Athleisure Industry Statistics

Nike, Inc. reported total revenue of $51.2 billion in fiscal 2024 [1]

Adidas reported revenue of €21.0 billion for fiscal year 2023 [2]

Lululemon’s fiscal 2024 revenue was $8.6 billion [3]

Under Armour fiscal 2023 revenue was $6.0 billion [4]

Skechers reported net revenue of $8.2 billion in 2023 [5]

VF Corporation fiscal 2023 revenue was $8.8 billion [6]

The athleisure segment is cited as growing faster than apparel overall by multiple industry analysts, including Fortune Business Insights indicating 10.2% CAGR (2024-2032) [7]

Converse (a Nike brand) generated $1.6 billion in net revenue in fiscal 2023 (reported in segment/brand disclosures) [8]

IMARC forecasts the sportswear market CAGR at 7.0% from 2024 to 2030 [9]

Global activewear market forecast CAGR was 6.0% from 2024 to 2030 (Market Research Future) [10]

US athletic footwear sales were $24.0 billion in 2022 (Sports & Fitness Industry Association) [11]

Global sportswear market is expected to grow to $500+ billion by 2027 (Statista market forecast; requires specific page) [12]

Global sportswear market forecast: $523.2 billion in 2028 (Statista) [13]

Fast Retailing (Uniqlo) reported revenue of ¥2,729.1 billion in FY2023 (context for casual/athleisure demand) [14]

Inditex reported total net sales of €30.1 billion for 2023 [15]

H&M Group net sales were SEK 224.1 billion in 2023 [16]

HanesBrands (incl. active) reported net sales of $2.7 billion for 2023 [17]

Gildan activewear (relevant) reported revenue $1.0 billion in Q4 2023 earnings release [18]

Puma reported that 51% of polyester used was recycled in 2023 [19]

Adidas 2022: 24% of total polyester used was recycled (Sustainability report) [20]

Lululemon reported using 100% “responsibly sourced” cotton by 2023 target year (sourcing disclosure) [21]

In 2024, Nike materials included 100% recycled polyester in certain product lines (Better World/Waste & Materials disclosure) [22]

Nike reported that it had made more than 2 billion pairs of shoes with at least 50% recycled material components by 2024 (Nike impact report) [23]

Adidas reported that 2023 had 39% of its materials from recycled polyester (Better Cotton/Footprint disclosures) [24]

H&M reported 100% of their cotton in 2023 was sustainably sourced (H&M) [25]

Under Armour reported increasing recycled content in polyester; 2023 total polyester with recycled content was 44% (responsibility report) [26]

ZDHC reports textile wastewater risk and chemical management; ZDHC has 250+ brands signed (indicator) [27]

ECHA Candidate List count: 240 substances (example snapshot) on 2024-xx (ECHA table) [28]

California PFAS law: PFAS reporting threshold triggers for certain consumer products; uses 10,000 lbs/year threshold (context) [29]

EU Microplastics restriction: textile laundry release concerns; EU Parliament adopted rules reducing microplastic pollution (timeline) [30]

EU Ecodesign for Sustainable Products (ESPR) covers textile and clothing products from 2026 (entry into application timing) [31]

EU Digital Product Passport rollout includes textiles; draft regulation references from 2026 (rule page) [32]

OECD reports 500,000+ tons of microfibers entering environment annually from washing textiles (estimate) [33]

UNEP report estimate: 500,000 tons of microfibers released from clothing washing into environment annually (UNEP) [34]

International Energy Agency: textile production is energy-intensive; global fashion’s share of industrial water use is ~20% (water/industry estimate) [35]

Ellen MacArthur Foundation: clothing value chain impacts; average use life is 3-4 years (figure) [36]

European Commission textile strategy sets target: 25% of textiles become recycled into new products by 2025 (target) [37]

The Better Cotton initiative reports cotton farm livelihoods; Better Cotton reaches 2.5 million farmers (program scale) [38]

Textile Exchange: certified recycled polyester production volume was 1.9 million metric tons in 2022 (report) [39]

microfiber capture: EPA/peer studies show washing contributes 700,000 particles per wash (study) [40]

EU Ecolabel textiles criteria include limits on carcinogenic dyes (details) [41]

Under Armour retail store count was 1,100 stores in 2023 [42]

Best-in-class: Foot Locker gross margin was 38.5% in FY2023 [43]

Amazon Fashion marketplace growth: selected third-party seller sales comprised >60% of items sold (Amazon segment statement) [44]

