Blockchain In The Lingerie Industry Statistics
Blockchain helps lingerie prove ethical, sustainable origins, boosting trust, traceability, and loyalty.
With sustainability becoming a must-have for shoppers (70% say it matters more than two years ago) and growing demands for proof (71% say traceability is very important, while 59% want more transparency on product origins), blockchain may be the digital lace-up turning lingerie sustainability and ethical sourcing from marketing into verifiable reality.

Executive Summary
Key Takeaways
- 01
70% of consumers say sustainability is more important to them than it was two years ago
- 02
57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact
- 03
71% of consumers surveyed by IBM said traceability is very important
- 04
The global blockchain in retail market was valued at USD 172.2 million in 2021
- 05
The blockchain in retail market is expected to grow at a CAGR of 87.2% from 2022 to 2030
- 06
The global blockchain supply chain market size was valued at USD 253 million in 2021
- 07
The global lingerie market size was valued at USD 88.32 billion in 2023
- 08
The global lingerie market is projected to grow from USD 91.67 billion in 2024 to USD 156.71 billion by 2032
- 09
The global lingerie market is expected to exhibit a CAGR of 6.92% during 2024-2032
- 10
Apparel and footwear account for 8.3% of global greenhouse gas emissions
- 11
The fashion industry consumes 93 billion cubic meters of water annually
- 12
One garbage truck of textiles is landfilled or burned every second
- 13
Counterfeiting drains roughly USD 4.2 trillion from the global economy and puts 5.4 million legitimate jobs at risk by 2022
- 14
Counterfeit and pirated goods accounted for up to 3.3% of world trade
- 15
Imports of counterfeit and pirated goods were worth as much as USD 509 billion in 2016
Section 01
Blockchain Adoption & Market Size
The global blockchain in retail market was valued at USD 172.2 million in 2021 [1]
The blockchain in retail market is expected to grow at a CAGR of 87.2% from 2022 to 2030 [1]
The global blockchain supply chain market size was valued at USD 253 million in 2021 [2]
The blockchain supply chain market is projected to reach USD 14,323 million by 2030 [2]
The global blockchain in supply chain market is expected to grow at a CAGR of 53.2% from 2022 to 2030 [2]
The global blockchain in retail market is forecast to reach USD 70.7 billion by 2030 [3]
10% of global GDP will be stored on blockchain by 2027 according to the World Economic Forum estimate [4]
53% of retail executives say blockchain will be among the top five strategic priorities for their organizations [5]
62% of organizations see blockchain as a disruptive technology for supply chain operations [6]
39% of companies have already piloted or implemented blockchain in supply chain activities [7]
84% of executives say their organizations have some involvement with blockchain [8]
53% of senior executives say blockchain has become a critical priority for their organizations [8]
86% of respondents believe blockchain technology is broadly scalable and has achieved mainstream viability [8]
83% of respondents see compelling use cases for blockchain in supply chains [8]
43% of surveyed companies plan to invest at least USD 5 million in blockchain in the next 12 months [8]
77% of consumer products and manufacturing companies say they will lose competitive advantage if they do not adopt blockchain [8]
40 million products have been registered by Aura Blockchain Consortium [9]
50 luxury brands are part of the Aura Blockchain Consortium ecosystem [10]
20 million unique luxury goods had been registered on the Aura Blockchain by 2023 [11]
31% of organizations identify digital identity and product provenance as a leading blockchain use case [12]
Only 1% of CIOs indicated any kind of blockchain adoption within their organizations in 2018 [13]
8% of organizations were in short-term planning or active experimentation with blockchain in 2018 [13]
35% of supply-chain leaders expect to invest at least USD 1 million in blockchain [12]
19% of supply-chain leaders have already adopted blockchain [12]
87% of supply-chain professionals plan to invest in blockchain for supply chain by 2025 [14]
52% of executives identify supply chain as the area where blockchain will have the greatest impact [15]
16% of surveyed executives said blockchain was in active use in 2020 [16]
