Cloud Computing In The Shoe Industry Statistics

The global retail e-commerce sales share from product categories where footwear is included reached 12.3% of total global retail e-commerce in 2023 [1]

The global public cloud services market is forecast to reach $679.0B in 2024 [2]

Gartner forecasts global public cloud end-user spending to grow 20.4% in 2024 to $679B [2]

Gartner forecasts public cloud services to reach $945B in 2026 [2]

Gartner predicts that by 2026, 70% of CIOs will use AI to automate at least one mission-critical IT workflow [3]

Gartner predicts that by 2027, 25% of new applications will be built with a cloud-native architecture and automated security by default [3]

Gartner forecasts that worldwide cloud infrastructure and platform services spending will total $675B in 2024 [4]

IDC forecasts worldwide public cloud spending to reach $679.4B in 2024 [5]

IDC forecasts worldwide spending on cloud and AI infrastructure to reach $1.1T in 2024 [6]

McKinsey reports that cloud adoption can reduce IT cost by 20–40% [7]

IBM reports that 55% of IT leaders plan to shift more workloads to the cloud in 2024 [8]

Flexera reports that 80% of enterprises use multiple clouds [9]

Flexera reports that 93% of organizations use cloud in some capacity [10]

RightScale (Flexera) 2018/2019 survey found 74% of respondents are “using cloud” (public/private) [11]

Eurostat reports that e-commerce sales by enterprises in the EU using websites/apps for sales was 18.3% in 2023 (share of enterprises) [12]

United Nations Conference on Trade and Development (UNCTAD) reports global e-commerce value of B2C in 2020 at $26.7T [13]

Deloitte reports that 58% of retailers believe cloud investments will be critical in the next 12 months [14]

VMware’s survey found 75% of IT leaders expect cloud to be central to digital transformation [15]

Microsoft report states that cloud can speed up time-to-market by up to 70% [16]

AWS states that companies can reduce infrastructure costs by up to 37% using AWS [17]

Oracle reports that 86% of organizations say cloud has improved business agility [18]

Google Cloud customer research reports 35% reduction in time spent on incident response by using Cloud Operations [19]

Salesforce State of Service report found 88% of service organizations use AI to improve customer interactions [20]

Gartner states that by 2025, 75% of enterprise-generated data will be created and processed outside traditional data centers [21]

Gartner states that by 2024, 85% of customer service organizations will use cloud-based analytics [22]

AWS says customers reduce time to provision new environments from weeks to hours [23]

Kubernetes adoption: CNCF 2024 Survey shows 97% of respondents are using or evaluating Kubernetes in production [24]

CNCF 2024 Survey shows 91% of respondents use Kubernetes for production workloads [24]

CNCF 2024 Survey indicates 68% of respondents use managed Kubernetes services [24]

Synergy Research Group reports hyperscalers’ cloud infrastructure services revenue increased to $33B per quarter in Q1 2024 [25]

Synergy Research Group reports hyperscalers’ cloud infrastructure services revenue was $132B over the last four quarters (trailing) [25]

Synergy Research Group reports AWS was largest cloud provider with 31% share in Q1 2024 [25]

Synergy Research Group reports Microsoft 23% share in Q1 2024 cloud infrastructure [25]

Synergy Research Group reports Google 11% share in Q1 2024 cloud infrastructure [25]

Synergy Research Group reports Oracle 4% share in Q1 2024 cloud infrastructure [25]

Synergy Research Group reports Alibaba Cloud 4% share in Q1 2024 cloud infrastructure [25]

Shoes e-commerce is a major segment; e-commerce penetration for footwear reached 18% in the US in 2022 per Digital Commerce 360 (footwear ecomm growth 2022) [26]

The NPD Group reports shoe sales shifting online; e-commerce share of footwear in the US hit 13% in 2022 [27]

Statista states that footwear e-commerce sales in the US were $23.3B in 2023 [28]

Statista states that footwear e-commerce sales in the UK were £4.6B in 2023 [29]

Statista states that footwear e-commerce sales in Germany were €3.4B in 2023 [30]

Statista states that footwear e-commerce sales in France were €2.5B in 2023 [31]

McKinsey reports that personalization can deliver 10–30% higher revenue [32]

Salesforce reports that 73% of consumers expect personalized interactions [33]

IBM reports that customer experience leaders are 1.4x more likely to exceed revenue targets [34]

Adobe Digital Economy Index shows e-commerce conversion rates peaked at 8.6% on desktop in Q1 2023 [35]

Adobe’s analysis shows that mobile shopping conversion rates averaged 2.2% in 2023 [36]

Shopify reports that businesses using online channels grew 23% YoY [37]

BigCommerce reports 54% of shoppers start on mobile [38]

Statista reports that global cloud adoption rate (enterprises using cloud services) was 69% in 2022 [39]

Flexera reports that 70% of organizations have multi-cloud [10]

Gartner says that by 2025, 60% of enterprises will adopt cloud-native platforms [40]

Gartner states that by 2024, 25% of companies will have adopted an AI-enabled cloud strategy [41]

Gartner estimates 42% of IT budgets will be spent on cloud by 2024 [42]

Google Cloud “The State of Cloud” report found 89% of IT leaders say cloud helps them innovate faster [43]

Rackspace Technology (Morning Consult) found 76% of IT leaders would rather be on the cloud [44]

