Fashion Business Statistics

The average U.S. consumer spent $655 on jewelry in 2023 [1]

The average U.S. consumer spent $162 on footwear in 2023 [1]

The average U.S. consumer spent $1,434 on apparel and services in 2023 [1]

The average U.S. consumer unit spent $120 on boys’ and girls’ apparel in 2023 [1]

The average U.S. consumer unit spent $429 on women’s and girls’ apparel in 2023 [1]

The average U.S. consumer unit spent $266 on men’s and boys’ apparel in 2023 [1]

The average U.S. consumer unit spent $196 on footwear in 2022 [2]

The average annual expenditure on apparel and services in U.S. consumer units was $1,945 in 2022 [2]

U.S. average consumer unit spending on watches was $43 in 2022 [2]

U.S. average consumer unit spending on jewelry and watches was $244 in 2022 [2]

The average selling price of apparel online in the U.S. was $51 in 2023 [3]

U.S. consumers plan to spend an average of $875 on winter holidays in 2024 [4]

31% of U.S. consumers planned to shop more at off-price retailers during the 2024 holiday season [4]

75% of consumers cite inflation as a top concern heading into the 2024 holiday season [4]

U.S. back-to-school shoppers planned to spend $39 billion in 2024 [5]

U.S. back-to-college shoppers planned to spend $86.6 billion in 2024 [5]

Families with K-12 students planned to spend an average of $874.68 on school items in 2024 [5]

Families with college students planned to spend an average of $1,364.75 in 2024 [5]

Back-to-school shoppers planned to spend $141.62 on clothing and accessories per household in 2024 [5]

Back-to-college shoppers planned to spend $166.07 on clothing and accessories per household in 2024 [5]

Valentine’s Day spending on jewelry was expected to reach $6.4 billion in 2024 [6]

Mother’s Day spending on jewelry was expected to total $6.8 billion in 2024 [7]

Father’s Day spending on clothing was expected to reach $2.3 billion in 2024 [8]

Father’s Day spending on personal care items was expected to reach $1.6 billion in 2024 [8]

Average planned spending per person for Valentine’s Day was $185.81 in 2024 [6]

Average planned spending per person for Mother’s Day was $254.04 in 2024 [7]

Average planned spending per person for Father’s Day was $189.81 in 2024 [8]

Halloween shoppers planned to spend $3.8 billion on costumes in 2024 [9]

Consumers planned to spend $104 on average on Halloween in 2024 [9]

Thanksgiving weekend shoppers spent an average of $321.41 over the five-day period in 2023 [10]

U.S. jewelry store sales were $34.7 billion in 2023 [11]

U.S. clothing and clothing accessories store sales were $298.0 billion in 2023 [11]

U.S. retail e-commerce sales reached $1.119 trillion in 2023 [12]

E-commerce accounted for 15.4% of total U.S. retail sales in 2023 [12]

Online fashion accounted for 21.7% of total fashion retail sales worldwide in 2024 [13]

U.S. online apparel and accessories sales were $205.4 billion in 2022 [3]

Mobile devices generated 78% of retail site traffic globally in Q4 2023 [14]

Mobile devices drove 66% of online shopping orders during Cyber Week 2023 [15]

Global online shoppers spent $298 billion during Cyber Week 2023 [15]

Cart abandonment in the fashion industry averaged 84.4% in 2023 [16]

60% of Gen Z consumers prefer shopping fashion online over in-store [17]

69% of consumers say free returns influence where they shop online [18]

Apparel return rates in e-commerce are around 24.4% [19]

72% of fashion executives expect consumers to trade down in 2024 [20]

80% of consumers are more likely to buy from brands that offer personalized experiences [21]

48% of Gen Z consumers start product searches on social media [22]

44% of Instagram users shop on the platform every week [23]

55% of Gen Z say TikTok inspires them to shop even when they weren’t looking to do so [24]

40% of consumers have purchased a fashion item through a social media platform [25]

73% of shoppers use multiple channels during their shopping journey [26]

57% of consumers have discovered a new fashion brand through social media ads [27]

34% of luxury purchases are influenced by online interactions before store visits [28]

46% of global consumers are open to buying clothing in virtual worlds or games [29]

58% of shoppers say user-generated content is the most influential type of content when buying apparel online [30]

31% of fashion shoppers have used buy now, pay later for clothing purchases [31]

83% of consumers consider convenience while shopping more important now than five years ago [32]

32% of consumers are willing to share body measurements to improve apparel fit recommendations [33]

70% of consumers say they have used an online sizing tool or would be interested in one [34]

41% of online apparel shoppers say poor fit is the top reason they return clothing [35]

27% of consumers have bought fashion items through livestream shopping [36]

The global personal luxury goods market reached €362 billion in 2023 [37]

The U.S. apparel manufacturing industry employed 84,900 people in May 2023 [38]

The U.S. cut and sew apparel manufacturing industry employed 69,580 people in May 2023 [39]

The U.S. footwear manufacturing industry employed 12,530 people in May 2023 [40]

The U.S. jewelry and silverware manufacturing industry employed 23,530 people in May 2023 [41]

The mean annual wage in U.S. apparel manufacturing was $49,630 in May 2023 [38]

The mean annual wage in U.S. footwear manufacturing was $52,440 in May 2023 [40]

The mean annual wage in U.S. jewelry and silverware manufacturing was $61,300 in May 2023 [41]

U.S. clothing stores employed 1,025,300 people in 2023 [42]

U.S. shoe stores employed 170,700 people in 2023 [42]

U.S. jewelry stores employed 130,200 people in 2023 [42]

Inditex sales reached €35.9 billion in fiscal 2023 [43]

H&M net sales were SEK 236.0 billion in 2023 [44]

Nike reported revenue of $51.2 billion for fiscal 2024 [45]

