Modest Fashion Industry Statistics

The global average annual growth in the modest fashion market is estimated at around 5–7% over the next decade (various forecasts). [1]

About 60% of modest fashion shoppers say Instagram influences their purchase decisions. [2]

About 40% of modest fashion shoppers say TikTok influences their purchase decisions. [3]

Google Trends shows “modest fashion” search interest rising significantly after 2015, with index peaking around 2020 (relative scale). [4]

In 2022, social commerce was forecast to represent 5% of total e-commerce. [5]

In 2023, TikTok had over 1 billion monthly active users globally. [6]

In 2023, Instagram had about 2 billion monthly active users globally. [7]

In 2022, YouTube reached 2.5 billion logged-in monthly active users. [8]

In 2021, Facebook had about 2.91 billion monthly active users. [9]

Modest fashion campaigns on Instagram tend to emphasize modesty, community, and identity (content-analysis KPI: engagement rate). [10]

Average engagement rate for fashion brands on Instagram in 2022 was about 1.6%. [11]

Average engagement rate for fashion brands on TikTok in 2022 was about 4.3%. [12]

In 2023, influencer marketing spend was forecast to reach $21.1 billion. [13]

In 2022, brands using influencer marketing reported ROI improvement of 11% (benchmark). [14]

In 2023, the “modest fashion” hashtag appeared frequently on TikTok with millions of views (platform search). [15]

In 2023, the “modestfashion” hashtag on Instagram showed hundreds of thousands of posts. [16]

In 2022, “hijab fashion” search interest reached a relative high in several European countries (Google Trends index). [17]

In 2022, “modest dress” search interest was higher in Gulf countries (Google Trends index). [18]

The share of marketers using social media for influencer marketing was 61% in 2022. [19]

A 2021 study found that 82% of social media marketers use Instagram. [20]

A 2022 global study found that 69% of consumers follow brands on social media. [21]

In 2023, the global advertising spend was $1.6 trillion. [22]

In 2022, sponsorship revenue in sports and events exceeded $75 billion globally (relevant for brand partnerships). [23]

In 2023, Meta’s ad revenue contribution for Facebook/Instagram was $116.0 billion in Q4 2023 alone. [24]

In 2018, Muslim women were about 60% of global Muslim consumer spending power. [25]

The Muslim consumer market is expected to represent 13% of global consumer spend by 2030. [26]

In a 2019 survey, 64% of Muslims said it is important that the company’s brand fits their religion. [27]

A 2020 report found that modest fashion audiences are increasingly global, with high penetration in the Middle East and Southeast Asia. [28]

In the same 2021 survey, 20% said they buy modest fashion for style reasons. [29]

A 2020 report stated that 48% of modest fashion consumers shop online more often than the general apparel buyer. [30]

A 2021 report found that 40% of modest fashion consumers use TikTok for discovery. [31]

GlobalWebIndex reported 67% of Muslims in some markets use social media weekly. [32]

In 2022, Muslims in the Gulf region spend the largest share of consumer spending on apparel and accessories among Muslim regions. [33]

In a 2022 survey, 58% said their modest clothing purchase is influenced by social media. [34]

In the UK, 13% of adults identify as Muslim (2011 Census data). [35]

Nigeria’s Muslim population is about 90 million in 2015. [36]

Pew estimated Muslim adults in the US at about 3.45 million in 2017. [37]

In 2021, the number of hijabi women in Europe was estimated at around 20 million. [38]

The modest fashion industry is forecast to reach $485 billion by 2030. [39]

In 2023, modest fashion accounts for about 11% of the global fashion market. [40]

The modest fashion market forecast for North America (2020) is $35.6 billion. [41]

In 2021, the modest fashion market size was $254.4 billion. [42]

In 2020, the modest clothing market reached $265 billion. [43]

The modest fashion market is expected to grow to $400.0+ billion by 2027. [44]

The global fashion market size was estimated at $1.75 trillion in 2022. [45]

The global apparel market size was estimated at $2.5 trillion in 2023. [46]

The global clothing market is expected to reach $3.2 trillion by 2027. [47]

IMC data indicates modest fashion penetration is highest in the Middle East, with a large share of consumers buying modest styles. [48]

The Muslim population in South Asia is projected to grow from 553 million in 2010 to 867 million in 2050. [49]

The modest clothing market is expected to grow at a CAGR of 7.6% from 2023 to 2028. [50]

In 2020, the GCC fashion market size reached about $50 billion. [51]

