Key Insights
Essential data points from our research
The global apparel market revenue was estimated to amount to approximately 1.74 trillion U.S. dollars in 2023
The luxury fashion market is projected to reach between 360 and 380 billion euros by 2025
The fast fashion market size is expected to grow from $106.42 billion in 2022 to $122.98 billion in 2023
Online sales of apparel and footwear are expected to account for 38% of the total market by 2025
58% of all online fashion purchases are expected to be made via mobile devices by 2024
Generative AI could add $150 billion to $275 billion to the apparel, fashion, and luxury sectors' operating profits
Gen Z accounts for 40% of global luxury fashion consumers by 2035 projection
67% of consumers consider sustainable materials to be an important purchasing factor
Millennials spend approximately $110 billion on fashion annually in the US
The global secondhand apparel market is expected to grow 3 times faster than the global apparel market overall by 2027
The fashion industry is responsible for 10% of global carbon emissions
The global resale market is projected to reach $350 billion by 2027
The average return rate for online fashion purchases is approximately 24.4%
Returns cost retailers 66% of the price of the product on average
Inventory distortion (stockouts and overstocks) costs the retail industry $1.1 trillion globally
Consumer Demographics & Behavior
- Gen Z accounts for 40% of global luxury fashion consumers by 2035 projection
- 67% of consumers consider sustainable materials to be an important purchasing factor
- Millennials spend approximately $110 billion on fashion annually in the US
- 73% of Millennial fashion shoppers prefer brands that personalize the shopping experience
- 55% of consumers have bought fashion items because they saw a celebrity wear them
- Men are 10% more likely than women to shop for clothes via mobile apps
- 42% of global consumers say they purchase fashion to treat themselves
- 60% of Gen Z shoppers begin their product search on social media rather than Google
- Women influence 80% of all consumer spending, including menswear
- Brands with strong loyalty programs see 2.5x more revenue from members than non-members
- 80% of consumers say they would switch fashion brands if they found one with better alignment with their values
- The average American family spends $1.700 on clothes annually
- 31% of consumers say they have boycotted a fashion brand due to unethical labor practices
- 76% of consumers expect brands to understand their individual needs and expectations
- Shoppers who use fitting rooms are 7 times more likely to make a purchase than those who browse the floor
- 50% of consumers in the UK have purchased second-hand clothing
- 62% of customers say they will not return to a retailer after a poor delivery experience
- Consumers aged 18-24 are the most frequent returners of clothing purchased online (20% return rate)
- 69% of US shoppers want to see diverse models in fashion advertisements
- Cross-border shopping accounts for 20% of global ecommerce fashion sales
Interpretation
With Gen Z on track to be 40% of luxury buyers by 2035, two-thirds of shoppers valuing sustainable materials, 60% of Gen Z starting searches on social media, women influencing 80% of spending, and 80% of consumers willing to switch brands for better values, fashion has shifted into a social and values first, mobile led game where personalization, flawless delivery and returns, loyalty programs and great fitting experiences matter as much as the clothes themselves, so brands that do not stitch ethics, convenience and personalization into their seams will quickly find themselves out of fashion.
Digital Commerce & Technology
- Online sales of apparel and footwear are expected to account for 38% of the total market by 2025
- 58% of all online fashion purchases are expected to be made via mobile devices by 2024
- Generative AI could add $150 billion to $275 billion to the apparel, fashion, and luxury sectors' operating profits
- 71% of fashion executives plan to increase investment in technology in 2024
- Cart abandonment rates in the fashion industry average around 68.3%
- Fashion brands using personalization see revenue increases of 10-15%
- The global virtual fitting room market is expected to reach $15.43 billion by 2027
- 37% of fashion consumers have used a chatbot for customer service inquiries
- Social commerce sales in the US fashion sector are expected to reach $36 billion by 2025
- 30% of Gen Z shoppers say they have purchased fashion items directly through Instagram
- Metaverse fashion market potential is estimated to be $50 billion by 2030
- AR experiences in fashion retail return a 94% higher conversion rate than traditional product viewing
- 44% of fashion retailers are currently testing or implementing blockchain for supply chain transparency
- Email marketing ROI for fashion brands is approximately $45 for every $1 spent
- Buy Now Pay Later (BNPL) services increase retail conversion rates by 20-30% for fashion merchants
- Subscription box revenue in the fashion industry grew by 15% in 2022
- 54% of fashion shoppers use search engines as their primary method for finding products
- Video content on product pages increases add-to-cart rates by up to 37% for clothing retailers
- 66% of fashion brands are increasing their budget for influencer marketing in 2024
- Livestream shopping conversion rates in fashion can reach up to 30%
Interpretation
Think of fashion retail as a high stakes makeover where online sales are poised to hit 38% by 2025 with 58% of purchases on mobile, social commerce and livestreaming are driving billions and strong conversions, generative AI could add $150 to $275 billion to profits, AR fitting rooms and virtual goods are creating new markets, personalization, BNPL, video, email and influencers are boosting revenues and conversions, and 71% of executives are increasing tech spend even as brands grapple with a 68.3% cart abandonment rate and experiment with chatbots, blockchain, subscriptions and metaverse strategies.
