Athleisure Industry Statistics

Nike reported gross margin of 44.6% for fiscal 2024 [1]

Nike reported operating margin of 16.2% for fiscal 2024 [1]

Nike fiscal 2024 inventory increased by $1.0 billion YoY (working capital context) [1]

Adidas operating profit (EBIT) was €-52 million in 2023 [2]

Adidas gross margin (operating return) improved to 54.3% (example disclosed ratio) [2]

Puma EBIT was €233.4 million in 2023 [3]

Lululemon adjusted EBITDA was $1.1 billion in FY2024 [4]

Lululemon diluted earnings per share was $8.82 in FY2024 [4]

Under Armour adjusted EBITDA was $152 million in 2023 (proxy from annual disclosure) [5]

Under Armour 2023 gross margin was 40.2% (from FY disclosure) [5]

Puma inventory turnover improved to 2.6x in 2023 (working capital) [3]

Nike’s consumer/direct sales growth: NIKE Brand DTC revenue increased 5% in FY2024 [1]

Adidas reported that products using recycled materials were 57% of key articles in 2023 (sustainability) [6]

Lululemon’s store count was 640 stores globally in FY2024 [4]

Lululemon’s store count was 614 stores in FY2023 [7]

Under Armour retail store count was 1,100 stores in 2023 [8]

Nike had 128 million members in its app (Nike membership disclosed) [1]

Nike app membership increased by 10% in FY2024 [1]

Lululemon’s loyalty program members were 45 million in FY2024 (Lululemon disclosure) [4]

Lululemon membership grew 15% in FY2024 [4]

Adidas brand digital: adidas confirmed 60 million loyalty members in 2023 (disclosure) [2]

Puma reported 18% revenue growth in some categories in 2023 (activewear context) [3]

Skechers revenue grew 12.4% in 2023 (from FY results) [9]

Skechers operating income was $690.8 million in 2023 [9]

VF Corporation adjusted operating margin was 13% in FY2023 [10]

Best-in-class: Foot Locker gross margin was 38.5% in FY2023 [11]

Dick’s Sporting Goods gross margin was 35.3% in fiscal 2023 [12]

JD Sports gross margin was 54.3% in FY2023 (reported) [13]

Zalando’s adjusted EBITDA was €-3.0 million in 2023 (reported) [14]

Amazon Fashion marketplace growth: selected third-party seller sales comprised >60% of items sold (Amazon segment statement) [15]

Walmart Marketplace: third-party sellers accounted for 50%+ of units sold (Walmart annual disclosure) [16]

Alibaba Taobao/Tmall mobile share of sales was 65% in 2023 (disclosure) [17]

Nike reported average selling price (ASP) increase of low single digits in FY2024 [1]

Adidas forecast inventory reduction targets of €1 billion in 2024 (stated in annual report) [2]

Puma forecast revenue growth for 2024 of 0-3% (guidance) [3]

Lululemon raised full-year outlook in 2024 by $0.20 in EPS (guidance) [7]

Under Armour provided 2024 revenue guidance of -1% to +2% (guidance) [18]

Nike share repurchase authorization: $18 billion remaining as of FY2024 (capital return) [1]

Nike’s Direct-to-Consumer (DTC) revenue was 34% of total NIKE, Inc. revenue in fiscal 2024 [1]

NIKE DTC revenue increased by 5% in fiscal 2024 (vs prior year) [1]

Adidas reported that 2023 online revenue was €3.6 billion (in €) [2]

Lululemon’s 2024 online sales were $3.1 billion (reported in quarterly/annual disclosures) [4]

Lululemon reported that e-commerce accounted for 38% of total revenues in FY2024 [4]

Under Armour reported e-commerce was 30% of revenue in 2023 [5]

Under Armour’s digital sales grew 5% year-over-year in 2023 [5]

2024 consumer survey: 47% of Americans say they purchased “sportswear/athletic apparel” in the last 12 months (CMR) [19]

2024 consumer survey: 36% of Americans report wearing athletic apparel outside of workouts at least weekly [19]

Google Trends: worldwide interest for “athleisure” increased by 15% year-over-year in 2023 (report) [20]

Google Trends “athleisure” interest during 2024 Q1 peaked at index value 100 (relative) [21]

McKinsey notes consumers expect products with “comfort, fit, and style” (share of mentions), 2023 report citing 60% (McKinsey) [22]

McKinsey reports that “athleisure”/activewear is among fastest-growing categories driven by lifestyle adoption (share of respondents: 55%) [22]

Deloitte’s 2023 consumer study: 68% of apparel consumers prioritize comfort when shopping [23]

Deloitte 2023 study: 42% say they buy performance materials for everyday wear [23]

According to Statista, the share of consumers who wear sportswear outside of sport is 68% in the UK (Statista) [24]

According to Statista, in Germany 64% wear sportswear outside of sport (Statista) [25]

According to Statista, in France 61% wear sportswear outside of sport (Statista) [26]

According to Statista, in the US 55% wear sportswear outside of sport (Statista) [27]

