Clothing Boutique Statistics

60% of consumers say they buy apparel online [1]

72% of retail shoppers say inflation has affected their shopping behavior [2]

45% of consumers plan to shop online for holiday gifts in early November [2]

83% of consumers say convenience while shopping is more important now than five years ago [3]

76% of consumers say free shipping is very important when shopping online [3]

66% of consumers say free returns are important when deciding where to shop [3]

49% of consumers have abandoned a purchase because the shipping cost was too high [3]

34% of global consumers bought secondhand apparel in 2023 [4]

52% of consumers shopped for secondhand apparel in 2023 [4]

59% of consumers say they are seeking more affordable apparel options [4]

55% of Gen Z and Millennials say they look for apparel deals more often than a year ago [4]

35% of consumers say sustainability is a top factor in apparel purchasing [4]

65% of consumers say retailers should make it easier to trade in apparel [4]

40% of Gen Z and Millennials bought secondhand apparel in 2023 [4]

68% of consumers say apparel affordability is more important than brand name [4]

76% of global consumers say they have changed their shopping behavior because of rising prices [5]

43% of consumers are buying fewer non-essential items because of inflation [5]

46% of consumers buy clothing online at least monthly [6]

32% of global consumers have returned clothing purchased online due to poor fit [7]

30% of online fashion returns are due to poor quality not matching expectations [7]

25% of online fashion returns are because the item looked different from the pictures [7]

46% of Gen Z consumers have purchased clothing through social media platforms [8]

58% of US Gen Z shoppers say they discover fashion brands most often on social media [9]

71% of consumers expect personalized interactions from companies [10]

76% of consumers get frustrated when personalization does not happen [10]

78% of consumers are more likely to make repeat purchases from brands that personalize [10]

40% of consumers spend more than planned when their shopping experience is highly personalized [10]

88% of consumers are more likely to buy from a brand they follow on social media [11]

74% of consumers rely on social networks to guide purchasing decisions [11]

69% of consumers say they are likely to buy from a brand if they can message it on social media [11]

51% of consumers think the most memorable brands respond to customers on social media [11]

33% of fashion buyers are willing to wait two days for delivery [12]

28% of fashion buyers expect next-day delivery [12]

20% of fashion buyers are willing to wait three to five days for delivery [12]

17.6% of online purchases were returned in 2023 [13]

Consumers returned $743 billion in merchandise in 2023 [13]

Fraudulent returns and claims accounted for $101 billion in losses in 2023 [13]

For every $100 in returned merchandise accepted, retailers lost $13.70 to return fraud in 2023 [13]

84% of retailers reported that they had experienced an increase in fraudulent returns and claims over the last year [13]

Global e-commerce fashion revenue from smartphones was projected at $466.0 billion in 2024 [14]

Mobile accounts for 59.6% of global online fashion revenue in 2024 [14]

Desktop accounts for 40.4% of global online fashion revenue in 2024 [15]

Cart abandonment in fashion e-commerce averaged 84.4% in 2023 [16]

The average e-commerce conversion rate was 1.81% in 2023 [17]

The average fashion e-commerce conversion rate was 1.46% in 2023 [17]

The average fashion e-commerce add-to-cart rate was 10.35% in 2023 [17]

The average fashion e-commerce bounce rate was 42.47% in 2023 [17]

The average fashion e-commerce exit rate was 30.07% in 2023 [17]

The average fashion e-commerce average order value was £112.37 in 2023 [17]

The average fashion e-commerce conversion rate on mobile was 1.19% in 2023 [17]

The average fashion e-commerce conversion rate on desktop was 1.88% in 2023 [17]

The average fashion e-commerce conversion rate on tablet was 1.57% in 2023 [17]

The average fashion e-commerce revenue per visitor was £1.64 in 2023 [17]

The average fashion e-commerce email conversion rate was 2.80% in 2023 [17]

The average fashion e-commerce organic search conversion rate was 1.88% in 2023 [17]

The average fashion e-commerce paid search conversion rate was 1.17% in 2023 [17]

The average fashion e-commerce social conversion rate was 0.74% in 2023 [17]

The average fashion e-commerce direct conversion rate was 2.03% in 2023 [17]

The average fashion e-commerce credit card usage rate was 52% in 2023 [17]

The average fashion e-commerce mobile traffic share was 72.9% in 2023 [17]

The global apparel market was valued at $1.79 trillion in 2024 [18]

The US apparel market revenue was forecast at $358.7 billion in 2024 [19]

Revenue in the global women’s apparel market was projected at $936.3 billion in 2024 [20]

Revenue in the global men’s apparel market was projected at $587.1 billion in 2024 [21]

Revenue in the global children’s apparel market was projected at $270.5 billion in 2024 [22]

The global luxury apparel market was projected at $111.5 billion in 2024 [23]

The global secondhand apparel market is expected to reach $350 billion by 2028 [4]

The secondhand apparel market grew 18% in 2023 [4]

The US secondhand apparel market is expected to reach $73 billion by 2028 [4]

Resale is expected to grow 9 times faster than the broader retail clothing sector by 2028 [4]

The global online fashion market was valued at $781.5 billion in 2024 [24]

The US online fashion market revenue was projected at $161.4 billion in 2024 [25]

The UK online fashion market revenue was projected at $42.3 billion in 2024 [26]

The global fast fashion market size was valued at $150.8 billion in 2023 [27]

