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Apparel Retail Industry Statistics

Rising prices are pushing shoppers to stores, while loyalty, influencers, and sustainable value drive apparel choices.

Pricing pressure is reshaping apparel choices: 29% of consumers delayed fashion purchases due to higher prices, while 34% say loyalty rewards influence where they buy. Shoppers also increasingly discover styles through digital channels, with 38% of apparel shoppers buying after influencer content. Across markets, e-commerce continues to expand alongside in-store preference, while secondhand growth adds new pressure on traditional assortments.

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read6 minSources57 verified
Apparel Retail Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

Rising prices are pushing shoppers to stores, while loyalty, influencers, and sustainable value drive apparel choices.

  • Footwear prices rose 1.7% over the year ended December 2023

  • 20.1% of U.S. consumers bought clothing from Target in the prior 12 months

  • 29% of consumers said they delayed fashion purchases due to higher prices

  • 61% of U.S. consumers prefer to shop for apparel in-store rather than online

  • 38% of apparel shoppers have bought apparel after seeing influencer content

  • E-commerce accounted for 22.0% of total U.S. retail sales in Q4 2023

  • The global secondhand apparel market was projected to reach $350 billion by 2028

  • User penetration in the global apparel market was projected at 29.5% in 2024

  • The U.S. apparel market is expected to grow at a CAGR of 1.96% from 2024 to 2028

  • The U.S. imported 7.57 billion square meter equivalents of apparel in 2023

  • The EU accounted for 28.8% of world clothing imports in 2023

  • Retail inventory carrying costs rose 19.6% in 2023

  • 44% of consumers are willing to pay more for sustainably produced fashion items

  • The fashion industry uses around 93 billion cubic meters of water per year

  • The average consumer bought 60% more clothing in 2014 than in 2000

Section 01

Consumer Behavior & Pricing

  1. Footwear prices rose 1.7% over the year ended December 2023 [1]

  2. 20.1% of U.S. consumers bought clothing from Target in the prior 12 months [2]

  3. 29% of consumers said they delayed fashion purchases due to higher prices [3]

  4. 34% of consumers said loyalty rewards influence where they buy clothing [4]

  5. 33% of Prime Day shoppers said they purchased apparel because discounts were deeper than usual [5]

  6. 40% of consumers said they cut back spending on apparel to afford essentials [6]

Section 02

Digital & Omnichannel

  1. 61% of U.S. consumers prefer to shop for apparel in-store rather than online [7]

  2. 38% of apparel shoppers have bought apparel after seeing influencer content [8]

  3. E-commerce accounted for 22.0% of total U.S. retail sales in Q4 2023 [9]

  4. U.S. online sales of apparel, accessories, and footwear increased 4% in 2023 [10]

  5. Global online sales grew 3% year over year during the 2023 holiday season [11]

  6. Apparel was one of the categories with the highest online discounts at 23% in Cyber Week 2023 [12]

  7. U.S. online apparel sales on Amazon reached $47.5 billion in 2023 [13]

  8. Shein’s share of the U.S. fast-fashion market rose to 40% in 2022 [14]

  9. Shein’s valuation reached $66 billion in its 2023 funding round [15]

  10. Shein’s U.S. monthly active users were 27 million in January 2024 [16]

  11. 54% of retail executives said their organizations were not prepared to manage technology disruption [17]

  12. For every $100 in returned merchandise accepted, retailers lost $13.70 to return fraud in 2023 [18]

Section 03

Market Size & Growth

  1. The global secondhand apparel market was projected to reach $350 billion by 2028 [19]

  2. User penetration in the global apparel market was projected at 29.5% in 2024 [20]

  3. The U.S. apparel market is expected to grow at a CAGR of 1.96% from 2024 to 2028 [21]

  4. China’s apparel market revenue was forecast at US$314.50 billion in 2024 [22]

  5. India’s apparel market revenue was forecast at US$101.40 billion in 2024 [23]

  6. Inditex net income reached €5.38 billion in fiscal 2023 [24]

  7. H&M Group profit after financial items totaled SEK 14.5 billion in 2023 [25]

  8. Fast Retailing operating profit reached ¥381.0 billion in fiscal 2023 [26]

  9. Gap Inc. comparable sales increased 2% in fiscal 2023 [27]

  10. PVH revenue totaled $9.22 billion in 2023 [28]

  11. Ralph Lauren revenue was $6.63 billion in fiscal 2024 [29]

  12. American Eagle Outfitters revenue was $5.26 billion in fiscal 2023 [30]

  13. Urban Outfitters net sales were $5.15 billion in fiscal 2024 [31]

  14. lululemon net revenue reached $9.6 billion in 2023 [32]

