Digital Marketing In The Fashion Industry Statistics

In fashion, influencer marketing drives $6.50 in earned media per follower [1]

Brands using marketing automation see an average ROI of 451% [2]

Personalized email delivers 6x higher transaction rates [3]

Email marketing average ROI is $36 per $1 spent [4]

SMS marketing has a 45% response rate on average [5]

WhatsApp business messages campaign click-through rate averages 2% [6]

Retargeting can deliver 10x higher CTR than generic display [7]

The average landing page conversion rate for ecommerce is 2.5% [8]

Improving site speed by 1 second can increase conversions by up to 27% [9]

Mobile landing pages convert 6% lower than desktop [10]

Video ads increase conversion rate by 27% on average [11]

Shoppable video increases conversion rates by 1.2x [12]

Dynamic product ads can improve ROAS by 13% [13]

On average, cart abandonment emails recover 5-10% of abandoned carts [14]

Welcome emails have an average open rate of 50% and click rate of 7% [15]

Lifecycle emails account for 33% of revenue from email marketing [16]

The average conversion rate from email is 1.2% [17]

Fashion brands that use UGC see a 28% higher conversion rate [18]

Adding customer photos increases conversion rate by 2.4% [19]

Reviews can increase conversion rates by 18% [20]

Adding size charts reduces returns by 10% [21]

Chatbots can improve customer satisfaction by 10-20% [22]

63% of marketers say improving SEO increases ROI [23]

61% of consumers are more likely to purchase if they find content relevant [24]

Marketing-qualified leads (MQLs) have conversion rates 7x higher than non-qualified [25]

The average ROAS for Facebook dynamic product ads is 2.88 [26]

TikTok ads conversion rate can be 2-3% [27]

Influencer content generates up to 11x higher engagement than brand content [28]

49% of marketers report that influencer marketing is effective [29]

Customer retention increases profitability by 25% to 95% [30]

Global digital ad spending in 2024 is forecast to reach $728.1B [31]

Social network ad spend worldwide is forecast to reach $267.3B in 2024 [32]

Search ad spend worldwide is forecast to reach $455.0B in 2024 [33]

U.S. digital display ad spending is forecast to reach $159.1B in 2024 [34]

U.S. e-commerce ad spending is expected to increase to $56B in 2024 [35]

Retail media ad spending in the U.S. is forecast to reach $45.0B in 2024 [36]

Programmatic ad spending is expected to account for 90% of digital display in 2024 [37]

Video ad spending worldwide is projected to reach $147.0B in 2024 [38]

Connected TV (CTV) ad spending in the U.S. is forecast to reach $43.3B in 2024 [39]

Influencer marketing spending worldwide is forecast to reach $24.4B in 2024 [40]

Influencer marketing market size is projected to reach $21.1B by 2023 [41]

Affiliate marketing spending worldwide is projected to reach $8.2B in 2024 [42]

Email marketing is estimated to generate $42 for every $1 spent [43]

Search engine optimization (SEO) drives 1000% more traffic than social media [44]

Retargeting ads have a CTR that is 10x higher than standard display [7]

The average CPM for fashion-related Instagram ads in 2024 is $7.21 [45]

The average CPC for fashion on Facebook is $0.91 [46]

Average CTR for display ads across industries is 0.46% [47]

Average CTR for search ads (Google Ads) is around 3.17% [48]

Average conversion rate for ecommerce email campaigns is 1.8% [15]

Average ecommerce conversion rate from paid social is 1.3% [49]

TikTok ad spend reached $1B globally in 2022 [50]

Pinterest ad revenue reached $2.2B in 2023 [51]

Snapchat ad revenue reached $2.6B in 2023 [52]

Amazon ad revenue reached $37.7B in 2023 [53]

Google ad revenue reached $226.5B in 2023 [54]

Meta advertising revenue was $134.9B in 2023 [55]

Retailer spend on email marketing is $6.7B in the U.S. in 2023 [56]

Influencer campaigns earn $5.78 in ROI for every $1 spent [57]

64% of fashion shoppers said they have used social media to discover new products [58]

48% of shoppers said they use social media to research products before making a purchase [59]

78% of consumers say that watching a brand’s videos makes them more likely to buy [60]

91% of consumers use the internet to research products [61]

73% of shoppers say they are more likely to make a purchase after seeing social media content from brands [62]

49% of consumers said they rely on influencer recommendations [63]

36% of consumers said they found inspiration from fashion influencers on Instagram [64]

55% of fashion consumers expect brands to personalize offers [65]

80% of shoppers said they are willing to share data in exchange for personalization [66]

52% of shoppers said they expect brand content to be tailored to their interests [67]

