Fashion Model Statistics
Fashion modeling spans booming markets, pay gaps, and sustainability costs.
From runway diversity shifts to a $1.79 trillion global apparel market in 2024, this is the fashion-model story shaped by today’s biggest numbers, from fast fashion and online growth to sustainability pressures and what leading models can earn.
Written byJannik LindnerCo-Founder, Rawshot.aiExecutive Summary
Key Takeaways
Fashion modeling spans booming markets, pay gaps, and sustainability costs.
The global apparel market was valued at $1.79 trillion in 2024
The global luxury apparel market is projected to reach $111.50 billion in 2025
The global fast fashion market was valued at $150.82 billion in 2023
IMG Models launched in 1987
Elite Model Management was founded in 1972
Ford Models was founded in 1946
Female models in the U.S. earned a median hourly wage of $18.26 in May 2023
There were 3,090 models employed in the United States in 2023
California employed 590 models in 2023
The average age of runway models at major fashion weeks was 24.6 years in 2023
48.6% of castings at Fall 2024 Fashion Month were models of color
0.8% of castings at Fall 2024 Fashion Month were plus-size models
Fashion production makes up 10% of humanity’s carbon emissions
The fashion industry is responsible for 20% of global wastewater
The fashion industry consumes 93 billion cubic meters of water annually
Section 01
Demographics & Representation
The average age of runway models at major fashion weeks was 24.6 years in 2023 [1]
48.6% of castings at Fall 2024 Fashion Month were models of color [2]
0.8% of castings at Fall 2024 Fashion Month were plus-size models [2]
0.4% of castings at Fall 2024 Fashion Month were transgender or nonbinary models [2]
2.3% of castings at Fall 2024 Fashion Month were models age 50 and over [2]
45.6% of castings at Spring 2024 Fashion Month were models of color [3]
0.6% of castings at Spring 2024 Fashion Month were plus-size models [3]
0.9% of castings at Spring 2024 Fashion Month were transgender or nonbinary models [3]
1.5% of castings at Spring 2024 Fashion Month were models age 50 and over [3]
48.4% of castings at Fall 2023 Fashion Month were models of color [4]
0.6% of castings at Fall 2023 Fashion Month were plus-size models [4]
1.3% of castings at Fall 2023 Fashion Month were transgender or nonbinary models [4]
0.6% of castings at Fall 2023 Fashion Month were models age 50 and over [4]
43.5% of castings at Spring 2023 Fashion Month were models of color [5]
0.9% of castings at Spring 2023 Fashion Month were plus-size models [5]
0.4% of castings at Spring 2023 Fashion Month were transgender or nonbinary models [5]
0.8% of castings at Spring 2023 Fashion Month were models age 50 and over [5]
39.3% of castings at Fall 2022 Fashion Month were models of color [6]
2.34% of castings at Fall 2022 Fashion Month were plus-size models [6]
1.68% of castings at Fall 2022 Fashion Month were transgender or nonbinary models [6]
0.43% of castings at Fall 2022 Fashion Month were models age 50 and over [6]
43.8% of castings at Spring 2022 Fashion Month were models of color [7]
1.81% of castings at Spring 2022 Fashion Month were plus-size models [7]
1.53% of castings at Spring 2022 Fashion Month were transgender or nonbinary models [7]
0.44% of castings at Spring 2022 Fashion Month were models age 50 and over [7]
45.8% of Vogue covers in 2023 featured people of color [8]
17.5% of Vogue covers in 2023 featured plus-size representation [8]
2.5% of Vogue covers in 2023 featured transgender or nonbinary people [8]
10% of Vogue covers in 2023 featured people age 50 and over [8]
Section 02
Earnings & Employment
Female models in the U.S. earned a median hourly wage of $18.26 in May 2023 [9]