Market Overview & Financials
- The global apparel market revenue was estimated to amount to approximately 1.74 trillion U.S. dollars in 2023
- The luxury fashion market is projected to reach between 360 and 380 billion euros by 2025
- The fast fashion market size is expected to grow from $106.42 billion in 2022 to $122.98 billion in 2023
- The global sportswear market was valued at $412.82 billion in 2022 and is projected to reach $626.8 billion by 2030
- Revenue in the Women's Apparel segment is projected to reach US$0.9 trillion in 2024
- The global menswear market is expected to reach $741.2 billion by 2027
- The global children's wear market is projected to reach $326 billion by 2027
- Asia Pacific held the largest revenue share in the fashion retail market of over 40% in 2022
- The global footwear market size was valued at $387.74 billion in 2022
- The bridal wear market is anticipated to reach $73.8 billion by 2028
- The global plus-size clothing market was valued at $193.9 billion in 2021
- LVMH was the leading clothing company worldwide by market force with a value of roughly 43 billion U.S. dollars in 2022
- The U.S. apparel market size was valued at approximately $343 billion in 2023
- The global lingerie market is expected to reach $78.66 billion by the end of 2027
- The modest fashion market is projected to reach $375 billion by 2025
- Inflation caused 84% of consumers to rethink their spending on fashion in 2023
- The handbags market is set to grow by $20.73 million during 2023-2027
- The global jewelry market size was valued at $340.69 billion in 2022
- In 2023, the fashion segment accounted for roughly 23% of total retail e-commerce sales in the US
- The global swimwear market is expected to reach $29.1 billion by 2025
Interpretation
Put simply, the global fashion industry is a $1.74 trillion juggernaut where luxury is on track to reach between €360 and €380 billion by 2025, sportswear could top $626.8 billion by 2030, fast fashion climbed to about $123 billion in 2023, women's apparel is forecast near $0.9 trillion in 2024 while menswear, children's wear and footwear sit on trajectories toward $741.2 billion, $326 billion and $387.74 billion respectively, niche categories from plus-size ($193.9 billion) and modest fashion ($375 billion) to lingerie ($78.66 billion), bridal ($73.8 billion) and swimwear ($29.1 billion) add meaningful scale, jewelry accounts for roughly $340.69 billion, the U.S. apparel market is about $343 billion, Asia Pacific already captures over 40 percent of revenues, LVMH leads as a roughly $43 billion clothing powerhouse, handbags are set to grow by $20.73 million through 2027, and yet with 84 percent of consumers rethinking spending due to inflation the sector is as vast and lucrative as it is vulnerable to squeezed wallets.
