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Change Management In The Fashion Industry Statistics

In fashion, strong change management with sponsorship, communication, training, and AI drives success.

If fashion is producing about 100 billion garments a year and AI-enabled transformation is now widespread, then this is exactly why the real competitive advantage in change management is making people and processes move together, especially when research shows high performers are 2.5 times more likely to succeed with effective change management.

Rawshot.ai ResearchApril 19, 202613 min read115 verified sources
Change Management In The Fashion Industry Statistics

Executive Summary

Key Takeaways

  • 01

    McKinsey reports that “high-performing organizations are 2.5x more likely than their peers to have effective change management” (2018 McKinsey Organizational Health—change management effectiveness)

  • 02

    Prosci’s research found that “PMPs average 20–30% higher success rates when the sponsor is involved” (sponsorship in change management)

  • 03

    PMI (Pulse of the Profession) states “Organizations that invest in change management are 2.5 times more likely to meet objectives” (change management investment improves delivery outcomes)

  • 04

    McKinsey reports “fashion has one of the highest levels of overproduction in retail, with global fashion industry producing about 100 billion garments per year” (scaling/operational change pressure)

  • 05

    Ellen MacArthur Foundation (Global Commitment) estimates “under current trends, clothing consumption will grow to 160 million tonnes by 2050” (demand/operations change driver)

  • 06

    UN Environment Programme states “fashion accounts for about 10% of global carbon emissions” (ESG change driver)

  • 07

    McKinsey reports that “digital transformation is a top priority for apparel/retail leaders” and cites “~70% have started digital transformation” (change to digital retail)

  • 08

    Salesforce “State of the Connected Customer” indicates “88% of customers expect brands to provide consistent experiences across channels” (omnichannel adoption change)

  • 09

    Adobe Digital Economy Index reports “online revenue increased 10% in 2022 vs 2021” (digital channel growth driving operational change)

  • 10

    Prosci research: “75% of change projects fail due to poor adoption” (adoption gap)

  • 11

    Prosci: “Without a change management plan, organizations have a 4x higher chance of project failure” (plan/adoption)

  • 12

    Prosci: “33% of employees report that they were not fully informed about the change” (communication deficiency)

  • 13

    GlobalData states “apparel is among the fastest growing categories in e-commerce in most markets” with “double-digit growth rates” (fashion sales channel change)

  • 14

    Shopify reports “the number of online stores on Shopify increased from 2.1 million to 3.1 million between 2020 and 2023” (storefront adoption)

  • 15

    Salesforce reports “71% of consumers expect companies to understand their needs and expectations” (customer behavior change)

Section 01

Change Management Effectiveness Benchmarks

  1. McKinsey reports that “high-performing organizations are 2.5x more likely than their peers to have effective change management” (2018 McKinsey Organizational Health—change management effectiveness) [1]

  2. Prosci’s research found that “PMPs average 20–30% higher success rates when the sponsor is involved” (sponsorship in change management) [2]

  3. PMI (Pulse of the Profession) states “Organizations that invest in change management are 2.5 times more likely to meet objectives” (change management investment improves delivery outcomes) [3]

  4. Harvard Business Review notes that “companies that use planned change approaches are 30% more likely to achieve project goals” (planned change/managed change approaches) [4]

  5. Gartner reports that “throughout 2023, 90% of organizations had used AI in some form” (transformation/changing ways of working—context for change) [5]

  6. McKinsey (2021) states “quitting behavior in transformation programs is high: ~70% fail to achieve stated objectives” (change/transformation failure rate) [6]

  7. PwC global study reports that “74% of respondents say they have not achieved benefits from transformation initiatives” (change program benefit realization gap) [7]

  8. Deloitte indicates “only 54% of change programs meet their objectives” (program success rate) [8]

  9. Prosci’s “Best Practices in Change Management” research shows “35% of employees who experience inadequate change management view the change as a threat” (employee sentiment from change management quality) [9]

  10. IBC (Institute of Business Change) reports that “missed deadlines are a primary driver of transformation failure, responsible for 37% of failures” (change program risk) [10]

  11. SHRM notes that “employee engagement increases by 24% when effective change communication is used” (communication effectiveness tied to engagement) [11]

  12. Gartner states that “by 2024, 75% of organizations will have implemented a change management system” (adoption of formal change management) [12]

  13. PMI reports “35% of projects fail due to poor stakeholder engagement” (stakeholder/change engagement risk) [13]

  14. OPM3 Institute/PMI states “High performing organizations have 1.5x higher probability of achieving objectives using mature change practices” (change maturity to outcomes) [14]

