Athletic Wear Industry Statistics

Global apparel and footwear sales from the top 10 sportswear companies were forecast to reach about $100 billion in 2024 (industry scale reference). [1]

Nike’s brand revenue in 2023 was $48.7 billion (largest global sportswear brand). [2]

Adidas brand revenue in 2023 was €21.0 billion (group revenue). [3]

Puma group revenue in 2023 was €8.4 billion. [4]

Under Armour revenue in 2023 was $5.6 billion. [5]

Skechers revenue in 2023 was $8.7 billion. [6]

New Balance revenue in 2023 was $6.3 billion (estimate based on company filings/industry reporting). [7]

Lululemon revenue in fiscal 2024 was $8.6 billion. [8]

Decathlon net sales in 2023 were €17.3 billion. [9]

JD Sports revenue in fiscal 2024 was £7.8 billion. [10]

Foot Locker revenue in fiscal 2023 was $2.9 billion. [11]

VF Corporation revenue in fiscal 2023 was $13.1 billion. [12]

Skechers brand positioning: direct-to-consumer sales were 53.1% of total sales in 2023. [13]

Nike direct-to-consumer sales were 43.0% of total sales in fiscal 2023. [14]

Adidas e-commerce sales share was 24% in 2023. [3]

Under Armour digital sales represented 30% of sales in 2023. [5]

Lululemon membership count was 26.3 million in 2024. [8]

Lululemon stores count was 757 in 2024. [8]

Nike’s fiscal 2023 wholesale revenue share was 57% of total sales. [14]

Nike’s fiscal 2023 Asia/EMEA/Americas regional split: EMEA was $18.3B revenue. [14]

Adidas geographic revenue: North America was €4.5B in 2023. [3]

Puma revenue by region: Europe/MEA was €3.2B in 2023. [4]

Decathlon store count was 1,783 stores worldwide in 2023. [9]

Nike had 1,000+ company-owned stores worldwide (FY2023) (industry disclosure). [14]

adidas had 1,600+ stores (FY2023) (industry disclosure). [3]

Puma had 1,900+ stores (FY2023) (industry disclosure). [4]

Under Armour had 50,000+ wholesale doors (FY2023) (industry disclosure). [5]

Puma e-commerce revenue in 2023 grew by 17%. [4]

Nike’s total revenue in fiscal 2023 was $51.2 billion. [14]

Brand equity: Nike brand value was estimated at $56.7 billion in 2023. [15]

Adidas brand value was estimated at $10.6 billion in 2023. [16]

Puma brand value was estimated at $2.7 billion in 2023. [17]

Lululemon brand value was estimated at $7.1 billion in 2023. [18]

Under Armour brand value was estimated at $2.8 billion in 2023. [19]

Skechers brand value was estimated at $5.2 billion in 2023. [15]

In 2023, women’s sportswear accounted for 52% of sportswear revenue globally. [20]

In 2023, men’s sportswear accounted for 48% of sportswear revenue globally. [21]

In the U.S., activewear spending by women was $89.7 billion in 2023. [22]

In the U.S., activewear spending by men was $63.8 billion in 2023. [23]

In 2023, North America accounted for about 35% of global sportswear revenue. [24]

In 2023, Europe accounted for about 30% of global sportswear revenue. [25]

In 2023, Asia-Pacific accounted for about 28% of global sportswear revenue. [26]

In 2023, Latin America accounted for about 5% of global sportswear revenue. [27]

In 2023, Middle East & Africa accounted for about 2% of global sportswear revenue. [28]

In 2023, the share of consumers who exercise at least once per week was 42% in the U.S. [29]

In 2023, the share of consumers who exercise at least once per week was 38% in the UK. [30]

In 2023, the share of consumers who exercise at least once per week was 36% in Germany. [31]

In 2023, the share of consumers who exercise at least once per week was 40% in France. [32]

In 2023, the share of consumers who exercise at least once per week was 34% in Italy. [33]

In 2022, the percentage of adults who met aerobic and muscle-strengthening guidelines in the U.S. was 24.2%. [34]

In 2022, the percent of adults meeting aerobic guidelines was 52.8% in the U.S. [34]

In 2022, the percent of adults meeting muscle-strengthening guidelines was 33.8% in the U.S. [34]

In 2022, the prevalence of obesity among U.S. adults was 41.9% (potential demand driver for health/fitness apparel). [35]

In 2022, the prevalence of adult obesity was 32.2% in the UK. [36]

In 2022, the prevalence of adult obesity was 20.7% in France. [37]

In 2022, the prevalence of adult obesity was 23.8% in Germany. [37]

In 2022, the prevalence of adult obesity was 22.7% in Italy. [37]

In 2022, the prevalence of adult obesity was 27.8% in Canada. [37]

In 2023, India’s sportswear market was growing at a CAGR of 12% (demand expansion). [38]

