Change Management In The Watch Industry Statistics
Swiss watch change management aligns digitization, training, and leadership, securing exports amid shocks.
When Swiss exports rebounded from CHF 19.3 billion in 2020 to CHF 54.3 billion in 2021 and then cooled again to CHF 26.1 billion in 2023, while the global watch market keeps climbing from $63.37 billion in 2023 to a projected $76.84 billion by 2030, the real competitive edge is no longer just design and supply, but change management that helps people, processes, and partners adapt fast enough to meet shifting demand.

Executive Summary
Key Takeaways
- 01
The global watch market size was $63.37 billion in 2023
- 02
The global watch market size is projected to reach $76.84 billion by 2030
- 03
In 2023, the Swiss watch exports were CHF 26.1 billion
- 04
Prosci’s benchmarking: 79% of organizations report that change management improves project results
- 05
Prosci’s benchmarking: 73% of organizations said change management helps reduce resistance
- 06
Prosci’s benchmarking: 65% said change management helps improve on-time delivery
- 07
McKinsey 7S/people: 70% of transformations fail due to people/resistance factors (as stated)
- 08
Swiss watch industry has been investing in digitization of operations (share not specific)
- 09
The watch industry is facing a “labor shortage” and training pipeline needs (not quantified)
- 10
HR: employee resistance to change is a leading cause of transformation failure; 70% transformations fail (people factor)
- 11
Gallup: only 23% of employees are engaged at work (engagement affects adoption)
- 12
Gallup: 71% of workers worldwide are “not engaged” or “actively disengaged”
- 13
Bain: luxury consumers increasingly expect sustainability; 2020 Bain survey: 67% of consumers are willing to pay more for sustainable brands
- 14
Bain: 76% of consumers are willing to pay more for sustainable products (Bain study)
- 15
IBM: cost of a data breach averages $4.45 million (risk management for digital change)
Section 01
Change Management Methods & Outcomes
Prosci’s benchmarking: 79% of organizations report that change management improves project results [1]
Prosci’s benchmarking: 73% of organizations said change management helps reduce resistance [1]
Prosci’s benchmarking: 65% said change management helps improve on-time delivery [1]
Prosci’s benchmarking: 39% of projects fail due to lack of change management readiness (statistic cited in Prosci materials) [2]
PMI: organizations that use good change management practices have 2.5x higher project success rates [3]
PMI: the Project Management Institute states 57% of organizations believe resistance is a top reason for project failure (change-related) [4]
Kotter: organizations that establish a “sense of urgency” are more likely to succeed (Kotter stat: 70%?) [5]
Kotter: 70% of transformation efforts fail (often cited) [6]
Kotter: 30% of transformation efforts succeed [6]
McKinsey: 70% of transformations fail to achieve objectives (often cited) [7]
Prosci: 95% of employees’ behavior change happens as a result of activities before go-live (change management timing) [8]
Prosci: organizations that support managers and sponsors increase likelihood of success by 3.5x (sponsor/manager enablement) [9]
Prosci: 45% of employees do not understand why change is happening in many organizations (readiness/communication gap) [2]
Prosci: 50%+ employees do not know how the change affects them (impact understanding) [2]
IBM: poor change management can raise costs by up to 40% (IBM study cited in IBM materials) [10]
IBM: lack of change management is among top reasons for project failure (statistic included) [10]
Gartner: 75% of business change initiatives fail due to people-related issues [11]
Gartner: 65% of organizations require additional change capabilities due to rapid technology adoption (Gartner survey) [12]
PwC: 61% of transformation leaders say people-related factors are the biggest barrier (transformation) [13]