Supply Chain, Logistics & Returns
- The average return rate for online fashion purchases is approximately 24.4%
- Returns cost retailers 66% of the price of the product on average
- Inventory distortion (stockouts and overstocks) costs the retail industry $1.1 trillion globally
- 30% of all items ordered online are returned, compared to 8.89% in brick-and-mortar stores
- "Wardrobing" (buying, wearing, and returning) constitutes about 14% of all returns fraud
- Air freight is used for less than 5% of fashion transport volume but generates over 40% of the transport emissions
- 87% of fashion supply chain leaders plan to implement AI to improve inventory management
- Shipping delays cause 38% of customers to cancel their orders
- The cost of supply chain disruptions in 2022 cost the average fashion retailer 6-10% of annual revenue
- 65% of fashion retailers are moving toward near-shoring to reduce lead times
- Providing free returns increases online spending by up to 357%
- RFID technology improves inventory accuracy from an average of 63% to 95%
- 15% of fashion goods remain unsold and are often destroyed or discarded by retailers
- Same-day delivery market in fashion is expected to grow by 20% annually through 2027
- Labor costs in traditional manufacturing hubs like China have risen by over 80% in the last decade affecting margins
- Approximately 5% of returns are disposed of in landfills because it is cheaper than refurbishing them
- 72% of fashion retailers are investing in real-time supply chain visibility tools
- Packaging accounts for 30% of the weight of fashion shipments, impacting logistics costs
- Automated warehousing can reduce fashion fulfillment costs by 40%
- 84% of consumers check the return policy before making a fashion purchase online
Interpretation
Taken together, these figures read like a confession: with online return rates around 24.4 percent and about 30 percent of online orders returned versus 8.89 percent in stores, returns costing retailers roughly 66 percent of the product price and about 14 percent tied to wardrobing, 15 percent of goods unsold and often destroyed and five percent of returns dumped in landfills because disposal is cheaper, plus air freight moving under 5 percent of volume yet creating over 40 percent of emissions, the industry is burning money and the planet for convenience; no wonder 84 percent of shoppers check return policies and free returns can boost spending by up to 357 percent, while delays cause 38 percent of cancellations and supply chain shocks shaved six to ten percent off revenue in 2022, which is why 87 percent of leaders plan to use AI, 72 percent are investing in real time visibility, 65 percent are near shoring, RFID can lift accuracy from 63 to 95 percent and automation can cut fulfillment costs by 40 percent, leaving fashion with a stark choice to redesign returns and logistics or keep selling outfits that cost more than they are worth to retailers and the earth.
Sustainability & Resale
- The global secondhand apparel market is expected to grow 3 times faster than the global apparel market overall by 2027
- The fashion industry is responsible for 10% of global carbon emissions
- The global resale market is projected to reach $350 billion by 2027
- Less than 1% of material used to produce clothing is recycled into new clothing
- 92 million tonnes of textile waste is created annually by the fashion industry
- Rental fashion market value is expected to reach $2.08 billion by 2025
- Extending the life of a garment by just nine months reduces carbon, waste, and water footprints by around 20-30%
- 60% of fashion executives have already invested or plan to invest in closed-loop recycling next year
- Fashion production makes up 10% of humanity’s carbon emissions, dries up water sources, and pollutes rivers and streams
- Washing clothes releases half a million tonnes of microfibers into the ocean every year
- 40% of US consumers are willing to pay more for products that are sustainable
- 1 in 3 Gen Z consumers refuse to buy from non-sustainable brands
- The number of brands launching resale programs increased by 275% in 2021
- By 2030, the fashion industry is predicted to use 35% more land for cotton, forest for cellulose, and grassland for livestock
- Water consumption in the fashion industry is projected to increase by 50% by 2030
- 20% of global wastewater comes from textile dyeing and treatment
- 85% of all textiles go to the dump each year
- The sneaker resale market alone is estimated to reach $30 billion by 2030
- 52% of consumers say they are more likely to purchase from a brand with a clear sustainability mission
- On average, consumers are buying 60% more items of clothing than they did 15 years ago but keeping them for half as long
Interpretation
These statistics expose a stark paradox: fashion drives roughly 10 percent of global carbon emissions, produces 92 million tonnes of textile waste a year, dries up and pollutes water while washing releases half a million tonnes of microfibers into the ocean, and yet recycles less than one percent of material and sends 85 percent of textiles to landfill; meanwhile consumers are buying 60 percent more clothes and keeping them half as long even as many demand sustainability, resale and rental are exploding with resale expected to hit 350 billion dollars by 2027 and rental 2.08 billion dollars by 2025 and brands are racing to invest in circular systems, so unless garment lifespans are extended and closed loop recycling is scaled dramatically, this boom risks being fashionable window dressing rather than the systemic fix the planet needs.
References
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