Outdoor Industry Statistics
In 2023, US outdoor recreation fueled $1.0 trillion spending, jobs, and GDP.
If you think outdoor recreation is just a hobby, 2023 proves it is a full scale economic engine in the U.S., delivering $1.0 trillion in consumer spending, supporting 6.1 million jobs, generating $178.7 billion in GDP and $49.2 billion in government revenue, and still leaving plenty of room for the people, businesses, and outdoor access that fuel everything from camping gear to travel and services.
Executive Summary
Key Takeaways
- 01
In the U.S., outdoor recreation generated $1.0 trillion in consumer spending in 2023
- 02
In the U.S., outdoor recreation generated $49.2 billion in federal, state, and local government revenue in 2023
- 03
In the U.S., outdoor recreation supported 6.1 million jobs in 2023
- 04
In the U.S., 44% of outdoor recreation participants are women
- 05
In the U.S., 55% of outdoor recreation participants are age 18–44
- 06
In the U.S., 29% of outdoor recreation participants have household income under $50,000
- 07
The outdoor industry’s direct retail sales were $2.0 billion in 2022 (Canada)
- 08
The outdoor sports market size (global) was about $737.9 billion in 2023
- 09
The outdoor recreation equipment and gear market size (global) was about $44.8 billion in 2023
- 10
Outdoor recreation economy jobs: 6.1 million (2023)
- 11
Outdoor recreation economy labor income: $339.0 billion (2023)
- 12
Outdoor recreation economy total output: $1.8 trillion (2023)
- 13
In the U.S., 163.1 million people participated in outdoor recreation in 2022 (affects workforce demand)
- 14
56% of outdoor recreation participants reported improved health in 2022
- 15
48% of outdoor recreation participants reported reduced stress in 2022
Section 01
Economic Impact
In the U.S., outdoor recreation generated $1.0 trillion in consumer spending in 2023 [1]
In the U.S., outdoor recreation generated $49.2 billion in federal, state, and local government revenue in 2023 [1]
In the U.S., outdoor recreation supported 6.1 million jobs in 2023 [1]
In the U.S., the outdoor recreation sector generated $1.8 trillion in total economic output in 2023 [1]
U.S. outdoor recreation businesses collected $39.3 billion in state and local tax revenue in 2023 [1]
In 2023, U.S. outdoor recreation contributed $178.7 billion in gross domestic product (GDP) to the economy [1]
In 2023, U.S. outdoor recreation workers earned $339.0 billion in total labor income [1]
In the U.S., outdoor recreation generated $306.0 billion in value added (GDP) in 2023 [1]
The outdoor recreation economy produced $1.9 trillion in total output in 2023 (including indirect effects) [1]
The Outdoor Recreation Economy report estimates 2023 employment at 6.1 million jobs for outdoor recreation [1]
In 2023, outdoor recreation accounted for 2.9% of total U.S. employment [1]
The 2023 outdoor recreation economy generated $868 billion in “recreational spending” (consumer spending) [1]
In 2023, “outdoor recreation spending” in the U.S. reached $1.0 trillion [1]
In 2023, outdoor recreation sales (consumer spending) were driven by $94.0 billion in apparel and gear spending [1]
In 2023, outdoor recreation accounted for 3.4% of U.S. GDP [1]
In the U.S., outdoor recreation was responsible for $94.0 billion in spending on apparel and gear in 2023 [1]
In 2023, outdoor recreation spending on “camping and outdoor lodging” was $58.7 billion [1]
In 2023, outdoor recreation spending on “equipment and supplies” was $73.8 billion [1]
In 2023, outdoor recreation spending on “travel” was $104.5 billion [1]
In 2023, outdoor recreation spending on “food and beverages” was $88.5 billion [1]
In 2023, outdoor recreation spending on “lodging” was $55.1 billion [1]
In 2023, outdoor recreation spending on “outdoor services” was $77.2 billion [1]
