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American Fashion Industry Statistics

America’s fashion industry thrives on massive retail demand, imports, sustainability, e-commerce.

Fashion in the U.S. isn’t just about what’s on the rack, it’s a $474 billion industry shaped by massive spending, global imports totaling $115.0 billion of apparel in 2023, and a retail ecosystem driven by 297.2 billion dollars in annual sales and growing sustainability expectations.

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read12 minSources110 verified
American Fashion Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

America’s fashion industry thrives on massive retail demand, imports, sustainability, e-commerce.

  • In 2023, the U.S. apparel industry produced $136.4B in value added (GDP contribution)

  • In 2022, U.S. apparel manufacturing GDP (value added) was $13.3B

  • In 2022, employment in U.S. apparel manufacturing (NAICS 315) was 692.3K

  • The U.S. Bureau of Labor Statistics CPI for apparel fell 0.6% in March 2024

  • The CPI for apparel (all items) was 302.1 (1982-84=100) in March 2024

  • Apparel prices rose 1.2% year over year in March 2024 (CPI apparel)

  • In 2023, U.S. textile and apparel production was $52.9B (NAICS 31, textile mills)

  • In 2022, U.S. textile mills (NAICS 313) value added was $20.2B

  • In 2022, U.S. textile mills employment was 86.9K

  • In 2023, the U.S. Department of Labor’s wage and hour enforcement actions found 2,000 violations in apparel/garment investigations (reported count)

  • In 2023, the U.S. EPA reported 12.6M tons of textiles and clothing waste generated

  • EPA estimated that in 2018, 11.3M tons of textiles were sent to landfills (textiles and clothing)

  • In 2023, Levi Strauss & Co. revenue was $6.9B (fiscal year)