There were 3,090 models employed in the United States in 2023 [9]
California employed 590 models in 2023 [9]
New York employed 540 models in 2023 [9]
The mean hourly wage for models in New York was $25.10 in 2023 [9]
The mean hourly wage for models in California was $22.03 in 2023 [9]
Florida employed 260 models in 2023 [9]
The mean hourly wage for models in Florida was $18.78 in 2023 [9]
Texas employed 190 models in 2023 [9]
The mean hourly wage for models in Texas was $17.76 in 2023 [9]
Illinois employed 170 models in 2023 [9]
The mean hourly wage for models in Illinois was $16.17 in 2023 [9]
New Jersey employed 150 models in 2023 [9]
The mean hourly wage for models in New Jersey was $20.23 in 2023 [9]
Georgia employed 120 models in 2023 [9]
The mean hourly wage for models in Georgia was $14.55 in 2023 [9]
Washington employed 110 models in 2023 [9]
The mean hourly wage for models in Washington was $20.46 in 2023 [9]
Pennsylvania employed 90 models in 2023 [9]
The mean hourly wage for models in Pennsylvania was $15.85 in 2023 [9]
Massachusetts employed 80 models in 2023 [9]
The mean hourly wage for models in Massachusetts was $19.59 in 2023 [9]
North Carolina employed 70 models in 2023 [9]
The mean hourly wage for models in North Carolina was $15.22 in 2023 [9]
Ohio employed 60 models in 2023 [9]
The mean hourly wage for models in Ohio was $16.82 in 2023 [9]
Michigan employed 50 models in 2023 [9]
The mean hourly wage for models in Michigan was $15.49 in 2023 [9]
Models in the 75th wage percentile earned $28.53 per hour in 2023 [9]
Models in the 90th wage percentile earned $43.83 per hour in 2023 [9]
The mean annual wage for models in the United States was $48,240 in 2023 [9]
Section 03
Industry Market
The global apparel market was valued at $1.79 trillion in 2024 [10]
The global luxury apparel market is projected to reach $111.50 billion in 2025 [11]
The global fast fashion market was valued at $150.82 billion in 2023 [12]
The global online fashion market is expected to reach $880.91 billion by 2025 [13]
The global women’s apparel market was valued at $930.3 billion in 2023 [14]
The global men’s wear market size was valued at $573.28 billion in 2023 [15]
The global children’s wear market size was valued at $279.40 billion in 2023 [16]
The global plus size clothing market size was valued at $311.44 billion in 2023 [17]
The global sustainable fashion market size was valued at $7.8 billion in 2023 [18]
The global apparel resale market reached $197 billion in 2023 [19]
The U.S. apparel market revenue is expected to reach $365.70 billion in 2025 [20]
China’s apparel market revenue is expected to reach $385.40 billion in 2025 [21]
The UK apparel market revenue is expected to reach $86.54 billion in 2025 [22]
India’s apparel market revenue is expected to reach $105.50 billion in 2025 [23]
The global sports apparel market size was valued at $230.41 billion in 2024 [24]
The global denim jeans market size was valued at $79.09 billion in 2023 [25]
The global lingerie market size was valued at $88.32 billion in 2023 [26]
The global bridal wear market size was valued at $68.74 billion in 2023 [27]
The global maternity wear market size was valued at $20.2 billion in 2023 [28]
The global adaptive clothing market size was valued at $302.10 billion in 2023 [29]
The global streetwear market was estimated at $185 billion in 2022 [30]
The global sleepwear market size was valued at $12.59 billion in 2023 [31]
The global workwear market size was valued at $18.29 billion in 2023 [32]
The global shapewear market size was valued at $2.88 billion in 2023 [33]
The global athleisure market size was valued at $358.08 billion in 2023 [34]
The global textile market size was valued at $1.84 trillion in 2023 [35]