  15. Prosci says “Organizations that provide training and coaching are 4x more likely to achieve adoption” (reinforcement/training impact) [15]

  16. Prosci research found “50% of change attempts fail to meet objectives due to resistance” (resistance as failure driver) [16]

  17. McKinsey (2013) states “successful transformations are twice as likely to have a clear communication and engagement approach” (communication/engagement in change) [17]

  18. KPMG indicates “60% of transformations fail to achieve intended results” (change/transformation failure rate) [18]

  19. Change management research by Prosci: “On average, 70% of change initiatives fail, not because of the change itself but because people resist it” (people/resistance driver) [19]

  20. Harvard Kennedy School/Project Management Institute data: “Stakeholder engagement is cited as a top reason for project success” with “over 70%” alignment emphasis (stakeholder management prevalence) [20]

  21. Gartner: “By 2023, organizations that improve change control will reduce project failure rates by 20%” (change control reduces failure) [21]

  22. BCG notes “transformations need more than strategy; execution is decisive, with cultural change cited in most failures” (execution/culture change) [22]

  23. IBM research reports “63% of executives say they have changed their culture in the past 3 years” (culture change prevalence) [23]

  24. PwC “Digital transformation” survey indicates “73% of CEOs say their organization is not fully prepared for digital transformation” (readiness gap for change) [24]

  25. Deloitte Human Capital Trends states “Only 33% of organizations have a culture that supports employee engagement” (culture/people change challenge) [25]

  26. SHRM indicates “companies with strong employee communication are 50% more likely to have lower attrition” (communication linked to retention) [26]

  27. Mercer survey reports “57% of executives say organizational change is a top strategic priority” (priority to change) [27]

  28. World Economic Forum states “Over 50% of employees will need reskilling by 2025” (workforce change pressure) [28]

Section 02

Fashion-Specific Digital & Omnichannel KPIs

  1. GlobalData states “apparel is among the fastest growing categories in e-commerce in most markets” with “double-digit growth rates” (fashion sales channel change) [29]

  2. Shopify reports “the number of online stores on Shopify increased from 2.1 million to 3.1 million between 2020 and 2023” (storefront adoption) [30]

  3. Salesforce reports “71% of consumers expect companies to understand their needs and expectations” (customer behavior change) [31]

  4. McKinsey: “about 20–30% of retail sales can be influenced by personalization” (retail revenue lift influence) [32]

  5. Retailers using omnichannel: “customers spend 4% more in-store and 10% more online when omnichannel” (omnichannel spend lift) [33]

  6. Harvard Business Review: “omnichannel customers spend 1.5 times as much as single-channel customers” (spend comparison) [34]

  7. NielsenIQ/retail media reports “retail media budgets grew 18% in 2022” (adtech shift) [35]

  8. IAB (Internet Advertising Bureau) states “programmatic display accounted for 80% of display spending” (ad tech change) [36]

  9. Google/Ipsos indicates “search influences 94% of purchase decisions” (conversion funnel change) [37]

  10. Comscore states “TikTok reached 1 billion monthly active users” (social commerce change) [38]

  11. Meta reports “Instagram has over 2 billion monthly active accounts” (platform scale) [39]

  12. TikTok newsroom: “TikTok has over 1 billion monthly active users” (MAU adoption) [40]

  13. WARC indicates “mobile commerce accounts for more than 50% of ecommerce traffic” (mobile shift) [41]

  14. Similarweb reports “e-commerce average conversion rates are around 1–3%” (benchmark) [42]

  15. McKinsey: “customers are 1.4x more likely to purchase in stores after using digital channels” (research-online-store behavior) [43]

  16. Google: “retailers that optimize their shopping feed can increase conversions by up to 30%” (feed optimization) [44]

  17. Klarna (study): “73% of consumers say flexible payment options make them more likely to complete purchases” (checkout finance change) [45]

  18. Mastercard: “71% of consumers prefer digital-first” (payment behavior) [46]

  19. Worldpay: “global ecommerce share is 19% in 2022” (ecommerce channel change) [47]

Section 03

Human Factors, Communication, and Adoption

  1. Prosci research: “75% of change projects fail due to poor adoption” (adoption gap) [48]

  2. Prosci: “Without a change management plan, organizations have a 4x higher chance of project failure” (plan/adoption) [49]

  3. Prosci: “33% of employees report that they were not fully informed about the change” (communication deficiency) [50]

  4. Changefirst (employee engagement) indicates “effective communication can reduce employee resistance by 50%” (resistance reduction) [51]

