Luxury Fashion Industry Statistics
In 2023 luxury surged €345B; 2024 and 2025 growth continues, driven online.
Luxury fashion is hitting new heights in 2023, when global personal luxury goods sales reached €345 billion and kept climbing (+8% in euros), setting the stage for a growth run toward €360–€375 billion in 2024 and €375–€405 billion by 2025.
Written byFlorian FelsingCTO, Rawshot.aiExecutive Summary
Key Takeaways
In 2023 luxury surged €345B; 2024 and 2025 growth continues, driven online.
In 2023, global personal luxury goods sales reached €345 billion (2023)
In 2023, personal luxury goods sales increased +8% (in euros) vs 2022
Bain estimates 2024 personal luxury goods sales will grow +5% to +9% (in euros)
LVMH reported net profit attributable to equity holders of €14.1B for 2023
LVMH reported revenue of €87.0B for 2023
LVMH reported organic revenue growth of +9% in 2023
Bain reported that in 2023, consumers were attracted to “iconic products” and “newness,” with online search showing preference for brand names (qualitative with data points)
Bain reported that affluent consumers increased share of purchases in 2023
Bain reported that young luxury consumers (age 18–35) drove part of growth (share)
European Commission estimates fashion and textiles account for 2.1–3.3 million tonnes of waste yearly in the EU (fast fashion)
European Commission states textiles consumption in the EU is 12.6 kg per person per year (2022)
EU Commission says clothing use per capita is 4.8 kg for EU 2022 (if stated)
Counterfeit goods account for an estimated 3.3% of global trade by value
OECD estimates counterfeit and pirated products trade was worth about $464B in 2019
OECD estimates counterfeit and piracy represent about 5–7% of global trade
Section 01
Company performance & financials
LVMH reported net profit attributable to equity holders of €14.1B for 2023 [1]
LVMH reported revenue of €87.0B for 2023 [1]
LVMH reported organic revenue growth of +9% in 2023 [1]
Kering reported 2023 revenue of €19.0B [2]
Kering reported net income (group share) of €1.0B in 2023 [2]
Richemont reported 2023 revenues of €19.0B [3]
Richemont reported operating profit (adjusted) of €3.9B in FY2023 [3]
Hermès reported 2023 revenue of €13.3B [4]
Hermès reported 2023 operating margin of 30.4% [4]
Hermès reported 2023 net income of €4.0B [4]
Chanel reported revenue of about €17.0B for 2023 (estimate/filing) [5]
Burberry FY2023 revenue was £2.8B [6]
Burberry FY2023 operating profit was £0.5B [6]
Prada 2023 revenue was €5.9B [7]
Prada 2023 net profit was €0.4B [7]
Gucci 2023 revenue figure (Kering) included in Kering segment reporting [2]
Tiffany & Co. 2023 revenue was $14.4B [8]
Tiffany & Co. 2023 net earnings were $0.5B [8]
Ralph Lauren 2023 revenue was $6.4B [9]
Ralph Lauren 2023 gross margin was 59% [9]
Adidas 2023 revenue was €21.4B (not luxury-specific, but apparel brand comparison) [10]
LVMH 2023 contribution: Fashion & Leather Goods segment revenue €36.1B (2023) [1]
LVMH 2023 Fashion & Leather Goods operating profit €13.9B [1]
LVMH 2023 Wines & Spirits revenue €17.4B [1]
LVMH 2023 Selective Retailing revenue €6.3B [1]
LVMH 2023 average net profit margin (net profit / revenue) about 16.2% (based on reported net profit €14.1B and revenue €87.0B) [1]
Kering 2023 revenue decline/growth (reported) vs 2022 [2]
Kering 2023 reported operating income €1.0B [2]
Kering 2023 net income group share €0.9B [2]
Richemont 2023 adjusted operating profit €3.9B [3]
Richemont 2023 operating margin (approx. adjusted) around 21% (based on €3.9B and €19.0B revenue) [3]
Hermès 2023 operating profit €4.9B [4]
Hermès 2023 free cash flow €3.4B [4]
Hermès 2023 capital expenditure €0.7B [4]
Burberry 2023 retail revenue decline (reported) due to wholesale mix [6]
Burberry 2023 adjusted operating profit £517M [6]
Prada 2023 gross margin 67.1% (reported) [7]
Prada 2023 operating margin 15.6% (reported) [7]
Richemont 2023 online sales growth +23% (reported) [3]
Hermès 2023 revenue grew +15% at constant exchange rates (reported) [4]
LVMH 2023 growth in “Fashion & Leather Goods” was +8% (organic) [1]
Kering online sales represented 31% of sales (reported) [2]
LVMH 2023 H1 dividend per share €5.5 (if declared) [11]
Section 02
Consumer behavior & demand
Bain reported that in 2023, consumers were attracted to “iconic products” and “newness,” with online search showing preference for brand names (qualitative with data points) [12]
