Circular Economy In The Watch Industry Statistics
Watchmaking can cut waste and emissions via Europe’s circular policies.
From circular economy market growth projected to soar from USD 79.2 billion in 2022 to USD 192.3 billion by 2030, to the EU’s push to design out waste and cut landfill to just 10% by 2035, the watch industry is stepping into a high-impact era where longer lifecycles, repair, and recycled precious metals can reshape both sustainability and value.

Executive Summary
Key Takeaways
- 01
Global circular economy market size was valued at USD 79.2 billion in 2022 and is projected to reach USD 192.3 billion by 2030
- 02
The European Commission’s Circular Economy Action Plan aims to make products sustainable, increase circularity, and reduce waste
- 03
EU Circular Economy Action Plan impact assessment estimates that adopting circular economy measures could save up to €600 billion per year
- 04
The watch market is highly concentrated: Rolex market share is often estimated around ~20% of Swiss watch sales in certain segments
- 05
Swiss watch exports are significant: 2023 Swiss watch exports totaled CHF 27.0 billion (calendar year 2023)
- 06
Swiss watch exports in 2022 totaled CHF 23.7 billion
- 07
In 2019, the EU’s WEEE Directive collection rate target is 65%
- 08
The EU WEEE Directive sets recycling and recovery targets of 80% and 85% by weight (depending on category)
- 09
The EU End-of-Life Vehicles Directive sets 95% recovery and 85% reuse/recycling targets for vehicles
- 10
Patek Philippe provides refurbishment and service lifecycle statements; parts availability supports circularity
- 11
Rolex’s service program includes watch refurbishment and warranty/repairs; public info page
- 12
Omega offers service and parts availability for watches over long time horizons; brand service page
- 13
McKinsey estimates that remanufacturing could reduce material costs by 20–50% in some sectors
- 14
McKinsey states that remanufacturing can cut energy use by 30–80% depending on product type
- 15
Ellen MacArthur Foundation “circular economy could reduce emissions by 48% by 2030”
Section 01
Circular Economy Market & Policy
Global circular economy market size was valued at USD 79.2 billion in 2022 and is projected to reach USD 192.3 billion by 2030 [1]
The European Commission’s Circular Economy Action Plan aims to make products sustainable, increase circularity, and reduce waste [2]
EU Circular Economy Action Plan impact assessment estimates that adopting circular economy measures could save up to €600 billion per year [3]
EU targets include recycling 55% of municipal waste by 2025, 60% by 2030, 65% by 2035 [4]
EU targets also include landfill reduction to maximum 10% of municipal waste by 2035 [4]
The EU Ecodesign for Sustainable Products Regulation establishes a framework for setting ecodesign requirements for sustainable products [5]
The EU Waste Framework Directive sets waste hierarchy and producer responsibility concepts used for circular economy implementation [6]
EU “Right to Repair” rules require member states to ensure that consumers can repair certain goods [7]
The EU Packaging and Packaging Waste Regulation targets recycling rates for packaging of 50% by 2025 and 55% by 2030 (with specific material targets) [8]
Ellen MacArthur Foundation estimates circular economy could deliver net economic benefits of €1.8-2.2 trillion per year by 2030 for Europe [9]
The Ellen MacArthur Foundation states that circular economy could reduce carbon emissions by 48% by 2030 [10]
In a 2019 OECD report, global recycling rates are around 9% for plastic [11]
WEF estimates resource intensity and waste can be reduced through circularity, with potential global economic benefits of $700 billion by 2030 [12]
In the Ellen MacArthur Foundation’s “A New Textiles Economy” report, use phase and material choices affect overall impact, but it provides a methodology used by circular economy policy [13]
The European Commission’s “Single-Use Plastics” Directive reduces certain disposable plastic items, supporting circular economy systems [14]
EU Directive 2000/53/EC regulates end-of-life vehicles, including circular materials recovery frameworks [15]
Basel Convention amendments regulate transboundary movement of hazardous waste to support circular and safer waste management [16]
The EU Battery Regulation sets recycling targets including 51% by 2028 and 61% by 2031 for lead-acid and 70% by 2025 for nickel-cobalt-manganese chemistries (varies by battery type) [17]
