Digital Marketing In The Fashion Industry Statistics

In fashion, influencer marketing drives $6.50 in earned media per follower [1]

Brands using marketing automation see an average ROI of 451% [2]

Personalized email delivers 6x higher transaction rates [3]

Email marketing average ROI is $36 per $1 spent [4]

SMS marketing has a 45% response rate on average [5]

WhatsApp business messages campaign click-through rate averages 2% [6]

Retargeting can deliver 10x higher CTR than generic display [7]

The average landing page conversion rate for ecommerce is 2.5% [8]

Improving site speed by 1 second can increase conversions by up to 27% [9]

Mobile landing pages convert 6% lower than desktop [10]

Video ads increase conversion rate by 27% on average [11]

Shoppable video increases conversion rates by 1.2x [12]

Dynamic product ads can improve ROAS by 13% [13]

On average, cart abandonment emails recover 5-10% of abandoned carts [14]

Welcome emails have an average open rate of 50% and click rate of 7% [15]

Lifecycle emails account for 33% of revenue from email marketing [16]

The average conversion rate from email is 1.2% [17]

Fashion brands that use UGC see a 28% higher conversion rate [18]

Adding customer photos increases conversion rate by 2.4% [19]

Reviews can increase conversion rates by 18% [20]

Adding size charts reduces returns by 10% [21]

Chatbots can improve customer satisfaction by 10-20% [22]

63% of marketers say improving SEO increases ROI [23]

61% of consumers are more likely to purchase if they find content relevant [24]

Marketing-qualified leads (MQLs) have conversion rates 7x higher than non-qualified [25]

The average ROAS for Facebook dynamic product ads is 2.88 [26]

TikTok ads conversion rate can be 2-3% [27]

Influencer content generates up to 11x higher engagement than brand content [28]

49% of marketers report that influencer marketing is effective [29]

Customer retention increases profitability by 25% to 95% [30]

20% of consumers say they share online content weekly, enabling viral spread [31]

Global digital ad spending in 2024 is forecast to reach $728.1B [32]

Social network ad spend worldwide is forecast to reach $267.3B in 2024 [33]

Search ad spend worldwide is forecast to reach $455.0B in 2024 [34]

U.S. digital display ad spending is forecast to reach $159.1B in 2024 [35]

U.S. e-commerce ad spending is expected to increase to $56B in 2024 [36]

Retail media ad spending in the U.S. is forecast to reach $45.0B in 2024 [37]

Programmatic ad spending is expected to account for 90% of digital display in 2024 [38]

Video ad spending worldwide is projected to reach $147.0B in 2024 [39]

Connected TV (CTV) ad spending in the U.S. is forecast to reach $43.3B in 2024 [40]

Influencer marketing spending worldwide is forecast to reach $24.4B in 2024 [41]

Influencer marketing market size is projected to reach $21.1B by 2023 [42]

Affiliate marketing spending worldwide is projected to reach $8.2B in 2024 [43]

Email marketing is estimated to generate $42 for every $1 spent [44]

Search engine optimization (SEO) drives 1000% more traffic than social media [45]

Retargeting ads have a CTR that is 10x higher than standard display [7]

The average CPM for fashion-related Instagram ads in 2024 is $7.21 [46]

The average CPC for fashion on Facebook is $0.91 [47]

Average CTR for display ads across industries is 0.46% [48]

Average CTR for search ads (Google Ads) is around 3.17% [49]

Average conversion rate for ecommerce email campaigns is 1.8% [15]

Average ecommerce conversion rate from paid social is 1.3% [50]

TikTok ad spend reached $1B globally in 2022 [51]

Pinterest ad revenue reached $2.2B in 2023 [52]

Snapchat ad revenue reached $2.6B in 2023 [53]

Amazon ad revenue reached $37.7B in 2023 [54]

Google ad revenue reached $226.5B in 2023 [55]

Meta advertising revenue was $134.9B in 2023 [56]

Retailer spend on email marketing is $6.7B in the U.S. in 2023 [57]

Influencer campaigns earn $5.78 in ROI for every $1 spent [58]

64% of fashion shoppers said they have used social media to discover new products [59]

48% of shoppers said they use social media to research products before making a purchase [60]

78% of consumers say that watching a brand’s videos makes them more likely to buy [61]

91% of consumers use the internet to research products [62]

73% of shoppers say they are more likely to make a purchase after seeing social media content from brands [63]

49% of consumers said they rely on influencer recommendations [64]

36% of consumers said they found inspiration from fashion influencers on Instagram [65]

55% of fashion consumers expect brands to personalize offers [66]

80% of shoppers said they are willing to share data in exchange for personalization [67]

52% of shoppers said they expect brand content to be tailored to their interests [68]

45% of consumers said they would likely buy if they saw a personalized recommendation [69]