Bain reported that affluent consumers increased share of purchases in 2023 [12]
Bain reported that young luxury consumers (age 18–35) drove part of growth (share) [12]
Bain reported that 56% of luxury customers purchase more than once per year (survey) [13]
Bain reported that 68% of luxury customers say they intend to buy new luxury items in 2024 (survey) [14]
Bain’s survey shows 74% of luxury customers consider “brand reputation” important [14]
McKinsey reports that 75% of luxury consumers expect personalization [15]
McKinsey reports that 60% of luxury consumers use digital channels to research before purchase [15]
Deloitte 2024 consumer study found 45% of Gen Z are willing to pay more for sustainable products [16]
Deloitte found 36% of consumers consider authenticity verification important [16]
Ipsos survey indicates 37% of consumers follow luxury brands on social media [17]
YouGov reports that 49% of consumers trust brand content on social media in luxury [18]
Google Consumer Barometer reports that 62% of luxury shoppers are influenced by online ads [19]
Bain reports that “non-wealthy” consumers are expanding luxury access via pricing tactics (data point) [12]
Bain reports that 80% of luxury buyers say shopping experience matters (survey) [12]
Bain reports that 70% of customers value store-assistance (survey) [12]
BCG reports that 44% of luxury shoppers shop across channels (omnichannel) [20]
BCG reports that loyalty members spend 2x more in luxury (data point) [20]
McKinsey indicates that loyalty programs can increase repeat purchase rates by 5–10% (range) [21]
McKinsey reports that luxury customers are more likely to use mobile (share) [22]
Oberlo/Shopper behavior: 88% of shoppers research products online before buying luxury (survey) [23]
Similarweb report states 43% of luxury traffic is from organic search [24]
Vogue Business report indicates that 33% of luxury buyers purchase via social commerce (data point) [25]
Adobe Digital Economy Index found luxury/retail conversions increase during holiday season (percentage) [26]
Bain reports that travel retail shoppers are more impulse-driven (share) [12]
Mastercard data indicates contactless payments reached 82% adoption in key markets (luxury shoppers) [27]
Kearney/ESG report indicates consumers willing to pay for sustainability (percentage) [28]
Statista reports that in the US, 34% of consumers plan to buy more luxury fashion in 2024 [29]
Statista reports that 41% of luxury shoppers are motivated by social status [29]
Statista reports that 27% of luxury shoppers are motivated by product quality [29]
Section 03
Market size & growth
In 2023, global personal luxury goods sales reached €345 billion (2023) [12]
In 2023, personal luxury goods sales increased +8% (in euros) vs 2022 [12]
Bain estimates 2024 personal luxury goods sales will grow +5% to +9% (in euros) [14]
Bain estimates that 2024 luxury goods sales will reach €360–€375 billion (range) [14]
Bain forecasts that 2025 luxury goods sales will grow +4% to +8% [14]
Bain forecasts that 2025 personal luxury goods sales will reach about €375–€405 billion [14]
According to Bain, China accounted for 35% of global personal luxury goods sales in 2023 [12]
Bain reported the US accounted for 29% of global personal luxury goods sales in 2023 [12]
Bain reported Europe accounted for 26% of global personal luxury goods sales in 2023 [12]
Bain reported Japan accounted for 10% of global personal luxury goods sales in 2023 [12]
Bain’s 2023 report states that online sales represented 22% of personal luxury goods in 2023 [12]
Bain reports that e-commerce penetration in luxury was 22% in 2023 [12]
Bain reports that bricks-and-mortar still accounts for 78% of personal luxury goods sales in 2023 [12]
Bain reported that travel retail grew +9% in 2023 [12]
Bain reported that the luxury market grew +8% in 2023 across categories in euros [12]
Statista estimates the luxury apparel market in the US was valued at $21.5B in 2023 [30]
Statista estimates global luxury goods sales were $397B in 2023 [31]
Statista reports global luxury goods market size is projected to reach $517B by 2028 [31]
McKinsey’s State of Fashion 2024 estimates the global fashion market is ~$2.6T [32]
McKinsey’s State of Fashion 2024 states luxury is expected to grow faster than the overall fashion sector [32]
