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Cloud Computing In The Accessories Industry Statistics

Cloud spending surges for accessories: IaaS, PaaS, SaaS growth drives scale and security.

With IaaS and PaaS projected to surge from $248.8B in 2023 to $334.1B in 2024 and Gartner forecasting public cloud end user spending to hit $679B in 2024, cloud computing is quickly becoming the growth engine powering digital operations across the accessories industry.

Rawshot.ai ResearchApril 19, 202615 min read105 verified sources

Executive Summary

Key Takeaways

  • 01

    IaaS and PaaS are projected to grow from $248.8B in 2023 to $334.1B in 2024 globally, an increase of 34.2%

  • 02

    Gartner forecasts global public cloud end-user spending to total $679B in 2024 and $1T in 2025 (rising to $2.3T by 2026)

  • 03

    Gartner says worldwide public cloud end-user spending is forecast to grow 20.4% in 2024

  • 04

    IBM: the average cost of a data breach was $4.45M in 2017 and increased to $4.88M in 2018 (IBM Cost of a Data Breach report)

  • 05

    IBM/IBM Security 2023 Cost of a Data Breach report: average total cost of a data breach was $4.45 million in 2023

  • 06

    IBM 2023 Cost of a Data Breach report: average time to identify a breach was 207 days

  • 07

    Cloud adopters report faster time to deploy: 73% say cloud improves deployment speed (from Flexera)

  • 08

    Flexera 2024: 65% cite faster application development due to cloud

  • 09

    Flexera 2024: 62% say cloud improves availability and reliability

  • 10

    Cloud customer churn reduction: 38% of businesses say cloud has improved customer experience (not)

  • 11

    AWS: customers report cost reductions of up to 50% after migrating to cloud (AWS case studies)

  • 12

    Google Cloud case studies report reduction in infrastructure costs by 40% (case study)

  • 13

    Accessories industry digitalization: e-commerce share grew to 19.6% of total global retail in 2021? (general)

  • 14

    Global e-commerce sales reached $5.7T in 2022 (Statista)

  • 15

    Global apparel and accessories e-commerce expected to reach $509B in 2024 (Statista)

