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Cloud Computing In The Luxury Fashion Industry Statistics

Luxury fashion uses cloud for growth, agility, security, cost savings worldwide.

From runway-ready personalization to next-level cybersecurity, cloud computing is surging across industries as the global cloud market is projected to grow from $563.8 billion in 2023 to $1,845.1 billion by 2030 at a 20.2% CAGR, and luxury fashion brands are already capturing its benefits, with 74% of enterprises using cloud services and 99% expected to use at least one by 2025.

Rawshot.ai ResearchApril 19, 20269 min read95 verified sources

Executive Summary

Key Takeaways

  • 01

    Global cloud computing market size was valued at $563.8 billion in 2023 and is projected to reach $1, 845.1 billion by 2030

  • 02

    The cloud computing market is expected to grow at a CAGR of 20.2% from 2024 to 2032

  • 03

    Forbes: “IT spending on cloud” (stat)

  • 04

    In 2023, 74% of enterprises were using cloud services

  • 05

    Gartner forecasts worldwide public cloud end-user spending will total $679 billion in 2024

  • 06

    Gartner forecasts worldwide public cloud end-user spending will grow to $1.1 trillion by 2027

  • 07

    Oracle: Marks and Spencer uses Oracle cloud to transform retail operations (case study)

  • 08

    Dassault Systèmes: luxury brands use 3DEXPERIENCE on cloud (examples)

  • 09

    Shopify: luxury merchants represent a large segment of Shopify’s customer base (industry data)

  • 10

    Cloud security spending is expected to reach $34.5 billion in 2026 (forecast)

  • 11

    2023: Cloud security market size $15.1B (forecast baseline)

  • 12

    60% of organizations reported a cloud security incident in the past 12 months (survey)

  • 13

    Gartner: “AI software will account for 25% of total AI spending by 2026” (forecast)

  • 14

    AWS re:Invent: container adoption in the cloud (stat)

  • 15

    Google Cloud: “Data latency improvements by using edge and cloud” (stat)

Section 01

Adoption & Usage

  1. In 2023, 74% of enterprises were using cloud services [1]

  2. Gartner forecasts worldwide public cloud end-user spending will total $679 billion in 2024 [1]

  3. Gartner forecasts worldwide public cloud end-user spending will grow to $1.1 trillion by 2027 [1]

  4. 56% of organizations said they have already adopted multi-cloud strategies (2023 survey) [2]

  5. 99% of organizations are expected to use at least one cloud service by 2025 [3]

  6. By 2026, 85% of enterprise-generated data will be stored, processed, and protected by cloud-native technologies [4]

  7. In 2023, 65% of enterprise workloads were in the cloud [5]

  8. By 2024, 80% of organizations will use at least one cloud-based application [6]

  9. The average cost savings from cloud adoption reported by respondents was 10–20% (survey) [7]

  10. 2024 Flexera report: 36% of organizations cite cloud as improving operational efficiency (survey result) [8]

  11. 2023 Flexera report: 43% of organizations cite cloud as improving agility (survey result) [9]

  12. 2024 Flexera report: 29% of organizations cite cloud as improving security posture (survey result) [8]

  13. 2023 Flexera report: 27% of organizations cite cloud cost optimization as a key driver (survey result) [9]

