Digital Fashion Statistics

AR experiences can increase conversion rates by up to 94% [1]

Products featuring 3D/AR content can see conversion lifts of up to 250% [1]

40% of consumers are willing to pay more for a product if they can experience it through AR [1]

71% of consumers say they would shop more often if they used AR [1]

61% of consumers say they prefer retailers that offer AR experiences [1]

94% higher conversion was achieved by customers engaging with 3D content versus those who did not [2]

66% increase in average order value was observed for customers who interacted with 3D configurators [2]

44% longer site engagement was recorded among users interacting with 3D configurators [2]

27% reduction in product returns can be achieved with 3D and AR experiences [2]

32% of shoppers have used AR while shopping [3]

55% of shoppers say AR makes shopping more fun [3]

45% of shoppers say AR saves them time in the buying process [3]

35% of shoppers say AR would make them shop online more often [3]

22% of online returns happen because the product looks different in person [3]

Virtual try-on can reduce return rates by up to 64% [4]

Virtual try-on can boost conversion rates by up to 30% [4]

56% of consumers are more likely to make a purchase when retailers offer AR experiences [4]

71% of consumers say they would shop more often if AR were available [4]

61% of consumers prefer retailers that offer AR experiences [4]

Gucci saw a 300% increase in conversion rates after implementing AR try-on for sneakers [5]

82% of brands using 3D assets report improved customer engagement [6]

72% of consumers purchased a product they did not plan to buy after using AR [6]

77% of shoppers want to see 3D visualizations before purchasing [6]

45% of consumers say 3D and AR shopping experiences make them feel more connected to products [6]

53% of consumers say 3D product visualization increases their confidence in purchase decisions [6]

75% of Snapchat users are interested in using augmented reality to interact with fashion products [7]

More than 250 million Snapchat users engage with AR every day [7]

Snapchatters are 1.6x more likely to use AR for shopping than non-Snapchatters [7]

62% of Gen Z shoppers are interested in digital fashion [8]

54% of consumers say they would consider purchasing digital fashion for their online avatars [8]

38% of consumers are willing to pay for digital-only clothing [8]

70% of consumers say the metaverse will influence their purchasing decisions [8]

49% of Gen Z consumers believe digital fashion is a form of self-expression [8]

58% of Gen Z gamers are interested in branded virtual apparel [8]

71% of shoppers expect personalized interactions from brands [9]

76% of consumers get frustrated when personalization does not happen [9]

78% of consumers are more likely to make repeat purchases from companies that personalize [9]

3 in 4 Gen Z shoppers say they seek inspiration from social media when shopping for fashion [10]

73% of Gen Z consumers say they have purchased fashion items they discovered on social media [10]

44% of people use social platforms weekly to shop or discover products [10]

57% of consumers say they are interested in using AR to assess products before buying [11]

43% of smartphone shoppers expect retailers to offer AR experiences [11]

66% of people are interested in using AR for help when shopping [11]

41% of U.S. adults are interested in avatar-based shopping experiences [12]

28% of U.S. adults say they are interested in buying virtual goods [12]

32% of Gen Z adults in the U.S. are interested in buying virtual goods [12]

64% of consumers say shared values help them create trusted relationships with brands [13]

46% of consumers are buying more sustainable products to reduce their environmental impact [13]

80% of consumers are willing to pay more for sustainably produced or sourced goods [13]

52% of consumers say they have encountered a virtual try-on experience while shopping online [14]

74% of consumers who use AR say it increases their confidence in a product [14]

66% of consumers are interested in using AR for shopping [14]

83% of shoppers say convenience while shopping is more important now than it was five years ago [15]

70% of shoppers want generative AI to provide more personalized recommendations [15]

65% of shoppers prefer buying from brands offering immersive experiences [15]

3D design software can cut time to market by up to 55% [16]

Digital prototyping can reduce product development costs by up to 30% [16]

Brands can reduce physical sample iterations by up to 70% with 3D design [16]

3D workflows can reduce product development cycles by 50% [16]

