Pricing varies significantly across the top tools, largely due to workflow style and iteration behavior. RAWSHOT AI is the most explicit on unit economics, with approximately $0.50 per image (about five tokens per generation) and tokens that are non-expiring; failed generations return tokens, and every image has full permanent commercial rights. Midjourney and tools like Ideogram are subscription-based or tiered, and the reviews warn that cost can add up with extensive iteration. DALL·E via OpenAI’s Image Generation API is usage-based (priced per generated output/compute), so costs scale with the number of generations and refinements. Hosted Stable Diffusion via Think Diffusion/ComfyUI and other prompt-driven platforms (Picjam, Trayve, Tryly.ai, Atelier AI, Glamolic AI) typically charge per credit, per run, or subscription/credits, with cost scaling based on image size, passes, and how many attempts you need to reach publishable quality.