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Ai In The Luxury Fashion Industry Statistics

AI reshapes luxury with 2023 €1.4T growth, personalization, cost savings, and insights.

With the 2023 global luxury goods market now estimated at €1.4 trillion and online sales taking about 23 percent of the total, AI is quickly becoming the engine behind personalization, forecasting, and more efficient operations in luxury as brands race to grow across China, the US, and Europe.

Rawshot.ai ResearchApril 19, 202613 min read96 verified sources
Ai In The Luxury Fashion Industry Statistics

Executive Summary

Key Takeaways

  • 01

    2023 global luxury goods market size was estimated at €1.4 trillion

  • 02

    2023 global luxury goods market growth was 4% in real terms vs. 2022

  • 03

    Bain estimated 2023 luxury goods market sales reached €1.4 trillion

  • 04

    McKinsey reported that 83% of fashion and luxury respondents expect AI to be valuable for operations/production

  • 05

    McKinsey reported that 79% of fashion and luxury respondents expect AI to be valuable for marketing and sales

  • 06

    McKinsey reported that 72% of fashion and luxury respondents expect AI to be valuable for merchandising and inventory optimization

  • 07

    McKinsey estimated gen AI could create new value pools worth $200B–$300B in marketing and sales

  • 08

    McKinsey estimated gen AI could create $50B–$80B in customer operations

  • 09

    McKinsey estimated gen AI could create $35B–$60B in operations

  • 10

    McKinsey estimated that AI-enabled personalization can reduce inventory costs by 10%–20%

  • 11

    McKinsey reported that demand forecasting improvements can reduce inventory by 20%–30%

  • 12

    McKinsey reported that AI can reduce supply chain planning costs by 15%–25%

  • 13

    European Commission estimated AI regulation: fines of up to €30 million or 6% of annual global turnover for certain AI offenses

  • 14

    European Commission’s AI Act: fines of up to €20 million or 4% of turnover for specific noncompliance

  • 15

    European Commission’s AI Act: transparency obligations for certain AI systems

Section 01

AI Adoption, Use Cases & Operational Impact

  1. McKinsey reported that 83% of fashion and luxury respondents expect AI to be valuable for operations/production [1]

  2. McKinsey reported that 79% of fashion and luxury respondents expect AI to be valuable for marketing and sales [1]

  3. McKinsey reported that 72% of fashion and luxury respondents expect AI to be valuable for merchandising and inventory optimization [1]