Digital fashion design adoption can improve first-sample accuracy by up to 90% [16]

57% of fashion executives expect generative AI to be a game changer [17]

73% of fashion executives cite margin pressure as the top challenge for 2024 [17]

63% of fashion executives are not confident they will fully capture generative AI value in 2024 [17]

71% of fashion executives plan to invest in generative AI in 2024 [17]

65% of fashion executives expect global industry conditions to worsen in 2024 [17]

82% of fashion leaders expect consumers to continue trading down in 2024 [17]

3D digital product creation can reduce time in color and material approvals by 80% [18]

3D digital product creation can reduce development calendar time by up to 50% [18]

Digital product creation can reduce the number of physical samples by up to 70% [18]

Brands can realize sample cost savings of up to 50% with 3D digital product creation [18]

3D design can improve fit approval rates by up to 95% [18]

3D adoption can reduce product development time by 30% to 50% [19]

3D fashion workflows can reduce sample costs by up to 50% [19]

Designers can reduce fit sample rounds by up to 2 to 4 rounds using 3D [19]

3D workflows can shorten communication time between teams by up to 90% [19]

Digital product creation can boost line adoption rates by up to 20% [19]

Nike’s digital business represented 26% of total brand revenue in fiscal 2023 [20]

Inditex reported that online sales accounted for 25.2% of total sales in 2023 [21]

H&M online sales represented 30% of group net sales in 2023 [22]

Zalando generated EUR 10.1 billion in revenue in 2023 [23]

Zalando had 49.5 million active customers in 2023 [23]

About 60% of Zalando’s gross merchandise volume came via mobile devices in 2023 [23]

The global digital fashion market size was valued at USD 115.3 billion in 2023 [24]

The digital fashion market is projected to reach USD 936.6 billion by 2034 [24]

The digital fashion market is expected to grow at a CAGR of 21.02% from 2024 to 2034 [24]

The global digital clothing market size was estimated at USD 1.74 billion in 2023 [25]

The global digital clothing market is expected to reach USD 4.80 billion by 2030 [25]

The digital clothing market is expected to grow at a CAGR of 15.8% from 2024 to 2030 [25]

The global virtual fitting room market size was valued at USD 4.79 billion in 2024 [26]

The virtual fitting room market is projected to grow from USD 5.41 billion in 2025 to USD 14.87 billion by 2032 [26]

The virtual fitting room market is expected to exhibit a CAGR of 15.6% during 2025-2032 [26]

The global fashion technology market size was valued at USD 239.6 billion in 2024 [27]

The fashion technology market is expected to reach USD 397.4 billion by 2033 [27]

The fashion technology market is projected to exhibit a CAGR of 5.48% during 2025-2033 [27]

The global augmented reality in fashion market size was valued at USD 2.12 billion in 2023 [28]

The augmented reality in fashion market is projected to reach USD 11.58 billion by 2031 [28]

The augmented reality in fashion market is expected to grow at a CAGR of 23.7% from 2024 to 2031 [28]

The global virtual try-on market size was estimated at USD 9.17 billion in 2023 [29]

The virtual try-on market is expected to reach USD 27.31 billion by 2028 [29]

The virtual try-on market is expected to grow at a CAGR of 24.4% from 2023 to 2028 [29]

The global metaverse in fashion market size was valued at USD 22.9 billion in 2024 [30]

The metaverse in fashion market is expected to grow to USD 48.45 billion in 2028 [30]

The metaverse in fashion market is expected to grow at a CAGR of 20.6% from 2024 to 2028 [30]

The global 3D fashion design software market size was valued at USD 0.98 billion in 2023 [31]

The 3D fashion design software market is projected to grow to USD 2.87 billion by 2032 [31]

The 3D fashion design software market is expected to grow at a CAGR of 12.7% during 2024-2032 [31]

The global virtual fashion market size was valued at USD 131.54 billion in 2024 [32]

The virtual fashion market is expected to reach USD 465.85 billion by 2032 [32]

The virtual fashion market is expected to grow at a CAGR of 17.10% from 2025 to 2032 [32]