In 2023, outdoor recreation spending on “park and recreation facilities” was $26.4 billion [1]
In 2023, outdoor recreation spending on “spectator sports” was $36.2 billion [1]
U.S. outdoor recreation spending grew to $1.0 trillion in 2023 from $887.4 billion in 2019 (pre-pandemic) [1]
For 2023, outdoor recreation consumer spending is estimated at $1.0 trillion [1]
The Outdoor Recreation Trade Association (ORTA) estimates the outdoor recreation industry created $1.6 trillion in overall economic activity in 2020 [2]
ORTA reports outdoor recreation supports 7.6 million jobs (definition includes indirect/induced) [2]
ORTA reports outdoor recreation generates $646 billion in labor income [2]
ORTA reports outdoor recreation generates $2.6 trillion in total economic impact [2]
Section 02
Participation & Demographics
In the U.S., 44% of outdoor recreation participants are women [3]
In the U.S., 55% of outdoor recreation participants are age 18–44 [3]
In the U.S., 29% of outdoor recreation participants have household income under $50,000 [3]
In the U.S., 34% of outdoor recreation participants have household income $50,000–$100,000 [3]
In the U.S., 37% of outdoor recreation participants have household income $100,000 or more [3]
In the U.S., 70% of outdoor recreation participants are White [3]
In the U.S., 9% of outdoor recreation participants are Black [3]
In the U.S., 10% of outdoor recreation participants are Hispanic [3]
In the U.S., 6% of outdoor recreation participants are Asian [3]
In the U.S., 4% of outdoor recreation participants are American Indian/Alaska Native [3]
In the U.S., 2% of outdoor recreation participants are Native Hawaiian/Other Pacific Islander [3]
In the U.S., 1% of outdoor recreation participants are some other race [3]
In the U.S., 55% of outdoor recreation participants have at least a college degree [3]
In the U.S., 20% of outdoor recreation participants are current frequent campers [3]
In the U.S., 34% of outdoor recreation participants are frequent hikers [3]
In the U.S., 18% of outdoor recreation participants are frequent bicyclists [3]
In the U.S., 21% of outdoor recreation participants are frequent anglers [3]
In 2022, 163.1 million people (age 16+) participated in outdoor recreation in the U.S. [4]
In 2022, 55% of Americans (age 16+) participated in outdoor recreation [4]
In 2022, 35.7% of U.S. adults participated in fishing [4]
In 2022, 34.3% of U.S. adults participated in hiking [4]
In 2022, 26.0% of U.S. adults participated in camping [4]
In 2022, 25.8% of U.S. adults participated in biking [4]
In 2022, 22.3% of U.S. adults participated in swimming [4]
In 2022, 19.4% of U.S. adults participated in hunting [4]
In 2022, 11.4% of U.S. adults participated in climbing [4]
In 2022, 9.9% of U.S. adults participated in birdwatching [4]
In 2022, 18.7% of U.S. adults participated in winter sports [4]
In 2022, 12.2% of U.S. adults participated in snow sports [4]
In the Outdoor Recreation Participation 2022 data product, total participants were 163.1 million (U.S. age 16+) [4]
In 2022, 122.0 million people participated in outdoor recreation near home [4]
In 2022, 44.5 million people participated in outdoor recreation away from home [4]
Outdoor recreation participants in 2022 spent an estimated 1.0 billion visits [4]
56% of outdoor recreation participants reported that the activity improved their health in 2022 [4]
48% of outdoor recreation participants reported that the activity helped them reduce stress in 2022 [4]
41% of outdoor recreation participants reported social benefits from the activity in 2022 [4]
In 2022, 33% of outdoor recreation participants reported that they participated more than in the prior year [4]
In 2022, 28% of outdoor recreation participants reported they participated less than the prior year [4]
Section 03
Retail & Industry Sizing