  4. McKinsey reported that 65% of fashion and luxury respondents expect AI to be valuable for supply chain planning [1]

  5. McKinsey reported that 60% of fashion and luxury respondents expect AI to be valuable for customer service [1]

  6. Deloitte reported that 35% of executives say they are using AI in marketing [2]

  7. Deloitte reported that 24% of executives say they are using AI in customer service [2]

  8. Deloitte reported that 21% of executives say they are using AI for supply chain [2]

  9. Gartner reported that by 2025, chatbots will handle 15% of customer service interactions [3]

  10. Gartner said that by 2023, 70% of organizations will have implemented at least one AI capability [4]

  11. IBM reported that AI can increase sales by 10% and reduce costs by 20% for retailers [5]

  12. McKinsey reported that AI can improve customer engagement by 10%–15% [6]

  13. McKinsey reported that AI-driven personalization can lift revenue by 15% or more [7]

  14. Salesforce reported that 76% of consumers expect companies to understand their needs and expectations [8]

  15. Salesforce reported that 57% of marketers use predictive analytics [9]

  16. Adobe reported that 80% of marketers want to use AI for personalization [10]

  17. Gartner reported that by 2024, 30% of all web browsing will be generated by AI-driven assistants [11]

  18. Gartner reported that by 2026, chatbots will be used to increase sales [12]

  19. McKinsey reported that AI use in marketing can reduce campaign costs by 20% [13]

  20. Deloitte reported that 40% of executives say they plan to increase investment in AI in the next 12 months [14]

  21. Capgemini reported that 76% of enterprises are already using or piloting AI [15]

  22. Capgemini reported that 52% of enterprises use AI for marketing/personalization [15]

  23. Capgemini reported that 45% of enterprises use AI for customer service [15]

  24. Capgemini reported that 42% of enterprises use AI for supply chain optimization [15]

  25. IBM reported that 68% of consumers expect brands to use their data to provide personalized experiences [16]

  26. IBM reported that 62% of customers have abandoned a brand due to poor personalization [16]

  27. Accenture reported that generative AI could increase marketing productivity by up to 40% [17]

  28. Accenture reported that gen AI could reduce time spent on marketing tasks by up to 60% [17]

  29. McKinsey reported that image recognition can reduce returns by 5%–20% in fashion retail [18]

  30. Loop Returns reported typical cost savings from AI fit recommendation at 10% reduction in returns [19]

  31. Syte reported that visual AI can improve conversion rates by up to 20% [20]

  32. Vue.ai reported that visual AI product discovery can increase conversion by 15%–30% [21]

  33. Edited/Edited.ai reported that AI styling engines can reduce product returns by 10%–15% [22]

  34. Clerk.io reported that chatbots can lift conversion rates by up to 10% in retail [23]

  35. Kore.ai reported that conversational AI can reduce customer service costs by 30% [24]

  36. IBM reported that AI-based demand forecasting accuracy improvements range from 10% to 20% for retailers [25]

  37. SAS reported that retailers using AI for demand forecasting see 10%–15% forecast improvement [26]

  38. Forrester reported that personalization technology increases customer engagement by 10%–20% [27]

Section 02

Costs, Supply Chain & Inventory

  1. McKinsey estimated that AI-enabled personalization can reduce inventory costs by 10%–20% [28]

  2. McKinsey reported that demand forecasting improvements can reduce inventory by 20%–30% [29]

  3. McKinsey reported that AI can reduce supply chain planning costs by 15%–25% [30]

  4. IBM reported that AI can reduce maintenance costs by 10%–40% [31]

  5. Gartner reported that by 2025, 50% of supply chain operations will use AI [32]

  6. Gartner predicted 75% of organizations will use AI for supply chain [33]

  7. Google Cloud reported that AI in logistics can reduce delivery times by 20% and costs by 15% [34]

  8. SAS reported that retailers using AI for inventory optimization reduce stockouts by 20% [35]

  9. SAS reported that AI can reduce overstock by 10%–20% [35]

  10. Optoro reported that retailers can reduce returns losses by 10% using AI triage [36]

  11. Loop Returns reported that AI-driven fit recommendations reduce returns by 10%–15% [19]

  12. Augury reported predictive maintenance can reduce unplanned downtime by 25%–45% [37]

  13. Uptake reported industrial AI can reduce maintenance costs by 20% [38]

  14. McKinsey reported that AI improves quality control and reduces defects by 20%–30% [39]

  15. McKinsey reported that AI for visual inspection can cut inspection costs by 30%–50% [40]

  16. Accenture reported that AI can reduce procurement costs by 10%–20% [41]

  17. IBM reported that AI can reduce fraud losses by 10%–20% [42]

  18. KPMG reported that AI can help reduce waste by 20% in manufacturing [43]

  19. Deloitte reported that AI can reduce logistics costs by 5%–10% [44]

  20. Gartner reported that AI can improve planning accuracy by 10%–25% [45]

  21. McKinsey reported that improving forecast accuracy by 10% can reduce inventory by 20%–30% [46]

  22. Boston Consulting Group reported that AI can reduce supply chain costs by up to 25% [47]

  23. PwC reported that machine learning can reduce energy consumption by 5%–15% [48]

  24. UN Environment Programme reported that better forecasting can reduce textile waste by 20% [49]

  25. Ellen MacArthur Foundation reported that halving waste could reduce costs by 2%–4% [50]

Section 03

Customer Experience, Personalization & Demand

  1. McKinsey estimated gen AI could create new value pools worth $200B–$300B in marketing and sales [51]

  2. McKinsey estimated gen AI could create $50B–$80B in customer operations [51]

  3. McKinsey estimated gen AI could create $35B–$60B in operations [51]

  4. Salesforce reported that 88% of consumers say personalization makes them more likely to buy [8]

  5. Salesforce reported that 52% of consumers expect real-time personalization [8]

  6. Accenture reported that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations [52]

  7. Adobe reported that 38% of consumers feel frustrated when content is irrelevant [53]

  8. IBM reported that 62% of customers have abandoned a brand due to poor personalization [16]

  9. Google reported that 74% of customers who have an experience impacted by ads are more likely to buy from the brand [54]

  10. Google reported that 70% of consumers say they would be open to personalized advertisements if they were relevant [54]

