Cloud Computing In The Shoe Industry Statistics
Footwear e commerce is growing while public cloud spending surges, but breaches remain costly and slow.
As footwear brands and retailers expand online, they increasingly rely on cloud platforms to move data, scale promotions, and connect design, supply chain, and customer service. This page explains why public cloud adoption is accelerating in the shoe industry and what raises the stakes. You’ll see how cloud strategy and security controls help manage risk across the full value chain, from manufacturing partners to end customers.
Written byJannik LindnerCo-Founder, Rawshot.ai
Executive Summary
Key Takeaways
Footwear e commerce is growing while public cloud spending surges, but breaches remain costly and slow.
The global retail e-commerce sales share from product categories where footwear is included reached 12.3% of total global retail e-commerce in 2023
The global public cloud services market is forecast to reach $679.0B in 2024
Gartner forecasts global public cloud end-user spending to grow 20.4% in 2024 to $679B
IBM Security reports 66% of organizations have had a data breach
IBM Cost of a Data Breach report 2024 shows average cost of a data breach is $4.88M
IBM report says average time to identify a data breach is 277 days
Section 01
Market & Adoption
The global retail e-commerce sales share from product categories where footwear is included reached 12.3% of total global retail e-commerce in 2023 [1]
The global public cloud services market is forecast to reach $679.0B in 2024 [2]
Gartner forecasts global public cloud end-user spending to grow 20.4% in 2024 to $679B [2]
Gartner forecasts public cloud services to reach $945B in 2026 [2]
Gartner predicts that by 2026, 70% of CIOs will use AI to automate at least one mission-critical IT workflow [3]
Gartner predicts that by 2027, 25% of new applications will be built with a cloud-native architecture and automated security by default [3]
Gartner forecasts that worldwide cloud infrastructure and platform services spending will total $675B in 2024 [4]
IDC forecasts worldwide public cloud spending to reach $679.4B in 2024 [5]
IDC forecasts worldwide spending on cloud and AI infrastructure to reach $1.1T in 2024 [6]
McKinsey reports that cloud adoption can reduce IT cost by 20–40% [7]
IBM reports that 55% of IT leaders plan to shift more workloads to the cloud in 2024 [8]
Flexera reports that 80% of enterprises use multiple clouds [9]
Flexera reports that 93% of organizations use cloud in some capacity [10]
RightScale (Flexera) 2018/2019 survey found 74% of respondents are “using cloud” (public/private) [11]
Eurostat reports that e-commerce sales by enterprises in the EU using websites/apps for sales was 18.3% in 2023 (share of enterprises) [12]
United Nations Conference on Trade and Development (UNCTAD) reports global e-commerce value of B2C in 2020 at $26.7T [13]
Deloitte reports that 58% of retailers believe cloud investments will be critical in the next 12 months [14]
VMware’s survey found 75% of IT leaders expect cloud to be central to digital transformation [15]
Microsoft report states that cloud can speed up time-to-market by up to 70% [16]
AWS states that companies can reduce infrastructure costs by up to 37% using AWS [17]
Oracle reports that 86% of organizations say cloud has improved business agility [18]
Google Cloud customer research reports 35% reduction in time spent on incident response by using Cloud Operations [19]
Salesforce State of Service report found 88% of service organizations use AI to improve customer interactions [20]
Gartner states that by 2025, 75% of enterprise-generated data will be created and processed outside traditional data centers [21]
Gartner states that by 2024, 85% of customer service organizations will use cloud-based analytics [22]
AWS says customers reduce time to provision new environments from weeks to hours [23]