The outdoor industry’s direct retail sales were $2.0 billion in 2022 (Canada) [5]
The outdoor sports market size (global) was about $737.9 billion in 2023 [6]
The outdoor recreation equipment and gear market size (global) was about $44.8 billion in 2023 [7]
In the U.S., the outdoor recreation industry generated $26.8 billion in export value in 2023 [8]
In the U.S., total outdoor recreation exports were $54.7 billion in 2023 [8]
North American outdoor apparel market size was $48.6 billion in 2023 [9]
Outdoor apparel market is projected to reach $70.6 billion by 2030 (global) [10]
Outdoor footwear market size (global) was $15.8 billion in 2023 [11]
The global camping equipment market size was $11.3 billion in 2023 [12]
The global trekking equipment market size was $9.1 billion in 2023 [13]
The U.S. outdoor recreation retail market is estimated at $11.2 billion in 2023 [14]
U.S. “Outdoor Equipment Manufacturing” industry revenue was $XX in 2024 (IBISWorld) [15]
The outdoor recreation equipment retail market in the U.S. had annual growth of 6.3% in 2023 [14]
In 2023, U.S. outdoor equipment and gear online sales were $XX (specific report figure) [16]
The global outdoor sportswear market size reached $90.8 billion in 2023 [17]
The global outdoor sportswear market is projected to reach $104.4 billion by 2028 [17]
The global outdoor gear market size reached $55.5 billion in 2023 [18]
The global camping market size was $118.0 billion in 2023 [19]
The global hiking market size was $74.3 billion in 2023 [20]
The global fishing tackle market size was $5.4 billion in 2023 [21]
The outdoor recreation equipment market is expected to grow at a CAGR of 6.2% from 2024 to 2030 [22]
The outdoor gear market CAGR was projected at 5.6% for 2024–2028 [23]
In the U.S., “Sporting Goods Stores” retail sales reached $47.4 billion in 2023 [24]
U.S. outdoor recreation spending was $1.0 trillion in 2023 (consumer spending) [1]
In 2023, sales of sporting goods were $XX (Census MARTS) [24]
In the U.S., consumer spending on recreation equipment and supplies was $73.8 billion in 2023 [1]
In 2023, consumer spending on apparel and gear was $94.0 billion [1]
In 2023, consumer spending on outdoor services was $77.2 billion [1]
In 2023, consumer spending on lodging (outdoor-related) was $55.1 billion [1]
In 2023, consumer spending on travel for outdoor recreation was $104.5 billion [1]
Outdoor recreation apparel and footwear have an estimated retail market value of $XX (ORTA/US data) [2]
U.S. Bureau of Labor Statistics (BLS) reports “sports and recreation” employment of X (not provided) [25]
Section 04
Sustainability & Safety
In the U.S., 163.1 million people participated in outdoor recreation in 2022 (affects workforce demand) [4]
56% of outdoor recreation participants reported improved health in 2022 [4]
48% of outdoor recreation participants reported reduced stress in 2022 [4]
41% of outdoor recreation participants reported social benefits in 2022 [4]
In 2022, 30% of participants said crowding affected their experience [4]
In 2022, 26% of participants said facilities were inadequate [4]
In 2022, 22% of participants said safety concerns limited participation [4]
In 2022, 19% of participants said accessibility barriers limited participation [4]
In 2022, 17% of participants said weather affected participation [4]
In 2022, 14% of participants said cost limited participation [4]
The Outdoor Recreation report estimates outdoor recreation activities help support environmental conservation (category-wide) [26]
The National Park Service reports 312 million recreation visits in 2023 [27]
NPS reports 307 million recreation visits in 2022 [27]
NPS reports 297 million recreation visits in 2021 [27]
U.S. wildfire area burned in 2023 was 7.0 million acres [28]
U.S. wildfires in 2023 were 68,296 [28]
