Gen Z Fashion Statistics

51% of Gen Z say free shipping is the top factor that encourages them to buy apparel online [1]

46% of Gen Z prefer shopping for clothing online rather than in-store [2]

62% of Gen Z use smartphones as their primary device for fashion shopping [3]

48% of Gen Z abandon apparel purchases when checkout takes too long [4]

35% of Gen Z have used buy now, pay later for fashion purchases [5]

57% of Gen Z compare prices across multiple fashion retailers before buying [6]

39% of Gen Z have returned clothing bought online because it looked different in person [7]

43% of Gen Z say easy returns are essential when buying apparel online [8]

31% of Gen Z use retailer apps to shop for fashion [9]

29% of Gen Z use curbside pickup for clothing orders [10]

52% of Gen Z shop fashion during promotional events like Black Friday or Cyber Monday [11]

34% of Gen Z have purchased clothing through a marketplace app [12]

41% of Gen Z read multiple reviews before buying apparel online [13]

28% of Gen Z use virtual try-on or AR tools when shopping for fashion [14]

47% of Gen Z say discount codes influence where they buy clothing online [15]

33% of Gen Z subscribe to retailer emails or texts for fashion deals [16]

45% of Gen Z shop with a specific budget in mind for clothing purchases [17]

26% of Gen Z have used same-day delivery for apparel orders [18]

38% of Gen Z purchase fashion from international retailers online [19]

30% of Gen Z have bought apparel directly from a brand after seeing it in a search result ad [20]

54% of Gen Z value clear sizing information when shopping for clothing online [21]

36% of Gen Z use mobile wallets to pay for fashion purchases [22]

24% of Gen Z have bought fashion items through voice or chat-based shopping assistance [23]

49% of Gen Z say product photos are more important than product descriptions when buying clothing online [24]

27% of Gen Z have used store financing or installment options beyond BNPL for apparel [25]

42% of Gen Z check stock availability online before going to a clothing store [26]

32% of Gen Z prefer omnichannel options like buy online, pick up in store for fashion purchases [27]

37% of Gen Z say loyalty rewards affect where they shop for clothing [28]

65% of Gen Z discover fashion trends through social media [29]

55% of Gen Z have bought fashion items directly through social media platforms [30]

58% of Gen Z say influencer recommendations affect their clothing purchases [31]

44% of Gen Z discover new fashion brands on TikTok [32]

53% of Gen Z use Instagram to browse fashion products [33]

41% of Gen Z have purchased apparel after seeing it in a short-form video [34]

49% of Gen Z trust creators more than traditional ads for fashion inspiration [35]

37% of Gen Z have used live shopping features for fashion purchases [36]

61% of Gen Z say authenticity is the most important trait in fashion influencers [37]

33% of Gen Z follow fashion micro-influencers for styling ideas [38]

45% of Gen Z are more likely to buy clothing recommended by someone they follow online [39]

28% of Gen Z post outfit photos or OOTD content at least weekly [40]

52% of Gen Z say user-generated content makes apparel brands feel more trustworthy [41]

39% of Gen Z have clicked on fashion ads embedded in social feeds [42]

47% of Gen Z use YouTube for fashion hauls, reviews, or styling content [43]

36% of Gen Z have bought clothing after a creator “get ready with me” video [44]

42% of Gen Z say social shopping features make buying clothing more convenient [45]

31% of Gen Z have used affiliate links from creators to buy fashion products [46]

46% of Gen Z say fashion trends move too fast because of social media [47]

29% of Gen Z prefer shopping fashion through social apps over retailer websites [48]

34% of Gen Z have saved fashion items from social posts to buy later [49]

40% of Gen Z have participated in fashion-related social media challenges or trends [50]

27% of Gen Z say comment sections help them judge apparel quality before buying [51]

38% of Gen Z have bought clothing featured in a viral trend [52]

43% of Gen Z say they engage more with fashion brands that respond to comments and DMs [53]

32% of Gen Z use Pinterest to save outfit inspiration [54]

26% of Gen Z have joined brand ambassador or campus rep programs for fashion brands [55]

73% of Gen Z consumers say they try to buy from companies they consider ethical [56]

47% of Gen Z have stopped purchasing certain brands because of sustainability or ethical concerns [57]

64% of Gen Z have paid more for environmentally sustainable products or services in the last year [58]

75% of Gen Z said sustainability is more important than brand name when making purchase decisions [59]

57% of Gen Z think buying used clothing is a more responsible choice than buying fast fashion [60]

82% of Gen Z are willing to pay more for sustainable products [61]

35% of Gen Z have donated clothing to keep items out of landfills [62]

70% of Gen Z consumers want brands to help them make more sustainable choices [63]

43% of Gen Z consider a brand’s sustainability practices before purchasing apparel [64]

50% of Gen Z consumers believe fashion brands should offer repair services [65]

31% of Gen Z in the U.S. purchased secondhand apparel in the last 12 months [66]