35% of consumers who purchase online do so via mobile [70]

67% of consumers say they prefer to learn about a product through content rather than traditional advertising [71]

60% of shoppers say they are more likely to buy from retailers with good reviews online [72]

73% of consumers say reviews influence their buying decisions [72]

87% of consumers start with online search before buying [73]

61% of fashion shoppers use search engines to find product information [74]

41% of consumers discover products through social media [75]

59% of consumers say they have been influenced by a retailer on social media [76]

38% of consumers said they follow fashion brands for product updates [77]

42% of consumers expect to be able to shop directly from social media [78]

33% of consumers say they make impulse purchases after seeing product content on social media [79]

24% of consumers said they buy fashion products from social media ads [80]

71% of consumers say they feel more confident purchasing when they see customer reviews [81]

80% of consumers say they trust brand recommendations from friends and family [82]

46% of consumers said they’re more likely to purchase from a brand that responds quickly to messages [83]

62% of shoppers say they expect a mobile-optimized website [84]

55% of consumers said they use mobile apps to shop [85]

45% of shoppers abandon purchases if the checkout is too complicated [86]

68% of online experiences begin with a search engine [87]

30% of U.S. adults said they used social media to buy products in 2022 [88]

In 2024, fashion is expected to account for 7% of global ecommerce [89]

60% of fashion shoppers say they search online for inspiration [90]

51% of consumers say they use Google to research products [91]

Pages with videos are 53x more likely to rank on page 1 [92]

The average top Google result has 3.8x more backlinks than positions 2-10 [93]

57% of marketers say they increase their marketing performance by using content marketing [94]

70% of marketers are actively investing in content marketing [95]

Short-form video drives 2x more engagement than long-form [96]

Instagram Reels have 22% higher engagement than standard posts [96]

TikTok videos generate 20% higher engagement than Instagram [97]

Pinterest is the source of 33% of discovery searches [98]

97% of searches on Pinterest are related to products and shopping [99]

SEO leads have a 14.6% close rate vs 1.7% for outbound [100]

Marketers report that SEO is their highest ROI channel [101]

Google Discover reaches 800M people per month [102]

76% of people who search on Google for “near me” visit a business within a day [103]

34% of U.S. shoppers say they use social media to find brands [104]

45% of fashion consumers follow fashion accounts on Instagram [105]

36% of fashion content is viewed on Instagram Stories [105]

25% of consumers say they bought something they saw on TikTok [106]

23% of consumers say TikTok influences what they buy [105]

33% of shoppers use TikTok for product discovery [107]

62% of consumers say they trust reviews more than brand descriptions [108]

The average time on site for ecommerce pages is 2 minutes 45 seconds [109]

Content marketing generates 3x more leads than paid search [110]

Long-form content (2,000+ words) gets 77.2% more links than short content [111]

Featured snippets can increase organic CTR by 8.6% [112]

Voice search optimization is expected to be important for 50% of searches by 2025 [113]

Google’s “Helpful Content” update aims to reduce low-quality content rankings (impact metric not quantified) [114]

91% of B2B marketers use content marketing [115]

38% of marketers post content more than once per week [116]

80% of marketers use social media for marketing [117]

Retail websites in the U.S. have an average page load time of 3.2 seconds [118]

53% of mobile site visits are abandoned if pages take longer than 3 seconds [119]

79% of marketers say personalization plays a role in their marketing strategy [120]

72% of consumers say they only engage with personalized experiences [121]

60% of consumers feel frustrated when content is irrelevant [122]

87% of consumers expect brands to use data to personalize [123]

75% of customers are willing to share data with brands for better experiences [124]

61% of consumers say they expect companies to deliver personalized experiences [125]

62% of marketers use customer data platforms (CDPs) [126]

CDP market size is projected to reach $3.86B by 2024 [127]

Google Analytics is used by 86% of top websites [128]

Meta Pixel is installed on 20M websites [129]

Server-side tracking adoption is increasing; 42% of marketers say they plan to implement it [130]

68% of marketers say data quality is a challenge [131]

35% of retail marketers have problems with tracking due to privacy changes [132]

1 in 5 consumers said they will stop using a site if it misuses data [126]

83% of consumers are concerned about how companies use their data [133]

90% of U.S. businesses say first-party data is critical [134]

Retailers using AI for personalization see 10-30% revenue lift [135]

Recommendation engines can drive 10-30% of revenue [136]

48% of consumers are willing to try AR-enabled features in shopping [137]

65% of consumers say AR improves their confidence before purchasing [138]

30% of fashion retailers use virtual try-on as of 2024 [139]

Chatbots are used by 24% of companies for customer service [140]

Voice search affects 27% of consumer searches [141]

52% of retailers are investing in machine learning for marketing [142]

57% of shoppers abandon a site with poor mobile performance [143]