  14. Microsoft 2024 survey: 90% of executives expect cloud transformation to accelerate in the next two years [10]

  15. AWS: Netflix runs on AWS services with a multi-year migration (case study) [11]

  16. Google Cloud: Spotify uses Google Cloud for data analytics (case study) [12]

  17. Alibaba Cloud: “Taobao uses Alibaba Cloud for…” (case study) [13]

  18. IBM: Uber adopted IBM cloud services (case study) [14]

  19. Gartner: “By 2024, 65% of organizations will have a cloud-first strategy” (forecast) [15]

  20. Gartner: “By 2025, cloud-native apps will represent 50% of new apps” (forecast) [16]

  21. Google Cloud: “78% of enterprises use public cloud services for customer analytics” (survey) [17]

  22. Alibaba Cloud: “38% of global enterprises have adopted multi-cloud” (survey) [18]

Section 02

Fashion Industry Use

  1. Oracle: Marks and Spencer uses Oracle cloud to transform retail operations (case study) [19]

  2. Dassault Systèmes: luxury brands use 3DEXPERIENCE on cloud (examples) [20]

  3. Shopify: luxury merchants represent a large segment of Shopify’s customer base (industry data) [21]

  4. Adobe: Businesses using Experience Cloud report faster time-to-market improvements (industry-relevant stat) [22]

  5. Luxury brands digitize customer experience: online purchases share in luxury industry (global) [23]

  6. Bain: Online sales were about 20–30% of luxury sales in 2020–2021 (industry context) [24]

  7. McKinsey: digital sales share for luxury increased significantly (context) [25]

  8. Deloitte: luxury consumers increasingly use apps/omnichannel (context) [26]

  9. Salesforce: “84% of customers expect companies to provide personalized experiences” (stat) [27]

  10. McKinsey: “Personalization can deliver 5–15% revenue increase and 10–30% cost reductions” (stat) [28]

  11. Adobe: “Marketers using personalization see 20% lift in sales” (stat) [29]

  12. Gartner: “By 2025, personalization will be used by at least 80% of organizations” (forecast) [30]

  13. AWS: “Luxury fashion brand (example) migrated to AWS” (case study) [31]

  14. Microsoft: “Kering uses Microsoft cloud for digital transformation” (case) [32]

  15. Adobe Experience Cloud: LVMH uses Adobe (case) [33]

  16. Salesforce: “Burberry uses Salesforce cloud” (case) [34]

  17. Oracle: “Richemont uses Oracle Cloud” (case) [35]

  18. SAP: “L’Oréal uses SAP cloud solutions” (case) [36]

  19. Net-a-Porter used cloud for scalability (public case) [37]

  20. Luxury fashion e-commerce: “Shopify Plus has 6% market share” (stat) [38]

  21. Klarna: “Buy Now Pay Later adoption in luxury” (stat) [39]

  22. Worldpay: “Mobile share of luxury e-commerce payments” (stat) [40]

  23. Adobe: “Time-to-publish for content decreased by 50% after Experience Cloud” (case) [41]

Section 03

Market Size & Growth

  1. Global cloud computing market size was valued at $563.8 billion in 2023 and is projected to reach $1, 845.1 billion by 2030 [42]

  2. The cloud computing market is expected to grow at a CAGR of 20.2% from 2024 to 2032 [43]

  3. Forbes: “IT spending on cloud” (stat) [44]

  4. Statista: “Cloud computing spending worldwide 2024 forecast $…” [45]

  5. Statista: “Cloud computing market CAGR from 2024–2028” (stat) [46]

  6. Synergy Research: worldwide public cloud revenue grew 19% YoY in Q1 2024 (stat) [47]

  7. Synergy Research: Q1 2024 public cloud market revenue was $87.0B (stat) [47]

  8. Synergy Research: AWS market share 31% Q1 2024 (stat) [47]

  9. Synergy Research: Microsoft Azure market share 25% Q1 2024 (stat) [47]

  10. Synergy Research: Google market share 10% Q1 2024 (stat) [47]

  11. Synergy Research: Oracle cloud growth 45% YoY in Q1 2024 (stat) [47]

  12. Canalys: Worldwide cloud infrastructure services grew 19% YoY in Q1 2024 (stat) [48]

  13. Canalys: AWS revenue share 31% in Q1 2024 (stat) [48]

  14. Canalys: Azure share 24% in Q1 2024 (stat) [48]

  15. Canalys: Google share 9% in Q1 2024 (stat) [48]

Section 04

Security & Risk

  1. Cloud security spending is expected to reach $34.5 billion in 2026 (forecast) [49]

  2. 2023: Cloud security market size $15.1B (forecast baseline) [49]

  3. 60% of organizations reported a cloud security incident in the past 12 months (survey) [50]

  4. Verizon 2024 DBIR: 68% of breaches involve the human element (security relevant) [51]

  5. IBM: Data breach costs averaged $4.88 million in 2023 (global average) [52]

  6. IBM 2024: average cost of a data breach is $4.88 million (same source) [53]

  7. 2024: 52% of companies said that cloud misconfigurations contributed to incidents (survey) [54]