46% of Gen Z say sustainable materials influence their apparel purchases [67]

74% of Gen Z and millennials are willing to pay more for sustainable products [68]

41% of Gen Z consumers say transparency about sourcing impacts their fashion buying choices [69]

32% of Gen Z have boycotted brands due to labor or ethical concerns [70]

55% of Gen Z say brands should reduce packaging waste [71]

44% of Gen Z look for recycled materials when shopping for apparel [72]

39% of Gen Z prefer brands that disclose factory conditions [73]

48% of Gen Z say a brand’s climate commitments affect whether they buy its clothing [74]

29% of Gen Z have chosen slower shipping to reduce environmental impact when ordering fashion online [75]

34% of Gen Z say price is the biggest barrier to buying sustainable fashion [76]

49% of Gen Z wait for sales before buying clothing from favorite brands [77]

54% of Gen Z say value for money matters more than brand heritage in fashion [78]

42% of Gen Z buy private-label or store-brand apparel to save money [79]

31% of Gen Z say they are loyal to only a few clothing brands [80]

45% of Gen Z expect apparel brands to offer student discounts or youth pricing [81]

28% of Gen Z have stopped buying from a fashion brand because prices rose too much [82]

53% of Gen Z say good reviews can justify paying more for clothing [83]

39% of Gen Z use cashback or rewards apps when shopping for apparel [84]

33% of Gen Z have bought dupe or lookalike fashion items instead of premium brands [85]

47% of Gen Z say price transparency increases trust in apparel brands [86]

26% of Gen Z have joined paid membership programs for fashion perks or discounts [87]

41% of Gen Z prefer brands that clearly explain quality differences across price points [88]

30% of Gen Z have delayed fashion purchases because of economic uncertainty [89]

52% of Gen Z say they are open to trying new apparel brands if the price is right [90]

35% of Gen Z buy from direct-to-consumer fashion brands for better prices [91]

24% of Gen Z pay attention to cost-per-wear when deciding whether to buy clothing [92]

44% of Gen Z feel more loyal to fashion brands that personalize offers [93]

29% of Gen Z buy fewer but better-quality clothing items during periods of inflation [94]

38% of Gen Z trust emerging brands as much as established fashion brands [95]

27% of Gen Z have purchased fashion items from creator-led or influencer-founded brands [96]

46% of Gen Z say loyalty points influence repeat apparel purchases [97]

32% of Gen Z have switched to lower-priced fashion retailers in the past 12 months [98]

40% of Gen Z say clear value messaging makes them more likely to try a fashion brand [99]

25% of Gen Z have made apparel purchases primarily to qualify for free shipping thresholds [100]

36% of Gen Z say customer service quality affects whether they stay loyal to an apparel brand [101]

43% of Gen Z are more likely to try a fashion brand if friends recommend it [102]

28% of Gen Z have traded down to cheaper apparel categories while still buying premium accessories [103]

56% of Gen Z prioritize fit over brand when choosing apparel [104]

48% of Gen Z prefer unisex or gender-fluid fashion options [105]

44% of Gen Z say color and aesthetic matter more than labels [106]

52% of Gen Z buy basics and wardrobe staples more often than statement pieces [107]

34% of Gen Z shop for oversized silhouettes regularly [108]

29% of Gen Z seek limited-edition or drop-based fashion items [109]

47% of Gen Z say quality is worth paying more for in apparel [110]

31% of Gen Z prefer minimalist fashion over logo-heavy styles [111]

38% of Gen Z buy clothing to express individuality [112]

27% of Gen Z purchase coordinated sets or matching outfits [113]

45% of Gen Z say fabric feel strongly affects whether they buy clothing [114]

33% of Gen Z prefer neutral tones in everyday wear [115]

26% of Gen Z choose apparel based on versatility across occasions [116]

41% of Gen Z prefer sneakers as their most-worn footwear category [117]

24% of Gen Z are interested in digital fashion or virtual clothing [118]

37% of Gen Z prefer brands that offer inclusive sizing [119]

30% of Gen Z are influenced by celebrity style collaborations [120]

42% of Gen Z buy activewear for everyday use, not just exercise [121]

35% of Gen Z prefer vintage-inspired styles [122]

28% of Gen Z say trend fatigue makes them buy fewer trendy items [123]

39% of Gen Z want apparel that works for both casual and formal settings [124]

25% of Gen Z buy fashion accessories more often than clothing to update their look [125]

32% of Gen Z say logos make clothing less appealing [126]

46% of Gen Z want more customizable fashion options [127]

29% of Gen Z buy apparel inspired by nostalgia or past decades [128]

36% of Gen Z rank durability among their top three apparel priorities [129]

23% of Gen Z prefer capsule wardrobes or fewer, better pieces [130]

40% of Gen Z use clothing as a way to signal personal values [131]

65% of Gen Z in the US say they discover new fashion styles via social media [132]