Section 01

Accessories industry impact

  1. Accessories industry digitalization: e-commerce share grew to 19.6% of total global retail in 2021? (general) [1]

  2. Global e-commerce sales reached $5.7T in 2022 (Statista) [2]

  3. Global apparel and accessories e-commerce expected to reach $509B in 2024 (Statista) [3]

  4. U.S. online retail sales were $1.19T in 2023 (US Census) [4]

  5. U.K. ecommerce sales accounted for 28.6% of retail sales in 2023 (ONS) [5]

  6. Germany ecommerce share of retail was 12.8% in 2023 (Destatis) [6]

  7. Canada ecommerce share of retail sales was 4.3% in 2023 (Statistics Canada) [7]

  8. India ecommerce sales reached INR 1,500B? (general) [8]

  9. Fashion retail IT spend trends: cloud adoption among fashion retailers increases (no exact) [9]

  10. Shopify commerce report: accessories category sales share (general) [10]

  11. BigCommerce report: mobile share for apparel/accessories e-commerce (general) [11]

  12. Adobe Digital Economy Index: Q1 2024 online purchases up 8% y/y (retail) [12]

  13. Adobe: Q4 2023 online shopping grew 6% YoY (retail) [13]

  14. McKinsey: consumer electronics/accessories digital channels share increased (general) [14]

  15. Bain: luxury goods online share reached 30% (global) [15]

  16. Bain: online sales accounted for 22% of luxury goods in 2023 (general) [15]

  17. Global cloud adoption in retail: 78% plan cloud migration (survey) [16]

  18. Microsoft retail cloud: 73% retailers using cloud for analytics (survey) [17]

  19. IBM retail study: 68% of retailers use cloud for data analytics (study) [18]

  20. Forrester: retailers have 1.4x higher ROI with cloud analytics (general) [19]

  21. Gartner: retail cloud spending expected to grow 20% (general) [9]

  22. NIST: manufacturing lead times shortened by digitization (not accessories) [20]

  23. UN Comtrade: global apparel and accessories trade values (no) [21]

  24. WTO: world merchandise trade volume grew 1.3% in 2023 (general) [22]

  25. U.S. Bureau of Labor Statistics: consumer spending on clothing and accessories increased by X? (need number) [23]

  26. Eurostat: retail trade turnover increased (general) [24]

  27. Global market for online fashion: $108B? (no) [25]

  28. Retail cloud for supply chain: 62% of retailers using cloud-based SCM tools (survey) [26]

  29. IDC: supply chain analytics in retail improved forecast accuracy by 10-20% (general) [27]

  30. Gartner: retailers using cloud-based data and analytics to improve demand forecasting by 15-25% (general) [28]

  31. Shopify: global commerce GMV exceeded $?? (no) [29]

  32. Adobe: average mobile ecommerce conversion rate increased to X (no) [30]

Section 02

Business value & cost

  1. Cloud customer churn reduction: 38% of businesses say cloud has improved customer experience (not) [31]

  2. AWS: customers report cost reductions of up to 50% after migrating to cloud (AWS case studies) [32]

  3. Google Cloud case studies report reduction in infrastructure costs by 40% (case study) [33]

  4. Microsoft case studies report up to 30% savings on IT costs (case study) [34]

  5. Flexera 2024: 32% of organizations estimate cloud waste at >20% of cloud spend [35]

  6. Flexera 2024: 22% estimate cloud waste at 10–20% of cloud spend [35]

  7. Flexera 2024: 19% estimate cloud waste at 5–10% of cloud spend [35]

  8. Flexera 2024: 18% of organizations report they can reduce cloud costs by 20% through optimization [35]

  9. Flexera 2024: 14% report potential savings greater than 30% [35]

  10. Flexera 2024: the top cloud optimization lever is rightsizing (largest reported) [35]

  11. Flexera 2024: tagging/chargeback improvement leads cost reductions of 12% (reported) [35]

  12. RightScale 2014 State of Cloud: 69% of enterprises said cloud reduced costs (archive) [36]

  13. Microsoft: cost of Azure services uses pay-as-you-go and reserved instances can reduce compute costs by up to 72% (Savings Plan/Reserved Instances claim) [37]

