Pricing across the reviewed tools generally follows two patterns: per-usage generation pricing (RAWSHOT AI) or subscription/usage tiers (VEED, InVideo, Pictory, Runway, Luma AI, AdCreate, Creatify, Pippit, Quickads). RAWSHOT AI is priced per image at approximately $0.50 per image (about five tokens per generation) and includes full permanent commercial rights with no ongoing licensing fees, which can be cost-effective for high-volume, repeatable catalog work. For the subscription/usage-tier tools, the reviews consistently note that costs tend to scale with credits/compute, exports, and advanced features—making it important to choose a tier that matches your expected generation volume (e.g., VEED, InVideo, Pictory, Runway, Luma AI). If you plan to run extensive variant testing, pay close attention to how each platform prices additional exports and higher-resolution needs.