Shein Fast Fashion Statistics

SHEIN was founded in 2008 [1]

SHEIN is headquartered in Singapore [1]

SHEIN shipped to 150 countries as of 2023 [1]

SHEIN had about 10,000 employees in 2021 [1]

SHEIN’s U.S. consumers are primarily Gen Z women [2]

SHEIN was originally named ZZKKO [1]

SHEIN rebranded from SheInside to SHEIN in 2015 [1]

Chris Xu is also known as Xu Yangtian [1]

SHEIN moved its headquarters from China to Singapore in 2022 [3]

China’s securities rules for overseas listings came into effect in March 2023 [3]

SHEIN was downloaded more than 229 million times globally in 2022 [4]

SHEIN had 74.7 million downloads in 2021 [4]

SHEIN had 46.7 million downloads in 2020 [4]

SHEIN had 31.2 million downloads in 2019 [4]

SHEIN users spent $1.6 billion through its app in 2022 [4]

SHEIN users spent $726 million through its app in 2021 [4]

SHEIN users spent $334 million through its app in 2020 [4]

SHEIN had 261.2 million visits in December 2023 [5]

SHEIN’s global traffic grew 9.42% year over year in December 2023 [5]

SHEIN’s average visit duration was 8 minutes 13 seconds in December 2023 [5]

SHEIN visitors viewed 10.85 pages per visit in December 2023 [5]

SHEIN’s bounce rate was 36.91% in December 2023 [5]

26.38% of SHEIN’s desktop traffic came from direct visits in December 2023 [5]

36.54% of SHEIN’s desktop traffic came from search in December 2023 [5]

31.56% of SHEIN’s desktop traffic came from social in December 2023 [5]

5.09% of SHEIN’s desktop traffic came from referrals in December 2023 [5]

0.35% of SHEIN’s desktop traffic came from display ads in December 2023 [5]

0.08% of SHEIN’s desktop traffic came from email in December 2023 [5]

71.58% of SHEIN’s desktop traffic came from female users in December 2023 [5]

28.42% of SHEIN’s desktop traffic came from male users in December 2023 [5]

20.82% of SHEIN’s desktop audience was aged 25-34 in December 2023 [5]

19.42% of SHEIN’s desktop audience was aged 18-24 in December 2023 [5]

18.28% of SHEIN’s desktop audience was aged 35-44 in December 2023 [5]

15.78% of SHEIN’s desktop audience was aged 45-54 in December 2023 [5]

13.50% of SHEIN’s desktop audience was aged 55-64 in December 2023 [5]

12.20% of SHEIN’s desktop audience was aged 65+ in December 2023 [5]

SHEIN marketplace reached over 100 million active users globally by 2023 [6]

SHEIN’s app ranked No. 1 on iOS and Android shopping charts in the U.S. in May 2022 [2]

SHEIN’s influencer/affiliate program helped fuel over 10,000 micro-influencer collaborations [1]

SHEIN’s pop-up tour visited 7 cities in one U.S. activation [7]

SHEIN’s 2022 U.S. pop-up tour started in 5 cities [7]

SHEIN had over 150 million app downloads in 2023 according to Statista citation on Business of Apps [4]

SHEIN was downloaded 26 million times in Q1 2023 according to Apptopia citation on Business of Apps [4]

SHEIN generated $32.2 billion in revenue in 2023 [8]

SHEIN was valued at $66 billion in a 2023 funding round [8]

SHEIN was valued at $100 billion in a 2022 funding round [9]

SHEIN confidentially filed for a U.S. IPO in November 2023 [9]

SHEIN’s net profit reached more than $2 billion in 2023 [10]

SHEIN’s 2023 net profit increased by more than 93% [10]

SHEIN’s annual profit was about $700 million in 2022 [10]

SHEIN’s revenue was about $23 billion in 2022 [8]

SHEIN’s revenue grew 40% in 2022 [8]

SHEIN raised $2 billion in its 2023 funding round [8]

General Atlantic invested about $500 million in SHEIN’s 2023 funding round [8]

Mubadala invested about $500 million in SHEIN’s 2023 funding round [8]

SHEIN’s valuation in 2023 was roughly one-third lower than its 2022 valuation [8]

SHEIN bought Missguided’s intellectual property for 20 million pounds in 2022 [11]