The global fashion e-commerce market size was valued at USD 781.5 billion in 2024 [33]

The fashion e-commerce market is expected to reach USD 1,690.5 billion by 2033 [33]

The fashion e-commerce market is projected to grow at a CAGR of 8.96% during 2025-2033 [33]

Fashion accounts for 50% of all Roblox avatar item purchases [34]

More than 70 million people use Roblox daily [34]

Users acquired over 1.6 billion avatar fashion items for free and paid in 2022 on Roblox [34]

More than 165 million users have updated their avatars on Roblox in the past year [34]

More than 38 million avatar items were created by the Roblox community in 2022 [34]

More than 11.5 million creators published experiences on Roblox [35]

Roblox reached 71.5 million daily active users in Q4 2023 [36]

Roblox users engaged for 15.5 billion hours in Q4 2023 [36]

Roblox average bookings per daily active user were $11.48 in Q4 2023 [36]

Fortnite had 650 million registered players as of 2024 [37]

Fortnite reached 110 million monthly active players in 2024 [37]

Fortnite generated $5.8 billion in revenue in 2021 [38]

The Fortnite Item Shop generated over $50 million from the Travis Scott skin alone [38]

Animal Crossing: New Horizons sold 45.36 million units by December 2023 [39]

Zepeto surpassed 400 million lifetime users globally [40]

Zepeto users create over 2.5 million items per month [40]

Zepeto’s creator economy has paid out over KRW 30 billion to creators [40]

Drest raised $15 million in Series A funding [41]

Drest had over 500,000 downloads within months of launch [41]

The Fabricant sold a digital dress for $9,500 in 2019 [42]

Dolce & Gabbana’s Collezione Genesi NFT collection sold for about $5.7 million [43]

Nike’s Cryptokicks iRL sneakers were priced at $450 [44]

Nike acquired RTFKT in December 2021 [45]

RTFKT’s CloneX NFT collection generated over $80 million in total sales volume [46]

The global apparel industry produces 92 million tonnes of textile waste annually [47]

The fashion industry is responsible for 10% of global carbon emissions [47]

Around 85% of all textiles go to the dump each year [47]

The fashion industry consumes 93 billion cubic meters of water annually [47]

A cotton shirt requires about 2,700 liters of water to produce [47]

The apparel and footwear industries account for 8.1% of global climate impacts [48]

Apparel and footwear could account for 49% of the world’s carbon budget by 2030 if trends continue [48]

Less than 1% of material used to produce clothing is recycled into new clothing [49]

The equivalent of one garbage truck of textiles is landfilled or burned every second [49]

Clothing production approximately doubled between 2000 and 2015 [49]

The average number of times a garment is worn before it ceases to be used has decreased by 36% compared to 15 years ago [49]

Washing clothes releases around half a million tonnes of microfibres into the ocean every year [49]

Virtual sampling can reduce physical sample production by up to 50% [50]

3D design can shorten development timelines by up to 50% [50]

Digital product creation can reduce material waste by up to 35% [50]

Using 3D workflows can reduce the need for sample shipments by up to 75% [50]

A fully digital product creation workflow can reduce carbon emissions by up to 30% [50]

H&M reduced sample production by 80% using 3D design workflows [51]

Hugo Boss reduced its sample creation time from weeks to days with 3D design [52]

Puma reduced physical samples by 80% through digital creation [53]

Adidas created more than 4 million digital twins of products by 2023 [54]

3D design helped Adidas reduce development time by up to 50% [54]

3D product creation can cut sample-making costs by up to 50% [55]

Digital prototyping can reduce the number of physical samples by up to 70% [55]

Virtual fitting can reduce returns by 20% to 36% [55]

Shipping samples back and forth can account for up to 30% of product development costs [55]

The fashion industry produces about 20% of global wastewater [56]

The fashion industry was responsible for 2% to 8% of global carbon emissions [56]

The equivalent of one garbage truck full of clothes is incinerated or landfilled every second [56]

The fashion industry uses around 215 trillion liters of water per year [56]