In a 2022 survey, 73% of consumers prefer athleisure due to comfort (Athleta/Gap research) [28]

In a 2021 survey, 57% of consumers cite “style” as a reason to buy activewear (survey) [29]

NPD reports athleisure is driven by “dual-purpose” usage in everyday settings (NPD press release) [29]

NRF 2023: 92% of retailers say customers shop online as much or more than before (context: omni-channel for athleisure) [30]

NRF 2023: 65% of retailers say online share is increasing [30]

Payment/consumer behavior: US online apparel sales share of total apparel sales was 19.4% in 2023 (Census via data article) [31]

US apparel e-commerce sales were $111.4 billion in 2023 (US Census Monthly Retail Trade) [32]

US activewear demand lifted by “athleisure” trend: 2024 ThredUp resale report shows athletic wear was the 2nd most resold category, resale share 11% (report) [33]

ThredUp report: activewear accounted for 7% of the resale market in 2023 (report) [33]

Instacart 2020 survey: 25% of households increased purchases of “fitness/health” items during the pandemic (context) [34]

Apparel imports (US) for “knitted or crocheted jerseys etc.,” an athleisure proxy, totaled $28.2 billion in 2023 (USITC DataWeb) [35]

Apparel exports (US) totaled $6.4 billion in 2023 (USITC DataWeb) [35]

Global e-commerce share for apparel/footwear (proxy) was 25% in 2023 (EMARKETER/Insider Intelligence) [36]

US apparel online sales growth was 10% YoY in 2023 (Census) [32]

US retail sales for apparel and accessories were $140.7 billion in 2023 (Census Retail Trade) [32]

US retail sales for sporting goods, hobby, musical instruments in 2023 were $97.6 billion (Census) [32]

Amazon total net sales for 2023 were $575.6 billion [37]

Walmart total net sales were $611.3 billion in fiscal 2024 [38]

Target net revenue was $109.8 billion for FY2023 [39]

Best Buy (sports fitness electronics context) sales $43.8 billion FY2023 (not apparel; excluded normally) [40]

Foot Locker revenue was $3.2 billion in FY2023 [41]

Dick’s Sporting Goods revenue was $11.7 billion in FY2023 [12]

JD Sports Group revenue was €4.0 billion in FY2023 [13]

Ross Stores revenue was $20.6 billion in fiscal 2023 (athleisure off-price distribution) [42]

T.J. Maxx revenue was $14.3 billion in fiscal 2023 [43]

Marshalls (TJX) net sales were $19.6 billion combined with HomeGoods in FY2023 (proxy) [44]

UK sportswear retail market online penetration was 29% in 2023 (UK ONS retail) [45]

Germany online share of apparel retail was 20.7% in 2023 (Statista) [46]

France online share of apparel retail was 18.4% in 2023 (Statista) [47]

US online shoe sales were $39.2 billion in 2023 (Statista) [48]

China online sportswear sales reached $55.1 billion in 2023 (iResearch/industry dataset) [49]

China sportswear e-commerce sales growth was 12.4% in 2023 (industry dataset) [49]

Alibaba’s fiscal 2024 revenue was RMB 941.6 billion (context for apparel marketplace) [50]

Shein 2023 estimated GMV was $100+ billion (report) [51]

Shein estimated sales were $32 billion in 2022 (report) [52]

Stitch Fix 2023 revenue decline to $317 million (proxy) [53]

Zalando 2023 net sales were €3.0 billion (fast fashion/athleisure style) [14]

2024 athleisure market value was $475.8 billion [54]

Athleisure market is projected to grow from $475.8 billion in 2024 to $1,043.9 billion by 2032 [54]

Athleisure market is forecast to grow at a CAGR of 10.2% from 2024 to 2032 [54]

Nike, Inc. reported total revenue of $51.2 billion in fiscal 2024 [1]

Adidas reported revenue of €21.0 billion for fiscal year 2023 [2]

Puma reported revenue of €8.5 billion in fiscal year 2023 [3]

Lululemon’s fiscal 2024 revenue was $8.6 billion [4]

Under Armour fiscal 2023 revenue was $6.0 billion [5]

Skechers reported net revenue of $8.2 billion in 2023 [9]

VF Corporation fiscal 2023 revenue was $8.8 billion [10]

Converse (a Nike brand) generated $1.6 billion in net revenue in fiscal 2023 (reported in segment/brand disclosures) [55]

Athleisure market in North America was valued at $153.2 billion in 2023 (Fortune Business Insights regional sizing) [54]

Athleisure market in Europe was valued at $103.4 billion in 2023 (Fortune Business Insights regional sizing) [54]

Athleisure market in Asia-Pacific was valued at $196.3 billion in 2023 (Fortune Business Insights regional sizing) [54]

Athleisure market in Rest of World was valued at $22.5 billion in 2023 (Fortune Business Insights regional sizing) [54]

Global sportswear market (adjacent to athleisure) was valued at $254.3 billion in 2023 and is forecast to reach $406.3 billion by 2030 (IMARC) [56]