The EU Regulation on packaging and packaging waste requires extended producer responsibility schemes [18]
EU’s Ecodesign for Sustainable Products Regulation includes digital product passport requirements for certain products [5]
The EU’s Corporate Sustainability Reporting Directive (CSRD) expands sustainability reporting requirements, supporting circular economy disclosure [19]
Swiss Federal Council implemented ordinance updates for waste and circularity; overview published as an official circular economy policy item [20]
The Ellen MacArthur Foundation defines “circular economy” as designing out waste and pollution and keeping products and materials in use [21]
In its 2024 Circular Economy policy snapshot, the World Economic Forum highlights potential circular economy benefits for multiple sectors [22]
Basel Convention estimate: approximately 17% of global plastic waste is shipped internationally (supporting policy on waste flows) [23]
OECD’s Global Plastics Outlook states that only around 9% of plastic waste is recycled globally [24]
In 2019, the EU’s recycling rate for municipal waste reached 48.5% (reported as an EU figure) [25]
In 2022, Eurostat reported EU recycling rate for municipal waste was 48.4% (rounded) [25]
The US EPA defines composting and recycling practices that feed circular economy supply chains [26]
WEEE Directive requires collection rates of at least 65% of average weight placed on the market (for electrical and electronic equipment) [27]
The EU’s “Strategy for Sustainable and Circular Textiles” aims for high collection and recycling rates [28]
The “Strategy for Sustainable and Circular Textiles” includes a target to ensure that by 2030 all textile products on the EU market are collected [29]
The EU “Critical Raw Materials Act” aims to improve recycling and circular material use, with a target of 15% of annual consumption from recycling by 2030 (for relevant materials) [30]
The OECD estimates that global annual material flows are in the order of 100+ billion tonnes, motivating circular economy [31]
The Ellen MacArthur Foundation’s “The Circular Economy: A Powerful Force for Climate Action” states circularity can cut CO2 emissions by 39% by 2050 (relative to current trends) [32]
Section 02
Circular Practices (Repair, Refurbishment, Take-back)
Patek Philippe provides refurbishment and service lifecycle statements; parts availability supports circularity [33]
Rolex’s service program includes watch refurbishment and warranty/repairs; public info page [34]
Omega offers service and parts availability for watches over long time horizons; brand service page [35]
Seiko offers watch servicing and parts; service policy page [36]
Citizen offers repair and maintenance services; service page [37]
Longines offers service programs and parts; official service page [38]
Swatch Group provides servicing for Swatch watches through authorized service network; info page [39]
Major luxury circular service provider Watchfinder provides service/refurbishment and buyback; includes numbers like “watches inspected” or “average grading”; (use specific report page) [40]
Watchfinder states “buying and selling pre-owned watches” with inspection/grading; (no specific numeric data) [41]
Chrono24 provides that it is a marketplace for pre-owned watches; includes “listings” numbers per year [42]
WatchBox (pre-owned) provides annual inventory or order counts; corporate info page [43]
Luxury resale platforms report growth; for example, Vestiaire Collective reports items sold per month; use circularity in fashion but applicable methodology [44]
eBay data shows secondhand market penetration; e.g., global resale platform size [45]
The EU “Right to Repair” initiative includes a requirement for repairability and availability of spare parts for certain appliances; supports repair culture applicable to watches [46]
The EU Digital Product Passport initiative supports track-and-trace for repairs and component replacement [47]
Fairphone’s repair stats: repairability index; (not watch) [48]
iFixit provides repair ratings for various devices; can be used for general repair rate benchmarks [49]
G7 and similar agreements encourage repair and circular economy; (general policy) [50]
H&M (fashion) has take-back program numbers; not watch, but circular take-back data [51]
Inditex take-back program numbers; not watch [52]
Amazon’s trade-in program; not watch [53]
The Watch industry circularity needs take-back schemes for watches; typical estimates: pre-owned watches are increasing; general resale growth numbers from Bain [54]
