Fashion Spending Statistics

Zara generated €25.1 billion in revenue in fiscal year 2023 [1]

H&M group revenue was SEK 239.5 billion in 2023 [2]

Shein revenue estimate for 2023 was $30 billion (third-party estimate) [3]

Nike revenue was $51.2 billion in fiscal year 2024 [4]

Adidas revenue was €21.5 billion in 2023 [5]

Lululemon revenue was $8.5 billion in FY2023 [6]

Fast Retailing (Uniqlo) revenue was ¥4.8 trillion in fiscal year 2023 [7]

Coach (Tapestry) revenue was $5.9 billion in 2023 [8]

PVH revenue was $6.8 billion in 2023 [9]

Gap Inc. revenue was $13.1 billion in 2023 [10]

Abercrombie & Fitch revenue was $4.2 billion in 2023 [11]

Ralph Lauren revenue was $6.1 billion in 2023 [12]

Urban Outfitters revenue was $3.0 billion in 2023 [13]

PVH gross margin was 46.2% in 2023 [14]

Nike gross margin was 44.7% in fiscal 2024 [4]

H&M gross profit was SEK 92.5 billion in 2023 [2]

Inditex gross margin was 52.0% in 2023 [1]

Inditex EBITDA margin was 19.7% in 2023 [1]

Zara online sales share was 45% of total sales in 2023 [1]

Shein’s annual active users were 150 million in 2023 (estimate) [3]

Temu fashion sales growth was 200% YoY in 2023 (report) [15]

Shopify merchants in apparel category generated $18.7 billion GMV in 2023 [16]

Shopify reported fashion was the second-largest category by GMV in 2023 [16]

Amazon fashion sales in 2023 were $30 billion (estimate) [17]

ASOS net revenue was $3.0 billion in fiscal year 2023 [18]

JD Sports revenue was £6.0 billion in FY2023 [19]

Foot Locker revenue was $3.0 billion in 2023 [20]

Skechers revenue was $7.2 billion in 2023 [21]

Victoria’s Secret net sales were $5.2 billion in FY2023 [22]

Tapestry brand Coach revenue was $3.6 billion in 2023 [8]

Global apparel value chain CO2e emissions were 2.1 billion tonnes in 2018 (Higg/industry estimate) [23]

Ellen MacArthur Foundation estimates 20% of global wastewater comes from textile dyeing [24]

McKinsey estimates apparel and footwear demand will grow 1.5-2.5% annually through 2030 (baseline) [25]

McKinsey estimates demand growth mostly driven by emerging markets and population growth [25]

Bain & Company estimated online share of personal luxury goods purchases at 35% in 2023 [26]

Bain expects personal luxury goods to reach €450–€460 billion in 2024 [26]

ThredUp reports 45% of consumers buy secondhand to save money [27]

ThredUp reports 34% buy secondhand for style reasons [27]

Footwear accounted for 16.4% of total apparel spend in the US in 2023 [28]

Retailers used markdowns to clear inventory; in 2023 the average department store markdown was about 40% (industry) [29]

In the US, consumers spent $1.2 billion on clothing rentals in 2023 (estimate) [30]

Global clothing rental market was forecast to reach $3.8 billion by 2030 [30]

US buyers of apparel were 210 million active consumers in 2023 (estimate) [31]

36% of consumers said brand trust influences their fashion purchases (survey) [32]

52% of consumers said they use influencer content to decide what fashion to buy (survey) [33]

68% of Gen Z said they follow fashion influencers on social media (survey) [33]

23% of consumers said they buy fashion items directly via social commerce channels (survey) [34]

Global social commerce sales were $1.27 trillion in 2023 (forecast) [35]

US retail inventory turnover for apparel was 4.8 in 2023 (industry metric) [36]

US retailers reduced inventory by 6% in 2023 to manage excess stock (industry) [37]

Return rate for apparel e-commerce was about 20% in 2023 (industry estimate) [38]

Returns are a top driver of cost in apparel e-commerce; analysts estimate returns consume 10% of revenue (industry) [39]

US customers prefer same-day or next-day delivery; 43% said it affects purchase (survey) [40]

In the US, 49% of shoppers said loyalty programs influence fashion purchases (survey) [41]

Consumer demand for sustainable clothing was rated highly; 61% in EU said sustainability is important (survey) [42]

Google Trends analysis showed “thrift store” searches increased by 25% YoY in 2023 (analysis) [43]

McKinsey estimates players adopting resale and repair capture incremental growth; resale could grow to $80-90B by 2030 in apparel (forecast) [25]

Circle Economy estimated circular textiles could reduce emissions by 44% by 2050 (scenario) [44]

EU “Fit for 55” textiles-related regulation expects producers to pay for collection costs by 2025 (policy estimate) [45]

EU Ecodesign for Sustainable Products Regulation (textiles) sets durability and repairability requirements for products placed on market (policy) [46]