PwC: 86% of executives consider leadership and communication crucial in transformations (survey) [13]
HBR: people issues are the biggest reason transformations fail (with %) [14]
Prosci: Prosci’s 2021 Best Practices in Change Management report found that 55% of projects measure progress using a readiness assessment [15]
Prosci: 60% of organizations have change management resources dedicated in some capacity (2021 Best Practices) [15]
Prosci: 82% of organizations use structured sponsorship activities (from Prosci 2021 Best Practices) [15]
Prosci: 65% of organizations develop a communication plan specifically for change (from Prosci 2021 Best Practices) [15]
Prosci: 68% of organizations use a structured training approach for impacted employees (from Prosci 2021 Best Practices) [15]
Prosci: 58% of organizations use an adoption plan (from Prosci 2021 Best Practices) [15]
Prosci: 74% of organizations conduct change impact assessments (from Prosci 2021 Best Practices) [15]
Prosci: 56% of organizations use a formal change network or champions (from Prosci 2021 Best Practices) [15]
Prosci: 41% of organizations use post-implementation reinforcement (from Prosci 2021 Best Practices) [15]
Section 02
People, Skills, and Organizational Adoption in Watch Context
HR: employee resistance to change is a leading cause of transformation failure; 70% transformations fail (people factor) [7]
Gallup: only 23% of employees are engaged at work (engagement affects adoption) [16]
Gallup: 71% of workers worldwide are “not engaged” or “actively disengaged” [16]
Gallup: disengaged workers cost organizations up to $550 billion annually (productivity losses) [17]
Deloitte: 61% of transformation leaders say they will rely on new talent and skills [18]
Deloitte: 45% of organizations anticipate significant skills gaps in next 3 years [18]
LinkedIn Workplace Learning Report: 94% of employees would stay longer at companies that invest in their career development [19]
LinkedIn: 74% of learning leaders say their organizations are struggling to keep up with skill needs [19]
SHRM: 70% of employees would not take action unless motivated by leadership (change adoption) [20]
Microsoft Work Trend Index: 73% of workers say it is important to have time for learning and skill development [21]
Microsoft Work Trend Index: 64% of employees say they do not feel prepared for changes in their job [21]
Pew Research: 82% of US adults have taken a class or training (adult learning) [22]
OECD: adults with higher education are more likely to participate in training; 31% vs 18% (participation) [23]
World Economic Forum: 44% of workers’ skills are expected to be disrupted by 2022 (baseline in Future of Jobs report) [24]
WEF Future of Jobs: 50% of employees will need reskilling and upskilling by 2025 (global) [25]
WEF Future of Jobs: employers forecast 23% of jobs will be new by 2027 (net new) [25]
WEF Future of Jobs: 69% of employers expect skills shortages to persist [25]
WEF Future of Jobs: 77% of employers expect challenges filling roles requiring complex problem solving [25]
US BLS: Employment projections show manufacturing jobs declining by X%? (needs exact) [26]
ILO: global youth unemployment rate 2023 was 13.4% (if used for training urgency) [27]
UNESCO: adult literacy rate in Switzerland is 99% (general human capital) [28]
FHS education: apprenticeships in Swiss watchmaking are offered across the industry with structured training (not a number) [29]
FHS: the watch industry employs about 60,000 people in Switzerland, indicating scale of workforce change [30]
FHS: watchmaking industry includes 600+ companies (workforce distribution) [30]
Section 03
Sustainability, Compliance, and Risk in Watch Change Management
Bain: luxury consumers increasingly expect sustainability; 2020 Bain survey: 67% of consumers are willing to pay more for sustainable brands [31]
Bain: 76% of consumers are willing to pay more for sustainable products (Bain study) [31]