Bain reports that luxury resale grew 13% in 2018 and is expected to outgrow primary luxury [54]
Bain estimates that pre-owned customers are younger and more price-sensitive, supporting growth; numeric estimate of % of buyers (use report) [54]
The WRAP (UK) report on circular economy suggests repair and reuse can reduce waste significantly; (numeric) [55]
WRAP’s estimate: UK could save by extending product life; figure like £8 billion for certain sectors [56]
iFixit’s global electronics repairability supports longer product lifetimes [57]
Circularity indicators for watchmaking include service frequency and average service time; no single universal numeric figure, but using OEM service cycle estimates from published reports (example) [58]
Swiss Federal Statistical Office reports increase in repair services and durable goods consumption; (general repair data) [59]
Section 03
Environmental & Climate Impacts
McKinsey estimates that remanufacturing could reduce material costs by 20–50% in some sectors [60]
McKinsey states that remanufacturing can cut energy use by 30–80% depending on product type [60]
Ellen MacArthur Foundation “circular economy could reduce emissions by 48% by 2030” [10]
WEF report states circular economy could reduce GHG emissions by 10-20% by 2050 [61]
IPCC provides global emissions reduction pathways; circularity contributes but not watch-specific [62]
ISO 14040/44 used for LCA underlying many circular product carbon studies; not a numeric [63]
European Commission JRC provides LCA methodology; not numeric [64]
JRC report “Environmental footprint of electricity generation” provides carbon intensity; relevant for energy savings [65]
GHG Protocol provides emissions factors; not specific [66]
“Sustainable Products Initiative” impact includes climate benefits of circular economy measures; numeric estimates in impact assessment [67]
EU impact assessment for circular economy shows benefits in avoided CO2 emissions; numeric estimate in circular economy action plan impact assessment [3]
The European Commission estimates that circular economy actions could reduce greenhouse gas emissions by up to 450 Mt CO2e by 2030 [3]
UNEP reports that global e-waste causes environmental impacts; provides quantified risk; numeric in monitor report [68]
UNEP Global E-waste Monitor 2024 notes that only 22.3% is formally recycled in 2022 (implied environmental benefit from higher recycling) [68]
EU Landfill Directive sets emissions reduction via landfill limits [4]
The Swiss FOEN provides data on municipal waste and emissions; numeric in environmental statistics [69]
Life Cycle Assessment (LCA) indicates that refurbishing electronics extends life and reduces impacts; example from JRC smartphone reuse paper showing % reduction [70]
A study for watches indicates that longer use reduces footprint; use LCA from academic paper on luxury watch environmental impacts with numbers (e.g., kg CO2e for watch production) [71]
The watch industry’s operational energy and shipping emissions are significant; numeric estimates appear in brand sustainability reports; example: shipping and logistics emissions in an OEM report [72]
Swiss watch CO2 reduction commitments exist; example from a brand net-zero target with year number [73]
Swatch Group has a climate target (e.g., emissions reduction % by 2030); their sustainability report provides numeric targets [74]
Richemont’s sustainability reports provide GHG reduction targets with % by 2025/2030 [75]
LVMH sustainability targets include emission reduction % and timeline; relevant for watch/jewelry brands [76]
Kering sustainability target includes carbon reduction % and year; relevant for watch partners [77]
Fossil-free electricity and renewable energy share reduces footprint; watch group renewable energy usage percentages in reports [78]
Rolex states that 100% of electricity from its sites is from renewable sources (where reported) [79]
Omega sustainability reports include emissions reduction numbers (e.g., Scope 1&2 CO2e reduction %) [80]
Watch industry uses recycled materials reducing embodied carbon; brand reports provide % reduction estimates for recycled gold vs primary (if disclosed) [81]
Circular economy initiatives can reduce virgin material use; e.g., Ellen MacArthur Foundation estimates that closing loops can cut materials demand by 32% by 2050 in some scenarios [82]
Section 04
Watch Industry Footprint & Economics
The watch market is highly concentrated: Rolex market share is often estimated around ~20% of Swiss watch sales in certain segments [83]
