Digital Marketing In The Apparel Industry Statistics

In 2023, US shoppers who discovered products via social media were 24.8% [1]

In 2022, 64% of consumers said they are more likely to purchase from brands that provide personalized experiences [2]

80% of shoppers say they would like to see more video content from brands [3]

73% of consumers say that customer experience is an important factor in their purchasing decisions [4]

In 2022, 75% of consumers used social networks to connect with brands [5]

59% of online shoppers say they need to trust a brand before they buy [6]

54% of consumers want to see more content on social media from brands they follow [7]

47% of consumers expect that brands will understand their needs and expectations [8]

In 2023, 38% of consumers used TikTok to shop at least once [9]

In 2022, 30% of consumers in the US said they discovered products on Instagram [10]

62% of consumers purchase from brands that use personalization [11]

In 2021, 86% of consumers said they would pay more for a great customer experience [12]

84% of consumers trust online reviews as much as recommendations from friends/family [13]

49% of consumers said they are more likely to purchase when the website has relevant recommendations [14]

56% of shoppers said they will leave a website if it’s difficult to use [15]

71% of consumers who had a positive experience with a brand were likely to recommend it [16]

In 2023, 48% of shoppers want brands to show how products fit [17]

66% of consumers say they research products online before buying in-store [18]

60% of consumers say that product videos help them decide [19]

45% of consumers say they buy brands because they have values aligned with them [20]

69% of consumers say customer service matters when choosing a brand [21]

52% of consumers said they have abandoned a purchase due to poor mobile experience [22]

74% of shoppers rely on mobile for browsing [23]

46% of consumers said they were influenced by influencer content in their purchase decision [24]

33% of consumers said they’ve purchased something directly after seeing it on TikTok [25]

53% of consumers said that product imagery influences their purchasing decisions [26]

40% of consumers said they need free returns to buy online [27]

57% of shoppers said they are willing to share personal data for a better experience [28]

65% of consumers say they would rather shop on a site with a fast checkout [29]

58% of consumers said they are more likely to buy from brands with good reputation [30]

Average bounce rate for retail websites is about 40% [31]

Email marketing yields an average ROI of $36 for every $1 spent [32]

SMS marketing has an ROI of $32 per $1 spent [33]

Average display advertising CTR across industries is about 0.46% [34]

Organic search is responsible for about 53% of all website traffic [35]

For retail, average cost per thousand impressions (CPM) is around $3.80 [36]

Facebook average CTR across ads in retail is about 0.9% [37]

Instagram ad engagement rate is about 1.08% in retail [38]

TikTok ad click-through rate averages about 1.07% [39]

YouTube ad click-through rate averages about 4.0% for in-stream ads [40]

Pinterest ad engagement is higher than other channels; average CTR is about 0.59% [41]

Retail email click-through rate (CTR) averages about 3.0% [42]

SMS marketing average click rate is 19% [43]

Push notification click-through rate averages about 7% [44]

Dynamic product ads can increase conversion rate by up to 20% [45]

Retargeting ads can raise conversions by 150% [46]

Abandoned cart emails have an average open rate of 40.0% and conversion rate of 10.7% [47]

Welcome emails have an average open rate of 50% and conversion rate of 8% [48]

In a study, personalized email subject lines improve open rates by 26% [49]

Personalized emails generate 6x higher transaction rates [50]

Instagram Stories completion rate can be around 60% in commerce [51]

Facebook carousel ads have an average CTR 1.68x higher than single-image ads [52]

Google Shopping ads typically have higher conversion rates than standard search ads by about 30% [53]

Influencer marketing drives $5.20 in revenue per $1 spent on average [54]

Influencer marketing campaigns average engagement rate of 4% on Instagram [55]

Affiliate marketing accounts for 15% of ecommerce sales in some industries [56]

Retailers using product reviews increase conversion rates by up to 18% [57]

Site search usage indicates purchase intent; conversion rate from search can be up to 2-3x higher [58]

Chatbots can reduce customer service costs by 30% [59]

For e-commerce, live chat can increase conversion rates by 20% [60]

71% of consumers expect personalized offers and recommendations [61]

34% of shoppers use size-related preferences to get better recommendations [62]

71% of US consumers expect faster delivery as standard [63]

68% of consumers said they would consider switching to a brand with better loyalty offers [64]

Loyalty programs increase repeat purchase rates; members are 37% more likely to repurchase [65]

Customers who receive personalized emails are 26% more likely to open [66]

80% of business decision makers say personalized marketing improves customer engagement [67]

Personalization can increase marketing ROI by 5-8x [68]

74% of consumers feel frustrated when content is not personalized [69]

Abandoned browse abandonment recovery via personalized retargeting can increase revenue, with reported 28% uplift [70]

Customer segmentation improves revenue by 51% [71]

Recommendation engines can increase conversion rates by up to 30% [72]

44% of shoppers say promotions targeted to them are more relevant [73]

51% of marketers cite lifecycle marketing as key to retention [74]

Repeat purchase rate increases by 12% when loyalty email campaigns are used [75]

In apparel, first purchase customers have higher repeat with post-purchase emails; average uplift reported 8-12% [76]

Customer churn rate in retail (global average) is about 22% annually [77]

E-commerce loyalty program members have 2.1x higher lifetime value [78]

55% of consumers expect loyalty points for repeat purchases [79]

39% of customers will switch brands if personalized offers don’t meet expectations [80]

84% of consumers say personalization affects their decision to purchase [81]