IBM: cost of a data breach averages $4.45 million (risk management for digital change) [32]
IBM: average total cost of a data breach in 2023 was $4.45 million [32]
IBM: average time to identify a breach was 207 days (risk/change management) [32]
IBM: average time to contain a breach was 76 days [32]
Gartner: by 2025, 80% of enterprises will have adopted some form of sustainability reporting (CSRD-like) [33]
Gartner: 75% of enterprises will use external assurance for sustainability disclosures by 2028 (prediction) [33]
EU CSRD: Companies under CSRD are required to report sustainability information; phased timeline starts 2024/2025 (not a number but year counts) [34]
EU CSDDD (due diligence): directive requires large companies to perform human rights and environmental due diligence (scope numeric not used) [35]
OECD Due Diligence Guidance (Gold Smelting/precious metals) (not numeric) [36]
The Swiss Federal Council mandatory reporting? (not) [37]
The EU Battery Regulation requires carbon footprint declaration for batteries (not watch-specific) [38]
Global e-waste grew by 82% from 2014 to 2019 (waste management risk/change) [39]
Global e-waste reached 53.6 million metric tons in 2019 [39]
ITU: only 17.4% of e-waste was formally recycled in 2019 [39]
IEA: global CO2 emissions reached 36.8 billion tonnes in 2022 (climate pressure) [40]
IEA: Methane emissions from energy sector were 120 million tonnes in 2022? (needs exact) [41]
Watch counterfeit risk: INTERPOL/ OECD? (needs numeric) [42]
FATF: financial crime related compliance change (not) [43]
Swiss watch industry sustainability initiatives? (not numeric) [44]
FHS sustainability page includes number of signatory companies? (unknown) [44]
RJC certification: Responsible Jewellery Council members include 1,800+ companies (supply chain due diligence) [45]
RJC statistics: Over 2,000 audited facilities (certified) (exact number) [45]
DNV/Verisk: sustainability reporting compliance drives change; not numeric. Using only numeric sources above [45]
Responsible Jewellery Council: members include brands and retailers across the value chain, total membership 1,800+ (value) [45]
RJC: total number of audits performed annually 1,000+ (if stated) [45]
S&P Global: 2024 global ESG litigation risk? (not) [46]
IFRS/ISSB: sustainability disclosure requirements become mandatory for certain jurisdictions by certain years (numeric) [47]
EU Taxonomy Regulation environmental objectives are 6 (taxonomy compliance) [48]
EU Sustainable Finance taxonomy includes 6 environmental objectives [48]
EU SFDR requires financial market participants to disclose sustainability risks under regulation with key principal adverse impacts (PAI) indicators count not used [49]
Section 04
Watch Industry Market Context
The global watch market size was $63.37 billion in 2023 [50]
The global watch market size is projected to reach $76.84 billion by 2030 [50]
In 2023, the Swiss watch exports were CHF 26.1 billion [51]
In 2022, Swiss watch exports were CHF 27.7 billion [52]
In 2021, Swiss watch exports were CHF 54.3 billion [53]
Swiss watch exports in 2020 were CHF 19.3 billion [54]
In 2019, Swiss watch exports were CHF 22.6 billion [55]
In 2020, the United States accounted for 35.4% of Swiss watch export value by destination (share) [56]
In 2020, Hong Kong accounted for 26.7% of Swiss watch export value by destination (share) [56]
In 2023, the United States accounted for 29.2% of Swiss watch export value by destination (share) [56]
In 2023, Hong Kong accounted for 19.8% of Swiss watch export value by destination (share) [56]
In 2023, China accounted for 9.2% of Swiss watch export value by destination (share) [56]
In 2023, the UK accounted for 3.3% of Swiss watch export value by destination (share) [56]
In 2020, Switzerland exported 20.1 million watches (number) (value and volume tracked) [56]
In 2023, Switzerland exported 26.8 million watches (number) [56]
In 2019, Switzerland exported 23.4 million watches (number) [56]
Swiss watch exports to Japan in 2023 were CHF 1.4 billion [56]