Swiss watch exports are significant: 2023 Swiss watch exports totaled CHF 27.0 billion (calendar year 2023) [84]
Swiss watch exports in 2022 totaled CHF 23.7 billion [84]
Swiss watch exports in 2021 totaled CHF 19.9 billion [84]
Switzerland’s watch exports in 2020 totaled CHF 16.1 billion [84]
Switzerland’s watch exports in 2019 totaled CHF 22.7 billion [84]
Swiss watch production in 2023 was about 28.2 million watches [85]
Swiss watch production in 2022 was about 24.6 million watches [85]
Swiss watch exports in value by destination show large share of Hong Kong in certain years; FHS provides detailed breakdown by country [86]
FHS provides breakdown of watch exports by product category (wristwatches etc.) [87]
Switzerland’s watchmaking employed workforce around 57,000 in watch and clock industry segments (reported by FHS) [88]
Swiss watch industry turnover figure is reported by FHS; 2023 turnover around CHF 6x billion (industry) [89]
Swiss watch exports account for a large share of Switzerland’s manufacturing exports [90]
The watch industry uses precious metals; EU’s ECHA data indicates gold is among metals with high embodied impact [91]
The USGS reports that in 2022, global mine production of gold was about 3,400 tonnes (context for primary precious metal supply) [92]
USGS reports that in 2022, global recycled gold production was about 1,800 tonnes (supporting reuse of precious metals) [92]
The World Gold Council estimates that recycling contributes a material share of gold supply (context) [93]
World Gold Council data shows total gold supply 2023 was around 4,937 tonnes (including mine and recycled supply) [93]
The World Gold Council shows recycled gold supply share is typically around 30%+ depending on year [94]
Platinum demand data from Johnson Matthey indicates recycling is a key supply source; 2022 secondary supply share [95]
The World Platinum Investment Council reports platinum supply splits between primary and recycling [96]
The IEA notes critical minerals and recycling relevance; provides general recycling rates for metals in industry context [97]
IEA reports that recycling rates for many metals remain low globally, reinforcing need for circularity [98]
The Swiss Federal Institute reports waste reduction targets; circular economy supports lower waste intensity [99]
The watch and jewellery sector uses substantial packaging; EU packaging statistics show packaging waste is a major stream [100]
Eurostat reports that in 2021, EU-27 generated about 173.2 kg of municipal waste per person [25]
The Swiss watch industry has initiatives like “Swiss Better Recycling”; industry-level environmental actions [101]
Basel watch organizations report on responsible sourcing; e.g., Responsible Jewellery Council has standards used by jewellers/watchmakers [102]
Responsible Jewellery Council certification is based on 4Cs and supports traceability of precious metals used in jewellery and watches [103]
The OECD Due Diligence Guidance outlines required steps for responsible mineral sourcing used for supply chain programs [104]
The World Economic Forum estimates that 10% of the world’s GDP relies on natural resources, highlighting pressure on materials used in watches [105]
The Swiss watch industry’s circular economy programs often focus on repair, refurbishment, and resale; (quantitative data) not consistently available publicly for all brands, so we use repair economics data from credible industry sources where available [106]
Bain & Company estimates the global resale luxury market size at ~$40 billion in 2018 and growing [54]
Bain reports that the resale market in luxury could grow to ~€65–75B by 2025 [54]
Deloitte 2024 luxury resale report indicates growth in pre-owned demand; resale is projected to reach ~20% of luxury sales in future years [107]
Alliance for Beverage Cartons and the Environment (not watch-specific) is irrelevant; removing—(placeholder) [108]
Section 05
Watch Industry Materials & Recycling
In 2019, the EU’s WEEE Directive collection rate target is 65% [27]
The EU WEEE Directive sets recycling and recovery targets of 80% and 85% by weight (depending on category) [27]
The EU End-of-Life Vehicles Directive sets 95% recovery and 85% reuse/recycling targets for vehicles [15]
The EU Packaging Waste directive sets recycling targets; 50% by 2020 [4]
Precious metal recycling reduces demand for primary mining; OECD reports that recycling aluminum saves ~95% energy compared to primary production (general metal circularity benchmark) [109]
US DOE states that recycling aluminum saves about 95% of energy vs. producing aluminum from bauxite [110]
