Digital Marketing In The Accessories Industry Statistics

Social media ad spend in the U.S. is projected to reach $65.6B in 2024. [1]

49% of consumers say they search for product information on social media. [2]

54% of social browsers use social media to research products. [3]

45% of consumers say they use social media to make purchasing decisions. [4]

Instagram has 2B monthly active users. [5]

TikTok has more than 1B monthly active users. [6]

Pinterest has 498M monthly active users (average MAU) worldwide. [7]

YouTube has over 2.5B monthly logged-in users. [8]

Google’s advertising reaches over 90% of internet users globally. [9]

Organic search drives 53% of all website traffic. [10]

Paid search drives 15% of clicks across all industries (benchmark). [11]

1 in 3 shoppers find products on TikTok shop and go to buy. [12]

Facebook has 3.05B monthly active users. [13]

WhatsApp has over 2B monthly active users. [14]

WhatsApp Business has over 200M monthly active businesses? [15]

Live shopping market in the U.S. is projected to reach $80B by 2024. [16]

42% of consumers say they have purchased something via live stream. [17]

55% of consumers say they discover new products through TikTok. [18]

80% of TikTok users say they have bought something because of TikTok content. [18]

76% of local consumers who search for something nearby visit a related business within a day. [19]

46% of Google searches are for local information. [20]

Digital advertising spend in the U.S. is expected to reach $197.8B in 2024. [21]

Digital ad spend in the U.S. is expected to grow 10.4% in 2024. [21]

U.S. search ad revenue is projected to reach $154B in 2024. [22]

U.S. social network ad revenue is projected to reach $68B in 2024. [23]

In 2023, U.S. smartphone users averaged 5.1 hours per day on mobile apps. [24]

U.S. adults spend 4 hours 35 minutes per day on mobile devices (2024 estimate). [25]

93% of marketers use Facebook at least somewhat for their social media marketing. [26]

92% of marketers use Instagram at least somewhat. [26]

88% of marketers use YouTube. [26]

Global e-commerce sales are projected to grow from $5.8T in 2023 to $6.3T in 2024. [27]

Paid search (Google Ads) is forecast to drive $271B in U.S. retail sales in 2024. [28]

Worldwide social media users are projected to reach 5.04B in 2024. [29]

U.S. retail e-commerce sales are forecast to reach $1.11T in 2024. [30]

U.S. retail e-commerce sales are expected to account for 15.6% of total retail sales in 2024. [30]

U.K. online sales are projected to reach £257.1B in 2024. [31]

Consumers who used digital coupons are 3x more likely to buy than those who didn’t. [32]

78% of consumers conduct online research before making a purchase. [33]

96% of shoppers consult product reviews online before buying. [34]

98% of consumers read online reviews for local businesses. [34]

73% of consumers say customer recommendations influence their buying decisions. [35]

49% of consumers use search engines to research products before purchase. [36]

67% of shoppers use Google to look up product information before making a purchase. [8]

76% of consumers expect companies to understand their needs and preferences. [37]

57% of consumers say they won’t recommend a business with poor personalization. [37]

73% of consumers say they are willing to share personal data if it results in better offers. [37]

Amazon accounts for about 37% of U.S. e-commerce sales. [38]

Shopify merchants generated over $200B in GMV in 2022? [39]

U.S. consumers spend $1.2T per year on clothing accessories. [40]

Accessory sales are part of the broader apparel category; U.S. apparel & accessories sales reached $331.5B in 2023. [41]

Global fashion market size expected to reach $3T by 2030. [42]

Global online fashion retail sales are projected to reach $863.8B in 2024. [43]

Online fashion revenue share is expected to be 27.5% in 2024. [43]

In the U.S., jewelry e-commerce sales reached $10.3B in 2023. [44]

Jewelry e-commerce sales in the U.S. are projected to reach $12.3B in 2024. [44]

Global jewelry e-commerce sales are projected to reach $82.2B in 2024. [45]

54% of social browsers use social media for shopping. [46]

59% of shoppers check shipping and delivery costs before purchasing. [47]

71% of online shoppers want free shipping. [48]

62% of consumers say they would shop more frequently if shipping were free. [48]

60% of marketers say generating traffic is their #1 challenge. [49]

61% of marketers say improving SEO and increasing organic presence is their top inbound marketing priority. [50]

70% of marketers say that their marketing efforts have been effective. [51]

80% of marketers say they use content marketing. [52]

72% of marketers say content marketing increases engagement. [52]

Email marketing has an average ROI of $36 per $1 spent. [53]

Email marketing is the highest-ROI channel for U.S. marketers (2024 survey: 42%). [54]

49% of consumers say email is their preferred channel for marketing communications. [55]

33% of marketers rate their email marketing as “very effective.” [54]

Marketers report that lead nurturing increases sales by 4–10%. [3]

47% of people view 3–5 pieces of content before engaging with a brand. [56]

Content marketing costs 62% less than traditional marketing and generates about 3x as many leads. [57]

SEO leads have a 14.6% close rate on average. [3]

Marketers say social media marketing increases website traffic 94% of the time. [58]

63% of consumers trust influencer marketing. [59]

30% of marketers plan to increase influencer marketing budgets. [60]

Influencer marketing is expected to reach $21.1B in the U.S. in 2025. [60]

U.S. influencer marketing spend reached $13.9B in 2023. [60]

Influencer marketing campaigns are 11x more effective than traditional ads (survey stat). [61]

72% of marketers say they rely on marketing automation to improve performance. [62]

Marketing automation can increase sales by 10% or more. [63]

The average email open rate across industries is 21.33%. [64]

The average email click-through rate across industries is 2.62%. [64]

The average SMS open rate is 98%. [65]

SMS marketing has an average click-through rate of 19%. [65]

57% of consumers say they prefer video over text for learning about products. [66]

87% of marketers use video as a marketing tool. [66]

Video content has higher engagement than static content. [67]

62% of consumers say they watch videos to learn more about a product or service. [66]

35% of online shoppers abandon their cart due to unexpected shipping costs. [47]