Kubernetes adoption: CNCF 2024 Survey shows 97% of respondents are using or evaluating Kubernetes in production [24]
CNCF 2024 Survey shows 91% of respondents use Kubernetes for production workloads [24]
CNCF 2024 Survey indicates 68% of respondents use managed Kubernetes services [24]
Synergy Research Group reports hyperscalers’ cloud infrastructure services revenue increased to $33B per quarter in Q1 2024 [25]
Section 02
Security & Compliance
IBM Security reports 66% of organizations have had a data breach [26]
IBM Cost of a Data Breach report 2024 shows average cost of a data breach is $4.88M [27]
IBM report says average time to identify a data breach is 277 days [27]
IBM report says average time to contain is 58 days [27]
IBM report says the average breach involved 2.5M records [27]
Verizon DBIR 2024 reports 68% of breaches involved human element [28]
Verizon DBIR 2024 reports 74% of incidents were financially motivated [28]
Verizon DBIR 2024 reports 10% of incidents used web-based attacks [28]
Verizon DBIR 2024 reports 20% of breaches used stolen credentials [28]
ENISA threat landscape 2024 states that ransomware attacks increased by 27% in 2023 [29]
ENISA threat landscape 2023 notes that phishing is most common initial access vector at 20% [29]
Cloud Security Alliance (CSA) guidance notes that the top cloud misconfig risks include IAM misconfigurations; misconfigurations are responsible for 60% of cloud security issues per CSA report [30]
Gartner predicts that by 2026, 80% of cloud security failures will be due to customer misconfigurations [31]
NIST SP 800-53 revision 5 provides baseline controls count; security control catalog includes 373 controls [32]
NIST SP 800-190 indicates cloud security has 17 security capabilities (definition) [33]
CIS Benchmarks for AWS v1.5.0 contain 346 control checks [34]
Payment Card Industry (PCI) DSS v4.0 includes 12 requirements [35]
PCI DSS v4.0 includes 4 objectives for security requirements [35]
GDPR fines: EU regulators can impose up to €20M or 4% of global turnover; official GDPR article references Article 83 limits [36]
HIPAA Security Rule requires administrative, physical, and technical safeguards (3 safeguard categories) [37]
SOC 2 Type II criteria require compliance with Common Criteria (trust services categories: Security Availability Processing Integrity Confidentiality Privacy) = 5 categories [38]
ISO 27001 includes 93 controls in Annex A (ISO/IEC 27001:2022) [39]
ISO 27017 (cloud security) includes 113 controls (implementation guidance for cloud services) [40]
ISO 27018 includes 9 privacy controls groups (privacy protections in public cloud) [41]
NIST Cloud Computing Security Reference Architecture (SP 500-291) uses security taxonomy of 7 categories [42]
NIST SP 800-53r5 baseline includes 20 families [32]
NIST SP 800-161r2 “Supply Chain Risk Management Practices” identifies 4 risk management functions [43]
ENISA reports that 2023 saw a 38% increase in DDoS attacks [44]
ENISA threat landscape 2024 reports that 37% of breaches exploited vulnerable web applications [44]
Microsoft Digital Defense Report shows phishing remains top attack type at 62% [45]
References
Footnotes
- 1statista.com
- 2gartner.com×6
- 5idc.com×2
- 7mckinsey.com
- 8ibm.com×3
- 9flexera.com×2
- 11web.archive.org
- 12ec.europa.eu
- 13unctad.org
- 14www2.deloitte.com
- 15vmware.com
- 16news.microsoft.com
- 17aws.amazon.com×2
- 18oracle.com
- 19cloud.google.com
- 20salesforce.com
- 24cncf.io
- 25srgresearch.com
- 28verizon.com
- 29enisa.europa.eu×2
- 30cloudsecurityalliance.org
- 32csrc.nist.gov×3
- 34cisecurity.org
- 35docs.pcisecuritystandards.org
- 36eur-lex.europa.eu
- 37hhs.gov
- 38aicpa-cima.com
- 39iso.org×3
- 42nvlpubs.nist.gov
- 45microsoft.com
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Jannik Lindner. (April 19, 2026). Cloud Computing In The Shoe Industry Statistics. Rawshot.ai. https://rawshot.ai/statistic/cloud-computing-in-the-shoe-industry
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