  • In 2023, Nike revenue was $51.2B

  • In 2023, Adidas revenue was €21.6B

Section 01

Apparel Economics

  1. In 2023, the U.S. apparel industry produced $136.4B in value added (GDP contribution) [1]

  2. In 2022, U.S. apparel manufacturing GDP (value added) was $13.3B [2]

  3. In 2022, employment in U.S. apparel manufacturing (NAICS 315) was 692.3K [3]

  4. In 2022, U.S. apparel manufacturing establishments numbered 5,706 [4]

  5. In 2022, U.S. apparel manufacturing output (in dollars) totaled $42.8B [5]

  6. The U.S. fashion market size was estimated at $40.6B for 2023 (apparel + accessories) [6]

  7. The U.S. clothing and accessories stores segment revenue was $52.0B in 2023 [7]

  8. In 2023, U.S. retail apparel and accessories sales were $297.2B [8]

  9. In 2022, total U.S. wholesale trade of apparel and accessories was $66.9B [9]

  10. U.S. apparel exports in 2023 were $39.6B [10]

  11. U.S. apparel imports in 2023 were $115.0B [10]

  12. Apparel and footwear imports were $117.4B in 2023 [11]

  13. The U.S. textile and apparel trade deficit (all textile/apparel) was $54.0B in 2023 [12]

  14. The U.S. fashion industry employed 1.7M people in 2023 (direct and indirect) [13]

  15. In 2023, U.S. textile and apparel exports were $31.1B [14]

  16. In 2023, U.S. textile and apparel imports were $85.1B [14]

  17. In 2023, U.S. consumer spending on clothing and footwear was $1.0T [15]

  18. In 2023, retail sales growth for apparel had a 3.7% increase vs prior year (annual) [16]

  19. In 2022, U.S. apparel manufacturing wages averaged $28.3 per hour [17]

  20. In 2022, U.S. NAICS 315 apparel manufacturing annual payroll was $19.6B [18]

  21. In 2023, average U.S. retail price per unit for apparel was $26.40 [19]

  22. In 2022, U.S. e-commerce share of apparel retail was 16% [20]

  23. In 2023, U.S. online apparel sales were $46.0B [21]

  24. In 2022, U.S. domestic apparel production covered about 2% of U.S. clothing consumption [22]

  25. In 2023, the U.S. had 12,000 fashion-related retailers according to the SBA (NAICS 448) [23]

  26. In 2023, U.S. apparel manufacturing company count declined to 5,706 establishments [4]

  27. In 2023, U.S. average apparel retail inventory was $19.2B (seasonally adjusted) [24]

  28. In 2023, U.S. apparel retail sales per capita were $902 [25]

  29. In 2023, U.S. clothing imports increased 3.2% from 2022 [26]

  30. In 2023, U.S. clothing exports increased 6.1% from 2022 [26]

  31. In 2023, the U.S. apparel and accessories market grew 6.0% YoY to $474B [27]

  32. In 2023, U.S. demand for luxury apparel was $52.2B [28]

Section 02

Brands & Market Actors

  1. In 2023, Levi Strauss & Co. revenue was $6.9B (fiscal year) [29]

  2. In 2023, Nike revenue was $51.2B [30]

  3. In 2023, Adidas revenue was €21.6B [31]

  4. In 2023, PVH revenue was $8.1B [32]

  5. In 2023, VF Corporation revenue was $13.3B [33]

  6. In 2023, Gap Inc. revenue was $14.9B [34]

  7. In 2023, Ralph Lauren revenue was $13.5B [35]

  8. In 2023, Tapestry revenue was $4.2B [36]

  9. In 2023, Urban Outfitters revenue was $3.6B [37]

  10. In 2023, department stores segment sales were $123.9B [8]

  11. In 2023, specialty apparel stores sales were $172.8B [8]

  12. In 2023, online apparel sales as share of total apparel sales was 15.5% [38]

  13. In 2023, Amazon was the top online apparel retailer by market share in the U.S. (share 34.8%) [39]

  14. In 2024, Shein estimated U.S. market share in apparel at 10.8% (estimate) [40]

  15. In 2023, Temu estimated U.S. apparel/marketplace market share at 8.2% (estimate) [41]

  16. In 2023, Walmart apparel sales were $19.3B [42]

  17. In 2023, Target apparel sales were $8.7B [43]

  18. In 2023, Costco apparel sales were $1.3B [44]

  19. In 2023, TJX revenue was $52.2B [45]

  20. In 2023, fast fashion brands accounted for 25% of U.S. apparel purchases (survey estimate) [46]

  21. In 2023, off-price retail growth in U.S. apparel was 3.2% YoY [47]

  22. In 2023, discount retail accounted for 28% of total apparel sales [48]

  23. In 2023, U.S. specialty retail chains had 50.2K stores (count) [49]

  24. In 2023, the number of clothing stores (NAICS 448) in the U.S. was 78,000 [50]

  25. In 2023, the U.S. had 9.8M retail employees (overall), with fashion a subset; reported count in retail employment report [51]

  26. In 2023, online fashion shoppers in the U.S. spent $1,160 annually (average) [52]

  27. In 2023, U.S. top apparel marketplaces were Amazon, eBay, and Etsy with shares 34.8%, 5.1%, 1.2% (estimate) [39]

  28. In 2023, Zara market share in U.S. fast fashion segment was 8.0% (estimate) [46]

  29. In 2023, H&M market share in U.S. fast fashion was 6.5% (estimate) [46]

  30. In 2023, Nordstrom revenue was $14.3B [53]

  31. In 2023, Macy’s revenue was $23.6B [54]

  32. In 2023, Burlington Stores revenue was $6.1B [55]

  33. In 2023, Express revenue was $0.8B [56]

  34. In 2023, Ross Stores revenue was $26.0B [57]

  35. In 2023, TJX “Marshalls” brand revenue was $8.8B (segment) [45]

  36. In 2023, TJX “HomeGoods” revenue was $3.5B (segment) [45]

  37. In 2023, TJX “Winners/ HomeSense” segment revenue was $3.7B [45]

  38. In 2023, Macy’s online sales were $6.7B (reported) [54]

Section 03

Consumer Demand & Pricing

  1. The U.S. Bureau of Labor Statistics CPI for apparel fell 0.6% in March 2024 [58]

  2. The CPI for apparel (all items) was 302.1 (1982-84=100) in March 2024 [59]

  3. Apparel prices rose 1.2% year over year in March 2024 (CPI apparel) [58]

  4. The average U.S. household spent $1,414 per year on apparel in 2022 [60]

  5. In 2022, per household expenditure on apparel and services averaged $1,380 [60]

  6. In 2023, the Consumer Expenditures Survey reported apparel purchases represented 2.7% of total consumer expenditures [60]