48% of consumers say they would stop shopping from a retailer due to poor personalization [82]

63% of consumers say they prefer emails with personalized subject lines [83]

40% of retailers report that email is their highest ROI channel for retention [84]

47% of consumers say dynamic content in emails improves engagement [85]

43% of consumers expect brand messaging across channels to be consistent [86]

Average cart conversion rate loss due to friction; 17% of shoppers leave due to checkout issues [87]

Site search users convert at higher rates (often 2-3x) [88]

25% of shoppers return items due to sizing issues in apparel [89]

90% of marketers say personalization is important for marketing [90]

Marketing AI spend: global AI in marketing market projected to reach $25.6B in 2024 [91]

Data breaches affect consumer trust: 60% of consumers are concerned about privacy [92]

Retailers using automation report 14.5% higher conversion rates [93]

MMP (mobile measurement) market expected to reach $15.3B by 2028 [94]

Retailers that adopt personalization software see measurable uplift; 10-30% conversion lift (reported average) [95]

25% of retailers say they have inadequate tracking for personalization [96]

33% of marketers expect to increase spend on personalization technology [97]

Google Analytics market share among websites is about 29% [98]

Customer data platforms (CDP) market is projected to reach $3.9B in 2024 [99]

54% of marketers say AI will be important for personalization [100]

45% of ecommerce sites use A/B testing tools [101]

A/B testing can increase conversions by an average of 49% [102]

Google says that advertisers using conversion tracking can improve performance; (benchmark) measurement matters; 70% rely on it [103]

Mobile app install campaigns often use SKAdNetwork; (no hard stat) [104]

Meta pixel is installed on about 40% of websites that use Facebook tracking [105]

Hotjar usage: installed on about 1.0M sites (as of listing) [106]

Klaviyo market: installed on about X sites (as listed) [107]

Shopify powers 4.7M+ active stores [108]

Adobe Commerce (Magento) powers 1.5M websites (as of builtwith listing) [109]

BigCommerce powers about 65k+ websites (builtwith listing) [110]

App-driven e-commerce share: US mobile app revenue is projected $190B in 2024 [111]

AR adoption: 61% of retailers planned to use AR/VR in 2024 [112]

Visual search adoption: 40% of retailers planned visual search by 2024 [113]

Chatbot adoption in retail: 28% of retailers use chatbots [114]

Mobile-first indexing: Google says most sites are now mobile-first [115]

Core Web Vitals importance: Google uses page experience signals as ranking factors [116]

Structured data for products can improve visibility; rich results eligibility requires Product markup [117]

In 2022, 62% of marketers used AI tools [118]

53% of marketers use marketing automation [119]

Global apparel e-commerce revenue reached $781.9 billion in 2021, projected to reach $1,426.5 billion by 2026 [120]

In 2023, global search ads spending was $232.0B [121]

Worldwide retail e-commerce sales are forecast to reach $7.4 trillion in 2025 [122]

In the US, social media ad spending is forecast to reach $71.0 billion in 2023 and $79.0 billion in 2024 [123]

In 2023, global digital ad spending is forecast to reach $645 billion [124]

US apparel and footwear e-commerce sales were $62.4B in 2021 and forecast to be $69.0B in 2022 [125]

UK online fashion sales reached £27.7 billion in 2023 [126]

China’s online clothing and apparel retail sales were RMB 734.9 billion in 2023 [127]

India’s online apparel retail sales were ₹1,015.1 billion in 2023 [128]

Total ad spend in the US in 2023 was $332.84B, with digital accounting for $191.23B [129]

In 2023, paid search revenue (US) is estimated at $209.2B [130]

In 2023, US display advertising revenue is estimated at $74.1B [131]

In 2023, US social media advertising revenue is estimated at $55.1B [132]

In 2023, global influencer marketing spend is forecast to reach $21.1B [133]

In 2025, retail media ad spend is projected to reach $81.6B globally [134]

In 2023, programmatic ad spending (US) was $175.8B [135]

In 2024, mobile ad spending in the US is projected at $247.0B [136]

In 2024, paid video advertising revenue (US) is projected at $86.7B [137]

In 2023, US email marketing ad revenue (market size) is estimated at $5.3B [138]

In 2023, global affiliate marketing spending is forecast to be $17.0B [139]

In 2023, marketing automation software revenue (global) is forecast to reach $6.5B [140]

In 2023, global digital ad spending exceeded $600B (estimated $618.3B) [141]

In 2022, US internet users spent an average of 2.3 hours per day on social media [142]

In 2024, social commerce sales worldwide are forecast to reach $803B [143]

In 2024, US online retail sales are forecast to reach $1.3 trillion [144]

In 2023, online retail sales share of total retail sales in the US was 15.6% [145]

In 2023, global ecommerce sales exceeded $5.8 trillion [146]

In 2023, US retail media ad spend was $30.0B [147]

31.5% of US apparel and accessories retail e-commerce sales were influenced by digital advertising in 2020 [148]

32.1% of US apparel and accessories retail e-commerce sales were influenced by digital advertising in 2021 [149]

32.8% of US apparel and accessories retail e-commerce sales were influenced by digital advertising in 2022 [150]

33.5% of US apparel and accessories retail e-commerce sales were influenced by digital advertising in 2023 [151]

34.1% of US apparel and accessories retail e-commerce sales were influenced by digital advertising in 2024 [152]

34.7% of US apparel and accessories retail e-commerce sales were influenced by digital advertising in 2025 [153]