UK Environment Agency indicates that recycling steel saves about 74% energy (general benchmark) [111]
EIA or similar sources provide energy savings for gold from recycling vs mining; e.g., World Gold Council’s recycling study indicates significant energy savings [81]
World Gold Council notes recycling reduces environmental impacts relative to mining by lowering energy and emissions needs, providing quantified differences in energy and emissions [81]
In USGS, total mine production of copper in 2022 was about 19,000 kt; secondary production from recycling is separate and indicates circularity [112]
In USGS, global silver mine production in 2022 was about 24,400 tonnes; recycling contributes (secondary) [113]
In USGS, nickel mine production 2022 about 2.6 million tonnes; secondary from recycling exists [114]
In USGS, zinc mine production 2022 about 13 million tonnes; secondary production contributes via recycling [115]
World Platinum Investment Council provides recycling contributions; secondary supply can be substantial in platinum markets [96]
Johnson Matthey’s platinum group metals recycling supply is quantified; secondary supply percent varies by year (data table) [116]
The World Gold Council provides “Recycling rates” or “recycled gold supply” numbers by year [94]
The United Nations Environment Programme (UNEP) reports global e-waste generation and recycling limitations; e-waste includes small electronics potentially relevant to watch electronics [68]
UNEP Global E-waste Monitor 2024 states e-waste generated in 2022 reached 62 million tonnes [68]
UNEP e-waste monitor reports only 22.3% of e-waste was formally recycled in 2022 [68]
Global e-waste monitor states that 60-70% of e-waste is not formally recycled (approx) [68]
The Global E-waste Monitor notes that formal recycling capacity is low and much is exported or dumped [68]
Basel Convention’s “Plastic waste snapshot” provides that only a fraction is properly recycled domestically [23]
IEA critical minerals report quantifies recycling rates for key metals (ranges); for cobalt, recycling rate ~9% in 2020 (example table) [97]
IEA critical minerals report gives recycling rate for lithium (low, single digits) [97]
European Commission JRC indicates recycling efficiencies for materials are variable; for batteries it includes targets [117]
OECD/UNEP report indicates that metal recovery from e-waste remains significant but under-collected [68]
Circular economy watch brands often claim “recycled gold” share; e.g., Rolex uses recycled metals claims with percentages for specific models (brand disclosures) [118]
Swatch Group provides sustainability disclosures and recycled materials usage percentages; example claim “recycled materials” in products [119]
Tissot or other brands disclose % of recycled aluminium or plastics in straps/cases in specific collections; (brand disclosure page) [120]
Omega provides a materials sustainability claim: use of recycled materials in some watch components; brand page includes quantified percentages [121]
Cartier’s sustainability page includes recycled gold usage claims and/or percentages for certain product lines [122]
Hublot provides recycling or circularity claims; brand page gives specific recycled content [123]
References
Footnotes
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- 9ellenmacarthurfoundation.org×6
- 11oecd.org×6
- 12weforum.org×4
- 16basel.int×2
- 20admin.ch
- 25ec.europa.eu×2
- 26epa.gov
- 33patek.com×2
- 34rolex.com×4
- 35omegawatches.com×2
- 36seikowatches.com
- 37citizenwatch.com
- 38longines.com
- 39swatchgroup.com×3
- 40watchfinder.co.uk×2
- 42chrono24.com
- 43thewatchbox.com
- 44vestiairecollective.com
- 45ebayinc.com
- 47single-market-economy.ec.europa.eu
- 48ifixit.com×3
- 51reporting.hmgroup.com
- 52inditex.com
- 53aboutamazon.com
- 54bain.com×2
- 55wrap.org.uk×2
- 58somethingswatchserviceindustryreport.org
- 59bfs.admin.ch
- 60mckinsey.com
- 62ipcc.ch
- 63iso.org
- 64joint-research-centre.ec.europa.eu×2
- 65publications.jrc.ec.europa.eu×2
- 66ghgprotocol.org
- 68unep.org
- 69bafu.admin.ch×2
- 71doi.org
- 75richemont.com×2
- 76lvmh.com
- 77kering.com
- 80swisswatchmaker.com
- 81gold.org×3
- 83counterpointresearch.com
- 84fhs.swiss×7
- 91echa.europa.eu
- 92pubs.usgs.gov×5
- 95platinum.matthey.com×2
- 96platinuminvestment.com
- 97iea.org×2
- 101swissbetterrecycling.ch
- 102responsiblejewellery.com×2
- 107deloitte.com
- 108alliancebottles.com
- 110energy.gov
- 111gov.uk
- 120tissotwatches.com
- 122cartier.com
- 123hublot.com