Apparel Retail Industry Statistics
Rising prices are pushing shoppers to stores, while loyalty, influencers, and sustainable value drive apparel choices.
Pricing pressure is reshaping apparel choices: 29% of consumers delayed fashion purchases due to higher prices, while 34% say loyalty rewards influence where they buy. Shoppers also increasingly discover styles through digital channels, with 38% of apparel shoppers buying after influencer content. Across markets, e-commerce continues to expand alongside in-store preference, while secondhand growth adds new pressure on traditional assortments.
Written byJannik LindnerCo-Founder, Rawshot.ai
Executive Summary
Key Takeaways
Rising prices are pushing shoppers to stores, while loyalty, influencers, and sustainable value drive apparel choices.
Footwear prices rose 1.7% over the year ended December 2023
20.1% of U.S. consumers bought clothing from Target in the prior 12 months
29% of consumers said they delayed fashion purchases due to higher prices
61% of U.S. consumers prefer to shop for apparel in-store rather than online
38% of apparel shoppers have bought apparel after seeing influencer content
E-commerce accounted for 22.0% of total U.S. retail sales in Q4 2023
The global secondhand apparel market was projected to reach $350 billion by 2028
User penetration in the global apparel market was projected at 29.5% in 2024
The U.S. apparel market is expected to grow at a CAGR of 1.96% from 2024 to 2028
The U.S. imported 7.57 billion square meter equivalents of apparel in 2023
The EU accounted for 28.8% of world clothing imports in 2023
Retail inventory carrying costs rose 19.6% in 2023
44% of consumers are willing to pay more for sustainably produced fashion items
The fashion industry uses around 93 billion cubic meters of water per year
The average consumer bought 60% more clothing in 2014 than in 2000
Section 01
Consumer Behavior & Pricing
Footwear prices rose 1.7% over the year ended December 2023 [1]
20.1% of U.S. consumers bought clothing from Target in the prior 12 months [2]
29% of consumers said they delayed fashion purchases due to higher prices [3]
34% of consumers said loyalty rewards influence where they buy clothing [4]
33% of Prime Day shoppers said they purchased apparel because discounts were deeper than usual [5]
40% of consumers said they cut back spending on apparel to afford essentials [6]
Section 02
Digital & Omnichannel
61% of U.S. consumers prefer to shop for apparel in-store rather than online [7]
38% of apparel shoppers have bought apparel after seeing influencer content [8]
E-commerce accounted for 22.0% of total U.S. retail sales in Q4 2023 [9]
U.S. online sales of apparel, accessories, and footwear increased 4% in 2023 [10]
Global online sales grew 3% year over year during the 2023 holiday season [11]
Apparel was one of the categories with the highest online discounts at 23% in Cyber Week 2023 [12]
U.S. online apparel sales on Amazon reached $47.5 billion in 2023 [13]
Shein’s share of the U.S. fast-fashion market rose to 40% in 2022 [14]
Shein’s valuation reached $66 billion in its 2023 funding round [15]
Shein’s U.S. monthly active users were 27 million in January 2024 [16]
54% of retail executives said their organizations were not prepared to manage technology disruption [17]
For every $100 in returned merchandise accepted, retailers lost $13.70 to return fraud in 2023 [18]
Section 03
Market Size & Growth
The global secondhand apparel market was projected to reach $350 billion by 2028 [19]
User penetration in the global apparel market was projected at 29.5% in 2024 [20]
The U.S. apparel market is expected to grow at a CAGR of 1.96% from 2024 to 2028 [21]
China’s apparel market revenue was forecast at US$314.50 billion in 2024 [22]