24% of fashion executives cite traceability technologies such as blockchain as a top-three opportunity [17]
Section 02
Consumer Demand & Transparency
70% of consumers say sustainability is more important to them than it was two years ago [18]
57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact [18]
71% of consumers surveyed by IBM said traceability is very important [18]
62% of consumers are willing to pay a premium for products from brands that provide greater transparency and traceability [18]
73% of global consumers would definitely or probably change their consumption habits to reduce environmental impact [19]
81% of global respondents feel strongly that companies should help improve the environment [19]
48% of U.S. consumers say they are more likely to buy from a company that can prove its products are ethically sourced [20]
44% of consumers say transparency about how products are made is very important in purchase decisions [20]
30% of apparel and footwear consumers want more information about product sustainability at point of purchase [21]
67% of consumers consider the use of sustainable materials an important purchasing factor in fashion [22]
42% of consumers want to know where and how a garment was made [23]
59% of Gen Z consumers say they would trust brands more if they could verify product claims digitally [24]
79% of consumers say they want brands to disclose more information on product origins [25]
35% of consumers said they would scan a digital label or QR code to learn more about a garment’s provenance [25]
52% of shoppers say they are skeptical of sustainability claims made by fashion brands [26]
39% of apparel shoppers want item-level origin information before buying [27]
60% of consumers globally would like retailers to offer more information on product environmental impact [28]
85% of consumers have become greener in their purchasing in the past five years [29]
34% of consumers are willing to pay more for sustainable fashion [30]
46% of consumers say clear product traceability would increase loyalty to a fashion brand [31]
91% of business leaders say blockchain and other technologies are important for supply-chain traceability [32]
76% of consumers are concerned about greenwashing by brands [33]
55% of consumers say third-party verification would make sustainability claims more believable [34]
63% of consumers under 35 expect brands to provide digital proof of ethical practices [35]
50% of consumers say they have difficulty identifying truly sustainable fashion products [36]
32% of consumers have used a QR code on apparel packaging or labeling to obtain product information [37]
41% of consumers say a digital product passport would improve trust in fashion brands [38]
68% of shoppers want fashion brands to provide proof that workers were treated fairly [39]
29% of consumers consider labor-condition transparency a top factor when buying intimate apparel [40]
47% of consumers say verifiable origin data would make them more likely to buy premium apparel [41]
Section 03
Counterfeiting, Compliance & Authentication
Counterfeiting drains roughly USD 4.2 trillion from the global economy and puts 5.4 million legitimate jobs at risk by 2022 [42]
Counterfeit and pirated goods accounted for up to 3.3% of world trade [43]
Imports of counterfeit and pirated goods were worth as much as USD 509 billion in 2016 [43]
Clothing was among the top sectors seized in counterfeit trade, accounting for 18% of customs seizures by value [43]
Footwear accounted for 22% of seized counterfeit goods by value in OECD analysis [43]
The global market for anti-counterfeit packaging was valued at USD 143.8 billion in 2022 [44]
The anti-counterfeit packaging market is expected to grow at a CAGR of 12.7% from 2023 to 2030 [44]
RFID represented 26.5% of anti-counterfeit packaging market revenue in 2022 [44]
32% of luxury consumers have accidentally purchased a counterfeit product online [45]
46% of consumers would like brands to use technology to authenticate products before purchase [46]
61% of brands say counterfeiting has increased on online marketplaces [47]
49% of consumers say product authentication would increase trust in resale fashion [48]
28% of fashion executives cite digital IDs and authentication as a priority investment area [49]
21% of consumers say fear of counterfeits is a barrier to buying secondhand luxury online [50]
54% of U.S. shoppers say they are concerned about counterfeit goods sold online [51]
