Rawshot Academy

How to create AI fashion models with Rawshot AI

AI Fashion PhotographyVideo lesson included

How to Direct a Fashion Photoshoot in RAWSHOT AI

Learn how to generate studio-quality, on-model imagery of your real garments — through a click-driven interface with zero prompting. No studio. No samples. No casting. No prompts. In this tutorial, I'll walk through the full process of directing a professional fashion shoot in RAWSHOT AI — from upload to export. Every decision is a button, a slider, or a preset. What you'll learn: → Setting up your first project → Uploading and preparing your garments (flat-lay, product photo, mockup, or sketch) → Choosing the synthetic model, pose, and setting through visual presets → Customising camera, lighting, and background — all click-driven → Generating and refining your shots → Best practices for catalog-ready results Built around the garment: RAWSHOT is engineered to represent your real garment faithfully — cut, colour, pattern, logo, fabric, drape. The garment is the brief. Every model is a synthetic composite built from 28 attributes with 10+ options each — large enough that real-person likeness is statistically impossible, and every output is fully yours. Built for the rebels: Indie designers, DTC brands, on-demand and sustainable labels, kidswear and intimate apparel, adaptive fashion, marketplaces, and enterprise retailers alike. One image or ten thousand, via GUI or API. Honest by design: - Every image C2PA-signed, watermarked, and AI-labelled - EU AI Act Article 50 compliant. California SB 942 compliant. - Full commercial rights. No recurring licensing. - Roughly $0.50 per image. Tokens never expire. One-click cancel. Every setting is a click. The only thing you write is your brand. No prompts. No studio. No samples. No gatekeeping. Try it yourself: https://rawshot.ai/ #RAWSHOTai #FashionPhotography #FashionTech #FashionEcommerce #SyntheticModels #ProductPhotography

Rawshot AI lets you create custom AI fashion models for your brand in a few clicks. You can start with public models from the library or generate a private model with your own selected attributes, then use that model directly in a photo shoot.

Choose from public models or create your own

Open the Models section to browse Rawshot’s model library. You will find more than 1,000 pre-made fashion models that can be used in your shoots.

Models marked with a globe icon are public models. That means anyone using Rawshot can create images with them.

If you want a model that is private to your brand, click New Model to open the custom model generator.

Review model attributes before you use them

For any model in the library, you can enlarge the preview or open the model card to review its attributes. Rawshot shows details such as:

Age, height, ethnicity, gender, skin tone, body type, face type, eye color, hairstyle, and hair color.

This makes it easy to compare models and select one that fits your brand, campaign, or product range.

How to create a custom AI fashion model

To build your own model:

1. Click New Model.
2. Select male or female.
3. Enter a name.
4. Set the age.
5. Choose the ethnicity and height.
6. Select the remaining attributes, including skin tone, body type, face type, eye color, hairstyle, and hair color.
7. Review the overview.
8. Click Generate Model.

Once generated, the model is added to your account and is ready to use in the photo shoot flow.

A practical way to pick the right attributes

If you are unsure how a specific attribute will look in practice, browse the model library first. Find a model that is close to what you want, open its card, review the attributes, and use those settings as a starting point for your own custom version.

This is a simple way to direct the result without guesswork: start from an existing model, then adjust only the details you want to change.

Cost and ownership

Generating a custom model costs 9 tokens.

Custom generated models are private to your account. Other Rawshot users cannot access them.

Outputs created with your private model come with commercial usage rights, so you can use them for your brand imagery without the time limits common in traditional model image licensing.

How Rawshot handles model uniqueness

Custom models are generated from a large combination of attributes. The selected settings you see in the interface are only part of the full generation process, which helps make each model highly unique.

Use your new model in a photo shoot

After your model is generated, go to the Photo Shoot section and create a new shoot. Select your garment or product, then choose your custom model from the model picker.

Your private model will appear alongside the rest of your available models, ready to use for on-model product imagery.

Filter and manage your models

Rawshot includes filters to help you find the right model quickly. You can filter by:

Gender, name, age, ethnicity, and body type.

You can also enable the Private Only filter to show only the custom models created in your own account.

Quick recap

Use public models when you need a fast starting point. Create a private model when you want brand-specific control, private access, and a reusable model for future shoots. Once generated, your model is ready to be selected in the photo shoot workflow in just a few clicks.