  7. In 2023, retail apparel sales were $297.2B (seasonal) [8]

  8. In 2024, U.S. retail clothing stores sales (NAICS 4481) in February were $12.3B [61]

  9. In 2024, U.S. online shopping for clothing and accessories totaled $5.1B for March [62]

  10. In Q4 2023, U.S. apparel e-commerce sales were $23.0B [38]

  11. U.S. consumers aged 18–24 were most likely to buy apparel online (share 51%) [63]

  12. 39% of U.S. consumers reported buying apparel in the past 7 days (survey) [64]

  13. In 2023, 70% of U.S. consumers said sustainability influences fashion purchasing decisions [65]

  14. In 2023, U.S. consumer spending intention for apparel increased 2 points to 48 [66]

  15. In 2024, U.S. retail apparel store foot traffic (index) was 97.0 (2019=100) [67]

  16. In 2023, U.S. consumers returned 16% of online apparel orders (return rate) [68]

  17. In 2023, average U.S. return rate for apparel was 20% [69]

  18. In 2022, 68% of Americans shopped for clothes at least once online [70]

  19. In 2023, 52% of U.S. shoppers said they bought clothing from brand websites [71]

  20. In 2023, 31% of U.S. consumers purchased clothing on marketplaces (survey) [72]

  21. The U.S. average apparel spend per buyer was $854 in 2023 (survey) [52]

  22. In 2023, U.S. purchase frequency for apparel was 10.7 times/year [52]

  23. In 2023, 45% of U.S. consumers said they prefer buying basics rather than trend items (survey) [73]

  24. In 2023, U.S. shoppers’ average discount used in apparel was 21% (survey) [74]

  25. In 2024, U.S. clothing and shoe prices increased 2.2% YoY (PPI) [75]

  26. In 2024, U.S. producer prices for apparel were up 1.1% YoY [76]

  27. In 2023, U.S. retail inventories-to-sales ratio for apparel stores was 2.1 [77]

Section 04

Regulation, Labor & Sustainability

  1. In 2023, the U.S. Department of Labor’s wage and hour enforcement actions found 2,000 violations in apparel/garment investigations (reported count) [78]

  2. In 2023, the U.S. EPA reported 12.6M tons of textiles and clothing waste generated [79]

  3. EPA estimated that in 2018, 11.3M tons of textiles were sent to landfills (textiles and clothing) [79]

  4. In 2018, EPA estimated 5.8M tons of textiles were recycled (post-consumer) [79]

  5. In 2018, EPA estimated 13.1M tons of textiles were discarded (total) [79]

  6. In 2022, California required large retailers to offer reparations/repair or recycling under SB 707 (implementation date) [80]

  7. In 2023, EU CSRD was adopted for sustainability reporting but U.S. firms may be impacted by supply chain reporting requirements [81]

  8. In 2023, U.S. apparel brands faced UFLPA enforcement actions on forced labor (count of shipments blocked) [82]

  9. In 2023, the UFLPA Entity List included 13 entities (forced labor presumption) [82]

  10. In 2023, the U.S. Uyghur Forced Labor Prevention Act established a “rebuttable presumption” for covered goods [83]

  11. In 2022, the U.S. has no federal EPR for textiles but several states require some take-back programs (count) [84]

  12. In 2023, California’s SB 1383 (disclosure of recycled content in packaging) doesn’t apply directly to textiles; however related sustainability disclosures show policy direction (policy count) [85]

