A token is the currency unit for all AI generation operations on our platform. Each action has a fixed token price: image generation costs 3 tokens, image editing costs 3 tokens, video generation costs 2 tokens per second, and model generation costs 6 tokens. The token system offers maximum flexibility since tokens never expire and you only pay for what you actually use. With higher investments, you automatically receive more tokens per euro through our bulk discounts.

Costs vary depending on volume and usage. The base subscription plan starts at €49/month and includes 90 tokens (equivalent to €10 value). For additional productions, you can purchase token refills starting at €1. With larger investments, you benefit from automatic bulk discounts: from €100 you receive 10 tokens per euro, from €800 you get 12 tokens per euro, and with investments over €5,000 you receive 15 tokens per euro. A typical production with 20 images costs approximately 60 tokens (around €6-7 at standard rate).

The subscription plan (€49/month) is ideal for regular users and provides 90 tokens monthly plus access to all premium features like 150+ camera styles, 600+ synthetic models, and 1500+ background templates. Token refills are flexible and suitable for sporadic use or additional productions. Tokens from refills never expire and can be combined with subscription tokens. The best strategy: subscription for continuous productions, refills for peak times or one-time projects.

The token system is our standard model because it offers maximum transparency and flexibility. You only pay for actually used features and can purchase tokens at any time. Alternatively, we offer individual volume contracts with fixed monthly rates for enterprise customers. However, for most fashion brands, the token system is optimal since there are no minimum contract terms and you can precisely control how much you spend. Tokens accumulate and never expire, enabling long-term planning.

Our bulk discount system automatically rewards larger investments with more tokens per euro. For investments of €1-99, you receive 9 tokens per euro. From €100, the rate increases to 10 tokens/euro, from €300 to 11 tokens/euro, from €800 to 12 tokens/euro (Best Value), from €1,500 to 13 tokens/euro, from €3,000 to 14 tokens/euro, and with investments over €5,000 you receive 15 tokens per euro. Discounts are automatically calculated based on your total investment - the more you buy, the cheaper each token becomes.

After registration, you can start producing immediately. The subscription plan activates instantly and you receive your 90 starter tokens directly. Setup takes less than 5 minutes: upload your product images, select models and backgrounds, and start your first AI photoshoot production. Generation itself typically takes 24-48 hours, depending on complexity and current system volume. For urgent projects, we offer priority processing as an add-on.

The most important metrics are cost-per-image (CPI), token consumption per production, and ROI compared to traditional photography. An average fashion shoot with 20 images costs approximately 60 tokens (€6-7), while traditional photography costs €15,000-50,000. Also track your token efficiency: how many images per token do you generate? Are you using bulk discounts optimally? And how is your monthly token consumption developing? These KPIs help you optimize between subscription and refills and minimize your total costs.

The token system can be flexibly integrated into any marketing budget. Start with the €49/month subscription plan for continuous productions, which enables approximately 20-30 images per month. For campaigns or seasonal peak times, use token refills that you can book as one-time marketing expenses. Since tokens never expire, you can strategically purchase refills when budget is available and use them later. Many brands use 70% subscription for base needs and 30% refills for flexible peaks. This enables precise budget control and better planning than traditional photography projects.

Yes, the token system is specifically optimized for B2B fashion brands and e-commerce companies. E-commerce brands particularly benefit from scalability: you can create hundreds of product images at a fraction of traditional photography costs. B2B brands typically use the subscription plan for regular catalog productions and refills for special campaigns or lookbooks. The system scales from small boutiques to large e-commerce platforms. Enterprise customers with very high volume can arrange individual contracts with fixed monthly rates tailored to their specific needs.

Unused tokens never expire and remain permanently available in your account. This is one of the biggest advantages of our system: you can accumulate tokens from the subscription plan or from refills indefinitely and use them whenever you need them. For example, if you receive 90 tokens per month but only use 50, the remaining 40 tokens remain available for future productions. This enables long-term planning and eliminates the pressure to use tokens before expiration. You have complete control over your token resources.

The decision depends on your monthly production volume. If you regularly create 20+ images per month, the subscription plan (€49/month for 90 tokens) is more cost-effective. For sporadic use or irregular projects, token refills are more flexible. Calculate your average token consumption: 20 images = approximately 60 tokens. With continuous demand over 60 tokens/month, subscription pays off. With less than 40 tokens/month, refills are cheaper. Many successful brands combine both: subscription for base needs, refills for peak times. Use our calculator to find your optimal strategy.

No, our pricing is completely transparent without hidden costs. The subscription plan costs €49/month, token refills are clearly calculated by volume, and all token prices are fixed. There are no setup fees, no minimum contract terms, no cancellation fees, and no hidden additional costs. The only optional add-ons are priority processing for faster generation (clearly indicated) and enterprise features for large volumes (individually agreed). All costs are displayed before the transaction, and you only pay for what you actually use. Transparency is one of our core values.