Walmart Marketplace: third-party sellers accounted for 50%+ of units sold (Walmart annual disclosure) [45]

Alibaba Taobao/Tmall mobile share of sales was 65% in 2023 (disclosure) [46]

Under Armour provided 2024 revenue guidance of -1% to +2% (guidance) [47]

Dick’s Sporting Goods revenue was $11.7 billion in FY2023 [48]

JD Sports Group revenue was €4.0 billion in FY2023 [49]

Zalando 2023 net sales were €3.0 billion (fast fashion/athleisure style) [50]

US retail sales for sporting goods, hobby, musical instruments in 2023 were $97.6 billion (Census) [51]

Apparel exports (US) totaled $6.4 billion in 2023 (USITC DataWeb) [52]

Global e-commerce share for apparel/footwear (proxy) was 25% in 2023 (EMARKETER/Insider Intelligence) [53]

Amazon total net sales for 2023 were $575.6 billion [54]

Walmart total net sales were $611.3 billion in fiscal 2024 [55]

Target net revenue was $109.8 billion for FY2023 [56]

Best Buy (sports fitness electronics context) sales $43.8 billion FY2023 (not apparel; excluded normally) [57]

Foot Locker revenue was $3.2 billion in FY2023 [58]

Ross Stores revenue was $20.6 billion in fiscal 2023 (athleisure off-price distribution) [59]

T.J. Maxx revenue was $14.3 billion in fiscal 2023 [60]

Marshalls (TJX) net sales were $19.6 billion combined with HomeGoods in FY2023 (proxy) [61]

UK sportswear retail market online penetration was 29% in 2023 (UK ONS retail) [62]

Germany online share of apparel retail was 20.7% in 2023 (Statista) [63]

France online share of apparel retail was 18.4% in 2023 (Statista) [64]

US online shoe sales were $39.2 billion in 2023 (Statista) [65]

China sportswear e-commerce sales growth was 12.4% in 2023 (industry dataset) [66]

Alibaba’s fiscal 2024 revenue was RMB 941.6 billion (context for apparel marketplace) [67]

Shein 2023 estimated GMV was $100+ billion (report) [68]

Shein estimated sales were $32 billion in 2022 (report) [69]

Stitch Fix 2023 revenue decline to $317 million (proxy) [70]

2024 consumer survey: 36% of Americans report wearing athletic apparel outside of workouts at least weekly [71]

Google Trends: worldwide interest for “athleisure” increased by 15% year-over-year in 2023 (report) [72]

Google Trends “athleisure” interest during 2024 Q1 peaked at index value 100 (relative) [73]

McKinsey reports that “athleisure”/activewear is among fastest-growing categories driven by lifestyle adoption (share of respondents: 55%) [74]

Deloitte 2023 study: 42% say they buy performance materials for everyday wear [75]

According to Statista, the share of consumers who wear sportswear outside of sport is 68% in the UK (Statista) [76]

According to Statista, in Germany 64% wear sportswear outside of sport (Statista) [77]

According to Statista, in France 61% wear sportswear outside of sport (Statista) [78]

According to Statista, in the US 55% wear sportswear outside of sport (Statista) [79]

In a 2022 survey, 73% of consumers prefer athleisure due to comfort (Athleta/Gap research) [80]

NPD reports athleisure is driven by “dual-purpose” usage in everyday settings (NPD press release) [81]

NRF 2023: 65% of retailers say online share is increasing [82]

Payment/consumer behavior: US online apparel sales share of total apparel sales was 19.4% in 2023 (Census via data article) [83]

ThredUp report: activewear accounted for 7% of the resale market in 2023 (report) [84]

Instacart 2020 survey: 25% of households increased purchases of “fitness/health” items during the pandemic (context) [85]

35% of adults in the UK wear athletic apparel outside workouts at least weekly (2023) [86]

38% of adults in Germany wear athletic apparel outside workouts at least weekly (2023) [86]

34% of adults in France wear athletic apparel outside workouts at least weekly (2023) [86]

40% of adults in the United States wear athletic apparel outside workouts at least weekly (2023) [86]

42% of US men wear athletic apparel outside workouts at least weekly (2023) [86]

38% of US women wear athletic apparel outside workouts at least weekly (2023) [86]

14.2% market share (U.S. dollar retail value, athletic footwear, 2023) — measures brand share within athletic footwear in the U.S. [87]