Gen Z Fashion Statistics

76% of Gen Z consumers feel that diversity and inclusion in fashion advertising is important

51% of Gen Z agree that gender-neutral clothing is the future of fashion

68% of Gen Z expect brands to contribute to society regarding social justice issues

40% of Gen Z have boycotted a brand due to its stance on a political or social issue

Transparency in the supply chain is a key demand for 60% of Gen Z shoppers

70% of Gen Z consumers try to purchase from companies they consider ethical

Gen Z is 2x more likely than other generations to support black-owned fashion businesses

48% of Gen Z value brands that don't retouch photos of models

56% of Gen Z say they are more likely to buy from a brand that supports LGBTQ+ rights

Authenticity is identified by 90% of Gen Z as a critical factor in deciding which brands to support

45% of Gen Z believe fashion brands should be vocal about mental health awareness

82% of Gen Z say they are more loyal to brands that share their values

Size inclusivity is a dealbreaker for 66% of Gen Z shoppers

38% of Gen Z trust brands that show behind-the-scenes content of their production

Gen Z consumers are 50% more likely to research a brand’s labor practices than Millennials

74% of Gen Z want brands to take a stand on issues that differ from their corporate interests

Community building is cited by 55% of Gen Z as a reason they stay loyal to a fashion brand

29% of Gen Z actively seek out localized or small independent brands over corporations

Corporate social responsibility mentions in earnings calls for Gen Z focused brands rose 30%

61% of Gen Z are willing to pay more for ethically produced goods

48% of Gen Z fashion purchases are made on mobile devices

Gen Z accounts for 40% of global consumers and buys fashion more frequently than any other generation

Buy Now Pay Later (BNPL) services are used by 44% of Gen Z shoppers for fashion

Gen Z teens report spending $2300 annually on shopping with fashion being a top category

80% of Gen Z consumers prefer an omnichannel shopping experience (mixing online and offline)

30% of Gen Z shoppers say they shop to relieve stress (retail therapy)

Gen Z is twice as likely to order multiple sizes and return those that don't fit compared to Gen X

89% of Gen Z shoppers check prices on Amazon before buying elsewhere

Discounts and coupons influence 76% of Gen Z fashion purchasing decisions

22% of Gen Z consumers have used a subscription box service for clothing

In-store shopping is still preferred by 94% of Gen Z for the ability to touch and feel products

Gen Z spends an average of 4 hours daily engaging with shopping/content apps

41% of Gen Z make impulse purchases of clothing every month

Free shipping is the most important checkout factor for 80% of Gen Z shoppers

63% of Gen Z use their smartphones while inside physical stores to compare prices

Gen Z is the generation most likely to abandon a cart due to a difficult checkout process

35% of Gen Z prefer to pay using digital wallets like Apple Pay or Venmo

Peer reviews are trusted by 82% of Gen Z shoppers over brand messaging

25% of Gen Z shoppers have utilized virtual try-on technology

Gen Z clothing spending contributes to approximately 5% of their total wallet share

TikTok is the number one source of fashion inspiration for Gen Z consumers

55% of Gen Z say they have bought a fashion item after seeing it on TikTok

Instagram ranks as the second most preferred social platform for fashion discovery for Gen Z

70% of Gen Z say they discover new fashion brands via social media influencers

The hashtag #OOTD (Outfit of the Day) has over 400 million posts largely driven by Gen Z

42% of Gen Z users engage with fashion content on social media daily

65% of Gen Z consumers follow luxury brands on social media

User-generated content (UGC) influences the purchasing decisions of 79% of Gen Z

Livestream shopping events are attended by 25% of Gen Z fashion shoppers

44% of Gen Z have purchased an item directly through a social media app (social commerce)

Influencers with smaller followings (micro-influencers) consistently drive higher engagement rates for fashion brands among Gen Z

Get Ready With Me' (GRWM) videos are a primary driver of daily outfit trends for Gen Z

37% of Gen Z trust influencers more than brands themselves

Visual search tools on Pinterest are used by 30% of Gen Z to find clothing items

60% of Gen Z use social media to research a fashion product before buying it in-store

Digital fashion and skins in gaming are purchased by 20% of Gen Z consumers

50% of Gen Z have posted a review of a fashion product on social media

YouTube hauls remain a key discovery channel for 40% of Gen Z shoppers

28% of Gen Z have unfollowed a brand on social media for posting inauthentic content

72% of Gen Z say they are more likely to buy from a brand if they follow them on social media

62% of Gen Z say they look for an item secondhand before purchasing it new

The US secondhand market is projected to reach $82 billion by 2026 driven largely by Gen Z shoppers

58% of Gen Z say they care about the carbon footprint of their clothing

90% of Gen Z consumers have made changes to their daily lives to be more sustainable in their fashion choices

Gen Z is 33% more likely than Boomers to have bought secondhand clothing in the last 12 months

47% of Gen Z refuse to buy from non-sustainable brands

64% of Gen Z consumers look for sustainable packaging when buying clothes

One in three Gen Z consumers say they feel addicted to fast fashion despite wanting to be sustainable

40% of Gen Z browse online resale platforms like Depop just for entertainment

75% of Gen Z shoppers say they are willing to pay more for sustainable products

Gen Z closet turnover is high with 40% reselling clothes to buy new ones

Searches for 'upcycled fashion' increased by 45% among Gen Z users on Pinterest

80% of Gen Z believe that brands are responsible for causing climate change

30% of Gen Z shoppers have repaired clothing themselves to extend its life

Thrift flipping (buying used to modify) content views grew over 100% on TikTok among Gen Z

Gen Z is the generation most likely to rent clothing for special occasions at 18%

46% of Gen Z sold clothing online in 2022

83% of Gen Z consider the materials used in clothing before purchasing

Searches for 'vegan leather' are highest among the Gen Z demographic

51% of Gen Z have purchased a product specifically because it was labeled as eco-friendly

Nike remains the number one favorite brand among Gen Z teens for both apparel and footwear

Athletic apparel (Athleisure) makes up 44% of teen clothing preferences

Y2K fashion trends saw a 400% increase in search volume among Gen Z in 2022

Shein was ranked as the second favorite e-commerce website for Gen Z despite sustainability concerns

Baggy clothes and oversized fits are preferred by 60% of Gen Z over skinny fits

Crocs have seen a resurgence with Gen Z ranking as a top 10 footwear brand

35% of Gen Z shoppers categorize their style as 'vintage' or 'retro'

Interest in 'Gorpcore' (outdoor hiking style) rose 106% among Gen Z consumers

40% of Gen Z respondents own a pair of Converse Chuck Taylors

The 'Old Money' and 'Quiet Luxury' aesthetic garnered over 2 billion views on TikTok from Gen Z

Streetwear accounts for approximately 30% of Gen Z luxury spending

Corset tops saw a 105% increase in sales attributed to Gen Z trends like 'Regencycore'

25% of Gen Z fashion purchases are driven by 'micro-trends' that last less than 3 months

UGG was ranked as a top 5 footwear brand for female Gen Z teens in 2023

Coach is the top handbag brand preference for Gen Z teens starting in 2023

50% of Gen Z men engage in the 'sneakerhead' culture of collecting limited edition shoes

Cargo pants were the top trending bottom wear item for Gen Z in 2023

Searches for 'Cyber Y2K' fashion increased 1000% on Depop among Gen Z

Leggings remain a staple wardrobe item for 55% of Gen Z females

33% of Gen Z shoppers have purchased gender-fluid specific collections from mainstream brands