The global knitwear market size was valued at $832.98 billion in 2023 [36]
The global outerwear market size was valued at $18.84 billion in 2023 [37]
The global women’s luxury footwear market size was valued at $31.65 billion in 2023 [38]
The global fashion face mask market size was valued at $1.75 billion in 2023 [39]
Section 04
Modeling Agencies
IMG Models launched in 1987 [40]
Elite Model Management was founded in 1972 [41]
Ford Models was founded in 1946 [42]
Wilhelmina was founded in 1967 [43]
NEXT Management was founded in 1989 [44]
Women Management opened its first office in Paris in 1988 [45]
DNA Model Management was founded in 1996 [46]
Storm Management was founded in 1987 [47]
Premier Model Management was founded in 1981 [48]
Major Model Management was founded in 1999 [49]
The Society Management was founded in 2013 [50]
Models 1 was founded in 1968 [51]
Select Model Management was founded in 1977 [52]
Marilyn Agency was founded in 1985 [53]
The Lions Management was founded in 2014 [54]
State Management was founded in 2018 [55]
Vision Los Angeles launched in 1999 [56]
One Management was founded in 2001 [57]
Supreme Management was founded in 1979 [58]
Muse Model Management was founded in 2007 [59]
Freedom Models was established in 1999 [60]
B&M Models was founded in 1983 [61]
Established Models was founded in 2000 [62]
Karin Models opened in 1978 [63]
Metropolitan Models was founded in 1986 [64]
Nathalie Models was founded in 1980 [65]
Viva Model Management was founded in 2000 [66]
MP Management was founded in 2005 [67]
Silent Models was founded in 1967 [68]
Option Model Agency was founded in 1987 [69]
Section 05
Sustainability & Impact
Fashion production makes up 10% of humanity’s carbon emissions [70]
The fashion industry is responsible for 20% of global wastewater [70]
The fashion industry consumes 93 billion cubic meters of water annually [70]
One cotton shirt requires about 2,700 liters of water to produce [70]
A pair of jeans requires about 7,500 liters of water to produce [70]
The equivalent of one garbage truck of textiles is landfilled or burned every second [71]
Less than 1% of material used to produce clothing is recycled into new clothing [71]
Clothing utilization has decreased by 36% compared to 15 years ago [71]
The average consumer bought 60% more clothing in 2014 than in 2000 [71]
The number of times a garment is worn has declined by 36% compared to 15 years ago [71]
87% of the total fiber input used for clothing is ultimately incinerated or disposed of in a landfill [71]
Washing clothes releases around half a million tonnes of microfibers into the ocean every year [71]
Textile production generates 1.2 billion tonnes of CO2 equivalent annually [70]
35% of primary microplastics released into the environment are from synthetic textiles [72]
The fashion industry uses 215 trillion liters of water per year [72]
Fashion accounts for between 2% and 8% of global carbon emissions [72]
People bought 60% more garments in 2014 than in 2000 [72]
Garment production doubled from 2000 to 2014 [72]
Consumers keep clothing for half as long as they did 15 years ago [72]
Every second, the equivalent of one garbage truck of textiles is landfilled or burned [72]
The global fashion industry was valued at $1.7 trillion in 2023 in relation to sustainability discussions [72]
8% of the world’s greenhouse gas emissions come from the textile and apparel industry [73]
20% of global industrial water pollution comes from textile dyeing and treatment [73]
85% of all textiles go to the dump each year [73]
The average American throws away 81.5 pounds of clothes each year [73]
It takes more than 200 years for polyester to decompose [73]
The equivalent of 50 billion plastic bottles are released into the ocean annually from textile washing [73]