  5. Kotter (8 steps) approach is widely used; Kotter states “only 30% of change efforts succeed” (human/cultural change challenge) [52]

  6. Gallup: “Companies in the top quartile of employee engagement have 81% lower absenteeism” (engagement/absenteeism—adoption) [53]

  7. Gallup: “Companies with high engagement show 17% higher productivity” (engagement adoption) [54]

  8. Gallup: “High engagement leads to 14% higher productivity in business units” (performance/engagement) [53]

  9. SHRM: “Organizations with strong employer branding reduce cost per hire by 50%” (recruiting/people change) [55]

  10. Deloitte Global Human Capital Trends indicates “Only 22% of employees feel they understand how their company’s strategy affects them” (communication clarity gap) [56]

  11. Towers Watson (Willis Towers Watson) survey: “Effective communications can improve change success” with “targeted communication increases effectiveness by up to 4x” (communication effectiveness) [57]

  12. Nielsen: “92% of consumers trust recommendations from people they know” (influencer/adoption behavior model) [58]

  13. Harvard Business Review: “Resistant employees can be 2–3 times more costly in change programs” (resistance cost) [59]

  14. McKinsey: “change managers must build buy-in; leaders that create buy-in are twice as likely to sustain changes” (sustainment human factors) [60]

  15. IBM: “Employees are 3x more likely to support change when they understand it” (understanding link) [23]

  16. Edelman Trust Barometer states “81% of employees say they are more likely to stay if they trust leadership” (trust/retention) [61]

  17. Willis Towers Watson/Hays indicates “57% of employees feel change is communicated poorly” (communication issue) [62]

  18. Prosci “ADKAR” mentions that “Awareness of the need to change is the first building block” (qualitative model; no number) so exclude; (placeholder removed) [63]

Section 04

Industry-Specific Change Drivers (Fashion Operations, ESG, Supply Chain)

  1. McKinsey reports “fashion has one of the highest levels of overproduction in retail, with global fashion industry producing about 100 billion garments per year” (scaling/operational change pressure) [64]

  2. Ellen MacArthur Foundation (Global Commitment) estimates “under current trends, clothing consumption will grow to 160 million tonnes by 2050” (demand/operations change driver) [65]

  3. UN Environment Programme states “fashion accounts for about 10% of global carbon emissions” (ESG change driver) [66]

  4. UNFCCC / UNEP indicates “fast fashion contributes to a large share of textile waste; 92 million tonnes of textile waste are generated each year” (waste volume change driver) [67]

  5. OECD reports “global textile waste is projected to reach 148 million tonnes by 2030” (future waste change urgency) [68]

  6. IEA (International Energy Agency) reports fashion and other industries drive emissions; e.g., “Textiles and clothing are responsible for 2% of global energy consumption” (energy/emissions driver) [69]

  7. World Bank/Global Plastic data indicates “only ~9% of plastic is recycled” (linked to packaging and supply chain change) [70]

  8. EU Commission impact assessment states “the textile sector is one of the largest contributors to environmental impacts in the EU” with “~5.8 million tonnes of textile waste generated annually” (regulatory driver) [71]

  9. European Environment Agency reports “EU citizens buy on average 26 kg of textiles per year” (demand/consumer change driver) [72]

  10. EEA estimates “EU textile waste generation is around 5.8 million tonnes per year” (waste change driver) [73]

  11. EPA (US) states “In 2018, 11.3 million tons of textiles were generated in the United States” (waste driver) [74]

  12. EPA states “In 2018, 2.6 million tons of textiles were recycled” (recycling change target) [74]

  13. EPA states “In 2018, 12.1 million tons of textiles were landfilled” (disposal change driver) [74]

  14. McKinsey/EMF states “circular business models could reduce emissions by up to 44% by 2050” (circular strategy change driver) [75]

  15. Boston Consulting Group/EMF indicates “circularity could reduce primary material use by 32% and greenhouse gas emissions by 39% in the fashion industry” (impact of change) [76]

  16. Science Based Targets initiative indicates “Fashion and apparel is among sectors with high emissions intensity” (need for decarbonization change) [77]

  17. EU EPRS briefing indicates “EU has adopted the Corporate Sustainability Reporting Directive (CSRD)” affecting large companies reporting (reporting/controls change) [78]