20 million pounds was about $23.13 million when SHEIN bought Missguided IP [11]

SHEIN generated nearly $24 billion in revenue in 2022 according to Coresight Research [12]

SHEIN’s 2022 creator incubator program planned to invest $100 million [13]

SHEIN’s designer fund planned to support 250 artists and designers [13]

SHEIN gave up to 85% revenue share to marketplace sellers during launch promotions [6]

SHEIN sought Beijing approval for a U.S. IPO in 2024 [3]

SHEIN’s possible London IPO could value it at around £50 billion according to one report [14]

SHEIN was the world’s largest fast-fashion retailer in 2022 [1]

SHEIN accounted for about 50% of fast-fashion sales in the U.S. as of November 2022 [15]

SHEIN’s U.S. market share rose from 18% in early 2020 to nearly 50% by late 2022 [15]

Zara’s U.S. fast-fashion market share was about 13% in late 2022 [15]

H&M’s U.S. fast-fashion market share was about 16% in late 2022 [15]

Forever 21’s U.S. fast-fashion market share was about 9% in late 2022 [15]

SHEIN agreed to buy one-third of Sparc Group in 2023 [16]

Sparc Group owns brands including Forever 21 [16]

SHEIN was the most downloaded shopping app in the United States in 2022 [4]

SHEIN was the most downloaded fashion app worldwide in 2022 [4]

SHEIN overtook Amazon as the most downloaded shopping app in the U.S. in 2022 [2]

The de minimis threshold in the U.S. is $800 [12]

More than 30% of all packages shipped to the U.S. daily entered under de minimis as of 2023 [12]

The de minimis threshold was raised from $200 to $800 in 2016 [12]

U.S. imports under de minimis grew from 139 million shipments in fiscal 2015 to more than 685 million in fiscal 2022 [17]

U.S. imports under de minimis exceeded 685 million shipments in fiscal 2022 [17]

UK MPs asked over 12 questions that SHEIN’s general counsel could not answer in a 2025 hearing [18]

SHEIN was named the world’s most popular fashion brand in 2022 according to Money.co.uk research [19]

SHEIN topped search volume in 113 countries in the Money.co.uk study [19]

Nike ranked first in 49 countries in the same study [19]

Zara ranked first in 26 countries in the same study [19]

H&M ranked first in 22 countries in the same study [19]

Adidas ranked first in 14 countries in the same study [19]

SHEIN’s lobbying spending in the U.S. reached $2.12 million in 2023 [20]

SHEIN’s U.S. lobbying spending was $990,000 in 2022 [21]

SHEIN’s U.S. lobbying spending was $180,000 in 2021 [22]

SHEIN’s U.S. lobbying spending was $0 in 2020 [23]

SHEIN added 314,877 new products in a 30-day period in 2022 [24]

Zara added 9,849 new products in the same 30-day period in 2022 [24]

H&M added 4,414 new products in the same 30-day period in 2022 [24]

SHEIN listed 1.3 million products on its website in 2022 [24]

Zara listed 136,000 products on its website in 2022 [24]

H&M listed 24,000 products on its website in 2022 [24]

SHEIN’s average discount depth was 70% in 2022 [24]

97% of SHEIN’s assortment was discounted in 2022 [24]

SHEIN uploaded about 6,000 new items per day in 2021 [1]

SHEIN had 5,400 third-party contract manufacturers in China by 2022 [25]

SHEIN’s formula in China let it make batches of as few as 100 items [25]

SHEIN planned to invest 15 billion yuan in industrial projects in Guangzhou by 2025 [26]

15 billion yuan is about $2.11 billion [26]

SHEIN’s Guangzhou supply-chain headquarters project covered about 49 hectares [26]

SHEIN’s supply-chain center planned floor area was about 3.3 million square meters [26]

SHEIN raised prices by about 20% on average in the U.S. in 2022 [27]

Dresses prices rose 23% from Jan. 1 to July 1, 2022 on SHEIN [27]

Plus-size dresses prices rose 13% over the same period in 2022 on SHEIN [27]

Men’s clothing prices fell 8% over the same period in 2022 on SHEIN [27]

Kitchen towels prices rose 377% over the same period in 2022 on SHEIN [27]

Pet supplies prices rose 122% over the same period in 2022 on SHEIN [27]