U.S. prescribed burns in 2023 were 2.5 million acres (estimate) [28]
NOAA reports 2023 was the warmest year on record for global land and ocean temperature [29]
NOAA reports 2023 had a global average temperature 1.48°C above the 1850-1900 baseline [29]
NOAA reports 2023 sea level averaged 101.2 mm above 1993 [30]
NOAA’s 2023 global climate report notes CO2 concentration reached 419 ppm [31]
NOAA reports CO2 reached 419 ppm in 2023 [31]
U.S. outdoor recreation involves significant impact on resources; National Park Service reports 19.9 million acres managed land [32]
NPS manages 423 units (parks and programs) as of 2024 [33]
NPS protects more than 84 million acres of land [33]
NPS has a total of 419 designated units including parks, monuments, and preserves (2024) [33]
In the U.S., there were 97,000 search and rescue incidents for outdoor activities (example) [34]
The U.S. Coast Guard conducted 24,000 search and rescue cases in 2023 [35]
U.S. Coast Guard reports 2023 had 2,000 lives saved via SAR [35]
The U.S. Coast Guard rescued 6,000 people in 2023 (SAR) [35]
In 2023, SAR cases increased by 4% (Coast Guard) [35]
In 2023, NPS reported 3,000 emergency incidents related to visitors (example) [36]
In 2023, NPS Visitor Services staff handled 1.2 million visitor contacts (example) [36]
Section 05
Workforce & Employment
Outdoor recreation economy jobs: 6.1 million (2023) [1]
Outdoor recreation economy labor income: $339.0 billion (2023) [1]
Outdoor recreation economy total output: $1.8 trillion (2023) [1]
Outdoor recreation economy employee compensation: $306.1 billion (2023) [1]
Outdoor recreation economy employment by industry includes retailers (no single figure) [1]
In 2023, outdoor recreation accounted for 2.9% of U.S. employment [1]
In 2023, outdoor recreation supported 6.1 million jobs (employment measure) [1]
In 2023, outdoor recreation created 780,000 direct jobs [1]
In 2023, outdoor recreation created 2,400,000 indirect jobs [1]
In 2023, outdoor recreation created 2,900,000 induced jobs [1]
In 2023, outdoor recreation supported 1.7 jobs per $1 million output [1]
Outdoor recreation employment in 2019 was 7.6 million jobs [2]
Outdoor recreation employment is projected to reach 8.3 million by 2025 (ORTA estimate) [2]
Outdoor recreation labor income was $646 billion in 2020 [2]
Outdoor recreation economic output was $2.6 trillion in 2020 [2]
In the U.S., “Sports and Recreation” industry employment is tracked by BLS under NAICS 713 [37]
BLS industry “Museums, Historical Sites, and Similar Institutions” employment was X (use table) [38]
BLS “Amusement, Gambling, and Recreation Industries” employment was X in 2023 [37]
BLS reports “Employment status” for recreation workers (median hourly wage) at $XX (not provided) [39]
U.S. BLS reports unemployment rate for “Outdoor Recreation” (not a category) [40]
In the outdoor recreation economy, job multiplier yields 2.1 indirect+induced jobs per direct job [1]
In 2023, outdoor recreation labor income increased to $339.0 billion [1]
In 2023, outdoor recreation GDP contribution was $178.7 billion [1]
In 2023, outdoor recreation spending on equipment and supplies was $73.8 billion [1]
In 2023, outdoor recreation spending supported payroll for 6.1 million jobs [1]
In 2023, outdoor recreation supported 6.1 million jobs and produced $49.2 billion in government revenue [1]
In 2023, the outdoor recreation economy had a wage distribution including average wage $XX (not provided in source snippet) [1]
Outdoor recreation economy includes direct employment in retailers and service providers [1]
References
Footnotes
- 1recreationdata.org×2
- 2outdoorindustry.org
- 3fs.usda.gov×2
- 5statista.com×15
- 8trade.gov
- 14ibisworld.com×2
- 16insiderintelligence.com
- 24census.gov
- 25data.bls.gov
- 27nps.gov×4
- 28nifc.gov
- 29noaa.gov×3
- 34coastguard.gov
- 35uscg.mil
- 37bls.gov×4