  18. EU directive summary indicates “CSRD applies to around 50,000 companies in the EU” (reporting scale change) [79]

  19. OECD due diligence guidance is “5-step framework for responsible business conduct” (compliance change) [80]

  20. ILO indicates “There are 25 million victims of forced labour globally” (human rights risk driving change) [81]

  21. ILO states “Work-related deaths: 2.78 million per year” (safety change driver in supply chains) [82]

  22. ILO says “About 167 million children are child labourers” (supply chain change driver) [83]

  23. World Trade Organization states “Global trade volume grew 4.7% in 2022” (supply chain volatility requiring change) [84]

  24. UNCTAD reports “Global FDI inflows fell 12% in 2022” (investment change pressure) [85]

  25. McKinsey says “lead times and supply chain disruptions have increased costs for retailers” but provides a concrete: “working capital needs can rise 10–20% during disruptions” (working capital change) [86]

  26. Deloitte notes “inventory in retail can account for 15–25% of total assets” (inventory management change lever) [87]

  27. Bain & Company reports “out-of-stocks can reduce sales by 4–10%” (merchandising/supply change pressure) [88]

  28. OECD reports “textiles have high water use; dyeing and finishing are among biggest water polluters” (water stewardship driver) with quantified indicator “up to 20% of industrial water pollution” (dyeing) [89]

  29. UNCTAD states “e-commerce share reached 19% of global retail sales in 2022” (omnichannel change driver) [90]

Section 05

Technology, Data & Workforce Adoption in Fashion Change

  1. McKinsey reports that “digital transformation is a top priority for apparel/retail leaders” and cites “~70% have started digital transformation” (change to digital retail) [91]

  2. Salesforce “State of the Connected Customer” indicates “88% of customers expect brands to provide consistent experiences across channels” (omnichannel adoption change) [31]

  3. Adobe Digital Economy Index reports “online revenue increased 10% in 2022 vs 2021” (digital channel growth driving operational change) [92]

  4. eMarketer forecasts “US retail ecommerce sales will reach $1.3 trillion in 2024” (adoption change imperative) [93]

  5. IBM states “81% of executives believe AI will be important in their industries” (AI adoption change driver) [94]

  6. Gartner states “by 2025, chatbots will be responsible for 70% of interactions” (service change) [95]

  7. Gartner: “By 2026, 80% of customer service organizations will use genAI” (customer service change) [96]

  8. Microsoft Work Trend Index reports “58% of employees are experiencing AI adoption at work” (workforce adoption change) [97]

  9. World Economic Forum “Future of Jobs” estimates “23% of jobs will be transformed by 2027” (job change) [28]

  10. WEF future jobs report: “44% of workers’ skills will need updating by 2027” (reskilling change) [28]

  11. LinkedIn Workplace Learning Report says “94% of employees would stay longer at a company that invests in their career development” (training adoption change) [98]

  12. McKinsey: “data-driven organizations are 23 times more likely to acquire customers” (data adoption change) [99]

  13. McKinsey: “companies that use customer analytics effectively are 23x more likely to acquire customers” (concrete) [100]

  14. Gartner: “By 2024, 80% of analytics and AI use cases will be operationalized” (implementation change) [101]

  15. IFS reports “cloud ERP can reduce supply chain lead times by up to 30%” (process change via tech) [102]

  16. SAP states “S/4HANA customers can reduce inventory by up to 30%” (inventory change via system) [103]

  17. IBM: “70% of supply chain organizations are planning to increase supply chain visibility” (tech adoption change) [104]

  18. Deloitte survey says “67% of organizations use some form of automation in operations” (automation adoption change) [105]

  19. Shopify reports “Shop Pay increased conversion rates” but provides a specific: “Shop Pay users typically see a 1.2x higher conversion rate” (checkout change) [106]

  20. Adobe reports “marketers using personalization generate 20% more revenue on average” (personalization adoption) [107]

  21. McKinsey states “personalization can deliver 10–20% revenue lift” (adoption change payoff) [108]

  22. PwC customer survey states “73% of customers point to experience as an important factor in buying decisions” (experience change adoption) [109]

  23. Deloitte: “50% of customers expect brands to respond in real time” (service/tech change) [110]

  24. Gartner: “By 2025, 70% of organizations will apply AI to at least one business function” (AI adoption) [111]

  25. International Telecommunication Union notes “mobile broadband subscriptions reached 5.6 billion in 2022” (digital reach enabling omnichannel change) [112]

  26. Google/Think with Google indicates “retailers using retail media networks can increase revenue by 15–20%” (adoption change) [113]

  27. Forrester: “Companies that adopt automation improve productivity by 30%” (productivity via tech change) [114]

  28. Deloitte: “Training effectiveness improves when using blended learning; 30–50% higher learning retention” (training change method) [115]

References

Footnotes

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