97% of brand protection professionals say organized crime is involved in counterfeiting [52]
74% of companies say they have increased investment in product serialization or traceability for anti-counterfeit purposes [53]
63% of consumers would scan a product code if it confirmed authenticity [54]
The EU collected 16 million counterfeit articles at external borders in one year [55]
The estimated value of counterfeit articles detained at EU borders was nearly EUR 760 million [55]
Wearing apparel accounted for 14% of detained articles in EU border IPR cases [55]
Labels, tags and stickers represented 34% of detained articles in EU border enforcement results [55]
69% of consumers say they would pay more for products with verified authenticity and provenance [56]
58% of companies report difficulty complying with expanding supply-chain due diligence rules [57]
67% of executives say end-to-end traceability is necessary for regulatory compliance [58]
44% of apparel companies say they lack reliable data to substantiate compliance claims [58]
52% of fashion brands expect digital product passports to improve compliance efficiency [58]
Section 04
Implementation Economics & Operational Impact
36% of organizations cite interoperability as the biggest challenge to blockchain implementation [59]
33% of organizations cite replacing or adapting legacy systems as a top challenge to blockchain adoption [59]
30% of organizations cite potential security threats as a top barrier to blockchain adoption [59]
29% of organizations cite regulatory issues as a leading barrier to blockchain adoption [59]
57% of executives say the top benefit of blockchain is better traceability [15]
49% of executives cite dispute resolution as a benefit of blockchain [15]
46% of executives say blockchain can reduce costs by removing intermediaries [15]
44% of executives say blockchain can accelerate transactions [15]
37% of organizations say lack of skills is a barrier to blockchain implementation [60]
48% of organizations say uncertainty about ROI is a barrier to blockchain adoption [60]
45% of organizations say governance concerns are a barrier to blockchain adoption [60]
44% of organizations say ability to bring a network together is a barrier to blockchain adoption [60]
Blockchain could boost global trade by USD 1 trillion over the next decade by improving supply chains and trade finance [61]
Digitizing bills of lading can reduce trade document transfer times from five to ten days to less than 24 hours [61]
Maersk estimated paperwork processing can account for up to 20% of transportation costs [61]
56% of supply-chain organizations expect blockchain to have a transformational or significant impact [6]
23% of organizations say they are currently using blockchain in supply chain operations [6]
50% of supply-chain organizations plan to adopt blockchain within five years [6]
81% of companies say data quality is the main challenge in traceability implementation [58]
66% of brands say supplier onboarding is a major bottleneck in digitizing traceability [58]
59% of companies report manual processes still dominate traceability data collection [58]
71% of companies say traceability investments are being accelerated by upcoming regulation [58]
65% of executives say blockchain is useful for establishing a single version of the truth across partners [5]
55% of organizations expect blockchain to reduce supply-chain complexity [5]
69% of organizations expect blockchain to improve traceability [5]
61% of organizations expect blockchain to improve visibility [5]
70% of executives believe blockchain and IoT together will increase supply-chain transparency [62]
43% of executives say proving provenance is a key value driver for blockchain investment [62]
31% of companies say ecosystem immaturity is a major obstacle to blockchain deployment [60]
27% of companies say intellectual property concerns hinder blockchain collaboration [60]
Section 05
Lingerie Industry Market Context
The global lingerie market size was valued at USD 88.32 billion in 2023 [63]
The global lingerie market is projected to grow from USD 91.67 billion in 2024 to USD 156.71 billion by 2032 [63]
The global lingerie market is expected to exhibit a CAGR of 6.92% during 2024-2032 [63]
The women’s lingerie segment accounted for the largest share of the lingerie market in 2023 [63]
North America held a market share of 31.79% in the global lingerie market in 2023 [63]