Beauty and health products prices rose 51% over the same period in 2022 on SHEIN [27]

SHEIN is adding 2,000 suppliers to its network annually according to Time [25]

SHEIN X had worked with more than 3,000 designers by 2023 [13]

SHEIN X had launched over 25,000 original creations by 2023 [13]

SHEIN X designers came from more than 150 countries by 2023 [13]

SHEIN marketplace launched in the U.S. in 2023 [6]

SHEIN marketplace initially offered products from over 1,000 sellers and brands [6]

SHEIN committed $15 million to supplier community empowerment programs in 2022 [28]

SHEIN pledged $50 million over five years to evolve its producer responsibility strategy [28]

SHEIN committed €200 million to The OR Foundation over three years in 2022 [28]

SHEIN invested $7.6 million in factory improvements in 2022 [28]

SHEIN audited 317 supplier manufacturers and warehouses in 2022 [28]

83% of SHEIN supplier audits in 2022 were unannounced [28]

SHEIN terminated 32 supplier manufacturers in 2022 [28]

12 SHEIN supplier manufacturers had zero-tolerance violations in 2022 [28]

300 SHEIN suppliers attended responsible sourcing training in 2022 [28]

SHEIN’s Scope 1 emissions were 8,387 metric tons CO2e in 2022 [28]

SHEIN’s Scope 2 market-based emissions were 36,547 metric tons CO2e in 2022 [28]

SHEIN’s Scope 3 emissions were 16.7 million metric tons CO2e in 2022 [28]

Purchased goods and services accounted for 38% of SHEIN’s Scope 3 emissions in 2022 [28]

Upstream transportation and distribution accounted for 16% of SHEIN’s Scope 3 emissions in 2022 [28]

Use of sold products accounted for 23% of SHEIN’s Scope 3 emissions in 2022 [28]

End-of-life treatment of sold products accounted for 18% of SHEIN’s Scope 3 emissions in 2022 [28]

96.3% of SHEIN-branded packaging was virgin plastic in 2022 [28]

3.7% of SHEIN-branded packaging was recycled plastic in 2022 [28]

SHEIN used 13,840 metric tons of plastic packaging in 2022 [28]

SHEIN used 5,819 metric tons of paper packaging in 2022 [28]

100% of SHEIN’s virgin forest-sourced paper packaging was FSC-certified in 2022 [28]

SHEIN’s road safety training reached 18,458 drivers in 2022 [28]

SHEIN’s humanitarian relief donations totaled more than $5.3 million in 2022 [28]

SHEIN’s Social Challenge raised over $1.4 million for nonprofit organizations in 2022 [28]

SHEIN donated over $540,000 to organizations supporting gender equality in 2022 [28]

SHEIN Exchange had over 4.2 million users by 2023 [29]

SHEIN Exchange had over 115,000 listings by 2023 [29]

SHEIN Exchange prevented 20,000 kilograms of CO2 emissions according to company estimates by 2023 [29]

SHEIN Exchange saved 180,000 cubic meters of water according to company estimates by 2023 [29]

SHEIN Exchange diverted more than 1 million items from landfills by 2023 [29]

SHEIN launched resale in the U.S. in 2022 [30]

SHEIN’s resale platform expanded to France, Germany and the UK in 2023 [29]

SHEIN produced 1.2 million metric tons of CO2 in 2021 according to one estimate cited by Time [25]

Fashion production causes about 10% of global carbon emissions [25]

Some SHEIN workers reported working up to 18 hours per day [31]

Some SHEIN workers reported only 1 day off per month [31]

Some SHEIN workers were paid around 4,000 yuan per month [31]

Workers had to make 500 pieces of clothing per day according to a Channel 4 investigation [31]

Some workers were paid 4 cents per garment according to a Public Eye investigation [32]

Public Eye found regular working weeks of up to 75 hours in some SHEIN supplier factories [32]

Public Eye documented 12- to 13-hour working days in some SHEIN supplier factories [32]

Some SHEIN sewers had only 1 day off per month according to Public Eye [32]

SHEIN said it found two cases of child labor in its supply chain in 2023 [33]

SHEIN found two cases of child labor in 2024 [33]

SHEIN said orders from the two suppliers were suspended for more than 30 days after child labor cases were found [33]