India’s apparel market revenue was forecast at US$101.40 billion in 2024 [23]
Inditex net income reached €5.38 billion in fiscal 2023 [24]
H&M Group profit after financial items totaled SEK 14.5 billion in 2023 [25]
Fast Retailing operating profit reached ¥381.0 billion in fiscal 2023 [26]
Gap Inc. comparable sales increased 2% in fiscal 2023 [27]
PVH revenue totaled $9.22 billion in 2023 [28]
Ralph Lauren revenue was $6.63 billion in fiscal 2024 [29]
American Eagle Outfitters revenue was $5.26 billion in fiscal 2023 [30]
Urban Outfitters net sales were $5.15 billion in fiscal 2024 [31]
lululemon net revenue reached $9.6 billion in 2023 [32]
Levi Strauss & Co. net revenues were $6.18 billion in fiscal 2023 [33]
Kontoor Brands revenue totaled $2.61 billion in 2023 [34]
The TJX Companies net sales were $54.2 billion in fiscal 2024 [35]
Ross Stores sales reached $20.4 billion in fiscal 2023 [36]
Burlington Stores total sales were $9.72 billion in fiscal 2023 [37]
Nordstrom net sales were $14.2 billion in fiscal 2023 [38]
Macy’s net sales totaled $23.1 billion in fiscal 2023 [39]
Kohl’s net sales were $16.6 billion in fiscal 2023 [40]
Section 04
Supply Chain & Trade
The U.S. imported 7.57 billion square meter equivalents of apparel in 2023 [41]
The EU accounted for 28.8% of world clothing imports in 2023 [42]
Retail inventory carrying costs rose 19.6% in 2023 [43]
Average U.S. upland cotton farm price was forecast at 66 cents per pound in 2024/25 [44]
64% of procurement leaders prioritized cost reduction in 2024 [45]
82% of fashion executives expect consumers to trade down in 2024 [46]
Section 05
Sustainability & Ethics
44% of consumers are willing to pay more for sustainably produced fashion items [47]
The fashion industry uses around 93 billion cubic meters of water per year [48]
The average consumer bought 60% more clothing in 2014 than in 2000 [49]
The fashion industry accounts for 20% of global wastewater [50]
Fashion could miss its 2030 decarbonization target by 50% at the current pace [51]
Only 1% of used clothes are recycled into new clothes in the EU [52]
Cotton’s share of global fiber production was 20% in 2023 [53]
Around 85% of all textiles go to the dump each year [54]
Landfilled textiles in the U.S. totaled 11.3 million tons in 2018 [55]
Section 06
Market Segments
References
Footnotes
- 1bls.gov
- 2coresight.com
- 3klarna.com
- 4rakutenadvertising.com
- 5digitalcommerce360.com×2
- 6mckinsey.com×3
- 7firstinsight.com
- 8powerreviews.com
- 9census.gov
- 10npd.com
- 11salesforce.com
- 12adobe.com
- 14bloomberg.com
- 15reuters.com
- 16similarweb.com
- 17ibm.com
- 18nrf.com
- 19thredup.com
- 20statista.com×4
- 24inditex.com
- 25hmgroup.com
- 26fastretailing.com
- 27investors.gapinc.com
- 28investors.pvh.com
- 29investor.ralphlauren.com
- 30investors.aeo-inc.com
- 31investor.urbn.com
- 32investor.lululemon.com
- 33investors.levistrauss.com
- 34kontoorbrands.com
- 35investor.tjx.com
- 36investors.rossstores.com
- 37investor.burlington.com
- 38investor.nordstrom.com
- 39macysinc.com
- 40investors.kohls.com
- 41otexa.trade.gov
- 42wto.org
- 43cscmp.org
- 44usda.gov
- 45deloitte.com
- 47simon-kucher.com
- 48unep.org
- 49ellenmacarthurfoundation.org
- 50weforum.org
- 52europarl.europa.eu
- 53textileexchange.org
- 54earth.org
- 55epa.gov
- 56ons.gov.uk
- 57ec.europa.eu
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Jannik Lindner. (April 19, 2026). Apparel Retail Industry Statistics. Rawshot.ai. https://rawshot.ai/statistic/apparel-retail-industry
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Jannik Lindner. "Apparel Retail Industry Statistics." Rawshot.ai, 19 Apr 2026, https://rawshot.ai/statistic/apparel-retail-industry.
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