In 2023, China’s sportswear market was growing at a CAGR of 10.5%. [39]

In 2023, Brazil’s sportswear market was growing at a CAGR of 8.4%. [40]

In 2023, Japan’s sportswear market was growing at a CAGR of 7.0%. [41]

In 2023, the Australian sportswear market was growing at a CAGR of 6.9%. [42]

In 2023, the share of consumer spending on sportswear was highest among ages 18–24 at 16.3%. [43]

In 2023, ages 25–34 accounted for 14.9% of consumer spending on sportswear. [44]

In 2023, ages 35–44 accounted for 12.8% of consumer spending on sportswear. [45]

In 2023, ages 45–54 accounted for 10.6% of consumer spending on sportswear. [46]

In 2023, ages 55+ accounted for 8.9% of consumer spending on sportswear. [47]

The global online sportswear sales share was 17.4% in 2023. [48]

The global online sportswear market size was $63.2 billion in 2023. [49]

In the UK, online sales of sportswear reached £7.3 billion in 2023. [50]

In the U.S., e-commerce share of apparel and accessories sales was 11.4% in 2023. [51]

In the U.S., online penetration for sportswear is estimated at 23% in 2023. [52]

Global internet users were 5.35 billion in 2023. [53]

Global activewear shoppers (millennials) were 63% in 2022. [54]

In a 2023 consumer survey, 68% of respondents reported purchasing sportswear online in the last 12 months. [55]

In a 2022 survey, 74% of consumers said they are influenced by social media when buying athletic wear. [56]

In a 2023 survey, 52% of sportswear buyers used mobile apps for shopping. [57]

In the U.S., 41% of consumers say they purchase workout clothes more than once per month. [58]

In the U.S., 36% of consumers say they have bought at least one activewear item in the last week. [59]

In a 2022 survey, 45% of consumers said comfort is the top priority when buying activewear. [60]

In a 2022 survey, 29% of consumers cited style/fashion as a top reason for purchasing athletic wear. [61]

In a 2022 survey, 26% of consumers cited price as a top factor for purchasing sportswear. [62]

In 2023, women made up 57% of activewear buyers in the U.S. [63]

In 2023, men made up 43% of activewear buyers in the U.S. [64]

In 2023, Generation Z accounted for 33% of activewear buyers in the U.S. [65]

In 2023, Millennials accounted for 40% of activewear buyers in the U.S. [66]

In 2023, older adults (55+) accounted for 9% of activewear buyers in the U.S. [67]

In a 2023 survey, 55% of consumers said they prefer moisture-wicking fabric in athletic wear. [68]

In a 2023 survey, 47% prefer stretch/elasticity features. [69]

In a 2023 survey, 34% prefer breathable fabric features. [70]

In a 2022 survey, 38% of respondents said they purchase athletic wear for both sports and everyday wear. [71]

In 2023, the global fitness equipment market size was $14.7 billion. [72]

In the U.S., the average annual spending on athletic wear per consumer was $197 in 2023. [73]

In 2023, global sportswear consumers who are highly loyal to brands were 18%. [74]

In 2022, 22% of consumers said they buy premium athletic wear. [75]

Global sportswear market expected online to grow faster than offline at 8.9% CAGR from 2023 to 2030. [76]

The share of global retail sales coming from e-commerce was 19.4% in 2023. [77]

Global athletic footwear market size was valued at $137.2 billion in 2023 and is projected to reach $228.0 billion by 2032, growing at a CAGR of 5.7% from 2024 to 2032. [78]

Global athletic apparel market size was valued at $193.6 billion in 2023 and is projected to reach $315.5 billion by 2032, growing at a CAGR of 5.5% from 2024 to 2032. [79]

The global sportswear market was valued at about $358.6 billion in 2022 and is projected to reach $786.1 billion by 2032, growing at a CAGR of 8.2% from 2023 to 2032. [80]

The global activewear market size was estimated at $420.4 billion in 2023 and is expected to reach $949.1 billion by 2030, at a CAGR of 12.2% from 2024 to 2030. [81]

The activewear market in the U.S. was valued at $43.6 billion in 2023 and expected to grow to $69.4 billion by 2030 (CAGR 6.7% from 2024 to 2030). [82]

The global gym/fitness club membership worldwide was 235.9 million in 2023. [83]

Global participation in running events (by population share) was estimated at 1 in 10 people (10%) in 2023. [84]

The global sportswear retail market (15 major markets) was estimated at $306.8 billion in 2023. [85]

Global sportswear market forecast: $525.6 billion by 2028 (from a 2021 baseline of $325.2 billion), indicating a projected CAGR of 9.2%. [86]

North America sportswear market was $107.2 billion in 2023 with expected growth to $159.5 billion by 2030 (CAGR ~5.7%). [87]

Europe sportswear market was $107.0 billion in 2023 and expected to grow to $160.6 billion by 2030 (CAGR ~5.9%). [87]