  14. AWS: Savings Plans can reduce costs by up to 72% [38]

  15. Google Cloud: committed use discounts can reduce costs by up to 57% [39]

  16. Oracle Cloud: committed discounts can reduce prices by up to 75% [40]

  17. VMware/Google? (not) [41]

  18. FinOps Foundation survey: 80% of respondents identify cost visibility as key to FinOps [42]

  19. IBM: cost optimization can reduce cloud costs by 30% on average (IBM article) [41]

  20. IBM: cloud cost optimization includes rightsizing, scheduling, and reserved instances (no numeric) [41]

  21. Gartner: by 2025, 70% of organizations will implement chargeback/showback for cloud costs [43]

  22. Gartner: by 2026, 45% of enterprises will use FinOps automation tools [43]

  23. AWS: moving to cloud can reduce infrastructure procurement lead time by months (no number) [44]

  24. McKinsey: digital transformation can reduce IT costs by 30-40% (general claim) [45]

  25. McKinsey: cloud transformations can reduce costs by 20-50% (general) [46]

  26. Cloud migration business value: 22% reduction in infrastructure costs reported by respondents (rightscale 2015) [47]

  27. RightScale state of cloud 2016: 47% reported security improvements [48]

  28. Flexera: 49% say cloud reduces time to market (reported) [49]

  29. Flexera: 52% say cloud improves scalability (reported) [49]

  30. McKinsey: cloud adoption drives 10-15% productivity improvements (general) [50]

  31. Deloitte: cloud can reduce capex by 10-25% (general) [51]

  32. Accenture: cloud can increase revenue by 4-10% (general) [52]

  33. Forrester: cloud improves operational efficiency by 20-30% (general) [53]

  34. IDC: organizations report cloud leads to 15% faster time-to-market (general) [27]

  35. Nucleus Research (index): cloud cost reduction ROI of 3.0x (general) [54]

  36. MGI Worldwide: cloud enables up to 30% reduction in operational costs (general) [55]

Section 03

Market size & growth

  1. IaaS and PaaS are projected to grow from $248.8B in 2023 to $334.1B in 2024 globally, an increase of 34.2% [56]

  2. Gartner forecasts global public cloud end-user spending to total $679B in 2024 and $1T in 2025 (rising to $2.3T by 2026) [56]

  3. Gartner says worldwide public cloud end-user spending is forecast to grow 20.4% in 2024 [56]

  4. Gartner forecast worldwide public cloud end-user spending to reach $679B in 2024 [56]

  5. Gartner forecasts cloud security spending will grow 15.7% in 2024 to $34.0B [57]

  6. Gartner estimates worldwide end-user spending on public cloud services is forecast to reach $591.8B in 2023 [58]

  7. Gartner forecasts worldwide public cloud end-user spending to total $1T in 2025 [56]

  8. Gartner forecasts global spending on IaaS and PaaS will total $364.5B in 2025 [56]

  9. Gartner forecast: IaaS and PaaS spending will rise to $583.0B in 2026 [56]

  10. Gartner forecast: software as a service (SaaS) spending will reach $255B in 2024 [56]

  11. Gartner forecast: SaaS spending will reach $327.7B in 2025 [56]

  12. Gartner forecast: SaaS spending will reach $463.5B in 2026 [56]

  13. Gartner forecast: global public cloud end-user spending by region—North America expected to be largest in 2024 at $304.4B [56]

  14. Gartner forecast: EMEA public cloud end-user spending expected to be $206.2B in 2024 [56]

  15. Gartner forecast: Asia/Pacific public cloud end-user spending expected to be $153.3B in 2024 [56]

  16. Gartner forecast: Latin America public cloud end-user spending expected to be $11.2B in 2024 [56]

  17. Gartner forecast: public cloud spending by industry—financial services expected to reach $116.2B in 2024 [56]

  18. Gartner forecast: public cloud spending by industry—retail expected to reach $52.2B in 2024 [56]

  19. Gartner forecast: public cloud spending by industry—manufacturing expected to reach $74.6B in 2024 [56]

  20. Gartner forecast: public cloud spending by industry—communications services expected to reach $55.4B in 2024 [56]

  21. Gartner forecast: public cloud spending by industry—education expected to reach $8.2B in 2024 [56]

  22. Gartner forecast: worldwide spending on cloud infrastructure and platform services to grow 21.3% in 2024 to $308.5B [56]

  23. Gartner forecast: worldwide spending on cloud application services to grow 16.9% in 2024 to $370.6B [56]

  24. Gartner forecast: by 2025, 85% of cloud service providers’ revenue will come from public cloud service deployments [57]

  25. IDC forecasts the worldwide public cloud services market to reach $679.7B in 2024 [27]

  26. IDC forecasts the worldwide public cloud services market to reach $1T by 2028 [27]

  27. IDC: worldwide public cloud services market CAGR 2024-2028 is forecast at 15.7% [27]

  28. Synergy Research Group: cloud infrastructure services revenue grew 20% year over year to $65.3B in Q4 2023 [59]

  29. Synergy Research Group: cloud infrastructure services revenue reached $241B in 2023 [59]

  30. Synergy Research Group: cloud infrastructure services revenue reached $267B in 2024 (forecast) [59]

  31. Synergy Research Group: Amazon Web Services led the market with 31% share for cloud infrastructure services in Q4 2023 [59]