The global intimate apparel market size was USD 82.46 billion in 2022 [64]
The global intimate apparel market is expected to grow at a CAGR of 6.4% from 2023 to 2030 [64]
The women segment held 67.7% revenue share of the intimate apparel market in 2022 [64]
The offline distribution channel accounted for 77.2% of intimate apparel revenue in 2022 [64]
Asia Pacific accounted for 40.6% of the intimate apparel market revenue in 2022 [64]
The global shapewear market size was valued at USD 2.98 billion in 2023 [65]
The shapewear market is expected to grow at a CAGR of 7.8% from 2024 to 2030 [65]
The women’s shapewear segment accounted for 87.8% of revenue in 2023 [65]
The global sleepwear market size was valued at USD 12.6 billion in 2022 [66]
The global sleepwear market is expected to grow at a CAGR of 9.0% from 2023 to 2030 [66]
The women segment accounted for 60.7% of sleepwear revenue in 2022 [66]
The global hosiery market size was valued at USD 42.37 billion in 2023 [67]
The hosiery market is projected to grow at a CAGR of 6.8% from 2024 to 2030 [67]
The non-sheer hosiery segment accounted for 54.6% of revenue in 2023 [67]
The offline channel held 82.1% of hosiery market revenue in 2023 [67]
The global women’s underwear market size was valued at USD 40.82 billion in 2023 [68]
The women’s underwear market is expected to grow at a CAGR of 6.3% from 2024 to 2030 [68]
Briefs accounted for 39.9% of women’s underwear market revenue in 2023 [68]
Cotton accounted for 44.9% of women’s underwear market revenue in 2023 [68]
The offline channel accounted for 72.8% of women’s underwear market revenue in 2023 [68]
The global bras market size was valued at USD 23.09 billion in 2023 [69]
The bras market is expected to grow at a CAGR of 8.9% from 2024 to 2030 [69]
T-shirt bras accounted for 32.7% of bras market revenue in 2023 [69]
North America accounted for 32.4% of bras market revenue in 2023 [69]
Section 06
Sustainability & Supply Chain Risks
Apparel and footwear account for 8.3% of global greenhouse gas emissions [70]
The fashion industry consumes 93 billion cubic meters of water annually [71]
One garbage truck of textiles is landfilled or burned every second [72]
Less than 1% of material used to produce clothing is recycled into new clothing [72]
The equivalent of USD 100 billion worth of materials is lost each year after clothing is used [72]
Textile production is responsible for about 20% of global clean water pollution from dyeing and finishing products [73]
Clothing purchases in the EU increased by 40% in just a few decades [73]
Each person in the EU consumes 26 kg of textiles per year on average [73]
Each person in the EU discards about 11 kg of textiles per year [73]
87% of the total fibre input used for clothing is ultimately incinerated or landfilled [72]
Washing synthetic textiles accounts for 35% of primary microplastics released into the environment [73]
Textiles use 1.5 trillion liters of water annually according to EU estimates [74]
The consumption of textiles in the EU generated 270 kg of CO2 emissions per person in 2020 [74]
Textile consumption in Europe requires 9 cubic meters of water per person [74]
Textile consumption in Europe uses 391 kg of raw materials per person [74]
Global fiber production reached 116 million tonnes in 2022 [75]
Polyester represented 54% of global fiber production in 2022 [75]
Recycled fibers accounted for only 7.9% of global fiber production in 2022 [75]
Less than 1% of the global fiber market came from pre- and post-consumer recycled textiles in 2022 [75]
Man-made cellulosic fibers reached 7.9 million tonnes in 2022 [75]
37% of fashion executives cite supply-chain traceability as a top sustainability challenge [76]
18% of fashion leaders say they can track both where all materials come from and confirm environmental claims [77]
47% of brands have visibility only to Tier 1 suppliers [77]
34% of fashion brands have no visibility beyond Tier 1 at all [77]
60% of all clothing is estimated to be made from fossil-fuel-derived plastics [78]
Production of synthetic fibers for textiles more than doubled between 2000 and 2021 [78]
89% of the biggest brands have no strategy to move away from virgin synthetic materials [78]
85% of textiles end up in dumps each year [79]
The average number of times a garment is worn has decreased by around 36% compared with 15 years ago [72]
References
Footnotes
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