45% of consumers said they would likely buy if they saw a personalized recommendation [68]

35% of consumers who purchase online do so via mobile [69]

67% of consumers say they prefer to learn about a product through content rather than traditional advertising [70]

60% of shoppers say they are more likely to buy from retailers with good reviews online [71]

73% of consumers say reviews influence their buying decisions [71]

87% of consumers start with online search before buying [72]

61% of fashion shoppers use search engines to find product information [73]

41% of consumers discover products through social media [74]

59% of consumers say they have been influenced by a retailer on social media [75]

38% of consumers said they follow fashion brands for product updates [76]

42% of consumers expect to be able to shop directly from social media [77]

33% of consumers say they make impulse purchases after seeing product content on social media [78]

24% of consumers said they buy fashion products from social media ads [79]

71% of consumers say they feel more confident purchasing when they see customer reviews [80]

80% of consumers say they trust brand recommendations from friends and family [81]

46% of consumers said they’re more likely to purchase from a brand that responds quickly to messages [82]

62% of shoppers say they expect a mobile-optimized website [83]

55% of consumers said they use mobile apps to shop [84]

45% of shoppers abandon purchases if the checkout is too complicated [85]

68% of online experiences begin with a search engine [86]

In 2024, fashion is expected to account for 7% of global ecommerce [87]

60% of fashion shoppers say they search online for inspiration [88]

51% of consumers say they use Google to research products [89]

Pages with videos are 53x more likely to rank on page 1 [90]

The average top Google result has 3.8x more backlinks than positions 2-10 [91]

57% of marketers say they increase their marketing performance by using content marketing [92]

70% of marketers are actively investing in content marketing [93]

Short-form video drives 2x more engagement than long-form [94]

Instagram Reels have 22% higher engagement than standard posts [94]

TikTok videos generate 20% higher engagement than Instagram [95]

Pinterest is the source of 33% of discovery searches [96]

97% of searches on Pinterest are related to products and shopping [97]

SEO leads have a 14.6% close rate vs 1.7% for outbound [98]

Marketers report that SEO is their highest ROI channel [99]

Google Discover reaches 800M people per month [100]

76% of people who search on Google for “near me” visit a business within a day [101]

34% of U.S. shoppers say they use social media to find brands [102]

45% of fashion consumers follow fashion accounts on Instagram [103]

36% of fashion content is viewed on Instagram Stories [103]

25% of consumers say they bought something they saw on TikTok [104]

23% of consumers say TikTok influences what they buy [103]

33% of shoppers use TikTok for product discovery [105]

62% of consumers say they trust reviews more than brand descriptions [106]

The average time on site for ecommerce pages is 2 minutes 45 seconds [107]

Content marketing generates 3x more leads than paid search [108]

Long-form content (2,000+ words) gets 77.2% more links than short content [109]

Featured snippets can increase organic CTR by 8.6% [110]

Voice search optimization is expected to be important for 50% of searches by 2025 [111]

Google’s “Helpful Content” update aims to reduce low-quality content rankings (impact metric not quantified) [112]

91% of B2B marketers use content marketing [113]

Retail websites in the U.S. have an average page load time of 3.2 seconds [114]

53% of mobile site visits are abandoned if pages take longer than 3 seconds [115]

79% of marketers say personalization plays a role in their marketing strategy [116]

72% of consumers say they only engage with personalized experiences [117]

60% of consumers feel frustrated when content is irrelevant [118]

87% of consumers expect brands to use data to personalize [119]

75% of customers are willing to share data with brands for better experiences [120]

61% of consumers say they expect companies to deliver personalized experiences [121]

62% of marketers use customer data platforms (CDPs) [122]

CDP market size is projected to reach $3.86B by 2024 [123]

Google Analytics is used by 86% of top websites [124]

Meta Pixel is installed on 20M websites [125]

Server-side tracking adoption is increasing; 42% of marketers say they plan to implement it [126]

68% of marketers say data quality is a challenge [127]

35% of retail marketers have problems with tracking due to privacy changes [128]

1 in 5 consumers said they will stop using a site if it misuses data [122]

83% of consumers are concerned about how companies use their data [129]

90% of U.S. businesses say first-party data is critical [130]

Retailers using AI for personalization see 10-30% revenue lift [131]

Recommendation engines can drive 10-30% of revenue [132]

48% of consumers are willing to try AR-enabled features in shopping [133]

65% of consumers say AR improves their confidence before purchasing [134]

30% of fashion retailers use virtual try-on as of 2024 [135]

Chatbots are used by 24% of companies for customer service [136]

Voice search affects 27% of consumer searches [137]

52% of retailers are investing in machine learning for marketing [138]

57% of shoppers abandon a site with poor mobile performance [139]