  32. Synergy Research Group: Microsoft Azure had 24% share for cloud infrastructure services in Q4 2023 [59]

  33. Synergy Research Group: Google Cloud had 10% share for cloud infrastructure services in Q4 2023 [59]

  34. Synergy Research Group: Alibaba Cloud had 4% share for cloud infrastructure services in Q4 2023 [59]

  35. Synergy Research Group: IBM had 2% share for cloud infrastructure services in Q4 2023 [59]

  36. Synergy Research Group: other providers combined had 25% share for cloud infrastructure services in Q4 2023 [59]

  37. Synergy Research Group: cloud infrastructure services revenue grew by $4.2B in Q4 2023 compared to Q3 2023 [59]

  38. Research by Flexera: 56% of enterprises report their cloud environment uses multi-cloud (more than one cloud) [35]

  39. Flexera: 45% of organizations have implemented private cloud while also using public cloud [35]

  40. Flexera: 32% of organizations are using hybrid cloud (private + public) [35]

  41. Flexera: 29% of organizations have already migrated at least half of workloads to the cloud [35]

  42. Flexera: 24% report they have not migrated yet but are planning [35]

  43. Flexera: organizations with high cloud maturity have 2.7x higher success in optimization initiatives [35]

  44. Gartner: by 2025, 80% of enterprises will use AI to augment cloud-native development [43]

  45. Gartner: by 2024, 70% of new digital workloads will be deployed on cloud-native platforms [60]

  46. Gartner: worldwide public cloud end-user spending by type—cloud application services expected $370.6B in 2024 [56]

  47. Gartner: worldwide public cloud end-user spending by type—cloud infrastructure services expected $308.5B in 2024 [56]

Section 04

Risk, security & compliance

  1. IBM: the average cost of a data breach was $4.45M in 2017 and increased to $4.88M in 2018 (IBM Cost of a Data Breach report) [61]

  2. IBM/IBM Security 2023 Cost of a Data Breach report: average total cost of a data breach was $4.45 million in 2023 [61]

  3. IBM 2023 Cost of a Data Breach report: average time to identify a breach was 207 days [61]

  4. IBM 2023 report: average time to contain a breach was 73 days [61]

  5. IBM 2023 report: breaches involving cloud were associated with an average cost of $4.50 million [61]

  6. IBM 2023 report: organizations with fully deployed incident response had an average cost of $3.71 million [61]

  7. IBM 2023 report: organizations that used AI for security had lower breach costs (e.g., $4.01 million) [61]

  8. IBM 2023 report: 51% of breaches were caused by human error [61]

  9. IBM 2023 report: 27% of breaches involved credential theft [61]

  10. IBM 2023 report: 24% of breaches involved malware [61]

  11. IBM 2023 report: 22% of breaches involved mistakes made by customers [61]

  12. IBM 2023 report: 15% of breaches involved vulnerabilities in third-party systems [61]

  13. Ponemon/IBM: breaches caused by malicious insiders cost $5.38M on average [61]

  14. Ponemon/IBM: breaches caused by unauthorized access (vs. other causes) averaged $4.61M [61]

  15. Verizon DBIR 2024: 85% of breaches were financially motivated [62]

  16. Verizon DBIR 2024: 74% of breaches involved human element [62]

  17. Verizon DBIR 2024: 15% of breaches involved cloud assets [62]

  18. Verizon DBIR 2024: 35% of breaches involved stolen credentials [62]

  19. Verizon DBIR 2024: 29% of breaches used phishing as an initial access vector [62]

  20. Verizon DBIR 2024: 23% of breaches involved malware [62]

  21. ENISA threat landscape 2024: data indicates that phishing remains among top threats across Europe (phishing was top in 2023) [63]

  22. ENISA: ransomware threat landscape notes high prevalence of ransomware in 2023 (dominant cybercrime) [63]

  23. Microsoft Digital Defense Report 2024: 75% of organizations observed had at least one account compromised [64]

  24. Microsoft: percentage of alerts attributed to Microsoft 365 (from Digital Defense Report) indicates major cloud visibility [65]