Synthetic fibers made up 69% of all fibers produced in 2023 [74]
Polyester accounted for 57% of global fiber production in 2023 [74]
Recycled fibers represented 7.7% of global fiber production in 2023 [74]
Global fiber production reached 124 million tonnes in 2023 [74]
Section 06
Top Models & Rankings
Kendall Jenner earned an estimated $40 million in 2024 [75]
Gisele Bündchen earned an estimated $33 million in 2024 [76]
Karlie Kloss earned an estimated $25 million in 2024 [77]
Chrissy Teigen earned an estimated $17 million in 2024 [78]
Rosie Huntington-Whiteley earned an estimated $16 million in 2024 [79]
Gigi Hadid earned an estimated $13 million in 2024 [80]
Cara Delevingne earned an estimated $10 million in 2024 [81]
Adriana Lima earned an estimated $10 million in 2024 [82]
Joan Smalls earned an estimated $10 million in 2024 [83]
Liu Wen earned an estimated $10 million in 2024 [84]
Kendall Jenner was the world’s highest-paid model with $22.5 million in 2018 [85]
Karlie Kloss earned $13 million in 2018 [85]
Chrissy Teigen earned $11.5 million in 2018 [85]
Rosie Huntington-Whiteley earned $11.5 million in 2018 [85]
Gisele Bündchen earned $10 million in 2018 [85]
Cara Delevingne earned $10 million in 2018 [85]
Gigi Hadid earned $9.5 million in 2018 [85]
Bella Hadid earned $8.5 million in 2018 [85]
Joan Smalls earned $8.5 million in 2018 [85]
Doutzen Kroes earned $8 million in 2018 [85]
Kendall Jenner had 101 runway appearances tracked on Models.com’s rankings page [86]
Liu Wen had 93 runway appearances tracked on Models.com’s rankings page [86]
Joan Smalls had 89 runway appearances tracked on Models.com’s rankings page [86]
Gigi Hadid had 64 runway appearances tracked on Models.com’s rankings page [86]
Bella Hadid had 75 runway appearances tracked on Models.com’s rankings page [86]
Adriana Lima had 18 Victoria’s Secret Fashion Show appearances [87]
Heidi Klum walked in 13 Victoria’s Secret Fashion Shows [87]
Alessandra Ambrosio walked in 17 Victoria’s Secret Fashion Shows [87]
Candice Swanepoel walked in 10 Victoria’s Secret Fashion Shows [87]
Tyra Banks appeared on the cover of Sports Illustrated Swimsuit 3 times [88]
Elle Macpherson appeared on the cover of Sports Illustrated Swimsuit 5 times [89]
Kate Upton appeared on the cover of Sports Illustrated Swimsuit 4 times [90]
Christie Brinkley appeared on the cover of Sports Illustrated Swimsuit 3 times in a row from 1979 to 1981 [91]
Ashley Graham became the first curve model on the cover of Sports Illustrated Swimsuit in 2016 [92]
Naomi Campbell was 15 years old when she was discovered [93]
Twiggy was 16 years old when she became an international star in 1966 [94]
Gia Carangi died at age 26 in 1986 [95]
References
Footnotes
- 1models.com×2
- 2thefashionspot.com×7
- 9bls.gov
- 10statista.com×8
- 12grandviewresearch.com×21
- 19thredup.com
- 40imgmodels.com
- 41elitemodel.com
- 42fordmodels.com
- 43wilhelmina.com
- 44nextmanagement.com
- 45womenmanagement.com
- 46dnamodels.com
- 47stormmanagement.com
- 48premiermodelmanagement.com
- 49majormodel.com
- 50thesocietymanagement.com
- 51models1.co.uk
- 52selectmodel.com
- 53marilynagency.com
- 54thelionsmanagement.com
- 55statemgmt.com
- 56visionlosangeles.com
- 57onemanagement.com
- 58suprememanagement.com
- 59musemanagement.com
- 60freedommodels.com
- 61bmandmodels.com
- 62establishedmodels.com
- 63karinmodels.com
- 64metropolitanmodels.com
- 65nathaliemodels.com
- 66vivamodelmanagement.com
- 67mpmanagement.com
- 68silentmodels.com
- 69option-models.com
- 70earth.org
- 71ellenmacarthurfoundation.org
- 72unep.org
- 73earthday.org
- 74textileexchange.org
- 75forbes.com×11
- 87guinnessworldrecords.com
- 88si.com×5
- 93britannica.com×3
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