  15. Levi Strauss & Co. net revenues were $6.18 billion in fiscal 2023 [33]

  16. Kontoor Brands revenue totaled $2.61 billion in 2023 [34]

  17. The TJX Companies net sales were $54.2 billion in fiscal 2024 [35]

  18. Ross Stores sales reached $20.4 billion in fiscal 2023 [36]

  19. Burlington Stores total sales were $9.72 billion in fiscal 2023 [37]

  20. Nordstrom net sales were $14.2 billion in fiscal 2023 [38]

  21. Macy’s net sales totaled $23.1 billion in fiscal 2023 [39]

  22. Kohl’s net sales were $16.6 billion in fiscal 2023 [40]

Section 04

Supply Chain & Trade

  1. The U.S. imported 7.57 billion square meter equivalents of apparel in 2023 [41]

  2. The EU accounted for 28.8% of world clothing imports in 2023 [42]

  3. Retail inventory carrying costs rose 19.6% in 2023 [43]

  4. Average U.S. upland cotton farm price was forecast at 66 cents per pound in 2024/25 [44]

  5. 64% of procurement leaders prioritized cost reduction in 2024 [45]

  6. 82% of fashion executives expect consumers to trade down in 2024 [46]

Section 05

Sustainability & Ethics

  1. 44% of consumers are willing to pay more for sustainably produced fashion items [47]

  2. The fashion industry uses around 93 billion cubic meters of water per year [48]

  3. The average consumer bought 60% more clothing in 2014 than in 2000 [49]

  4. The fashion industry accounts for 20% of global wastewater [50]

  5. Fashion could miss its 2030 decarbonization target by 50% at the current pace [51]

  6. Only 1% of used clothes are recycled into new clothes in the EU [52]

  7. Cotton’s share of global fiber production was 20% in 2023 [53]

  8. Around 85% of all textiles go to the dump each year [54]

  9. Landfilled textiles in the U.S. totaled 11.3 million tons in 2018 [55]

Section 06

Market Segments

  1. 18.4% of total retail sales were online in the UK (apparel & footwear excluded) in 2023, measuring the share of retail sales conducted online [56]

  2. 14.8% of EU consumers purchased clothing online in 2023, measuring the percentage of consumers who bought clothing online [57]

References

Footnotes

  1. 1
    bls.gov
    bls.gov
  2. 2
    coresight.com
    coresight.com
  3. 3
    klarna.com
    klarna.com
  4. 4
    rakutenadvertising.com
    rakutenadvertising.com
  5. 5
    digitalcommerce360.com
    digitalcommerce360.com×2
  6. 6
    mckinsey.com
    mckinsey.com×3
  7. 7
    firstinsight.com
    firstinsight.com
  8. 8
    powerreviews.com
    powerreviews.com
  9. 9
    census.gov
    census.gov
  10. 10
    npd.com
    npd.com
  11. 11
    salesforce.com
    salesforce.com
  12. 12
    adobe.com
    adobe.com
  13. 14
    bloomberg.com
    bloomberg.com
  14. 15
    reuters.com
    reuters.com
  15. 16
    similarweb.com
    similarweb.com
  16. 17
    ibm.com
    ibm.com
  17. 18
    nrf.com
    nrf.com
  18. 19
    thredup.com
    thredup.com
  19. 20
    statista.com
    statista.com×4
  20. 24
    inditex.com
    inditex.com
  21. 25
    hmgroup.com
    hmgroup.com
  22. 26
    fastretailing.com
    fastretailing.com
  23. 27
    investors.gapinc.com
    investors.gapinc.com
  24. 28
    investors.pvh.com
    investors.pvh.com
  25. 29
    investor.ralphlauren.com
    investor.ralphlauren.com
  26. 30
    investors.aeo-inc.com
    investors.aeo-inc.com
  27. 31
    investor.urbn.com
    investor.urbn.com
  28. 32
    investor.lululemon.com
    investor.lululemon.com
  29. 33
    investors.levistrauss.com
    investors.levistrauss.com
  30. 34
    kontoorbrands.com
    kontoorbrands.com
  31. 35
    investor.tjx.com
    investor.tjx.com
  32. 36
    investors.rossstores.com
    investors.rossstores.com
  33. 37
    investor.burlington.com
    investor.burlington.com
  34. 38
    investor.nordstrom.com
    investor.nordstrom.com
  35. 39
    macysinc.com
    macysinc.com
  36. 40
    investors.kohls.com
    investors.kohls.com
  37. 41
    otexa.trade.gov
    otexa.trade.gov
  38. 42
    wto.org
    wto.org
  39. 43
    cscmp.org
    cscmp.org
  40. 44
    usda.gov
    usda.gov
  41. 45
    deloitte.com
    deloitte.com
  42. 47
    simon-kucher.com
    simon-kucher.com
  43. 48
    unep.org
    unep.org
  44. 49
    ellenmacarthurfoundation.org
    ellenmacarthurfoundation.org
  45. 50
    weforum.org
    weforum.org
  46. 52
    europarl.europa.eu
    europarl.europa.eu
  47. 53
    textileexchange.org
    textileexchange.org
  48. 54
    earth.org
    earth.org
  49. 55
    epa.gov
    epa.gov
  50. 56
    ons.gov.uk
    ons.gov.uk
  51. 57
    ec.europa.eu
    ec.europa.eu

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