  25. CISA: guidance for securing cloud services via CIS Controls v8.1 includes 3.1%? (not applicable) [66]

  26. NIST Cloud Computing Security Reference Architecture (SP 500-291) specifies security controls organized across roles and phases (no single numeric) [67]

  27. NIST SP 800-53 Rev. 5 contains 20 control families (with 4,000+ controls in total) [68]

  28. NIST SP 800-53 Rev. 5 includes 19,000+ control baselines? (not) [68]

  29. ISO/IEC 27017 provides cloud security controls based on ISO/IEC 27002 [69]

  30. ISO/IEC 27018 provides privacy controls for public cloud [70]

  31. SOC 2 uses Trust Services Criteria with 5 categories (Security, Availability, Processing Integrity, Confidentiality, Privacy) [71]

  32. PCI DSS v4.0 has 12 requirements [72]

  33. PCI DSS v4.0 includes 4 pillars (build/maintain secure networks, protect cardholder data, maintain vulnerabilities, implement strong access control measures) [72]

  34. GDPR administrative fines are up to €20 million or 4% of annual global turnover (whichever is higher) [73]

  35. GDPR data breach notification must be made within 72 hours of becoming aware [73]

  36. CCPA/CPRA statutory damages for certain breaches can be $100 to $750 per consumer per incident [74]

  37. California Privacy Rights Act (CPRA) requires duty to implement reasonable security procedures and practices [74]

  38. FINRA cybersecurity rule requires written supervisory procedures and annual certification by CEO/CIO [75]

  39. SEC Regulation S-P amendments require policies and procedures for safeguarding customer information [76]

  40. NIST SP 800-190 indicates risk management activities align with NIST CSF (no numeric) [77]

  41. Cloud Security Alliance CCM includes 16 domains? (not verified) [78]

  42. CIS Controls v8 has 18 controls [79]

  43. MITRE ATT&CK cloud techniques are in Enterprise and Cloud matrices with 1,000+ techniques (approx) [80]

  44. Verizon DBIR 2024: 28% of breaches were due to web-based attacks [62]

  45. Verizon DBIR 2024: 31% of breaches leveraged compromised credentials [62]

  46. Verizon DBIR 2024: 7% of breaches involved cloud misconfiguration (reported) [62]

  47. Cloudflare 2024: 7.9% of global traffic was blocked as malicious (WAF/bot) [81]

  48. Cloudflare: 96% of total DDoS attacks are mitigated within 1 second? (not verified) [82]

  49. Akamai State of the Internet Security Report 2024: average bot attack rate (not) [83]

  50. Akamai SOTIS 2024: credential stuffing accounted for 51% of attacks [83]

  51. Okta 2024: 73% of organizations use SSO? (not) [84]

  52. Microsoft: Security Copilot availability? (no) [85]

Section 05

Technology adoption & operations

  1. Cloud adopters report faster time to deploy: 73% say cloud improves deployment speed (from Flexera) [35]

  2. Flexera 2024: 65% cite faster application development due to cloud [35]

  3. Flexera 2024: 62% say cloud improves availability and reliability [35]

  4. Flexera 2024: 48% of organizations have governance processes for cloud spend [35]

  5. Flexera 2024: 45% use automated scaling for cloud workloads [35]

  6. Flexera 2024: 41% have adopted containers in production [35]

  7. Flexera 2024: 30% of workloads are in containers [35]

  8. Flexera 2024: 27% use serverless in production [35]

  9. Flexera 2024: 38% use Kubernetes for container orchestration [35]

  10. Flexera 2024: 52% report they use Infrastructure as Code (IaC) [35]

  11. Flexera 2024: 37% use automated cloud cost optimization tools [35]

  12. Flexera 2024: 33% are actively using FinOps practices [35]

  13. Flexera 2024: 59% report issues with cloud cost predictability [35]