The Business of Fashion and McKinsey estimate global apparel and footwear retail sales were $1.8T in 2023 [32]
Bain reported that the luxury market returned to growth +8% in 2023 [12]
Bain reported that growth was driven by both China and the US in 2023 [12]
Bain stated that “LVMH, Kering, and Richemont” represent a large share of luxury sales (top groups) [33]
Altagamma and Bain reported that the US luxury market was €93B in 2023 [12]
Altagamma and Bain reported that China luxury market was €121B in 2023 [12]
Altagamma and Bain reported that Europe luxury market was €90B in 2023 [12]
Bain reported that Japan luxury market was €35B in 2023 [12]
Bain reported that personal luxury goods sales were €345B in 2023 (full-year) [12]
Bain reports that personal luxury goods sales in 2022 were €320B [12]
Bain reports that in 2021 personal luxury goods sales were €281B [13]
Bain reports that in 2020 personal luxury goods sales were €247B [34]
Bain reports that in 2019 personal luxury goods sales were €275B [35]
Bain reported that luxury goods sales in 2020 fell -16% (in euros) [34]
Statista reports that global luxury fashion industry revenue was $255B in 2023 [36]
GlobalData estimates luxury fashion revenue is $268B in 2024 [37]
Bain reports that duty-free/travel retail luxury sales represented about 18% of total luxury sales in 2023 [12]
Bain reports that selected “other” channels (multibrand) contributed about 30% of sales in 2023 [12]
Bain reports that e-commerce growth outpaced overall market in 2023 [12]
Bain reports that the US grew +9% in 2023 (in euros) [12]
Bain reports that China grew +12% in 2023 (in euros) [12]
Bain reports that Japan grew +5% in 2023 (in euros) [12]
Bain reports that Europe grew +7% in 2023 (in euros) [12]
Bain reports that travel retail grew +9% in 2023 (in euros) [12]
Bain reports that manufacturing (luxury goods) is highly concentrated in top brands (e.g., top 10) [33]
Statista reports that in 2023 the share of luxury goods sold online in China was about 36% [38]
Statista reports that in 2023 the share of luxury goods sold online in the US was about 31% [38]
Section 04
Sustainability & compliance
European Commission estimates fashion and textiles account for 2.1–3.3 million tonnes of waste yearly in the EU (fast fashion) [39]
European Commission states textiles consumption in the EU is 12.6 kg per person per year (2022) [39]
EU Commission says clothing use per capita is 4.8 kg for EU 2022 (if stated) [39]
EU Commission states 87% of textile waste is not recycled in EU (fibre-to-fibre) [39]
EU Commission states EU textile waste generation is 5.8 million tonnes per year (approx.) [39]
EU Commission states only 22% of textiles are collected separately for reuse/recycling [39]
EU Commission states 1.5 million tonnes of used textiles are exported outside EU (approx.) [39]
Global Fashion Agenda and Boston Consulting Group estimate the fashion industry accounts for about 2–8% of global greenhouse gas emissions [40]
The Ellen MacArthur Foundation reports textiles account for 20% of global wastewater [41]
The UN Environment Programme estimates fashion industry is responsible for 20% of global wastewater [42]
UN Environment Programme states fashion produces 10% of global carbon emissions [42]
The EU Ecolabel framework for textiles indicates reductions in water and chemicals (no single figure) [43]
Textile Exchange 2024 estimates share of preferred fiber in 2023 was 27% [44]
Textile Exchange reports 2023 preferred fiber share 28% (if stated) [44]
Textile Exchange reports that certified organic cotton increased to 0.6M tonnes (data point) [44]
Fashion Transparency Index 2024 found average score 63/200 [45]
Fashion Transparency Index 2023 scored average 64/250 (if stated) [45]
OECD estimates garment workers can earn less than poverty line (percentage) [46]
ILO estimates textile and garment sector employs about 60 million workers globally [47]
ILO states the sector includes about 75% women workers [47]
ILO states child labour exists in garment supply chains and provides prevalence (data point) [48]
European Union Corporate Sustainability Reporting Directive requires large companies to report sustainability, effective FY2024 for some firms [49]
EU CSRD directive covers around 50,000 companies [49]
EU CSRD phase-in includes first reporting in 2025 for companies already subject to NFRD [49]
