RAWSHOT AI is an EU-built fashion photography platform by Global Commerce Media GmbH that creates original, on-model imagery and video of real garments without requiring users to write text prompts. It is designed as a graphical, button-and-slider style workflow where creative decisions like camera, pose, lighting, background, composition, and visual style are controlled directly in the interface.
The platform emphasizes consistent synthetic models across catalogs, composite models built from many body attributes, support for up to four products per composition, and a large library of presets spanning multiple fashion looks. It also includes integrated video generation with a scene builder and aims to provide compliance-oriented transparency with provenance metadata, watermarking, and AI labeling on every output.