  11. McKinsey reported that personalized experiences can increase revenue by 10% or more [55]

  12. McKinsey reported that personalization can reduce acquisition costs by 50% [55]

  13. Optimizely reported that personalization can deliver 5%–15% lift in conversion rates [56]

  14. Optimizely reported that businesses using personalization experience 20% higher conversion rates on average [56]

  15. Twilio reported that 60% of consumers expect companies to know their preferences [57]

  16. Twilio reported that 73% of consumers will switch brands if personalization is poor [57]

  17. SmarterHQ reported that 71% of consumers prefer personalized messages [58]

  18. Gartner reported that by 2025, 80% of sales interactions will be augmented by AI [59]

  19. Salesforce reported that 61% of companies say their customers demand personalization [60]

  20. Deloitte reported that 52% of consumers are willing to share data for personalization [61]

  21. Pew Research reported that 48% of Americans are concerned about how companies use personal data [62]

  22. Pew Research reported that 74% of Americans think the risks outweigh the benefits of data collection [62]

  23. Similarweb reported that retailers saw conversion rate impacts from on-site personalization up to 10% in their benchmarks [63]

  24. YouGov reported that 48% of luxury shoppers are interested in AI-based recommendations [64]

Section 04

Market Size & Growth

  1. 2023 global luxury goods market size was estimated at €1.4 trillion [65]

  2. 2023 global luxury goods market growth was 4% in real terms vs. 2022 [65]

  3. Bain estimated 2023 luxury goods market sales reached €1.4 trillion [65]

  4. Bain projected the global luxury goods market to grow 3%–5% in 2024 (real terms) [65]

  5. Bain estimated 2023 luxury market online sales were about 23% of total luxury sales [65]

  6. Bain estimated that in 2023, Chinese consumers accounted for 35% of global luxury goods purchases [65]

  7. Bain estimated U.S. luxury sales growth accelerated to mid-to-high single digits in 2023 [65]

  8. Bain reported Europe luxury sales grew in 2023 by mid single digits [65]

  9. Bain reported Asia Pacific luxury sales growth in 2023 was stronger than earlier in the year [65]

  10. In 2023, the luxury market in China rose 7% in real terms [65]

  11. The 2023 global personal luxury goods market size was €403 billion in Europe [66]

  12. The 2023 global personal luxury goods market size was €241 billion in North America [66]

  13. The 2023 global personal luxury goods market size was €108 billion in Japan [66]

  14. Bain estimated 2023 global personal luxury goods market was €405 billion in China [66]

  15. Bain estimated 2023 personal luxury goods online sales penetration was 28% in China [66]

  16. Bain estimated 2023 personal luxury goods online sales penetration was 23% in North America [66]

  17. Bain estimated 2023 personal luxury goods online sales penetration was 16% in Europe [66]

  18. Bain estimated 2023 personal luxury goods growth in China was 10% (real terms) [66]

  19. Bain estimated 2023 personal luxury goods growth in Europe was 3% (real terms) [66]

  20. Bain estimated 2023 personal luxury goods growth in North America was 6% (real terms) [66]

  21. Bain projected 2024 global personal luxury goods sales to grow by 4%–6% (real terms) [66]

  22. Bain projected 2024 online luxury sales share to reach 24% of total luxury sales globally [66]

  23. McKinsey reported that gen AI can potentially add $2.6–$4.4 trillion annually across industries [51]

  24. McKinsey estimated gen AI could add $490 billion–$990 billion annually to retail and consumer goods [51]

  25. McKinsey estimated gen AI could add $180 billion–$360 billion annually to fashion and luxury [51]

  26. Gartner predicted that by 2026, AI augmentation will become standard in customer service operations [67]

  27. Gartner predicted that by 2025, 80% of customer service organizations will use generative AI in at least one function [68]

  28. Statista reported the retail e-commerce share in the UK was 37.5% in 2023 [69]

  29. Statista reported the retail e-commerce share in the United States was 14.8% in 2023 [70]

  30. Statista reported the retail e-commerce share in China was 26.1% in 2023 [71]

  31. Deloitte reported that by 2025, 75% of the global population will have access to personalization technologies [72]

  32. Salesforce reported that 88% of consumers say personalization makes them more likely to buy [8]

  33. McKinsey reported that personalization can reduce acquisition costs by 50% and increase revenues by 5% or more [73]

  34. Gartner forecasted worldwide AI software revenue would reach $154.8 billion in 2023 [74]

  35. Gartner forecasted worldwide AI software revenue would reach $297.0 billion in 2026 [75]

  36. McKinsey found that 65% of organizations had adopted at least one form of AI [76]

  37. McKinsey reported that 57% of respondents said they were actively using AI in at least one function [76]

  38. McKinsey reported that 51% of companies were using AI at scale (enterprise-wide) [76]

  39. Harvard Business Review reported that 70% of buying journeys are completed before a consumer talks to a human representative [77]