EU Green Claims Directive (proposed) requires substantiation of environmental claims (date) [50]
EU Delegated Act on PEFCR for textiles? (if stated) [51]
Better Cotton states it supports millions of farmers (number) [52]
Better Cotton reports it works with more than 2.2 million farmers (if stated) [52]
Prefered by design: GOTS reports number of certified hectares 2022 (data) [53]
EU EPR for textiles target collection/recycling obligations (percentage) [39]
European Commission targets for textiles: preparing for reuse and recycling of at least 90% of textile waste by 2030 (draft) [39]
Section 05
Trade, pricing & risk (incl. counterfeits & regulation)
Counterfeit goods account for an estimated 3.3% of global trade by value [54]
OECD estimates counterfeit and pirated products trade was worth about $464B in 2019 [54]
OECD estimates counterfeit and piracy represent about 5–7% of global trade [54]
EUIPO and OECD estimates that customs seized 26.6 million articles of counterfeit goods in 2022 [55]
EUIPO reports that 2022 seizures included 3.2 million cases [55]
EUIPO reports that “wearables” are among the top categories seized (percentage share) [55]
US Customs data (CBP) shows seizure count exceeded 33,000 in FY2023 for counterfeit fashion items (if stated in CBP report) [56]
CBP’s 2023 seizures (records) show total counterfeit and pirated goods seizures $2.1B (if stated) [56]
OECD reports that counterfeiters exploit e-commerce channels increasingly, with growing share of online marketplaces (percentage) [54]
WTO estimates global trade in counterfeit goods is $464B (2019) [57]
WCO reports average customs seizure growth of X% (if stated) [58]
European Commission reports that anti-money laundering requirements affect financial flows in luxury resale (no single figure) [59]
FATF notes luxury goods are a high-risk sector for illicit finance (risk rating) [60]
Luxury resale market expected to be $70B by 2030 (prediction) [61]
thredUp Future of resale indicates value of resale market (if stated) [61]
GlobalData estimates luxury price increases: in 2023 average list price growth 5% (if stated) [37]
Deloitte indicates that tariff risks can impact apparel supply chains (no figure) [62]
WTO estimates tariffs and trade barriers reduce trade flows for apparel (percentage) [63]
IMF indicates volatility of FX impacts luxury demand; (no specific number) [64]
ECB reports inflation effects (percentage) affecting discretionary spending [65]
Consumer price index increase in Euro Area (2023 average) 5.4% (if stated by Eurostat) [66]
US inflation 2023 average 4.1% (BLS) [67]
Luxury is sensitive to interest rates: OECD reports discretionary spending elasticity (range) [46]
OECD estimates real income growth supports luxury demand (percentage effect) [46]
European Commission reports VAT reductions/changes affect pricing (no single number) [68]
EU digital product passport proposal includes mandatory information for certain products (timeline) [69]
EU listing requires traceability for textiles under proposed rules (if stated) [39]
US SEC Cyber incident disclosure rules (if luxury brands affected) (no number) [70]
Fashion brands exposure to supply chain risk: ILO indicates 60 million employed; risk of rights abuses remains high (qualitative) [47]
References
Footnotes
- 1lvmh.com×2
- 2kering.com
- 3richemont.com
- 4finance.hermes.com
- 5forbes.com
- 6burberryplc.com
- 7pradagroup.com
- 8investors.tiffany.com
- 9investors.ralphlauren.com
- 10adidas-group.com
- 12bain.com×6
- 15mckinsey.com×4
- 16www2.deloitte.com×2
- 17ipsos.com
- 18yougov.co.uk
- 19thinkwithgoogle.com
- 20bcg.com
- 23shopify.com
- 24similarweb.com
- 25voguebusiness.com
- 26business.adobe.com
- 27mastercard.us
- 28groeningen.ki
- 29statista.com×5
- 37globaldata.com
- 39environment.ec.europa.eu×3
- 40globalfashionagenda.com
- 41ellenmacarthurfoundation.org
- 42unep.org
- 44textileexchange.org
- 45fashionrevolution.org
- 46oecd.org×2
- 47ilo.org×2
- 49finance.ec.europa.eu×2
- 50commission.europa.eu
- 52bettercotton.org
- 53global-standard.org
- 55euipo.europa.eu
- 56cbp.gov
- 57wto.org×2
- 58wcoomd.org
- 60fatf-gafi.org
- 61thred.io
- 64imf.org
- 65ecb.europa.eu
- 66ec.europa.eu
- 67bls.gov
- 68taxation-customs.ec.europa.eu
- 69single-market-economy.ec.europa.eu
- 70sec.gov
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