In 2022, the global online apparel market was $567 billion. [52]

Digital commerce accounted for about 24% of fashion retail sales in 2023 in some European markets. [53]

In the US, online apparel sales accounted for $185.7 billion in 2023. [54]

By 2023, there were over 2,500 modest fashion-related businesses in the GCC region (industry directory count). [55]

In 2022, the number of modest fashion retailers in Turkey exceeded 1,200 (industry directory count). [56]

The Saudi fashion market is forecast to reach $5.5 billion in 2026. [57]

The UAE fashion market is forecast to reach $3.0 billion by 2027. [58]

Indonesia’s fashion exports reached $12.8 billion in 2022. [59]

Bangladesh’s garment exports reached $46.0 billion in FY2022-23. [60]

Vietnam accounted for about 3.7% of global apparel exports in 2023. [61]

Ethiopia’s clothing exports increased by 24% in 2022. [62]

In 2023, Morocco’s textile and apparel exports were €6.8 billion. [63]

In 2022, Pakistan’s textile exports reached $24.3 billion. [64]

In 2021, the EU imported woven apparel worth €73.4 billion. [65]

In 2022, Turkey’s apparel exports alone were about $7.9 billion. [66]

In 2021, India’s apparel exports were $17.4 billion. [67]

India’s textile exports were $44.4 billion in 2021. [68]

In 2023, Bangladesh’s ready-made garment industry employed about 4.3 million workers. [69]

In 2021, the garment sector accounted for 3.7% of global GDP. [70]

The garment industry is expected to employ 73 million workers by 2030 in South Asia [71]

In 2020, Bangladesh’s textile and garment sector contributed about 84% of the country’s export earnings. [72]

Textile Exchange reports that certified recycled polyester reached about 1.7 million metric tons in 2022. [73]

Globally, textiles and clothing generate about 92 million tonnes of waste per year. [74]

The EU Textile Strategy sets a target that by 2030, the EU should aim to achieve increased reuse and recycling rates for textiles. [75]

The EU has proposed extended producer responsibility (EPR) for textiles as part of its Textile Strategy action plan. [76]

The EU passed a Corporate Sustainability Reporting Directive (CSRD) that expands reporting requirements to many companies including fashion. [77]

CSRD requires sustainability reporting starting with fiscal year 2024 for some companies (phased approach). [78]

The EU’s Digital Product Passport (DPP) for textiles is aimed to improve traceability and data availability. [79]

ILO reports that textile, clothing and footwear workers face risks including forced labor in global supply chains. [80]

The ILO estimates forced labour affects 27.6 million people globally. [81]

ILO estimates 2.4 million people are affected by forced labour in the private economy in the Asia-Pacific region. [82]

ILO estimates there are 152 million child labourers worldwide. [83]

The ILO estimate of unsafe working conditions contributes to occupational injuries; in 2018 there were 2.78 million workplace deaths globally. [84]

The WHO/ILO estimate workplace injury and illness costs about 4% of global GDP. [85]

The Fashion Pact 2022 impact report lists targets including 2030 climate goals and biodiversity objectives. [86]

The EU’s Restriction of Hazardous Chemicals (REACH) applies to textiles sold in the EU. [87]

The EU has a Regulation on Packaging and Packaging Waste with reuse/recycling targets that influence packaging for fashion brands. [88]

The EU has a ban/restriction on certain single-use plastics in packaging that affects fashion merchandising. [89]

US state regulations (e.g., California) include recycled content requirements for some packaging; California’s SB 54 provides a baseline for textile waste reductions. [90]

In the EU, textiles are one of the priority waste streams targeted for higher collection and recycling rates. [91]

UNDP reports that women and girls are disproportionately affected by environmental and labor risks in supply chains. [92]

The EU Waste Framework Directive sets targets for recycling/landfill reduction affecting textile waste management. [93]

Fashion-related microfibers contribute to ocean pollution; it is estimated that up to 500,000 tons of microfibers are released into oceans each year from washing clothes. [94]

2020: 36% of online shoppers in Great Britain reported that they bought at least one item of clothing in the past three months. [95]

2021: 39% of online shoppers in Great Britain reported that they bought at least one item of clothing in the past three months. [96]

2022: 41% of online shoppers in Great Britain reported that they bought at least one item of clothing in the past three months. [97]

2023: 42% of online shoppers in Great Britain reported that they bought at least one item of clothing in the past three months. [98]

2024: 41% of online shoppers in Great Britain reported that they bought at least one item of clothing in the past three months. [99]