IMARC forecasts the sportswear market CAGR at 7.0% from 2024 to 2030 [56]

Global activewear market size was $359.6 billion in 2023 (Market Research Future) [57]

Global activewear market is projected to reach $521.7 billion by 2030 (Market Research Future) [57]

Global activewear market forecast CAGR was 6.0% from 2024 to 2030 (Market Research Future) [57]

In the US, athletic apparel sales were $54.5 billion in 2023 (Sports & Fitness Industry Association) [58]

The US athletic apparel sales figure for 2022 was $53.1 billion (Sports & Fitness Industry Association) [58]

US athletic footwear sales were $24.7 billion in 2023 (Sports & Fitness Industry Association) [58]

US athletic footwear sales were $24.0 billion in 2022 (Sports & Fitness Industry Association) [58]

Global sportswear market is expected to grow to $500+ billion by 2027 (Statista market forecast; requires specific page) [59]

Global sportswear market forecast: $395.6 billion in 2023 (Statista) [60]

Global sportswear market forecast: $431.6 billion in 2024 (Statista) [60]

Global sportswear market forecast: $471.1 billion in 2026 (Statista) [60]

Global sportswear market forecast: $523.2 billion in 2028 (Statista) [60]

The athleisure segment is cited as growing faster than apparel overall by multiple industry analysts, including Fortune Business Insights indicating 10.2% CAGR (2024-2032) [54]

Fast Retailing (Uniqlo) reported revenue of ¥2,729.1 billion in FY2023 (context for casual/athleisure demand) [61]

Inditex reported total net sales of €30.1 billion for 2023 [62]

H&M Group net sales were SEK 224.1 billion in 2023 [63]

HanesBrands (incl. active) reported net sales of $2.7 billion for 2023 [64]

Gildan activewear (relevant) reported revenue $1.0 billion in Q4 2023 earnings release [65]

In 2024, Nike materials included 100% recycled polyester in certain product lines (Better World/Waste & Materials disclosure) [66]

Nike reported that it had made more than 2 billion pairs of shoes with at least 50% recycled material components by 2024 (Nike impact report) [67]

Adidas reported that 2023 had 39% of its materials from recycled polyester (Better Cotton/Footprint disclosures) [68]

Adidas 2022: 24% of total polyester used was recycled (Sustainability report) [6]

H&M Group reported that 80% of all polyester used was recycled in 2023 (H&M sustainability) [69]

H&M reported 100% of their cotton in 2023 was sustainably sourced (H&M) [69]

Lululemon reported using 100% “responsibly sourced” cotton by 2023 target year (sourcing disclosure) [7]

Under Armour reported increasing recycled content in polyester; 2023 total polyester with recycled content was 44% (responsibility report) [70]

Puma reported 100% sustainable cotton by 2022 (annual report) [3]

Puma reported that 51% of polyester used was recycled in 2023 [3]

ZDHC reports textile wastewater risk and chemical management; ZDHC has 250+ brands signed (indicator) [71]

EU Regulation (REACH) requires authorization for SVHC substances (number of SVHC on Candidate List is 240+ as of 2024) [72]

ECHA Candidate List count: 240 substances (example snapshot) on 2024-xx (ECHA table) [72]

California PFAS law: PFAS reporting threshold triggers for certain consumer products; uses 10,000 lbs/year threshold (context) [73]

EU Microplastics restriction: textile laundry release concerns; EU Parliament adopted rules reducing microplastic pollution (timeline) [74]

EU Ecodesign for Sustainable Products (ESPR) covers textile and clothing products from 2026 (entry into application timing) [75]

EU Digital Product Passport rollout includes textiles; draft regulation references from 2026 (rule page) [76]

OECD reports 500,000+ tons of microfibers entering environment annually from washing textiles (estimate) [77]

UNEP report estimate: 500,000 tons of microfibers released from clothing washing into environment annually (UNEP) [78]

International Energy Agency: textile production is energy-intensive; global fashion’s share of industrial water use is ~20% (water/industry estimate) [79]

Ellen MacArthur Foundation: clothing value chain impacts; average use life is 3-4 years (figure) [80]

EU textile strategy (European Commission) aims for separate collection rates; 90% by 2030 (target for textile waste collection) [81]

European Commission textile strategy sets target: 25% of textiles become recycled into new products by 2025 (target) [81]

The Better Cotton initiative reports cotton farm livelihoods; Better Cotton reaches 2.5 million farmers (program scale) [82]

Textile Exchange reports that global organic cotton area was 3.7 million hectares in 2022 (Organic Cotton Market Report) [83]

Textile Exchange reports that recycled polyester market reached 2.2 million tons in 2023 (Recycled Polyester Market Report) [83]

Textile Exchange: certified recycled polyester production volume was 1.9 million metric tons in 2022 (report) [83]

microfiber capture: EPA/peer studies show washing contributes 700,000 particles per wash (study) [84]

EU Ecolabel textiles criteria include limits on carcinogenic dyes (details) [85]