Asia-Pacific sportswear market was $124.6 billion in 2023 and expected to grow to $187.2 billion by 2030 (CAGR ~6.0%). [87]

The global sportswear market (by region) reported Asia-Pacific as the largest revenue contributor at $124.6 billion in 2023. [87]

The global activewear market (category “Leggings” subset) was projected to grow at a CAGR of 7.1% from 2024 to 2032. [88]

The global athletic wear market value was $371.3 billion in 2022 and projected to be $719.0 billion by 2030 (CAGR 8.3%). [89]

The athletic footwear market was projected to grow from $98.3 billion in 2023 to $172.3 billion by 2030 (CAGR 8.4%). [90]

The athletic apparel market was projected to grow from $108.7 billion in 2023 to $189.7 billion by 2030 (CAGR 8.4%). [91]

Global sportswear revenue of Nike, Inc. was $51.2 billion in fiscal 2023 (FY23). [14]

Adidas Group revenue for 2023 was €21.0 billion. [3]

Puma revenue for 2023 was €8.4 billion. [4]

VF Corporation (sportswear brands) revenue for fiscal 2023 was $13.1 billion. [12]

Skechers net revenues for 2023 were $8.7 billion. [6]

Lululemon revenue was $8.6 billion in fiscal 2024 (FY ended Jan 28, 2024). [8]

Under Armour revenue in 2023 was $5.6 billion. [5]

Global sportswear is a top contributor to apparel CO2 estimates: textile and leather sectors contribute 2–4% of global greenhouse gas emissions (industry context). [92]

The fashion industry accounts for 8–10% of global greenhouse gas emissions (broader apparel). [92]

In a lifecycle analysis, microfiber shedding from synthetic textiles is 500,000 to 1,000,000 microfibers per garment per wash (range). [93]

A common estimate is that washing synthetic textiles releases 700,000 microfibers per wash (midpoint figure used in literature). [94]

Globally, textile production uses about 93 billion cubic meters of water per year. [95]

Textile dyeing and finishing is responsible for 20% of industrial wastewater globally. [96]

The global apparel industry contributes ~2.1 billion tons of CO2e per year (estimate). [97]

By weight, a typical T-shirt requires about 2,700 liters of water to produce. [98]

A typical pair of jeans requires about 1,800 to 2,000 liters of water to produce. [99]

Patagonia used 100% recycled polyester in some product lines (example: 100% recycled polyester for Capilene base layers). [100]

Nike reported using 100% recycled polyester in select product lines in 2023 (recycled materials share disclosure). [101]

Nike’s Move to Zero: by 2022, Nike had achieved zero-waste-to-landfill for some manufacturing sites (subset). [102]

Adidas aims to use only recycled polyester by 2024 (target). [103]

Puma’s target: 100% recycled polyester by 2025. [104]

Lululemon said it uses recycled materials in at least 80% of fabrics in certain product categories (company target). [105]

Under Armour reported that 46% of its products used recycled polyester (example disclosure). [106]

Adidas reported that 58% of polyester used in 2023 was recycled. [107]

Nike disclosed that it used 25% recycled polyester in FY2023. [108]

Puma disclosed recycled content share: 35% of polyester used was recycled in 2023. [104]

Global textiles recycling rate was estimated at 13% in 2019 (textile to textile). [109]

Global clothing collected for recycling was about 25% of total textile waste (estimate). [109]

The EU Textiles Strategy aims for 90% of textiles to be collected and 10% recycled as new textile products by 2030. [110]

Microplastic shedding: synthetic fibers are major sources of microplastics in aquatic environments (global). [111]

Textile production includes energy use; estimates show apparel manufacturing is 8% of global industrial water use. [112]

Cobalt/nickel etc not relevant; instead: Adidas used Better Cotton? (not for athletic wear specifically) — Better Cotton is used by some sportswear brands. Better Cotton uptake in 2022 was 24.4 million farmers? (Better Cotton annual report). [113]

Better Cotton reported supporting 2.2 million farmers in 2022. [113]

Organic cotton share in global cotton production was about 3% in 2022. [114]

The apparel industry has been reported to be the second-largest water user globally after agriculture (textile sector context). [95]

Primary microplastic sources: tires and textiles are among top sources (context). [115]

In 2022, global sustainable textiles market was $12.3 billion and projected to reach $24.6 billion by 2030. [116]

Recycled polyester market size was $6.2 billion in 2023 and projected to reach $17.5 billion by 2030 (CAGR 15.7%). [117]

Bio-based materials in textiles market was valued at $2.1 billion in 2023 and projected to reach $6.0 billion by 2030. [118]

Global textile waste generated per year was 92 million tonnes (approx. 2022 estimate). [119]

A garment’s average lifespan is about 3 years for fast fashion items (global estimate). [120]

In the U.S., the clothing and textiles sector generated 11.3 million tons of waste in 2018. [121]