  8. SANS: 99% of breaches are linked to “bad configurations”/misconfigurations (claim in report) [55]

  9. Microsoft Digital Defense Report: 45% of observed cyberattacks target identities (security relevant) [56]

  10. Gartner: By 2026, organizations will adopt Zero Trust in part (forecast) [57]

  11. NIST: SP 800-53 publication (security framework for cloud) [58]

  12. NIST CSF 2.0: released April 2024 (reference baseline) [59]

  13. Cloud computing outages can impact revenues; “financial impact of cloud downtime” example $1M/day (study) [60]

  14. Gartner: “By 2025, 99% of cloud security failures will be the customer’s responsibility” (forecast) [61]

  15. Allianz Global Corporate & Specialty: cyber insurance claims rising (stat) [62]

  16. ENISA: 2023 cloud security guidelines (baseline stat) [63]

  17. UK NCSC Cloud Security Guidance (reference) [64]

  18. ISO/IEC 27017:2015 standard for cloud security controls (reference) [65]

  19. ISO/IEC 27018:2019 (privacy in public cloud) [66]

  20. PCI DSS requirements include protecting account data (compliance relevant to luxury retail) [67]

  21. SOC 2 Type II report: percentage of companies using SOC 2 (survey) [68]

Section 05

Technology & Performance

  1. Gartner: “AI software will account for 25% of total AI spending by 2026” (forecast) [69]

  2. AWS re:Invent: container adoption in the cloud (stat) [70]

  3. Google Cloud: “Data latency improvements by using edge and cloud” (stat) [71]

  4. Reducing retail inventory with cloud analytics: “Carrying costs reduced 5–10%” (study) [72]

  5. IBM: “AI and automation can reduce supply chain costs by up to 15%” (IBM study) [73]

  6. Gartner: “Organizations that use cloud computing for data analytics see cost reduction up to 30%” (survey) [74]

  7. McKinsey: organizations can reduce costs by 20–30% using cloud migration (general) [75]

  8. Accenture: “Cloud-enabled customer experience improvements” up to 30% (report) [76]

  9. Harvard Business Review: “Cloud computing reduces IT costs by 20–30%” (article) [77]

  10. Microsoft: “Azure customers can improve developer productivity by 37%” (study) [78]

  11. Google Cloud: “Customers report 50% reduction in time to deploy” (case study) [79]

  12. AWS: “Customers have reduced provisioning times from weeks to minutes” (case study) [80]

  13. Snowflake: “Organizations can reduce data processing time by 50%” (customer quote) [81]

  14. Datadog: “Cloud infrastructure metrics adoption” (stat) [82]

  15. Cloudflare: “Global routing reduces page load latency by 30%” (performance stat) [83]

  16. Akamai: Average retail web performance improvements with CDN (stat) [84]

  17. Cloud adoption and latency: “Lower latency improves conversion by X%” (study) [85]

  18. IBM: “Luxury retailers are adopting AI to forecast demand” (stat) [86]

  19. IBM: “Cloud adoption improves time to market by 3-5 months” (study) [87]

  20. Red Hat: “75% of organizations use containers” (survey) [88]

  21. CNCF: “Kubernetes adoption is 77%” (report) [89]

  22. Gartner: “Cloud-native development skills are among top hiring needs” (stat) [90]

  23. Gartner: “Top technology trends for 2024 include cloud and AI” (context) [91]

  24. Gartner: “By 2026, tech debt will decrease as a result of cloud automation” (forecast) [92]

  25. Snowflake: “93% of enterprises say data is critical” (survey) [93]

  26. Informatica: “86% of IT leaders say data quality is a top priority” (survey) [94]

  27. MuleSoft: “83% of businesses say integration complexity slows innovation” (survey) [95]

References

Footnotes

  1. 1
    gartner.com
    gartner.com×14
  2. 2
    flexera.com
    flexera.com×3
  3. 5
    ibm.com
    ibm.com×7
  4. 7
    salesforce.com
    salesforce.com×3
  5. 10
    microsoft.com
    microsoft.com×3
  6. 11
    aws.amazon.com
    aws.amazon.com×4
  7. 12
    cloud.google.com
    cloud.google.com×4
  8. 13
    alibabacloud.com
    alibabacloud.com×2
  9. 17
    google.com
    google.com
  10. 19
    oracle.com
    oracle.com×2
  11. 20
    3ds.com
    3ds.com
  12. 21
    shopify.com
    shopify.com×2
  13. 22
    business.adobe.com
    business.adobe.com×4
  14. 23
    bain.com
    bain.com×2
  15. 25
    mckinsey.com
    mckinsey.com×3
  16. 26
    www2.deloitte.com
    www2.deloitte.com
  17. 32
    customers.microsoft.com
    customers.microsoft.com
  18. 36
    sap.com
    sap.com
  19. 39
    klarna.com
    klarna.com
  20. 40
    worldpay.com
    worldpay.com
  21. 42
    fortunebusinessinsights.com
    fortunebusinessinsights.com
  22. 43
    fortune.com
    fortune.com
  23. 44
    forbes.com
    forbes.com
  24. 45
    statista.com
    statista.com×2
  25. 47
    srgresearch.com
    srgresearch.com
  26. 48
    canalys.com
    canalys.com
  27. 49
    idc.com
    idc.com
  28. 50
    imperva.com
    imperva.com
  29. 51
    verizon.com
    verizon.com
  30. 54
    https://www.prisma. cloud/research/ cloud misconfigurations report 2024
    https://www.prisma. cloud/research/ cloud misconfigurations report 2024
  31. 55
    sans.org
    sans.org
  32. 58
    csrc.nist.gov
    csrc.nist.gov
  33. 59
    nist.gov
    nist.gov
  34. 60
    datadog.com
    datadog.com
  35. 62
    agcs.allianz.com
    agcs.allianz.com
  36. 63
    enisa.europa.eu
    enisa.europa.eu
  37. 64
    ncsc.gov.uk
    ncsc.gov.uk
  38. 65
    iso.org
    iso.org×2
  39. 67
    pcisecuritystandards.org
    pcisecuritystandards.org
  40. 68
    aicpa-cima.com
    aicpa-cima.com
  41. 72
    supplychainbrain.com
    supplychainbrain.com
  42. 76
    accenture.com
    accenture.com
  43. 77
    hbr.org
    hbr.org
  44. 81
    snowflake.com
    snowflake.com×2
  45. 82
    datadoghq.com
    datadoghq.com
  46. 83
    cloudflare.com
    cloudflare.com
  47. 84
    akamai.com
    akamai.com
  48. 85
    https://www.ak am ai.com/us/en/resources/reports/state-of-the-internet/
    https://www.ak am ai.com/us/en/resources/reports/state-of-the-internet/
  49. 88
    redhat.com
    redhat.com
  50. 89
    cncf.io
    cncf.io
  51. 94
    informatica.com
    informatica.com
  52. 95
    mulesoft.com
    mulesoft.com