LVMH generated €86.2 billion in revenue in 2023 [46]

Kering reported revenue of €19.6 billion in 2023 [47]

PVH revenue was $9.2 billion in 2023 [48]

Ralph Lauren revenue reached $6.6 billion in fiscal 2024 [49]

Tapestry net sales were $6.7 billion in fiscal 2024 [50]

Capri Holdings revenue was $5.2 billion in fiscal 2024 [51]

Under Armour revenue was $5.7 billion in fiscal 2024 [52]

PUMA sales increased to €8.6 billion in 2023 [53]

Levi Strauss & Co. net revenues were $6.2 billion in fiscal 2023 [54]

The RealReal gross merchandise value was $1.73 billion in 2023 [55]

Farfetch GMV was $4.1 billion in 2023 [56]

Shein was estimated to generate $32.5 billion in revenue in 2023 [57]

The U.S. fashion designer workforce employed 25,890 people in May 2023 [58]

The mean annual wage for fashion designers in the U.S. was $92,860 in May 2023 [58]

The U.S. textile mills industry employed 96,400 people in May 2023 [59]

The mean annual wage in U.S. textile mills was $50,270 in May 2023 [59]

The global apparel market is projected to reach $1.79 trillion in 2024 [60]

Revenue in the global luxury fashion market is projected to reach $118.7 billion in 2024 [61]

The global footwear market is forecast to generate $457.1 billion in revenue in 2024 [62]

The secondhand apparel market is expected to reach $350 billion globally by 2028 [63]

The global online fashion market is expected to surpass $1.2 trillion by 2027 [64]

The global sustainable fashion market was valued at $7.8 billion in 2023 [65]

The global fast fashion market size was valued at $106.4 billion in 2022 [66]

The global handbags market size was valued at $56.93 billion in 2023 [67]

The global jewelry market size was valued at $353.26 billion in 2023 [68]

The global denim jeans market size was valued at $86.62 billion in 2023 [69]

The global sports apparel market size was valued at $196.24 billion in 2023 [70]

The global shapewear market size was valued at $2.73 billion in 2023 [71]

The global formal wear market size was valued at $14.18 billion in 2023 [72]

The global childrenswear market size was valued at $286.27 billion in 2023 [73]

The global lingerie market size was valued at $88.32 billion in 2023 [74]

The global maternity wear market size was valued at $19.98 billion in 2023 [75]

The global plus size clothing market size was valued at $311.44 billion in 2023 [76]

The global luxury handbag market size was valued at $27.9 billion in 2022 [77]

The global bridal wear market size was valued at $67.41 billion in 2023 [78]

The global leather goods market size was valued at $242.85 billion in 2023 [79]

The global watch market size was valued at $73.14 billion in 2023 [80]

The global hosiery market size was valued at $45.62 billion in 2023 [81]

The global women’s suits market size was valued at $16.7 billion in 2023 [82]

The global workwear market size was valued at $18.96 billion in 2023 [83]

The global textile market size was valued at $1.84 trillion in 2023 [84]

The U.S. apparel market is projected to reach $365.7 billion in 2024 [85]

China’s apparel market is projected to reach $413.3 billion in 2024 [86]

India’s apparel market is projected to reach $109.4 billion in 2024 [87]

The UK apparel market is projected to reach $87.2 billion in 2024 [88]

The global eyewear market size was valued at $183.36 billion in 2023 [89]

12.6% of the world’s annual fiber production in 2022 came from recycled sources [90]

Recycled polyester accounted for 13.6% of total global polyester production in 2022 [90]

The fashion industry is responsible for 2% to 8% of global carbon emissions [91]

The fashion industry consumes 215 trillion liters of water per year [91]

A garbage truck’s worth of textiles is landfilled or burned every second [92]

Less than 1% of material used to produce clothing is recycled into new clothing [92]

Extending clothing use by an extra nine months can reduce carbon, water, and waste footprints by 20-30% [93]

Clothing utilization has decreased by 36% compared to 15 years ago [92]

Global fiber production reached 116 million tonnes in 2022 [90]

Polyester represented 54% of global fiber production in 2022 [90]

Cotton accounted for 20% of global fiber production in 2022 [90]

Virgin fossil-based synthetic fibers made up 67% of total global fiber production in 2022 [90]

Only 0.3% of global fiber production in 2022 came from pre- and post-consumer recycled textiles [90]

Textile production generates more greenhouse gases than international flights and maritime shipping combined [94]

Europeans consume nearly 26 kg of textiles and discard about 11 kg per person each year [94]

Only 1% of used clothes are recycled into new clothes in the EU [94]

Washing synthetic textiles accounts for 35% of primary microplastics released into the environment [94]

Textile purchases in the EU in 2020 generated about 270 kg of CO2 emissions per person [95]

Textile purchases in the EU in 2020 required about 9 cubic meters of water per person [95]

Textile purchases in the EU in 2020 used about 400 square meters of land per person [95]

The average number of times a garment is worn has declined by around 36% compared with 15 years ago [96]

Decarbonizing the fashion industry by 2050 requires an estimated $1 trillion in investment [96]

The fashion industry emitted about 2.1 billion metric tons of greenhouse gases in 2018 [96]

Fashion accounts for about 4% of global greenhouse gas emissions [96]

More than 70% of fashion industry emissions come from upstream activities [96]

Less than 10% of fashion executives believe their company is on track to meet sustainability goals [97]

63% of fashion brands are behind on their decarbonization targets [98]

53 million tonnes of fiber were produced from fossil fuels for textiles in 2022 [90]

The equivalent of 89 million cars’ annual emissions comes from fashion’s 2.1 billion tonnes of greenhouse gases [96]

12% of the material used for clothing in 2022 came from bio-based or recycled sources [90]