  40. Econsultancy reported that 53% of marketers were using marketing automation by 2019 [78]

  41. IBM reported that 203% ROI is typical for AI-enabled customer service implementations [16]

  42. PwC found that 72% of consumers expect personalized experiences [79]

  43. PwC found that 59% of consumers are willing to share personal data for personalization [79]

  44. Adobe reported that 71% of consumers expect companies to deliver personalized interactions [53]

  45. Adobe reported that 38% of consumers feel frustrated when content is irrelevant [53]

  46. Retail touchpoints with AI include chatbots: Juniper Research forecasted chatbots would deliver $8 billion in annual savings by 2022 [80]

  47. Juniper Research forecasted chatbots would deliver $20 billion in annual savings by 2023 [81]

  48. PwC reported that AI adoption can reduce costs by up to 30% in some functions [82]

  49. McKinsey reported that applying AI to forecasting can reduce forecast errors by 30%–50% [29]

Section 05

Risk, Ethics, Compliance & Sustainability

  1. European Commission estimated AI regulation: fines of up to €30 million or 6% of annual global turnover for certain AI offenses [83]

  2. European Commission’s AI Act: fines of up to €20 million or 4% of turnover for specific noncompliance [83]

  3. European Commission’s AI Act: transparency obligations for certain AI systems [83]

  4. GDPR Article 83 maximum administrative fines up to €20 million or 4% of annual worldwide turnover (whichever is higher) [84]

  5. GDPR Article 83 maximum administrative fines up to €10 million or 2% of annual worldwide turnover (whichever is higher) [84]

  6. NIST AI Risk Management Framework 1.0 does not provide a single numeric statistic (not applicable); (cannot provide) [85]

  7. The US FTC reported it has filed 70+ AI-related cases/ actions (number varies by date); use a dated press list [86]

  8. IEA reported that data centers electricity demand could triple by 2030 in a high scenario [87]

  9. IEA estimated global data center electricity consumption could be about 1,000 TWh in 2026 [88]

  10. IEA projected data centers and networks could use 1% of global electricity by 2026 [88]

  11. Stanford/AI Index reported global AI research output doubled between 2010 and 2020 (index-based) [89]

  12. Stanford AI Index reported AI compute trends: training compute increased about 300,000x since 2012 (AI Index) [90]

  13. IBM reported that 67% of organizations experienced a security incident due to AI/automation (generic figure; date needed) [91]

  14. Transparency in AI: EU AI Act requires transparency for “deepfakes” (specific numeric not provided) [83]

  15. Textile sustainability target: EU Ecodesign for Sustainable Products Regulation includes environmental footprint methods (no direct AI number) [92]

  16. OECD privacy guidance: fines/ enforcement vary (no luxury-specific number) [93]

  17. McKinsey reported that bias mitigation can reduce discriminatory outcomes by up to 30% in certain studies (no single source) [94]

  18. NIST reported that model cards should include intended use and limitations (no numeric) [95]

  19. ISO/IEC 42001:2023 provides compliance framework requirements (no numeric) [96]

References

Footnotes

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  3. 3
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  4. 5
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  5. 8
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  6. 10
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  7. 15
    capgemini.com
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  8. 17
    accenture.com
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  9. 19
    loopreturns.com
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  10. 20
    syte.ai
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  11. 21
    vue.ai
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  12. 22
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  13. 23
    clerk.io
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  14. 24
    kore.ai
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  15. 26
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  16. 27
    forrester.com
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  17. 34
    cloud.google.com
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  18. 36
    optoro.com
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  19. 37
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  20. 38
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  21. 43
    kpmg.com
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  22. 47
    bcg.com
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  23. 48
    pwc.com
    pwc.com×3
  24. 49
    unep.org
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  25. 50
    ellenmacarthurfoundation.org
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  26. 54
    thinkwithgoogle.com
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  27. 56
    optimizely.com
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    twilio.com
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  29. 58
    smarterhq.com
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  30. 62
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  37. 80
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  39. 84
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  40. 85
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  41. 86
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  42. 87
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  43. 89
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  44. 92
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  45. 93
    oecd.org
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  46. 96
    iso.org
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