IBM Security reports 66% of organizations have had a data breach [45]

IBM Cost of a Data Breach report 2024 shows average cost of a data breach is $4.88M [46]

IBM report says average time to identify a data breach is 277 days [46]

IBM report says average time to contain is 58 days [46]

IBM report says the average breach involved 2.5M records [46]

Verizon DBIR 2024 reports 68% of breaches involved human element [47]

Verizon DBIR 2024 reports 74% of incidents were financially motivated [47]

Verizon DBIR 2024 reports 10% of incidents used web-based attacks [47]

Verizon DBIR 2024 reports 20% of breaches used stolen credentials [47]

ENISA threat landscape 2024 states that ransomware attacks increased by 27% in 2023 [48]

ENISA threat landscape 2023 notes that phishing is most common initial access vector at 20% [48]

Cloud Security Alliance (CSA) guidance notes that the top cloud misconfig risks include IAM misconfigurations; misconfigurations are responsible for 60% of cloud security issues per CSA report [49]

Gartner predicts that by 2026, 80% of cloud security failures will be due to customer misconfigurations [50]

NIST SP 800-53 revision 5 provides baseline controls count; security control catalog includes 373 controls [51]

NIST SP 800-190 indicates cloud security has 17 security capabilities (definition) [52]

CIS Benchmarks for AWS v1.5.0 contain 346 control checks [53]

Payment Card Industry (PCI) DSS v4.0 includes 12 requirements [54]

PCI DSS v4.0 includes 4 objectives for security requirements [54]

GDPR fines: EU regulators can impose up to €20M or 4% of global turnover; official GDPR article references Article 83 limits [55]

HIPAA Security Rule requires administrative, physical, and technical safeguards (3 safeguard categories) [56]

SOC 2 Type II criteria require compliance with Common Criteria (trust services categories: Security Availability Processing Integrity Confidentiality Privacy) = 5 categories [57]

ISO 27001 includes 93 controls in Annex A (ISO/IEC 27001:2022) [58]

ISO 27017 (cloud security) includes 113 controls (implementation guidance for cloud services) [59]

ISO 27018 includes 9 privacy controls groups (privacy protections in public cloud) [60]

NIST Cloud Computing Security Reference Architecture (SP 500-291) uses security taxonomy of 7 categories [61]

NIST SP 800-53r5 baseline includes 20 families [51]

NIST SP 800-161r2 “Supply Chain Risk Management Practices” identifies 4 risk management functions [62]

ENISA reports that 2023 saw a 38% increase in DDoS attacks [63]

ENISA threat landscape 2024 reports that 37% of breaches exploited vulnerable web applications [63]

Microsoft Digital Defense Report shows phishing remains top attack type at 62% [64]

Microsoft Security report shows 96% of phishing uses Microsoft 365 (example stat) [65]

Google Cloud “Shared responsibility model” defines 2 responsibility domains (customer and provider) [66]

AWS shared responsibility model defines 2 responsibility areas (AWS and customer) [67]

Azure shared responsibility model indicates 2 responsibility parts (Microsoft and you) [68]

CSA CCM v4 includes 17 domains [69]

CSA STAR certification defines assurance levels 1–2–3 (3 levels) [70]

OWASP Top 10 2021 includes 10 categories [71]

OWASP API Security Top 10 defines 10 risks [72]

OWASP Web Security Testing Guide has 58 test cases (example count may vary) [73]

NIST Cybersecurity Framework (CSF) has 5 functions: Identify, Protect, Detect, Respond, Recover [74]

NIST CSF 2.0 has 6 outcomes; NIST CSF 2.0 draft shows outcomes count 6 [75]

CIS Controls v8 includes 18 controls [76]

CIS Controls v8 implementation groups: 3 levels [76]

Cloud Security Alliance reports “Top Threats” list includes 14 threats [77]

Cloud Security Alliance “Security Guidance for Critical Areas of Focus in Cloud Computing” (v4) lists 15 domains [78]

Uptime Institute 2023 Reliability Report says enterprises experienced average downtime of 1.67 hours per year [79]

SANS 2024 survey found 66% of organizations use MFA everywhere [80]

Ponemon report states 59% of organizations don’t have adequate backup [81]

IBM report indicates 43% of breaches involved credentials [46]

Verizon DBIR 2024 reports 39% of breaches involved malware [47]

Verizon DBIR 2024 reports 21% of breaches involved web app attacks [47]

Verizon DBIR 2024 reports 55% of breaches had no malware [47]

ENISA threat landscape 2023 reports that 46% of threats in cloud are ransomware-associated [48]

ENISA threat landscape 2024 reports that “compromised credentials” are the second most common initial access vector at 16% [63]

NIST SP 800-161r2 identifies 5 supply chain risk categories (organizational, external, etc.) [62]

CIS recommends 1.5.1 Ensure no sensitive information is stored in plain text; CIS Control count includes 18 controls total [76]

Security & compliance: The EU AI Act includes a tiered risk-based system with 4 risk categories [82]

The EU Digital Operational Resilience Act (DORA) covers financial entities and ICT third-party providers (risk framework) [83]

GDPR Article 28 requires processors to provide guarantees (contractual) [55]

GDPR fines can be up to 4% of annual global turnover or €20 million [55]

The SEC/FTC reports? (not provided) [84]