The fast fashion market is expected to grow at a CAGR of 10.7% from 2024 to 2030 [27]

The US fashion e-commerce market is expected to grow at a CAGR of 14.2% from 2024 to 2030 [28]

The US fashion e-commerce market size was estimated at $144.9 billion in 2023 [28]

The global boutique hotels market was valued at $25.3 billion in 2023 [29]

The fashion accessories market was valued at $1.55 trillion in 2023 [30]

The global sustainable fashion market size was valued at $7.8 billion in 2023 [31]

The sustainable fashion market is expected to grow at a CAGR of 23.1% from 2024 to 2030 [31]

The global custom t-shirt printing market size was valued at $5.16 billion in 2023 [32]

The online clothing rental market size was valued at $1.12 billion in 2023 [33]

The online clothing rental market is projected to grow at a CAGR of 8.5% from 2024 to 2030 [33]

The US apparel market is expected to grow annually by 2.85% from 2024 to 2028 [19]

The average revenue per capita in the US apparel market was projected at $1,053 in 2024 [19]

43% of all clothing sold in the UK in 2023 was discounted [34]

US clothing store sales were $18.84 billion in February 2024 [35]

US clothing store sales were $27.73 billion in December 2023 [35]

US clothing store sales were $26.12 billion in November 2023 [35]

US clothing store sales were $25.14 billion in October 2023 [35]

US clothing store sales were $24.85 billion in September 2023 [35]

US clothing store sales were $25.43 billion in August 2023 [35]

US clothing store sales were $25.34 billion in July 2023 [35]

US clothing store sales were $25.70 billion in June 2023 [35]

US clothing store sales were $25.44 billion in May 2023 [35]

US clothing store sales were $25.18 billion in April 2023 [35]

US clothing store sales were $25.53 billion in March 2023 [35]

US clothing store sales were $25.43 billion in February 2023 [35]

US clothing store sales were $26.47 billion in January 2023 [35]

US clothing store sales were $26.00 billion in December 2022 [35]

US clothing store sales were $25.43 billion in November 2022 [35]

US clothing store sales were $24.86 billion in October 2022 [35]

US clothing store sales were $24.48 billion in September 2022 [35]

US clothing store sales were $24.90 billion in August 2022 [35]

US clothing store sales were $24.63 billion in July 2022 [35]

US clothing store sales were $24.39 billion in June 2022 [35]

US clothing store sales were $24.74 billion in May 2022 [35]

US clothing store sales were $24.36 billion in April 2022 [35]

US clothing store sales were $24.74 billion in March 2022 [35]

US clothing store sales were $24.16 billion in February 2022 [35]

US clothing store sales were $24.70 billion in January 2022 [35]

US clothing store sales were $22.69 billion in December 2021 [35]

US clothing store sales were $22.16 billion in November 2021 [35]

US clothing store sales were $21.89 billion in October 2021 [35]

US clothing store sales were $21.40 billion in September 2021 [35]

Average UK womenswear store inflation was 5.2% in August 2023 [36]

Apparel and textiles account for 2% of global GDP [37]

The fashion industry is responsible for 2% to 8% of global carbon emissions [37]

The fashion industry consumes 215 trillion liters of water per year [37]

The fashion industry uses 93 billion cubic meters of water annually [37]

A garbage truck’s worth of textiles is landfilled or burned every second [37]

Less than 1% of used clothing is recycled into new garments [37]

87% of the total fiber input used for clothing is incinerated or disposed of in landfill [38]

Clothing utilization has decreased by 36% compared with 15 years ago [38]

The average consumer buys 60% more clothing than 15 years ago [38]

The equivalent of one garbage truck of textiles is landfilled or burned every second [38]

Less than 1% of material used to produce clothing is recycled into new clothing [38]

The textile industry was responsible for about 20% of global clean water pollution from dyeing and finishing products [39]

10% of global carbon emissions come from the fashion industry [39]

Nearly 85% of all textiles go to dumps each year [39]

Washing clothes releases 500,000 tons of microfibers into the ocean every year [40]

EU citizens consume on average 26 kg of textiles per person per year [40]

EU citizens discard about 11 kg of textiles per person each year [40]

Less than half of used clothes are collected for reuse or recycling in the EU [40]

Only 1% of used clothes are recycled into new clothes in the EU [40]

Europeans bought almost 6.95 million tonnes of new clothing, footwear and household textiles in 2022 [41]

Each EU citizen bought 19 kilograms of clothing, footwear and household textiles in 2022 [41]

Textiles consumption in the EU caused 355 kg of greenhouse gas emissions per person in 2022 [41]

Textiles consumption in the EU used 9 cubic metres of water per person in 2022 [41]

Textiles consumption in the EU used 400 square metres of land per person in 2022 [41]

Textiles consumption in the EU used 391 kg of raw materials per person in 2022 [41]

Textiles ranked as the fifth largest category for environmental and climate pressures from household consumption in the EU in 2022 [41]

Around 4% of the European Environment Agency assessed life-cycle environmental and climate impacts linked to EU consumption came from textiles in 2022 [41]

About 85% of textiles in the United States were landfilled or incinerated in 2018 [42]

11.3 million tons of textiles were landfilled in the United States in 2018 [42]

3.2 million tons of textiles were combusted with energy recovery in the United States in 2018 [42]

2.5 million tons of textiles were recycled in the United States in 2018 [42]