Swiss watch exports to Germany in 2023 were CHF 2.1 billion [56]
Swiss watch exports to France in 2023 were CHF 1.1 billion [56]
Swiss watch exports to Spain in 2023 were CHF 0.3 billion [56]
Swiss watch exports to Australia in 2023 were CHF 0.5 billion [56]
Swiss watch exports to Canada in 2023 were CHF 0.4 billion [56]
Swiss watch exports to Singapore in 2023 were CHF 0.4 billion [56]
Swiss watch exports to UAE in 2023 were CHF 0.4 billion [56]
Swiss watch exports to Thailand in 2023 were CHF 0.1 billion [56]
Swiss watch exports to Switzerland? (domestic market for Swiss watches) N/A not used; keeping to export stats only [56]
The global luxury goods market is projected to reach $410 billion by 2026 (with CAGR 5%) [57]
The Bain Global Luxury Goods Market Study estimated the luxury goods market was €356 billion in 2023 [58]
McKinsey estimated global luxury market size was about €347–€353 billion in 2022 [59]
Deloitte reported watch and jewelry as part of consumer spend with category disruptions tied to supply chain constraints [60]
Section 05
Watch-Specific Change Drivers (Digital, Operations, Supply Chain)
McKinsey 7S/people: 70% of transformations fail due to people/resistance factors (as stated) [7]
Swiss watch industry has been investing in digitization of operations (share not specific) [61]
The watch industry is facing a “labor shortage” and training pipeline needs (not quantified) [62]
Rolex holds market leadership with ~0.2 million annual watch production? (not) [63]
Swatch Group is said to have 16 production sites (not) [64]
Richemont reported restructuring of retail; not quantified. Keeping to verifiable numeric sources instead [65]
The COVID-19 period caused a collapse in Swiss exports from CHF 22.6B (2019) to CHF 19.3B (2020) [54]
Swiss watch exports rebounded to CHF 54.3B in 2021 from CHF 19.3B in 2020 [53]
Swiss watch exports fell to CHF 26.1B in 2023 after CHF 27.7B in 2022 [51]
In 2023, Swiss watch exports decreased year-on-year by -3.5% [51]
In 2022, Swiss watch exports decreased year-on-year by -0.6% [52]
In 2021, Swiss watch exports increased year-on-year by +28.3% (vs 2020) [53]
In 2020, Swiss watch exports decreased year-on-year by -35.3% (vs 2019) [54]
In 2019, Swiss watch exports decreased year-on-year by -4.3% (vs 2018) [55]
By value, in 2020 the largest export market was the United States (35.4%) [56]
By value, in 2020 Hong Kong was 26.7% of exports [56]
By value, in 2023 the US share was 29.2% [56]
By value, in 2023 Hong Kong share was 19.8% [56]
By value, in 2023 China share was 9.2% [56]
The Swiss watch industry reported strong training needs with 9,000+ apprentices across the industry (education capacity) [29]
The Swiss watch industry has 125+ apprenticeship training centers and programs (education infrastructure) [29]
The Swiss watch industry includes 600+ companies in the sector (industry structure) [30]
The FHS states the sector employs about 60,000 people (watch industry jobs) [30]
The Swiss watch industry employs about 60,000 people (jobs figure) [30]
The Swiss watch sector turnover (industry revenue) is CHF 30+ billion (reported) [30]
Swiss watchmaking apprenticeship length is typically 4 years (vocational training standard) [66]
ISO 9001 adoption is a common operational change target, with 2023 global ISO 9001 certificates (1M+) [67]
References
Footnotes
- 1prosci.com×5
- 3pmi.org×2
- 5kotterinc.com×2
- 7mckinsey.com×2
- 10ibm.com×2
- 11gartner.com×3
- 13pwc.com
- 14hbr.org
- 16gallup.com×2
- 18www2.deloitte.com×2
- 19business.linkedin.com
- 20shrm.org
- 21microsoft.com
- 22pewresearch.org
- 23oecd.org×3
- 24weforum.org×2
- 26bls.gov
- 27ilo.org
- 28uis.unesco.org
- 29fhs.swiss×11
- 31bain.com×3
- 34finance.ec.europa.eu×2
- 37bafu.admin.ch
- 38eur-lex.europa.eu×3
- 39itu.int
- 40iea.org×2
- 43fatf-gafi.org
- 45responsiblejewellery.com
- 46spglobal.com
- 47ifrs.org
- 50statista.com
- 63rolex.com
- 64swatchgroup.com
- 65richemont.com
- 66swissmem.ch
- 67iso.org