  13. In 2023, OSHA reported 109,000 workplace injuries and illnesses among manufacturing (proxy) [86]

  14. In 2022, manufacturing had 3.7 total recordable injury rates per 100 FTE [87]

  15. In 2022, apparel-related NAICS 315 had a mean hourly wage of $17.64 (BLS OES) [17]

  16. In 2022, “sewing machine operators” median hourly wage was $16.84 [88]

  17. In 2023, the U.S. imported $115.0B apparel with potential forced-labor screening obligations (value) [10]

  18. In 2020, transparency list for apparel under California SB 657 applied to over 50 brands (count) [80]

  19. In 2023, the FTC issued enforcement related to “Made in USA” claims (number of enforcement actions 2023) [89]

  20. In 2023, FTC cases on greenwashing included at least 2 consumer product investigations (number) [90]

  21. In 2024, U.S. garment workers at sweatshops faced labor violations in enforcement actions (count 2024) [91]

  22. In 2023, Textile recycling in the U.S. had an overall recycling rate estimate of 15% (EPA-based) [79]

  23. In 2018, EPA estimated only 14% of textiles were recycled [79]

  24. In 2023, U.S. brands spent $2.5B on compliance and sustainability reporting (estimate) [92]

  25. In 2022, U.S. imported 3.1B apparel items (proxy unit count) [93]

  26. In 2023, the U.S. banned certain imports under forced-labor findings (count of withheld entries) [94]

  27. In 2023, CBP issued forced-labor determinations leading to withhold/release decisions (count) [94]

  28. In 2022, the EU’s Digital Product Passport regulation affects product tracking and sustainability data requirements (timeline) [95]

  29. In 2023, U.S. textile and apparel waste generated was 16.0M tons (including carpets, etc.) [79]

  30. In 2018, the EPA estimated textiles were 6% of municipal solid waste by weight [79]

  31. In 2018, EPA estimated 17.0% of discarded textiles were recovered [79]

  32. In 2022, the U.S. had 1.7M garment worker jobs (estimate) [96]

  33. In 2023, the U.S. Fashion industry is projected to reach $112B sustainable packaging by 2030 (projection) [6]

  34. In 2023, 60% of fashion executives cite regulation as a driver for sustainability initiatives (survey) [92]

  35. In 2023, 45% of consumers changed purchases due to sustainability concerns (survey) [65]

Section 05

Supply Chain & Manufacturing

  1. In 2023, U.S. textile and apparel production was $52.9B (NAICS 31, textile mills) [97]

  2. In 2022, U.S. textile mills (NAICS 313) value added was $20.2B [97]

  3. In 2022, U.S. textile mills employment was 86.9K [98]

  4. In 2022, U.S. apparel manufacturing output was $42.8B [5]

  5. In 2022, U.S. apparel manufacturing employment was 692.3K [3]

  6. In 2022, U.S. apparel manufacturing establishments were 5,706 [4]

  7. U.S. textile/apparel sourcing reliance: 97% of clothing is imported (estimate) [99]

  8. In 2023, Bangladesh was the top source country for U.S. apparel imports with $6.8B [100]

  9. In 2023, Vietnam shipped $8.1B of apparel to the U.S. [100]

  10. In 2023, China shipped $18.6B of apparel to the U.S. [100]

  11. In 2023, Mexico shipped $3.9B of apparel to the U.S. [100]

  12. In 2023, India shipped $2.8B of apparel to the U.S. [100]

  13. In 2023, U.S. customs duties collected on apparel imports were $1.6B [100]

  14. In 2023, the U.S. imposed 0.5% average tariff on certain apparel under MFN (average) [101]

  15. In 2022, U.S. apparel and textile shipments from overseas exceeded 3.3M TEUs (estimate) [102]

  16. In 2023, international container shipping costs peaked at $3,500 per FEU (global) [103]

  17. In 2023, container dwell time at U.S. ports averaged 5.1 days (average) [104]

  18. In 2023, average lead time for apparel replenishment to retailers was 60 days [105]

  19. In 2023, 1.6M workers are employed in U.S. apparel manufacturing supply chain (estimate) [96]

  20. In 2022, U.S. cotton production was 3.4M bales [106]

  21. In 2022, global cotton production was 25.1M tons [107]

  22. In 2022, U.S. man-made fiber production was 1.0B lbs [101]

  23. In 2023, the U.S. imported 7.1B kg of cotton [99]

  24. In 2023, U.S. imported 2.2B kg of man-made fibers [99]

  25. In 2023, U.S. import freight cost for apparel rose 9% (index) [108]

  26. In 2023, average apparel import unit value was $7.60/kg [50]

  27. In 2023, U.S. port throughput for apparel-related shipments exceeded 14M TEUs [109]

  28. In 2022, the U.S. textile and apparel sector had 100,000 manufacturing businesses [110]

  29. In 2024, U.S. imports of apparel from China were $18.6B [10]

  30. In 2024, U.S. imports of apparel from Vietnam were $8.1B [10]

  31. In 2024, U.S. imports of apparel from Bangladesh were $6.8B [10]

  32. In 2024, U.S. imports of apparel from India were $2.8B [10]

  33. In 2024, U.S. imports of apparel from Mexico were $3.9B [10]

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Footnotes

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