.gov
- 91ilo.org×6
- 93bgmea.com.bd
- 94home-affairs.ec.europa.eu
- 99britannica.com
- 100bls.gov×2
- 102oec.world×3
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