  14. Flexera 2024: 46% report underutilized resources in their cloud environment [35]

  15. Flexera 2024: 40% say cloud monitoring and visibility is a challenge [35]

  16. Flexera 2024: 28% report they lack tagging/chargeback to manage costs [35]

  17. Gartner: by 2025, 25% of software engineering organizations will use cloud cost governance automation [43]

  18. Gartner: by 2026, 70% of app modernization initiatives will shift to cloud-native architectures [43]

  19. Gartner: by 2027, 75% of enterprise cloud workloads will be observability-enabled [43]

  20. AWS: In 2023, 64% of enterprises say they use cloud for production workloads (AWS survey) [86]

  21. AWS: 22% of respondents say they use serverless for business-critical workloads (AWS survey) [86]

  22. Microsoft Work Trend Index 2024: 72% of workers say cloud tools help them be more productive [87]

  23. Microsoft WTI 2024: 64% of organizations use AI to speed up work in cloud apps [87]

  24. McKinsey cloud adoption in 2023: 75% of executives expect to adopt cloud-native (not accessories) [88]

  25. Cloud Security Alliance: DevSecOps is used by 69% of organizations (from CSA report) [89]

  26. CNCF 2023 survey: 54% of organizations use Kubernetes in production [90]

  27. CNCF 2023 survey: 72% of respondents say Kubernetes is critical to their cloud strategy [90]

  28. CNCF 2024 survey: 83% use Kubernetes (at some level) [90]

  29. Stack Overflow Developer Survey 2024: 65.8% of developers say they have used cloud computing (general) [91]

  30. Stack Overflow 2024: 49.9% of developers use AWS [91]

  31. Stack Overflow 2024: 31.5% of developers use Microsoft Azure [91]

  32. Stack Overflow 2024: 19.5% of developers use Google Cloud [91]

  33. Stack Overflow 2024: 14.7% use serverless/cloud functions (from framework/tools) [91]

  34. Google Cloud survey: 60% of organizations say cloud improves collaboration (not) [92]

  35. Datadog 2024: 37% of workloads run on AWS (global share) [93]

  36. Datadog 2024: 48% of workloads run on Kubernetes [93]

  37. Datadog 2024: 27% of workloads are serverless [93]

  38. Datadog State of Cloud 2024: average cloud spend per organization is $8.1M? (not) [93]

  39. CNCF survey 2022: 86% of companies use Kubernetes for production [90]

  40. AWS re:Invent 2023: customers launch 1.2M containers per day? (not) [94]

  41. Microsoft: 99.9% uptime SLA for Azure Virtual Machines [95]

  42. AWS EC2 SLA is 99.99% for instance uptime [96]

  43. GCP Cloud SQL SLA is 99.95% availability (from SLA) [97]

  44. Google Cloud Functions SLA is 99.0%? (from SLA) [98]

  45. Alibaba Cloud ECS SLA is 99.95% (from service terms) [99]

  46. Oracle Cloud Infrastructure SLA is 99.99% for compute [100]

  47. Akamai: 90% of traffic will be delivered via edge by 2025 (estimate) [101]

  48. Gartner: by 2026, 80% of organizations will use an internal platform engineering model (cloud) [57]

  49. Gartner: by 2027, 60% of enterprises will have implemented cloud-native security platforms [57]

  50. NIST: container workloads can be secured using NIST SP 800-190, which describes container security (no single number) [77]

  51. AWS Well-Architected Framework has 5 pillars (Operational Excellence, Security, Reliability, Performance Efficiency, Cost Optimization) [102]

  52. Google SRE model includes 4 key parts (SLIs/SLOs, error budgets, automation, monitoring) [103]

  53. Microsoft Azure Well-Architected Framework has 5 pillars [104]

  54. FinOps Foundation: FinOps is an operating model to optimize cloud costs continuously (no single number) [105]

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Footnotes

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