In the reviewed set, pricing models vary from straightforward per-image to subscriptions/credits. RAWSHOT AI uses per-image pricing at approximately $0.50 per image, with about five tokens per image, non-expiring tokens, and tokens returned on failed generations—plus full permanent commercial rights. Several prompt-based platforms (RenderRunway, Atelier, Milano AI, Glamolic AI, Trayve, Leonardo AI, Midjourney) rely on subscription and/or credits, where cost scales with usage and repeated retries for consistency can raise effective spend. Adobe Firefly and Fotor also align with the Adobe/subscription and subscription/upgrade patterns, with Fotor offering a free-to-try option but gating more powerful generation/export/editing behind paid tiers.