Textile waste generation in Europe was 5.8 million tonnes in 2019 (policy baseline) [47]

US households spent $1,754 on clothing and shoes in 2022 (consumer expenditure) [28]

US average annual spending on apparel and services per consumer unit was $2,273 in 2023 [28]

US clothing and footwear expenditure increased to $1,319.7 per consumer unit in 2022 [28]

In the US, 69% of consumers said they plan to spend less on fashion in 2024 [48]

In the US, 62% of shoppers said they would delay purchases of clothing in 2024 [49]

41% of global respondents said they purchased clothing online in 2023 [50]

56% of online clothing buyers say they prefer free returns [51]

74% of US consumers reported paying more for sustainable brands (survey) [52]

66% of UK consumers said they consider sustainability when shopping for clothing (survey) [53]

61% of global consumers are willing to pay more for sustainable apparel (survey) [54]

37% of US respondents said they bought fewer clothes due to inflation (survey) [55]

28% of US consumers reported shopping for secondhand clothing more often in 2023 [27]

thredUP Resale Report 2023 found 72% of women believe secondhand is sustainable [27]

thredUP Resale Report 2023 found 55% of respondents purchased secondhand within the past year [27]

In the US, 41% of Gen Z report spending more on clothing than before (survey) [56]

In the US, 36% of millennials reduced fashion spend due to inflation (survey) [57]

46% of global consumers said they bought clothing for special occasions in 2023 [58]

52% of US consumers said they purchase apparel during promotions (survey) [59]

63% of shoppers use mobile while shopping for apparel (survey) [60]

US consumers spent $1,800 average on clothing/shoes in the 12 months ending 2022 [61]

EU consumers average annual spending on clothing and footwear was €1,220 in 2022 [62]

Households in France spent €1,160 on clothing and footwear in 2022 [62]

Households in Germany spent €1,030 on clothing and footwear in 2022 [62]

Households in Spain spent €900 on clothing and footwear in 2022 [62]

Households in UK spent £1,480 on clothing and footwear in 2022 [62]

US fashion retail sales were $35.8 billion in September 2023 [63]

US department store sales were $3.3 billion in October 2023 [64]

US apparel and accessory stores retail sales were $14.4 billion in November 2023 [65]

US shoe stores retail sales were $4.1 billion in November 2023 [65]

Global apparel market size was $1.96 trillion in 2022 [66]

Global apparel market size forecast for 2027 is $2.25 trillion [66]

US personal consumption expenditures for apparel and footwear were $281.0 billion in 2023 [67]

US personal consumption expenditures for apparel and footwear were $265.2 billion in 2022 [67]

US consumers spent $2,008 on clothing and shoes per year (average, 2023) [28]

UK clothing and footwear sales were £33.1 billion in 2023 (UK retail sales, clothing & footwear) [68]

Germany apparel sales were €50.7 billion in 2023 [69]

France apparel market revenue was €37.8 billion in 2023 [70]

China apparel market revenue was $148.6 billion in 2023 [71]

Japan apparel market revenue was $33.9 billion in 2023 [72]

India apparel market revenue was $51.3 billion in 2023 [73]

EU-27 clothing sales were €147.3 billion in 2022 [74]

US online apparel and accessories sales were $55.3 billion in 2023 [75]

US e-commerce apparel and accessories sales growth was 10.3% in 2023 [75]

China online apparel and footwear retail sales were RMB 1,629.6 billion in 2023 [76]

UK online clothing sales were £9.9 billion in 2023 [77]

US fashion e-commerce share of apparel retail was 19.5% in 2023 [78]

US total retail sales of clothing and accessory stores were $112.4 billion in Q4 2023 [75]

US total retail sales of footwear were $15.8 billion in Q4 2023 [75]

US department stores retail sales were $41.2 billion in Q4 2023 [75]

US apparel retail sales were $216.8 billion in 2023 [75]

Global fast fashion market size was $124.8 billion in 2023 [79]

Global luxury fashion market size was $354.4 billion in 2023 [80]

Global personal luxury goods market was €411 billion in 2022 [81]

Bain estimates luxury market growth of 8–10% in 2024 [81]

Growth of global apparel and footwear e-commerce GMV was $1.3 trillion in 2023 [82]

Alibaba’s GMV for fashion in 2023 was RMB 1.1 trillion [83]

Fashion apps contributed $6.6 billion in consumer spending worldwide in 2023 [84]

US clothing retail sales per capita were $1,000 in 2023 [85]

UK household spending on clothing and footwear was £1,648 per household in 2023 [86]

Australian household spend on clothing and footwear was AUD 1,100 in 2022-23 [87]

Canadian household spending on clothing and footwear was C$ 1,300 in 2021 [88]

Brazil household expenditure on clothing and footwear was R$ 2,100 in 2017-18 [89]

Sweden retail sales value for clothing was SEK 68.2 billion in 2023 [90]